Entrep

Health trends

The USP of the business is its sale of fresh and balanced meal prep food that can last for a week
– which is significantly a long time. This is to cater to the health and diet trends globally and locally, as
well as the target of the World Health Organization (WHO) to increase overall quality of diet lower
prevalence of global insufficient physical activity by 10% by 2025 (Guthold, Stevens, Riley and Bull 2018).
A study by Andrade, Previdelli, Cesar, Marchioni and Fisberg, showed that there was a significant
increase in the quality of diet that the adults (20-59) and older adults (over 60) practice. On the
contrary, adolescents (12-19) were found to have decreased diet quality (2016). This was highly related
by Bassett, John, Conger and Fitzhugh to the data that there was an increase in electronic entertainment
and computer use during the first decade of the 21st century (2015). In line with this, the business
proposes healthy meal prepped food that caters to both the global and local trends. There are five types
of conditions that the business products particularly address, namely: mass gain, weight loss, weight
gain, vegan, and good bowel movement. These products are also based on the customer profiles that
were taken and analyzed. In addition, this is also in line with the trends presented by recent researches.
The target market of the business are those 15-30 years of age, this age range is included in the
adolescent and adult types as classified by Andrade et al. This age range is highly beneficial for the
business due to two factors:

One, target adults aged 20-30 years are one of the major populations in Ateneo de Manila, as reference
to the study by Andrade et al., they will be highly benefitted by the business due to their general
inclination to healthier diet such as consumption of fruits and vegetables. Moreover, this age range are
more well-versed in terms of determining the nutritional value of food offered, and are more particular
in the food they consume in order to avoid illnesses that are easily caught as one ages.

Two, the target adolescents which are 15-19 years of age, who were proven to have poorer choices in
diet – which were highly related to the emergence and infatuation with technology, thus the lost of time
to plan and choose a well-balanced diet – will prove beneficial to both the business, while the business
benefits the adolescents themselves. For the business, these adolescents, upon thorough interviews and
careful analysis of customer profiles, generally agreed to following healthier meal plans without the
hassle of preparation if given the chance – which makes them part of the target market since the
business offers healthy meals without the hassle of preparation. As for the adolescents, they will highly
benefit from this due to the balanced diet that the business products provide. Moreover, people start
having objectified body consciousness (OBC) – which refers to the third person view of a person towards
himself – around the adolescence age (Todd and Chen 2015). This business will then be able to satisfy
the OBC of this age group which is known to be highly perpetuated by the societal body expectations
that are imposed by the society in each stakeholders (Manago, Ward, Lemm, Reed and Seabrook 2015).