AGES RESPONDENTS DISTRIBUTION OF RESPONDENTS

15-19 140
20-24 99 20-24; 24.94%
15-19; 35.26%
25-29 60
30-34 37
35-39 19 15-19
40-44 10 45-49; 1.51% 30-34; 9.32% 25-29; 15.11% 20-24
40-44; 2.52% 35-39; 4.79% 25-29
45-49 6 30-34
50 and above 26 35-39
40-44
TOTAL 39750 and above; 6.55% 45-49
50 and above
AGE BRACKET 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49
Question 1
YES 0 137 96 59 37 19 10 6
NO 0 3 3 1 0 0 0 0
QUESTION 2
a. 0-1 0 62 38 29 18 6 5 2
b. 2-4 0 70 48 25 15 10 4 4
c. 5-6 0 3 10 4 4 3 1 0
d. OTHERS 0 2 0 1 0 0 0 0
QUESTION 3
a. MCDO 0 60 60 37 26 16 7 4
b. BLACKSMITH 0 3 12 7 3 1 4 1
c. JOLLIBEE 0 64 68 36 21 13 5 4
d. TRG 0 2 4 9 2 2 1 0
e. ANGEL'S 0 56 49 24 12 6 4 1
f. MINUTE 0 25 24 17 10 4 4 1
g. OTHERS 0 18 22 17 10 3 0 0
QUESTION 4
a. 20-50 0 75 23 14 7 2 1 1
b. 50-80 0 34 33 10 13 4 1 0
c. 80-100 0 16 15 12 5 7 3 0
d. 100-150 0 7 16 10 10 5 4 2
e. 150 AND ABOVE 0 7 8 12 1 3 2 1
QUESTION 5
a. 20-50 0 76 35 13 11 2 1 2
b. 50-80 0 35 25 9 13 6 2 1
c. 80-100 0 16 14 17 5 5 2 0
d. 100-150 0 6 16 13 7 4 2 1
e. 150 AND ABOVE 0 6 4 6 1 2 4 2
QUESTION 6 ACCEPTABILITY
YES 0 113 84 54 35 19 10 9
NO 0 20 12 5 2 1 0 0
QUESTION 7
A. TOFU 0 30 33 15 14 3 4 2
B. CUCAPO 0 35 41 24 18 7 4 1
C. VEGGIE OKOY 0 34 30 14 24 6 5 4
D. BANANA BLOSSOM 0 22 29 12 16 4 5 3
E. MUSHROOM 0 74 61 41 32 11 9 5
QUESTION 8 FREQUENCY
a. 0-1 0 45 37 22 15 5 3 2
b. 2-4 0 63 44 29 18 11 8 7
c. 5-6 0 4 3 3 2 3 1 0
QUESTION 9 AFFORDABILITY
a. 20-50 0 57 22 9 7 3 0 2
b. 50-80 0 37 30 15 13 6 4 1
c. 80-100 0 9 21 20 10 7 5 0
d. 100-150 0 7 8 4 5 2 3 2
e. 150 AND ABOVE 0 3 3 5 0 2 1 1
QUESTION 10
a. AMBIANCE 0 40 50 31 21 6 3 1
b. FOOD 0 78 77 50 36 16 8 3
c. PRICE 0 60 73 38 26 7 5 2
d. SERVICE 0 51 55 32 28 10 6 2
e. CLEANLINESS 0 74 61 42 26 11 8 4
f. CREW/STAFF 0 20 25 21 11 5 2 0
g. OTHERS 0 1 2 1 1 0 0 0
50 and above SUBTOTAL TOTAL

26 390
0 7 397

11 171
13 189
2 27
0 3 390

19 229
3 34
20 231
2 22
6 158
5 90
4 74

3 126
5 100
8 66
7 61
3 37 390

2 142
5 96
8 67
8 57
3 28 390

26 350
0 40 390

14 115
16 146
16 133
17 108
18 251

7 136
12 192
6 22 350
1 101
9 115
9 81
5 36
2 17 350

9 161
24 292
18 229
18 202
20 246
5 89
0 5 1224
Question 1
YES 390
NO 7 Survey Question 1: Do you eat Burger?
TOTAL POP 397 450,000 419,263
400,000
TOTAL POPULATION
350,000
YES 419,263 98% 300,000
NO 7,525 2%
250,000
426,788 100%
200,000

150,000

100,000

50,000
7,525
0
YES NO
Burger?

525
once only 171
2-4 times 189
5-7 times 27
OTHERS 3 Survey Question 2: How often do you ea
450,000
once only 171 183,831 44% 400,000
2-4 times 189 203,181 48% 350,000
5-7 times 27 29,026 7%
300,000
OTHERS 3 3,225 1%
250,000
390 419,263 100% 203,181
200,000 183,831

150,000

100,000

50,000 29,026
0
once only 2-4 times 5-7 times OTHERS
ow often do you eat Burger?

181

29,026
3,225

5-7 times OTHERS

 390 419,263
Mc Donald's 229 246,183 58.7%
Blacksmith 34 36,551 8.7% Survey Question 3: Where do you usually buy y
Jollibee 231 248,333 59.2% 450,000
The Real Grill 22 23,651 5.6%
400,000
Angel's Burger 158 169,855 40.5%
Minute Burger 350,000
90 96,753 23.1%
OTHERS 74 79,552 19.0% 300,000
246,183 248,333
250,000

200,000 169,855
150,000
96,
100,000

50,000 36,551
23,651
0

Mc Donald's Blacksmith Jollibee The Real

Angel's Burger Minute Burger OTHERS
 ere do you usually buy your Burger?

48,333

169,855

96,753
79,552

23,651

lacksmith Jollibee The Real Grill

Minute Burger OTHERS
P20-P50 126 135,454 32%
P50-P80 100 107,503 26% Survey Question 4: How much are you willing
P80-P100 66 70,952 17% 450,000
P100-P150 61 65,577 16%
400,000
P150 AND ABOVE 37 39,776 9%
350,000
390 419,263
300,000

250,000

200,000

150,000 135,454
107,503
100,000 70,952
50,000

P20-P50 107,503
P100-P150 P150 AND ABOVE
uch are you willing to spend when buying burger?

107,503
70,952 65,577
39,776

P50 107,503 P80-P100

-P150 P150 AND ABOVE
P20-P50 142 152,655 36%
P50-P80 96 103,203 25%
P80-P100 67 72,027 17%
P100-P150 57 61,277 15%
P150 AND ABOVE 28 30,101 7%
390 419,263

Survey Question 5: How much do you usually spend when buying burger?

450,000

400,000

350,000

300,000

250,000

200,000
152,655
150,000
103,203
100,000 72,027 61,277
50,000 30,101
0

P20-P50 P50-P80 P80-P100 P100-P150 P150 AND ABOVE

YES 350 377,337 90%
NO 40 41,926 10% Survey Question 6: Are you willing to try Vegetab
390 419,263
450,000

400,000 377,337
350,000

300,000

250,000

200,000

150,000

100,000

50,000
41,926

0
YES NO
u willing to try Vegetable Burger?

41,926

ES NO
 350 377,337
Tofu Burger 115 123,982 33%
CuCaPo 146 157,403 42%
Veggie Okoy 133 143,388 38%
Banana Blossom 108 116,435 31%
Mushroom Burger 251 270,605 72%

Survey Question 7: What vegetable burger patties do you want to try?

450,000

400,000

350,000

300,000
270,605
250,000

200,000
157,403
143,388
150,000 123,982 116,435
100,000

50,000

0
Tofu Burger CuCa Po Veggi e Okoy Banana Bl os s om Mus hroom Burger
once only 136 146,622 39%
Survey Question 8: How often will you eat vegetable b
2-4 times 192 206,996 55%
5-7 times 22 23,718 6% 450,000
350 377,337 400,000
350,000
300,000
250,000
206,996
200,000
146,622
150,000
100,000
50,000 23,718
0
once only 2-4 times 5-7 times
ill you eat vegetable burger?

23,718

-7 times
P20-P50 101 108,889 29%
P50-P80 115 123,982 33%
P80-P100 81 87,327 23%
P100-P150 36 38,812 10%
P150 AND ABOVE 17 18,328 5%
350 377,337

Survey Question 9: How much are you willing to spend when buying vegetable burger?
450,000

400,000

350,000

300,000

250,000

200,000

150,000 123,982
108,889
100,000 87,327

50,000 38,812
18,328
0

P20-P50 P50-P80 P80-P100 P100-P150 P150 AND ABOVE

 350 377,337
ONION BOMB 312 336,369 89%
PEPPER RINGS 287 309,416 82%
TOFU NUGGETS 155 167,106 44%
SWEET POTATO FRIES 236 254,433 67%

Survey Question 10: What sides do you want to try?

450,000

400,000

350,000 336,369
309,416
300,000
254,433
250,000

200,000
167,106
150,000

100,000

50,000

ONION BOMB PEPPER RINGS TOFU NUGGETS SWEET POTATO FRIES

 350 377,337
MACARONI SALAD 211 227,480 60%
VEGGIE SALAD 107 115,357 31%

Survey Question 11: What salad do you want to try?

450,000

400,000

350,000

300,000

250,000 227,480
200,000

150,000
115,357
100,000

50,000

0
MACARONI SALAD VEGGIE SALAD
once only 124 133,685 35%
2-4 times 182 196,215 52%
5-7 times 44 47,437 13% Survey Question 12: How often will you buy sides
350 377,337 450,000
400,000
350,000
300,000
250,000
206,996
200,000
150,000 133,685
100,000
47,437
50,000
0
once only 2-4 times 5-7 times
ten will you buy sides and salad?

206,996

47,437

2-4 times 5-7 times

 350 377,337
Ambiance 161 173,575 46%
Food 292 314,807 83%
Price 229 246,886 65%
Survey Question 13: What are the factors you consider when choo
Service 202 217,777 58% 450,000
Cleanlines 246 265,214 70% 400,000
Crew/Staff 89 95,951 25%
350,000
OTHERS 5 5,391 1% 314,807
300,000
265,214
246,886
250,000
217,777
200,000 173,575
150,000
95,951
100,000

50,000

Ambiance Food Price Service Cleanliness Crew/Staff OTH

ou consider when choosing where to eat?

265,214

17,777

95,951

5,391

Cleanliness Crew/Staff OTHERS

 ACCEPTABILITY RATE: 90% FREQUENCY
SURVEY QUESTION #6 ACCEPTABILITY OF THE PRODUCT SURVEY QU

Are you willing to try Vegetable Burger? (BurGulay) How often do you ea

Options Frequency Cummulative Frequency Percentage Options

Yes 350 350 90% 0-1
No 40 40 10% 2-4
TOTAL 390 100% 5-6
OTHERS
TOTAL
FREQUENCY RATE: 55%
SURVEY QUESTION #8 FREQUENCY OF AVAILING THE PRODUCT
How often will you eat vegetable burger? (In aweek) FREQUENCY
Options Frequency Cummulative Frequency Percentage SURVEY QUESTION #10 FREQUEN
0-1 136 136 39% How often will you buy si
2-4 192 192 55% Options
5-6 22 22 6% 0-1
TOTAL 350 100% 2-4
5-6
TOTAL
AFFORDABILITY RATE: 33%
SURVEY QUESTION #9 AFFORDABILITY OF THE PRODUCT
How much are you willing to spend when buying vegetable burger?
Options Frequency Cummulative Frequency Percentage
P20-50 101 101 29%
P50-80 115 115 33%
P80-100 81 81 23%
P100-150 36 36 10%
P150 and above 17 17 5%
TOTAL 350 100%

RATE: 83%
SURVEY QUESTION #10 FACTOR YOU CONSIDER THE MOST
What are the factors you consider when choosing where to eat?
Options Frequency Cummulative Frequency Percentage
AMBIANCE 161 161 46%
FOOD 292 292 83%
PRICE 229 229 65%
SERVICE 202 202 58%
CLEANLINESS 246 246 70%
 CREW/STAFF 89 89 25%
OTHERS 5 5 1%
TOTAL 350 100%

THE BUSINESS WILL START ON …

PROFILE FILTRATION
2018 POPULATION 620,442
AGE BRACKET: ALL AGES 100%
620,442

ACCEPTABILITY PERCENTAGE 90%

FILTERED POPULATION (2018) 620,442
POPULATION WHICH ACCEPTED THE BUSINESS 558,398

TARGET MARKET
POPULATION WHICH ACCEPTED THE BUSINESS 558,398
AFFORDABILITY 33%
184,271
FREQUENCY OF AVAILING PRODUCT 57%
105,035
FACTOR: FOOD 24%
TARGET MARKET/MARKET DEMAND 25,209

POPULATION WHICH ACCEPTED THE BUSINESS 100% 558,398

TARGET MARKET/MARKET DEMAND 5% 25,209
UNSERVED MARKET 95% 533,189
 USUAL BURGER
FREQUENCY RATE: 48%
SURVEY QUESTION #2

How often do you eat burger? (In a week)

Frequency Cummulative Frequency Percentage

171 171 44%
189 189 48%
27 27 7%
3 3 1%
390 100%

FREQUENCY RATE: 52%

SURVEY QUESTION #10 FREQUENCY OF AVAILING THE PRODUCT
How often will you buy sides and salad? (In a week)
Frequency Cummulative Frequency Percentage
124 124 35%
182 182 52%
44 44 13%
350 100%
ILL START ON …
 AGES Males (%) Females (%) Males(#) Females(#)
0-4 yrs. 4.701 4.3124 29,166 26,755
5-9 yrs. 4.9333 4.5666 30,607 28,332
10-14 yrs. 4.7506 4.5058 29,474 27,955
15-19 yrs. 4.9805 4.8146 30,900 29,871
20-24 yrs 5.2116 5.0703 32,334 31,457
25-29 yrs 5.0187 4.8841 31,137 30,302
30-34 yrs. 4.4829 4.2943 27,813 26,643
35-39 yrs. 4.0553 3.9109 25,160 24,264
40-44 yrs. 3.2971 3.1606 20,456 19,609
45-49 yrs. 2.7186 2.6519 16,867 16,453
50-54 yrs. 2.1321 2.199 13,228 13,643
55-59 yrs. 1.6353 1.7056 10,146 10,582
60-64 yrs. 1.1895 1.377 7,380 8,543
65-69 yrs. 0.7298 0.8878 4,528 5,508
70-74 yrs. 0.3404 0.4984 2,112 3,092
75-79 yrs. 0.2063 0.3403 1,280 2,111
80-84 yrs. 0.0841 0.1897 522 1,177
85+ yrs. 0.0496 0.114 308 707
TOTAL
620422 313,418 307,004
POPULATION
 426,788

AGES 15-60
410,865

0%
 MARKET SHARE
COMPETITORS No. of Respondents % out of 390
Jollibee 231 27.57%
McDonald's 229 27.33%
Angel's Burger 158 18.85%
Minute Burger 90 10.74%
Black Smith 34 4.06%
The Real Grill 22 2.63%
D' Burger ARENA 74 8.83%
838 100.00%