A

“SUMMER TRAINING REPORT”

ON
“EFFECTIVENESS OF THE INTERNET ADVERTISING ON
CONSUMER BEHAVIOUR IN ARC SOLUTION, DEHRADUN”

SUBMITTED BY

GAURAV KUMAR TYAGI

SUBMITTED TO

MISS KIRAN BEDI

FOR

PARTIAL FULFILMENT OF THE DEGREE

OF

(MASTERS’S OF BUSINESS ADMINISTRATION)

UTTRAKHAND TECHNICAL UNIVERSITY

Post Office, Chandanwadi, Prem Nagar

Sudhowala, Dehradun (Uttarakhand)
Pin – 248007
SESSION (2019-20)

1
 DECLARATION

I,The undersigned, hereby declared that the project report entitled

“EFFECTIVENESS OF THE INTERNET ADVERTISING ON CONSUMER
BEHAVIOUR IN ARC SOLUTION ,DEHRADUN” submitted by me to the university
in the partial fulfillment of the requirement for the award of degree of MBA
(MASTERS’S OF BUSINESS ADMINISTRATION) under the guidance of “MISS
KIRAN BEDI” is my original work & the conclusion drawn therein are based on the
material/data collected by myself.

The report submitted is my own work & hence not from any other source.

I shall be responsible for any unpleasure moment/situation (if any)

2
 GUIDE CERTIFICATE

This is to certify that “GAURAV KUMAR TYAGI” is the bonofied student of MBA
have successfully completed the project work as described by the university in the
partial fulfillment of the MASTER’S OF BUSINESS ADMINISTRATION of the
academic year 2019-20.

The project work entitled as “EFFECTIVENESS OF THE INTERNET ADVERTISING

ON CONSUMER BEHAVIOUR IN ARC SOLUTION, DEHRADUN”

MISS KIRAN BEDI

Signature…………………

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 Acknowledgement
Preparing a project of this nature is an arduous task and I was fortunate enough to
get support from a large number of people to whom I shall always remain grateful.

I would like to record my gratitude to Arc Solution PVT for allowing me to undertake
this project.

I take this opportunity to thank Mr. Lalit Kumar (HR Manager) for providing us an
opportunity to work for Arc Solution PVT...

I am also desirous of placing on record profound indebtedness to MISS KIRAN BEDI

(Assistant Professor) of Phonics Group of Institution for the valuable advice,
guidance, precious time and support that he offered.

I would be failing in my duty if I do not acknowledge the gratitude to Miss. ANITA

BHANDARI (HEAD OF DEPARTMENT) of Phonics Group of Institution, who
motivated us a lot in carrying out this project.

Last but not least, I would also like to thank all the respondents for giving us their
precious time and relevant information and experience, as and when required
without which this project would not have been possible.

Gaurav kumar tyagi

Date:

4
 CONTENTS

1. INTODUCTION OF THE COMPANY 6-11

2. INTRODUCTION OF THE TOPIC 12-16

3. OBJECTICE OF STUDY 17

4. LITERATURE REVIEW 18-19

5. RESEARCH METHODOLOGY 20-21

6. DATA ANALYSES AND INTERPRETATION 22-34

7. LIMITATION OF THE STUDY 35-36

8. SCOPE OF THE STUDY 37-38

9. RECOMMENDATION 39-40

10. CONCLUSION 41-42

11. BIBLIOGRAPHY 43-45

12. QUESTIONNAIRE 46-48

5
 INTRODUCTION OF
THE COMPANY

6
COMPANY PROFILE

Arc Solutions is a professional Website and Software Development Company located

in Dehradun / Delhi providing solutions to all your web requirements. We offer a wide
variety of website services like website designing,website development,search engine
optimization (SEO),redesigning website,logo designing.

ARC Solutions - is a leading Service Provider of Software Designing , Software

Development, Web Designing from Dehradun, Uttarakhand, India

We are the best training institute in dehradun for Web designing course, Graphic design
course, Animation ... Arc Solutions, (www.arcsolutions.org) is a well recognise training
institute in Dehradun which provides a highly ... Net Developer.

Responsibilities:

Integration of user-facing elements developer by front-end developers.

Build efficient, testable and reusable PHP modules.
Solve complex performance problems and architectural challenges.
Helping maintain and improve the Technology Architecture for the enterprise
Executing and building product features
Working with external APIs for I/O
Code Reviews & Troubleshooting

Arc Solutions is a professional Website and Software Development Company located in

Dehradun providing solutions to all your web requirements. We offer a wide variety of
website services like Web application development, custom software development,
outsourced product development, ecommerce solution development, workflow solution
development,Mobile application development

Company offering a wide range exceptional and methodical internet marketing services with
many value-added benefits to its business clients.We take time to research about your
prodcut or services or the subject matter that you would like your website to be about.

we have solutions for every business enterprise whether it is a large corporation or a new
small business in its initial stages.
We design & develop websites to help you promote and maximize your business online.

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 Dedication :
By offering a seamless integration of business strategy, user experience and
technological expertise, Arc Solutions provides companies with practical strategies to
reach customers and improve business.

We are dedicated to achieve the goals of our esteemed customers and leave no
stone unturned in providing them a smooth, enriching user-experience.

Our Web Solutions Experts endeavour to ensure you complete satisfaction in the
services that we offer. We'd like to be your web team for as long as your business is
around, and in order to be worthy of that, we are dedicated to serving all of your
business needs.

Software Development Team Structure:

Arc solution is well staffed with over 52% highly skilled software engineers and
consultants who have diverse development experience. our software development
knows how to create the best solutions in the industry. We can provide mission
critical core development at affordable cost as like as your engineering team.

Our team has class engineers having BS in copouter science with the master
degrees and a few with management background. About 20% are less then 3 years
experience, 25% have 3+ experience and 40%

MISSION & VISSION OF THE COMPANY

MISSION

Arc Solutions is an excellence driven animations studio with top-notch technical,

highly innovative and production competencies in the world of explainer videos and
animation, that are game-changing. Mission: Our mission is to create a new age of
video services for all the businesses to grow and advertise. Our mission is to create
a new age of video services for all the businesses to grow and advertise.

We are currently hiring for Motion Graphics Designer with minimum one year of
experience with digital agencies or advertising agencies. Work Profile: 1.Will be
responsible to take the current level of art a notch higher by creating eye catchy
animation and be a part of this fast growing organization. 2.Make attractive designs
and animation for our clients all over the world 3.Guide the Juniors 4.Take part in
brainstorming sessions with the team and come up with quirky creative ideas 5.Stay
up to date with the latest trends in the visual industry Qualifications: 1. Should be

8
proficient in After effects, also have knowledge in Photoshop, and Illustrator 2.
Should be hard working, quick learner and stay motivated Role: Motion Graphic
Artist Industry Type: Media / Entertainment / Internet Functional Area: Design,
Creative, User Experience Employment Type: Full Time Role Category: Creative
Salary : 15,000 to 30,000

VISSION
Design Ware ARC EV Processors for Embedded Vision ... optimized for
embedded vision applications, combining the flexibility of software solutions with
the low

ARC development systems and operating systems ... develop embedded software
application for ARC processor-based systems. ... Software Integrity; Tools; Services;
Training; Solutions; Resources New Embedded Vision Processor IP Delivers
Industry Leading 35 TOPS Performance.

OBJECTIVE OF ARC SOLUTION

Arc Solutions is an excellence driven animations studio with top-notch technical,

highly innovative and production competencies in the world of explainer videos and
animation, that are game-changing. Mission: Our mission is to create a new age of
video services for all the businesses to grow and advertise.

 Solutions consultation and planning

Rapid turnaround on quotes, support and service
Unparalleled technical support

Arc Solutions in Dehradun City, dehradun is a top company in the category

Computer Training Institutes, also known for Marketing Agencies,
Computer Training ...

Our main objective is to provide simple solutions to the complex problem all over
the world. We have developed solutions which are making lifes of our Client's easier
and helping them succeed in there business goals.

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 ABOUT OF THE COMPANY

.
Address: E-7,Nehru Colony Dehradun-268001, Uttrakhand India.
Hours:
Open ⋅ Closes 9:30PM

Phone: 092196 66443

Also Listed in
 Computer Training Institutes
 Marketing Agencies
 Computer Training Institutes For Web Designing
 Computer Software Developer For Portal

Modes of Payment
 Cash
 Cheques

Year Established
 2011

Arc Solution Overview:

Website :www.arcsolutions.site
Head quarters Lucknow
Size1 to 50 employees
Founded2015
Type Company - Private
Industry Film Production & Distribution
Revenue Unknown / Non-Applicable
Competitors Unknown

Arc Solutions is an excellence driven animations studio with top-notch technical,

highly innovative and production competencies in the world of explainer videos and
animation, that are game-changing.

We believe that the Animated Explainer Videos are the ...

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Supplier: Proprietor Mr. Ashish Gupta

Our mission is to create a new age of video services for all the businesses to grow
and advertise.

We are currently hiring for Motion Graphics Designer with minimum one year of
experience with digital agencies or advertising agencies. Work Profile: 1.Will be
responsible to take the current level of art a notch higher by creating eye catchy
animation and be a part of this fast growing organization. 2.Make attractive designs
and animation for our clients all over the world 3.Guide the Juniors 4.Take part in
brainstorming sessions with the team and come up with

11
 INTRODUCTION OF
THE TOPIC

12
The Concept of Internet Advertising

Internet advertising is a form of promotion that uses the Internet and World Wide
Web for the expressed purpose of delivering marketing messages to attract
customers. Examples of online advertising include contextual ads on search engine
results pages, banner ads, Rich Media Ads, Social network advertising, online
classified advertising, advertising networks and e-mail marketing, including e-mail
spam. Online video directories for brands are a good example of interactive
advertising. These directories complement television advertising and allow the
viewer to view the commercials of a number of brands. If the advertiser has opted for
a response feature, the viewer may then choose to visit the brand’s website, or
interact with the advertiser through other touch points such as email, chat or phone.
Response to brand communication is instantaneous, and conversion to business is
very high. This is because in contrast to conventional forms of interruptive
advertising, the viewer has actually chosen to see the commercial.

Consumer can gather information about products and services, communicate with
other consumers and firms for related products and services, and sometimes
complete transactions. As the Internet session is a self selected environment of the
consumer, the promotion message will be more effective. Internet advertising is also
capable of providing an experiential environment to the consumer through virtual
reality interfaces thus allowing the consumer to experience some of the features of
products before making the purchase decision. Consumer can provide feedback
content about the product, to the firm and to other consumers. A positive feedback
becomes a good promotion for the marketer. A marketer can even exploit a negative
feedback by solving the consumer’s problem and showing the commitment of the
organization to satisfying consumer needs. Consumer can also add “collective
content” to the medium through discussion forums like the virtual communities. In .,
online advertising has gained increased popularity with more people spending time
online.

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The Concept of Consumer Behavior

The term "consumer behavior" refers to actions and decisions that factor into a
customer's purchase. Researchers, businesses and marketers study consumer
behavior to understand what influences a consumer's shopping preferences and
selection of products and services. Multiple factors affect consumer behavior, among
them economic status, beliefs and values, culture, personality, age and education.
Findings on consumer behavior are used to develop methods and products that will
boost company performance and sales.

Customers are becoming more powerful, more knowledgeable and more

sophisticated, and research into modern consumer behaviour is increasingly
important for businesses according. Advertising to attract consumers, providing
better environment, product, services and policies is important in improving today’s
consumer experience to support businesses in retaining customers. This study
seeks to determine and explain the effectiveness of internet advertising in stimulating
consumer response.

The Concept of Promotion

Promotion is the component of a company's marketing system that involves delivery

of messages to target customers that emphasizes the benefits of your brand,
products and services. A few common communication tools such as advertising are
used in a promotional plan. Goals of promotion include building brand awareness,
creating favorable brand attitudes, gaining market share, inducing buying, building
loyalty and growing sales.

To reach its promotional goals, a company develops an effective promotional mix,

which is a combination of strategies including advertising, personal selling, sales
promotion, direct marketing and public relations through a cost effective allocation of
resources. In large companies, the marketing department has many roles. It
determines the promotional mix, establishes the budget, allocates resources,

14
coordinates the campaign, supervises any outside resources, and measures the
results.

sales promotion, and public relations to reach consumers. The pull policy directs
promotions towards the consumers. It is used to create customer interest and
demand. This study focuses on advertising as one of the strategies in the
promotional mix used by companies within Arc solution.

Advertising is the communication relayed from companies to persuade an audience

to purchase their products. This communication is usually through various forms of
paid media -- TV and radio commercials, print ads, billboards and more recently,
product placements, social media and online ads. Ads are placed where advertisers
believe they will reach the largest, most relevant audience. Commercial businesses
e.g. Unilever, use advertising to drive the consumption of their product, while non-
profit organizations may place ads to raise awareness or encourage a change in
behavior or perception.. This majority of internet users are youth especially university
students, who regularly use the social network sites through their mobile phones, either
searching for information or chatting with friends online. Evolution in technology, and
adopted latest variety of android products, tablets, ipads, and the popular models of
Samsung galaxy for easy access of the internet. The growth has been fuelled by the
implementation.

This study used a sample of these university students from the main campus to
determine and explain the relationship between internet advertising and consumer
behavior. The students come from a diverse background and were ideal in studying
various characteristics related to consumer behavior. Students are enrolled in
different study programmes through fulltime and module II, with some operating from
outside the institution while others have residence within the university leading to
variability in exposure to advertising.

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 SWOT ANALYSIS

STRENGTH (S): -

 Low cost producer of quality equipment due to cheap labour and fully
depreciated plants.
 Flexible manufacturing set up.
 Entry barrier due to high replacement cost of its manufacturing facilities.
 Large Pool of engineers.
WEAKNESSES (W): -

 High working capital requirement due to its exposure to cash starved SEBs
(State electricity boards) and High WIP.
 Inability to provide project financing.

OPPORTUNITIES (O): -

 High-expected growth in power sectors.

 High growth forecast in India’s index of industrial production would increase
demand for industrial equipment such better quality break disc pads.
 Rising living standard in the country.

THREATS (T): -

 Technical suppliers are becoming competitors with the opening up of the

Indian economy.
 Fall in global power equipment prices can effect profitability.

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 Objectives Of the study

The objectives of the study were to;

 Determine the effectiveness of internet advertising on reach and

creation of awareness.
 Establish the reliability of internet advertising through recall.

 Determine the relationship between internet advertising and purchase

decision.

17
 LITERATURE REVIEW

18
 LITERATURE REVIEW
Introduction

This section provides discriminating reference to some of the literature a through

clearer considerate of internet advertising idea and draw preceding research finding
of the effectiveness of internet advertising based on determine of advertising
effectiveness.

Theoretical Foundation of the Study

Touching appeals in advertising theory and standard conditioning theory in

education consumer behavior form the hypothetical basis of this study. General
educational research has been conducted on the psychology of passion (e.g.,
Lazarus 1984) and the ways in which ad-evoked feelings may persuade consumer
response to marketing communication (e.g., Batra and Ray 1986; Holbrook and
Batra 1987). Scholars have also practical that advertising may suggest both
positive and negative emotions when seeking to persuade. Indeed, Brown, Homer
and Inman (1998, p.115), recommend that from a practical perception, “the relative
power of positive and negative feeling effects potentially could guide advertisers’
decisions concerning execution strategies.”

 GEORGE OTIENO OSEWE is prepare the research paper about this topic in
OCTOBER 2013 THE CASE OF UNIVERSITY OF NAIROBI STUDENTS.

 Second research paper is made by Anthony R. Ngowi by the students of

THE CASE OF MOSHI COOPERATIVE UNIVERSITY STUDENTS on 2015.

 Clinton Amos (2008):It explores the relationship between celebrity endorser

effects and Advertising effectiveness.This study provides a quantitative
summary of the relationship between celebrity endorser source effects and
effectiveness in advertising.

 Korgaonkar and Wolin (2002): It examined the differences between heavy,

medium, and light web users and concluded that “heavier users hold stronger
beliefs about and attitudes toward Web advertising which likely lead to
stronger purchase intent”.

 Sajuyigbe A.S1e.tal (2013) .Advertising is the blood of any organization; its

activities cannot be underestimated for company who wishes to remain in a
global competitive environment. and it was discovered that importance of
advertising cannot be underestimated in achieving organization stated
objectives.

 Ducoffe (1996) :found that Internet advertising was perceived to be

informative, entertaining, useful, valuable, and important.

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 RESEARCH
METHODOLOGY

20
 RESEARCH METHODOLOGY

Research Design

This study used descriptive research. Descriptive research involves gathering data
that describe events and then organizes, tabulates, depicts, and describes the data
collection. It often uses visual aids such as graphs and charts to aid the reader in
understanding the data distribution and therefore offered a better clarification on
online advertising, and ultimately give a clear picture on the effectiveness and
reliability of online advertising and its relationship to purchase decision.

SAMPLE UNIT

The sample unit consisted of all the departments of ARC SOLUTION.

SAMPLE FRAME

Consisted of a comprehensive list of all the employees of ARC SOLUTION.

SAMPLE SIZE

Sample size=10 out of universe of 30

Data Collection

The research made use of primary data, which was collected using structured
questionnaire distributed to the 10 respondents sampled from the Arc solution. The
administered questionnaires were collected after completion by the respondents on
the same day and their responses used for analysis. The questionnaire had both
open ended questions to enable guide the respondent through filling of the
questionnaire as well as probe them for more information.

21
Data analysis and
Interpretation

22
Data Analysis
The study applied both nominal and ordinal scale to measure a range of factors
establishing the effectiveness of internet advertising on consumer behaviour and an
interval scale in determining the relationship between internet advertising and
consumer behaviour. Descriptive statistics was used to analyze this data. The mean
responses, standard deviation and other relevant statistics were computed to better
understand the data. The data collected was compiled and edited to check for logical
inconsistencies. The data was then coded according to the responses. Relationships
between responses was assessed and presented using tables and graphs and
analysis was done.Regression and Correlation analysis was applied in this study to
reveal relationships among variables in the findings from the data.

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Q1. Distribution of the respondents by year of study

Year Frequency Percentage

First year 20 20

Second year 29 29

Third year 33 33

Fourth year 18 18

Total 100 100

Interpretation: The study sample was representative of all the years of study
with the third year students forming the highest proportion of the sample.

The respondents were also asked to indicate their age bracket. The study
findings are illustrated.

24
Q2. Distribution of the respondents by age bracket

Age bracket Frequency Percentage

19-25 years 82 82

26-35 years 18 18

Total 100 100

Interpretation: The findings indicate that majority of the students at the

university of Nairobi were aged 19-25 years.

The study sought to establish the gender of the respondents and the findings

25
Q3.Gender distribution of the respondents

Gender Frequency Percentage

Male 72 72

Female 28 28

Total 100 100.0

Interpretation: the study recorded a higher response rate from males than
females in
.

26
Q4.Attitude towards Advertisements

Geners Frequency Percent

Informative 35 35

Creates awareness 31 31

Entertaining 25 25

Irritating 3 3

Annoying 3 3

Waste of time 3 3

Total 100 100

Interpretation: most of the respondents (35%) indicated that advertising was

informative, with a closer percentage indicating creation of awareness. 3%
indicated that advertising was either irritating, annoying or a waste of time.
These findings mean that most of the respondents had a positive attitude
towards advertising as illustrated by their various perceptions about the use of
advertising. This clearly shows a positive attitude toward advertising and
hence is a good indication for marketers. In order to further identify the
effectiveness of internet advertising.

27
Q5.Time spent on various platforms of advertising

Standard
Media Mean deviation

TV, Movies 2.42 1.241

Newspaper, Maps 1.11 1.372

Radio 1.03 0.927

Internet 4.21 0.515

Interpretation: on an average, a person spends more than 4 hours on the

internet during his free time which is more than that of TV and movies, radio
and print medium. Hence, on an average the exposure of internet to an
individual is around 40% more than that of other mediums i.e. the reach of
medium internet is much better than that of others.

The study sought to establish whether the respondents watched the TV/ or
listened to Radio commercials during commercial break.

28
Q6.Watching the TV commercials during commercial break

Arguments Frequency Percent

Yes 70 70

No 30 30

Total 100 100

Interpretation: The majority of the respondents attested to watching the TV/

commercials during commercial break. This implies that for television
commercials, around 70% of consumers had a positive perception towards
advertising on TV.

29
Q7.Change the channel during commercial breaks

Situations Frequency Percent

Never 26 26

Sometimes 17 17

Depends on ad 33 33

Often 13 13

Every time 11 11

Total 100 100

Interpretation: Respondents were asked to indicate if they changed channels

during commercial and the results were tabulated.Itshows that the degree of
attractiveness of the advert and its relevance to the respondents determined
their attention to the advert. The viewers would see the advertisement if the
ad is attractive and appealing. Hence there is a probability of 0.75 of a
consumer viewing the particular advertisement (for creating awareness and
information) on television making it an effective mode of communication.

30
Q8.Checking an online advert

Arguments Frequency Percent

Yes 21 21

No 79 79

Total 100 100

Interpretation: In case of online advertising, majority (79%) of consumers

ignored the advert completely while 21% indicated that they would check an
online advert. Further the study found out that, out of the 21%respondents,
15% said that the intention was not to see the ads, but they didn’t have any
option but to see them as they were Interstitial

31
Q9.Internet usage

Interpretation: 30% of the respondents used internet for E-mail, 25% for
information, and others for chatting and social networking, indicating that
communications has been the fundamental value of the internet to
consumers. There was a higher chance of interaction with various online ads
as reflected by the diverse usage of internet. To establish the reliability of
internet advertising through recall, the respondents were asked to indicate
whether they would recall the last three TV and online ads.

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Q10.Ad recall

Recal l

Frequency Percent

TV Yes 84 84

No 16 16

Online
ads Yes 30 30

No 70 70

Total 100 100

Interpretation: This is for the last three ads that they had seen consciously
or unconsciously. In case of TV ads, 84% remembered their last three ads
which is a very good score in terms of creating awareness. In case of Online
ads, only 54% could remember their last three interaction with the online
ads. Therefore, one can easily make out the reliability of online and TV ads
recall values. The study found out that TV ads are much reliable than
internet advertising and other forms of advertising.

33
Q11.Mode of advertising influencing intention to buy product

Frequency Percent

Magazines and newspaper 17 17

Friends and relatives 40 40

TV Commercial 29 29

Online advertisements 6 6

Social Media – Blogs, forums, Social Networking

sites 8 8

Total 100 100

Interpretation:The highest number of students, 40% of the respondents were

influenced to buy a product based on information provided by friends and
relatives, with TV commercials being second. Online advertisements was
least in influencing their decision at 6%. Therefore, friends and relatives were
the major influencers behind decision making. This depicts that traditional
form of advertising has an edge over internet advertising in terms of consumer
preference to mode of advertising. Traditional mode got over 86%
preferences than that of internet advertising which is a huge margin.

34
LIMITATIONS OF THE
STUDY

35
LIMITATIONS:

o As the strength of the company is big, it was not possible to drawn sample
from each and every employee or department
o At the time of advertisement there was a big changed in the organization.
o some cases data is collected from the companies past records.

36
 SCOPE OF THE STUDY

37
 SCOPES:

 To understand and analyze various HR factors including recruitment procedure.

 To internet advertise of consumer behavior required quantity and quality.
 To identify and satisfy the individuals as well as group needs.
 To understand the various sources of internet advertising on consumer behavior.

38
 RECOMMENDATION

39
  To study the established that the reliability of internet advertising is low.
 To study its customers based on customer analysis to deliver a personalized
experience to the customers.
 The study also found that internet advertising is effective in reach and creation of
awareness and recommends.

 To study determined that there is a positive relationship between internet

advertising and consumer purchase decision and further recommends.
 To ensure that the internet advertising initiatives being implemented suits the
targeted markets to improve product purchases.
 To exist different contextual realities between different markets.

40
 CONCLUSION

41
  The objective of the study was to determine the effectiveness of internet
advertising on consumer behavior.
 Study concludes that the effectiveness of internet advertising on reach
and creation of awareness was determined by the level of knowledge.
 Internet advertising was effective in providing higher reach and creation of
awareness.
 To implies that the reliability of internet advertising is quite low. The
research established that TV advertising is more reliable than internet
advertising therefore conforming with Danaher and that TV ads are much
reliable than internet advertising.
 The study concludes that internet advertising influenced purchase
decision of the customers to a moderate extent as only nearly half of the
respondents were influenced purchase decision.
 The study further concludes that internet advertising contributes most to
the consumer behavior.

42
 BIBLIOGRAPHY

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 APPENDIX(QUESTIONNAIRE)

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 1.Year of study?

☐Year I ☐Year II ☐Year III ☐Year IV ☐Other

2. Age Group (yrs):

. ☐ up to 18 ☐19 to 25 ☐26 to 40 ☐41 to 55

3.Gender:

. ☐ Male ☐ Female

4.Programme enrolled
. in?

☐ Module ☐Module II

. 5.Where is your place of residence?

☐University Hostels ☐Other, specify _____

SECTION B – ATTITUDES, REACH AND AWARENESS

6. Do you like Advertisements?

☐Yes ☐No

☐Informative ☐Irritating

☐Entertaining ☐Annoying

☐Waste of time
☐Creates
awareness

7. How much time do you spend on?

TV, Movies ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

Newspaper,
Mages ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

Radio ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

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 Internet ☐< 1hr ☐1 - 2hrs ☐2 - 4hrs ☐4 - 6hrs ☐> 6hrs

8.Do you watch the TV/ or listen to Radio commercials during

commercial break?

☐Yes ☐No

☐Informative ☐Irritating

☐Entertaining ☐Annoying

☐Creates awareness ☐Waste of time

9. I change the channel during commercial

break?

☐Never ☐sometimes ☐depends on ad ☐often ☐every time

SECTION C: AD RECALL

10. Which is the last Newspaper/Magazine ad you remember? Which brand

was it?

11. The frequency and the percentage of organization is valid for recall?
i.Yes( )
ii.No ( )

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