c
c


 
on Oct 11, 2007

c
c



 

    




 !!"##$% Digital Technology Leader, SAMSUNG India today unveiled its mega festival promotion called 'Har
Ghar Mein Khushi, Har Ghar Mein SAMSUNG'. Commencing tomorrow, October 12th, this promotion will run on an all India basis
until November 10, 2007.

'Har Ghar Mein Khushi, Har Ghar Mein SAMSUNG', offers an assured gift with the purchase of any SAMSUNG Audio Video or Home
Appliances product to be given away during the promotion period. These gifts to SAMSUNG consumers range from Glass sets, Dinner
set to Tata Sky Set top box, with the latter being provided with all 32" and above screen size LCD TVs. For LCD/Plasma televisions in
the screen size of 46" and above, the Company is also giving a free installation coupon along the Tata Sky Set top box. The total value of
Gifts being provided to consumers during the Festival period is estimated at Rs.35 Crores.

States Mr. R. Zutshi, Deputy Managing Director, SAMSUNG India, "Our special offering for the festival season this year comprises of
an exciting, new array of innovative Audio Video and Home Appliance products and assured gifts across all our products. 'Har Ghar
Mein Khushi, Har Ghar Mein SAMSUNG' as our Festival Campaign is named, represents our Company¶s efforts to give our customers
greater customer satisfaction and happiness through our innovative technology products".

SAMSUNG India has also launched a series of products in sync with the festival season. The Company has introduced its new 'Easy
View' range of Flat TVs that has especially been developed for the Indian market. Available across the popular 21" and 29" screen
categories, both in Ultra/Slim and regular Flat series, the 12 new 'Easy View' Flat TVs are differentiated as much on account of their
design as for their enhanced performance. The Easy View features include Channel Minimiser (On Screen Menu Display for easy
channel surfing), Channel Scheduler (Switch from one program to another at a preset time), Channel Grouping (Group your favourite
channels/programs on categories) Half Mute (Reduce Volume to half at one touch) and Music Mode (Listen to audio with display off).
The new 'Easy View' range of SAMSUNG televisions is priced in the range between Rs 10,000/- to Rs.22, 500/-.

Some of the other WOW, leading technology products that have been launched for the Festival period includes the Company's new range
of side-by-side refrigerators including the World's First Quatro Cooling Refrigerator, new Silver Nano semiautomatic washing machines
and the World¶s largest 70" LCD with LED technology.

SAMSUNG RM-25DGSH, the World's First Four Door Refrigerator with Quatro Cooling System, not only has four separate
compartments, but each compartment is controlled and cooled separately with its own evaporator and fan, preventing mixing of odors as
well as maintaining high humidity inside. Some of the other features of this refrigerator include: Digital Display & Control, Water and
Ice Dispenser, Automatic Icemaker and Spill proof tempered glass shelves. The Quatro is priced at Rs.141, 000/-.

SAMSUNG has also introduced its new range of semi automatic washing machines with Silver Nano technology. SAMSUNG's Silver
Nano technology, so far, has been available only in the Fully automatic washing machine segment. The new Silver Nano semi automatic
washing machine models, available in 6.5kg and 7.0kg, protect the fabrics from harmful bacteria and completely remove dirt and dust
from clothes, leaving them clean and fresh. The Double Storm Pulsator that this new range is equipped with produces better wash results
and reduces fabric entanglement. The new range of Semi automatic washing machines, comprising of 4 models, has been launched in the
capacities between 6.2 kg to 7 kg and is priced between Rs 8,999/- to Rs 9,990/-.
"We expect to do business worth Rs.1200 Crores on an all India basis during the Promotion period" states Mr. Pradeep Tognatta,
Director ±Sales & Marketing, SAMSUNG India. The Company is expecting to sell 5.5 lac colour televisions during the Festival period,
including 500,000 Flat/Slim TVs and 50,000 Flat Panel TVs.