An assignment on “A comparative study

between Google Analytics and Google Search

Console”

Submitted by- Rajesh Kumar Nayak

Regd. No-: 1806151036

Madhusudan Institute of Cooperative Management

Bhubaneswar
Introduction-
Mastering analytics is an important to any digital marketing and
SEO strategy and there are plenty of resources that can help. Google
Webmasters Tools (GWT) is a valuable (and free!) resource that helps
users uncover great information about our site and those who are
visiting it. Within GWT are two resources we recommend to advisors:
Google Analytics and Google Search Console. But, what’s the difference
between the two?
Knowing the difference between these two tools is extremely
important to analyze the performance of advisor site. Both of them will
be useful to us, but they serve two completely different functions that
we need to be aware of.
Google Analytics-:
It is a tool that allows us to track websites, blogs, and social
networks. In addition, it puts at our disposal predetermined and
customizable reports. It offers grouped information of the traffic that
arrives at the websites according to the audience, the acquisition, the
behavior, and the conversions carried out on the websites.
It works on elements as varied and vital as the following:
 Number of visits
 Their duration
 Sources of Traffic
 Visited Page
 Users preferred section
 Keywords used
 Technical details of visitors’ devices
But what makes Analytics a complete tool is that it is compatible with
the rest of Google’s tools. Thus, it is possible to combine Analytics with
AdWords, Blogger or YouTube. In fact, all Google tools in which visits
and traffic are counted can be mixed and complemented with Google
Analytics. In addition, there are different attractive resources for
Analytics available in Google Chrome. You can play with them too.
Google Search Console-:
Search console is formerly known as Webmaster Tools
(webmaster Tools= Search console). It is a must have account for
owners of blogs and websites. It is critical for SEO because it helps
webmasters understand Google’s view of their website or blog. And
the great tools inside Google search console don’t stop at reporting.
Google also provides multiple data points and suggestions for resolving
issues you may not have even know existed. By getting started with
Google search console, we must add and verify our websites or blog,
link Google Analytics to Google search console, add an XML sitemap,
validate robot.txt file.
 It is used to improve and optimize your website.
 Provides information on who is linking to your site, technical
errors and intel to keyword queries.
 Metrics are search analytics i.e. clicks, queries, impressions, links
to your site, internal links, mobile usability, top keyword queries.
Conclusion-:
Google Analytics will help us to understand who is using our site,
how they found it, what they are using our site for. It’s a great way to
understand if our online efforts are working and what we could be
improving on. On the other hand, Google Search Console helps us
check on our SEO performance/rankings and the technical structure
of our site. Together, they provide a whole lot of insight into what’s
working well and what’s maybe not working so well.