ND Creative Media Production Y2 - 2019-2020

Unit 4: Creative Media Production Management Project

Assignment Details Contents

Title: Creative Media Production This is your Assignment brief for this
Management Project Unit. It covers the 3 Outcomes, in
Assessors: Faustina Starrett which you must achieve a Pass. The
School: Media, Multimedia & Performing Arts brief outlines what you must do to
Programme level: 3 Assignment number: 1 achieve a Pass, Merit, or Distinction.
Read the Scenario and Tasks and
Issue date: Interim hand-in (if follow them closely using the notes
09.09.2019 applicable): N/A and guidelines covered in class and
Client due date resources provided.
18.10.2019 Use this generic brief to cover your
chosen commission. This assignment
Feedback: Paperwork Due: is linked to work you are doing in
10.01.2020 12.12.2019 other Units.
IV: Jim Doherty IV date: 05.09.2019 Cross Reference
UNIT 5 Working to a Brief
Unit 27 ‘Factual Programme
Production’
Unit 31 Advertising Production
Outcomes:
1 Be able to originate, develop and research an idea for a media product
2 Be able to pitch a proposal for a media product
3 Be able to manage a production process to create a media product.

Overview
Students will use their chosen client brief to demonstrate their planning and
management of a media production. Your evidence should demonstrate the skills,
knowledge and understanding developed in other units to the management of a
media production either by undertaking and managing an individual
Project or through taking a major role in a production team which is broken down
into several smaller teams, possibly encompassing several different media.
Your evidence of production management should include the initial origination and
researching of ideas, the pitch, managing a production team or a part of one, taking
ND Creative Media Production Y2 - 2019-2020
Unit 4: Creative Media Production Management Project
personal responsibility for the effectiveness of the production process. For enhanced
grading you must demonstrate the management qualities, individual focus and
Appropriate collaborative skills needed for a successful production.
Indicative Content
1 Be able to originate, develop and research an idea for a media product
Originate ideas: group and individual brainstorming; analysis of each idea; selection;
justification
Develop an idea: e.g. mood boards, thumbnails, mock-ups, surveys
Constraints: time; costs; personnel; resources; legal and ethical considerations, e.g.
privacy, libel law, defamation, codes of practice; copyright (requirement, owner,
clearance, cost)
Research an idea: audience research, e.g. age, gender, socio-economic grouping,
lifestyle, location; audience figures, primary content research, interviews,
questionnaires, own observations; secondary content research, e.g. newspapers,
magazines, books, audio, audio-visual, electronic, internet, archives, libraries;
research into competitors; research into market
2 Be able to pitch a proposal for a media product
Proposal: content outline; target audience; resources; personnel requirements, e.g.
cast and crew, team, specialists; budget; project schedule
Pitch: style; format, e.g. PowerPoint, video presentation, multiple presentation;
technology, e.g. video screen, projector, audio playback; product information
(content outline, target audience, resources, cast and crew requirements, budget,
project schedule, market fit); preparation of materials; rehearsal of pitch; delivery of
pitch
3 Be able to manage a production process to create a media product
Planning: agreed production roles; job allocation; task definitions and deadlines;
agreed content outline within proposal; preliminary and regular team meetings;
agendas and minutes; proposed schedules; logistics, e.g. personnel, equipment,
locations, additional facilities, additional resources; contingency, e.g. Resources
backup, logistics backup; time frame for project maturity; risk assessments
Production management: pre-production phase; production phase; post-production
phase; project management techniques, e.g. spread sheet, dedicated software, agile
methods, scrums; team and individual performance; contingency plans for staffing
and resources; monitoring and reviewing; problem solving; prioritisation; crisis
management; quality control; meeting submission dates; modifications after
completion
Product: technical and aesthetic qualities; realisation of proposal; fitness for purpose,
e.g. audience, commissioning organisation or agency, client.
ND Creative Media Production Y2 - 2019-2020
Unit 4: Creative Media Production Management Project

Scenario

In this assignment, students will work as independent producers commissioned

to produce a MEDIA PRODUCT for a Client. You will apply the skills and
production techniques learned to make a successful production based on your
own proposal or idea for the chosen Client. You must demonstrate the ability to
originate, develop and research an idea for a media product, pitch a proposal
for your chosen media product and manage the production process to create
your media product. The quality of the work produced will be important in
determining achievement of the Extended Diploma.

This assignment is linked to work you are doing in other Units,

specifically Working To A Brief (Unit 5) & Factual Programme
Production(Unit 27)

Tasks Pass Criteria

Follow the tasks below to realise your
production according to professional To achieve each outcome a learner
guidelines and Scenario: must demonstrate the ability to:
Learners will individually:

1. Generate ideas for the Project (P1)

P1 originate, develop and research an
2. Choose and fully research one idea
idea for a media product working within
(P1)
appropriate conventions and with some
3. Develop a proposal for the chosen idea
assistance
(P2)
4. Pitch the proposal to the client
highlighting the main findings of your
 ND Creative Media Production Y2 - 2019-2020
Unit 4: Creative Media Production Management Project
research and justifying your choice of P2 pitch a proposal for a media product
subject (P2) with some
5. Carry out your production and present appropriate use of subject terminology
your finished work in an appropriate and with some assistance
format for client/class review. (P3)
6. Build a portfolio of pre-production;
Production and Post-Production
documentation needed to effectively
produce the Project (P3)
7. Present your completed written work
as an Assignment and the product P3 manage a production process to
should be clearly referenced to You create a media product working within
Tube using an appropriate e-portfolio appropriate
format (www.weebly.com ) as Conventions and with some assistance.
illustrated in class. (P3)

Merit Criteria Distinction Criteria

Merit: - Pass criteria plus following
M1 originate, develop and research an
idea for a media product showing some
imagination and with only occasional
assistance
M2 pitch a proposal for a media product
competently with generally correct use
of
subject terminology and with only
occasional assistance
M3 manage a production process
competently to create a media product
to a good technical standard, showing
some imagination and with
Only occasional assistance.
D1 originate, develop and research an idea
for a media product showing creativity and
flair and working independently to
professional expectations
D2 pitch a proposal for a media product to
a near professional standard consistently
using subject terminology correctly and
working independently to
professional expectations
D3 manage a production process to near-
professional standards to create a media
product, showing creativity and flair and
working independently
To professional expectations.

Guidance
LIVE BRIEFS WILL BE ISSUED BY CLIENTS
You are required to participate/evidence and complete
one Commission / Competition / Tender to Assignment specification for Pass
and one of each for higher grading including MERIT & DISTINCTION

1. BREXIT

2. Lilliput Theatre Group at the Playhouse

3. BBC Introducing New Talent – Music Video Production

 ND Creative Media Production Y2 - 2019-2020
Unit 4: Creative Media Production Management Project

4. INTER-Colleges Media Competition - March 2020

Resources & Guidance

Live Brief examples – Portfolio & Films

Examples in www.faustinastarrett.weebly.com/students
www.youtube.com/bfifilms
Use the links and resources provided on Moodle 2 For your course inc
http://ilearn.nwrc.ac.uk/course/view.php?id=695

https://outlook.office.com/owa/?realm=nwrc.ac.uk&path=/mail/search

www.bbc.co.uk/guidelines/editorialguidelines – BBC producers’ guidelines

www.bbctraining.com/journalism.asp – BBC online training modules

Websites

www.allpm.com – a project management site with useful resources

www.skillset.org/interactive/careers/article4754-1.asp – Skillset’s pages on the role of a project
manager
www.bbc.co.uk/academy/collegeofproduction/
www.news.bbc.co.uk/1/hi/school_report/7496032.stm
Bailys P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production,
Student Book
(Pearson, 2010) ISBN 978-1846906725
Hardy P – Filming on a Micro budget (Pocket Essentials, 2004) ISBN 978-1842433010
England E and Finney A – Managing Multimedia: Project Management for Web and
Convergent Media, Book 2:
Fraser P and Oram B – Teaching Digital Video Production (BFI Education, 2005) ISBN 978-
0851709772
Dovey J – Freak show: First Person Media and Factual Television (Pluto Press, 2000) ISBN
978-0745314501