REVOLT - Temps Rising - Climate-Emergency - RoyaltyFree - Compressed PDF

THE DAWN OF THE
CLIMATE EMERGENCY
TEMPER
2 THE CLIMATE EMERGENCY
INTRODUCTION ®
THE
AWAKENING.
The climate emergency has been swiftly moving up the public’s priority list over the past
few years. Stemming from a rise in awareness and global political inaction, the concerns
are genuine and growing. Significant weather events create spikes in online mentions
and oﬄine anxiety, and the interconnected nature of the issue has led to more regular
cries for action to improve the fate of future generations.
This field report makes no bold declarations on what that future looks like, but uses
some of the most interesting developments happening today to paint a picture of what
the climate emergency, before and after 2030, could bring, and the opportunities it may
present to make a significant impact on the global scene.
SECTION CONTENTS ®
WHAT’S WHAT
HAPPE COULD 02
NED? WHAT’S
01
HAPP
A brief look at how the climate crisis
An exploration of recent developments
amongst the key players in the evolving
climate emergency movement.
EN?
came into public consciousness over the
past few decades, and how it’s
developed a movement.
HAPPE 03
A speculative look to the future and
the key developments that could
shape our lives.
NING?
WHAT’S HAPPENED? ®
WHAT’S 01
HAPPE
NED?
01 02 03
THE THE THE

SLUMBER. AWAKENING. BOLT UPRIGHT.
The science of human induced climate Businesses and governments begin to consider The public discover the significance of climate
change is uncovered, but the significance the implications, although it is largely hidden/ change on their future. Change is demanded
is widely dismissed by science community. poorly communicated to the public. almost immediately.
1760S 1824 1930S 1982 1988 2015 2017 2018 2019

Start of the Natural greenhouse Callendar discovers Exxon predicts IPCC established Global temperatures Trump withdraws First school Climate emergencies
industrial effect discovered human impact on sea level rise and reach +1C above America from the strikes for the announced worldwide.
revolution. by Fourier. global warming – +2C by 2060, preindustrial levels. Paris agreement. planet.
ignored by and keeps it Exxon report leaked.
meteorologists. confidential…
YOUNG YOUTH IN
PEOPLE HAVE
WOKEN UP 1664
JUST IN TIME. CITIES ACROSS 125
COUNTRIES REGISTERED
STRIKE ACTIONS IN MAY.
WHILE OLDER GENERATIONS

HAVE BEEN SLEEPWALKING.
Climate change was discovered in the 1930s,

but it’s taken decades to build a case for action.
Over the past few years, the noise around the

climate emergency has risen to the next level,
with the phenomenon increasingly featured on
the global stage.
SHOULD WE
BE GIVING
THANKS TO
THIS MAN?
IN 2015 THE GLOBAL BUT 2016 WAS THE REAL DONALD TRUMP REJECTS
TEMPERATURE REACHED +1C TURNING POINT IN THE CLIMATE THE PARIS AGREEMENT,
ABOVE PRE-INDUSTRIAL LEVELS. EMERGENCY NARRATIVE. AND PEOPLE AROUND THE
WORLD BEGIN TO REVOLT.
As of the end of September, global temperature Clinton vs. Trump: A Turning Point in
sat at 1.02C above the 1850-1900 average, and the Climate Change Debate?
was “expected to hold” for the rest of the year. Donald Trump and the Triumph of Climate-
Change Denial.
"The president who promised "America First" has

taken a self-destructive step that puts [the] nation
last.” - John Kerry, Former US Sec. of State.
WHAT’S HAPPENING? ®
WHAT’S 02
HAPPE
NING?
INFLUENCERS
THOUGHT “I DON’T WANT YOU

TO BE HOPEFUL,
LEADERS ARE I WANT YOU TO PANIC.”
RAMPING UP
THE RHETORIC. SUSTAINABILITY
INFLUENCERS SEE
DRAMATIC INCREASE IN
ONLINE FOLLOWING.
CHILDREN ACROSS
THE WORLD ARE SYMBOLS, STUNTS AND
DEMANDING THAT PROPAGANDA ARE BEING
GLOBAL LEADERS UTILISED BY CLIMATE GROUPS
TAKE ACTION. TO RAISE THE ALARM.
THE PUBLIC
THE PUBLIC
ARE STARTING
TO RESPOND.
AWARENESS AND
33%
OF PEOPLE SAY THEY ARE
BEHAVIOUR CHANGE REDUCING THEIR MEAT
IS TAKING HOLD. CONSUMPTION BECAUSE
OF THE ENVIRONMENT
“The Guardian has updated its style guide to
introduce terms that more accurately describe
the environmental crises facing the world.”
Climate change and mental health: the

people grieving for the planet.
THE CREATIVE WORLD
CREATIVES CREATIVE ORGANISATIONS

ARE LEADING THE CHARGE
ARE MAKING WITH ART THAT CAPTURES

THE WORLD'S ATTENTION.
BOLD
STATEMENTS.
Olafur Eliasson, Ice Watch, 2018
SCIENTISTS AND
Lil Dicky, Earth, 2019
ARTISTS ARE
COLLABORATING TO MUSICIANS ARE MAXIMISING
CREATE SOCIETAL THEIR GLOBAL PLATFORMS
AWARENESS AND TO SPREAD THE MOVEMENT.
TACKLE IMMEDIATE
ISSUES.
Daan Roosegaarde, Smog Free Tower, 2015

GOVERNMENTS
THE NUMBER OF
POLITICIANS JURISDICTIONS WITH SOME
FORM OF CARBON PRICING:
ARE SLOWLY
GETTING OUT
OF BED.
46
THE WORLD IS ALREADY BUT BRANDS AND CITIZENS GOVERNMENTS ARE WAKING
STARTING TO NOTICE THE HAVE BEEN PILING ON THE UP TO THE REALITIES AND
EFFECTS OF THE PRESSURE TO DO MORE. MAKING BIG STATEMENTS.
TEMPERATURE RISE.
Businesses not governments are leading Since the UK announced a climate emergency in early
the climate change fight. 2019, 13 more countries have followed.
“The difference between the richest and poorest
countries is 25% wider than without global warming.” change.org: “Protect polar bears. No oil China and Malaysia banned plastic waste imports to
drilling in the Arctic Wildlife Refuge” gains improve local air quality and decrease CO2 emissions.
over half a million signatures.
Just 10% of fossil fuel subsidy cash 'could

pay for green transition.’
BUSINESSES
BUSINESSES ARE THE CLIMATE EMERGENCY

IS BECOMING ITS OWN
CLOCKING IN. BUSINESS.
WWF UK encourages investment in a

time of climate change.
RENEWABLE ENERGY
The rise of B-Corps highlights the emergence
DEMAND IS RISING AS of a new way of doing business.
BUSINESSES GO ECO. Brands like Apple and Molson Coors think  
a future of extreme weather and climate
disasters will be profitable.
BP aims to invest more in
renewables and clean energy.
Budweiser’s new symbol stands
for every beer made with 100% ECO START-UPS ARE
renewable energy.
GLOBAL BRANDS ARE MAKING GAINING MARKET
KLM Royal Dutch Airlines has
committed to develop and
AMBITIOUS PROMISES. TRACTION.
purchase sustainable aviation
fuel in 10-year deal.
Impossible Foods and Beyond Meat
Unilever warns it will sell off brands that hurt have meat-lovers convinced to eat
the planet or society. plant burgers.
Patagonia's mission statement has been Innovative startups are making an
updated: “Patagonia is in business to save   impact in the climate change fight.
our home planet.”
WHAT COULD HAPPEN? ®
WHAT 03
COULD 
HAPPEN?
01 03
INTO
THE THE
NEXT 18 BEYOND.
MONTHS.
02
THE COUNT
DOWN TO
2030.
THE NEXT THE GUARDIAN BECOMES FIRST

PAPER TO DEDICATE A PERMANENT
18 MONTHS.
Wall-E, Disney Pixar, 2008
FRONT PAGE SECTION TO THE
CLIMATE EMERGENCY.
Broadsheet newspapers wake up

to the environmental crisis.
KFC LAUNCHES FIRST KFV

RESTAURANT AND PLEDGES
MARVEL STUDIOS ANNOUNCES TO OPEN 100 MORE BY 2025.
IT WILL INCLUDE CLIMATE
EMERGENCY REFERENCES IN All major fast food and restaurant
chains incorporate vegan options
ALL FUTURE MOVIES. to their menus, but some decide
to go a little further.
Global media sees spike in cultural references to the
climate emergency, with innovative messaging
coming from surprising places.
THE NEXT
18 MONTHS. CAMPAIGN CALLS FOR ‘DISTURBING
ENVIRONMENTAL REFERENCES’
WARNINGS ON MEDIA LABELS.
EARTH DAY 2020 IS THE Mental health charity ‘Mind’ works with
BIGGEST ENVIRONMENTAL professionals who are increasingly
concerned about the impact of eco-
DAY IN HISTORY FOR BRAND anxiety – particularly in young people.
ENGAGEMENT.
The 50th anniversary sees brands clamour
for attention over their progressive climate
THE US PRESIDENTIAL
emergency policies. ELECTION DETERMINES
THE SPEED OF GLOBAL
ECO-POLICY CHANGE.
MET GALA 2020 THEME
ANNOUNCED AS THE A Democrat win is likely to transform America’s
CLIMATE EMERGENCY. global position in the fight, but a Republican win,
will see cities and brands take it on themselves.
Fashion's impact on CO2 emissions is finally

discussed in the best way fashion know’s how.
THE COUNT CLEAN AIR BECOMES THE

NEW STATUS SYMBOL IN
DOWN TO 2030. INDUSTRIAL NATIONS.
As indoor pollution gets worse,
shops with clean air filters see
increase in footfall.
THE INTERNET IS TARGETED BY

CLIMATE EMERGENCY
PROTESTERS AS DATA FARMS
INCREASE CAPACITY.
Online platforms that store significant data

using fossil fuel energy get boycotted.
SPORT TEAMS SEE
GLOBAL FANBASES
HOLIDAY-MAKERS REDUCE PLANE DECREASE DUE TO LACK
JOURNEYS AND DISTANCES, OPTING OF GREEN CREDENTIALS.
FOR CHEAPER LOCAL STAYS.
As teams and stadiums go green, the ones that
Airlines forced to put carbon tax in flight prices mean don’t invest get left behind… and their fans and
travel brands bring locations to tourists, and local sponsors move on to greener pastures.
businesses thrive during holiday months.
THE COUNT AIRBNB LAUNCHES GLOBAL

INITIATIVE TO ASSIST
DOWN TO 2030. CLIMATE MIGRANTS

Climate migrants will displace
economic migrants as the #1
moving group in the world.
EXTINCTION REBELLION PROJECTS

HOLOGRAM WARNING SIGNS ONTO
BUILDING ROOFS STILL RELEASING CO2.
SUSTAINABLE START-UPS
OUTGROW ALL OTHERS The civil disobedience group continues to push for 2030
carbon targets by outing companies not doing their bit.
BY 400%.
CSR and purpose becomes the key purchase driver
for consumers, with sustainability credentials
expected at the core of business operations.
THE COUNT
DOWN TO 2030. THE FIRST OIL EXECUTIVE
GETS CHARGED WITH CRIMES
SWANSEA SELLS NAMING AGAINST HUMANITY.
RIGHTS HERALDING THE Companies further consider
DAWN OF ECO-SPONSORSHIP. their HR policies with regard
to experienced staff.
The Swansea tidal lagoon project secures funding
with the largest PPA deal including naming rights.
THE GREAT GREEN WALL ACHIEVES

GOALS AHEAD OF SCHEDULE AFTER
SURGE IN INVESTMENT.
The African Union project to fight desertification picks
up the pace as global investors realise the value in
increasing vegetation across the African continent.
Their goal to sequester 250m tonnes of CO2 by
2030 is achieved, and more ambitious goals are set.
INTO THE GLOBAL INFLUENCERS
BEYOND. LEAD THE CHARGE ON

LATEST ECO-FOOD
TREND, THE BUG DIET.
Nutrient-rich bugs become the norm
in cooking and snacks worldwide - a
far lighter burden on the environment
than the current agriculture industry.
MORE ANIMALS ARE ENDANGERED

AND EXTINCT, BUT VR KEEPS
EUROPEAN UNION TAXES VIRGIN THEIR MEMORY ALIVE.
PLASTIC AT 25% IN WORLD FIRST.
A greater demand for escapism
One of the most carbon emission heavy materials to make, plastic experiences sees ‘memory’ services
as we know it is slowly phased out. Virgin plastic is replaced with from the VR industry flourish as an
more financially viable options - recycled plastic and sustainable, antidote to eco-anxiety.
biodegradable alternatives.
INTO THE
BEYOND.
SOLAR ENERGY SEES
LIGHT POVERTY DIMINISH
IN DEVELOPING WORLD.
Renewable energy is the key to unlocking

potential in poverty stricken regions with little
access to electricity and artificial light.
INDONESIA ABANDONS JAKARTA
AS SEA LEVEL RISE MAKES
CAPITAL CITY TOO UNSAFE.
WORLD'S 1% RETREAT TO MARS
FOR RELAXING GET-AWAYS. Capital cities relocate to more resilient locations
and city planning prioritises protection from
weather events and sea level rise.
As life on earth becomes more interconnected
and anxious, the elite few jet away with Space
X for an escape experience.
INTO THE GOVERNMENT SPENDING ON CLIMATE
BEYOND. SAFETY CAMPAIGNS ENTERS TOP 3

COSTS FOR MEDIA SPENDING.
Governments use the power of human
emotion to engage their citizens as extreme
weather events increase, causing more
damage to lives and livelihoods.
‘LOST TIME’ TOURS

BECOME POPULAR AS
TOURISTS VISIT LOST
NATURAL PHENOMENONS
TO PAY THEIR RESPECTS.
3D PRINTERS REBUILD
A new tourist segment develops as
ecological grief becomes widespread.
HOUSES AFTER DESTRUCTIVE
People get the opportunity to visit lost WEATHER EVENTS IN CHINA.
natural wonders (via eco travel) to grieve.
As extreme weather events increase in size and

quantity, China finds a quicker and cheaper way
to rebuild lives.
WHAT WE CAN DO. ®
WHAT
WE CAN
DO.
WHAT WE CAN DO. ®
WHAT WE BUSINESSES
CAN DO. 1. PICK A FIGHT.
The climate emergency is relevant to all areas
of human existence: from protecting and
The attitude change may well be underway, planting trees to protecting communities at
but the transformation to a carbon-free risk of extreme weather events. Take one of
society won’t happen overnight as our lives these issues and set out to transform it.
are still reliant on the production and use of
fossil fuels. Here are three tips for
businesses and people trying to reduce
2. LEVERAGE YOUR PLATFORM.
their carbon footprint.
Brands can make huge strides in the fight against
climate change, but it takes bold people, strong
initiatives, and consistent drive to leverage your
influence with real impact. Consumers can move
mountains if you help them.
3. GET CREATIVE.
Many brands are doing things. But not everyone

can do things and get noticed. The climate
emergency creates anxiety and helplessness in
consumers, but the best actions stand out and
are remembered.
WHAT WE CAN DO. ®
WHAT WE PEOPLE
CAN DO. 1. PURCHASE SMART.
Support brands who are making a
concerted effort to address climate change
The attitude change may well be underway, and boycott brands who negatively impact
but the transformation to a carbon-free the carbon balance in their products’
society won’t happen overnight as our lives lifecycles. Your choices make change.
are still reliant on the production and use of
fossil fuels. Here are three tips for
businesses and people trying to reduce
2. TAKE ACTION.
their carbon footprint.
Everyone has the power to make change in
their day to day. Turning off lights is one thing,
but taking action like planting trees and going
meat-free has greater potential to influence an
attitudinal shift in your community and beyond.
3. PROTEST INACTION.
Action at scale is most important. Some large

commitments are being made, but action isn’t
being prioritised or achieved fast enough.
Protests and civil disobedience forces
governments and brands to pay attention and
make real, tangible, immediate impact.
Revolt is an independent purpose consultancy
that harnesses the power of branding to
create real change in the world. We believe
the most successful brands of tomorrow will
be the ones that brand the change they want
to see in the world today. Whether that brand
is one of the world’s biggest corporates, or
one we’re starting ourselves from scratch.
Revolt has oﬃces in London and New York.
revoltlondon.com

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THE DAWN OF THE

THE THE THE

1760S 1824 1930S 1982 1988 2015 2017 2018 2019

WHILE OLDER GENERATIONS

Climate change was discovered in the 1930s,

Over the past few years, the noise around the

"The president who promised "America First" has

THOUGHT “I DON’T WANT YOU

LEADERS ARE I WANT YOU TO PANIC.”

Climate change and mental health: the

THE CREATIVE WORLD

CREATIVES CREATIVE ORGANISATIONS

ARE MAKING WITH ART THAT CAPTURES

Daan Roosegaarde, Smog Free Tower, 2015

Just 10% of fossil fuel subsidy cash 'could

BUSINESSES ARE THE CLIMATE EMERGENCY

CLOCKING IN. BUSINESS.

WWF UK encourages investment in a

THE NEXT THE GUARDIAN BECOMES FIRST

Broadsheet newspapers wake up

KFC LAUNCHES FIRST KFV

Fashion's impact on CO2 emissions is finally

THE COUNT CLEAN AIR BECOMES THE

THE INTERNET IS TARGETED BY

Online platforms that store significant data

THE COUNT AIRBNB LAUNCHES GLOBAL

DOWN TO 2030. CLIMATE MIGRANTS

EXTINCTION REBELLION PROJECTS

THE GREAT GREEN WALL ACHIEVES

INTO THE GLOBAL INFLUENCERS

BEYOND. LEAD THE CHARGE ON

MORE ANIMALS ARE ENDANGERED

Renewable energy is the key to unlocking

INTO THE GOVERNMENT SPENDING ON CLIMATE

BEYOND. SAFETY CAMPAIGNS ENTERS TOP 3

‘LOST TIME’ TOURS

As extreme weather events increase in size and

Many brands are doing things. But not everyone

Action at scale is most important. Some large

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