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Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the strongest brand
value and highest customer loyalty. The Company is considered a pioneer of motorcycle industry
in the country and has been leading two-wheeler market successfully for over 50 years.
The Company currently has a production capacity of over 1.35 million units per annum and
continues to maintain its status as market leader both in terms of volume and quality. It also
exports its motorcycles and spare parts to Bangladesh and Afghanistan.
With highest quality products, state of the art manufacturing facilities, largest dealership network
& impeccable after sales service, Atlas Honda Limited is today considered a benchmark for two
wheeler manufacturing. It has been proudly and successfully fulfilling its role as the flag bearer
of motorcycle industry in Pakistan.
As one of the largest tax payers in the private sector and being one of the best employers in the
country, Atlas Honda Limited stands as a beacon of light for the corporate, social and intellectual
sectors of Pakistan.
Atlas Honda Limited boasts a long eventful history of success. The foundation of Atlas Group
was laid in the year 1962 by Mr. Yusuf H. Shirazi when “Shirazi Investments (Private) Limited”
was formed with an initial capital of Rs. 500,000 and 2 associates by his side. This marked the
start of journey which revolutionized the two – wheeler industry in Pakistan. It was the
beginning of a ride to glory, aiming to transform the people’s lives by providing simplistic
mobility solutions. That spirit drove the chronicles of the nation’s largest motorcycle
manufacturing company, showcasing the “Power of Dreams, Generation after Generation.”
Utilizing the funds generated by Shirazi Investments (Private) Limited, Mr. Yusuf H. Shirazi
signed a technical collaboration agreement with Honda Motor Company Limited (HMC) in 1963
for the production and sales of Honda motorcycles in Pakistan. The Company that was formed as
a result of this venture was called “Atlas Autos Limited” with its manufacturing facility located
in Karachi. To expand the reach to new markets, Atlas Epak Limited was formed in 1968 with
manufacturing facilities based in East Pakistan. However, calamity struck in 1971 as the war in
East Pakistan resulted in loss of the sister concern. Despite this massive financial impediment,
Atlas Autos remained steadfast and recovered. Later in 1979, another new motorcycle
manufacturing plant at Sheikhupura, namely “Panjdarya Limited” was established. To enhance
the technological and production capabilities, a joint venture agreement was entered into in 1988
with HMC. Both Atlas Autos Limited and Panjdarya Limited operated separately until the two
were merged in 1991 and “Atlas Honda Limited” (the Company) came into being. Atlas Honda
has stayed persistent in its pursuit to reach newer heights through major achievements during the
year with capacity enhancement up to 1.35 million units, increased sales volume and extended
product range. As a company, we have always stood by the products with immaculate quality,
cutting-edge manufacturing facilities, unmatched skills, and an ever-growing dealership network
which has lead us to become what we are today. Today Atlas is a diversified group dealing in
engineering, power generation, financial services and trading. It consists of 16 companies out of
which 4 are quoted on the Pakistan Stock Exchange. Atlas shareholders equity and assets stand
over 2 billion US dollars; annual sales nearing 3 billion US dollars . The Group has harmonized
professional management and institutionalized the Group shareholding to build businesses that
last generation after generation. Atlas has also been playing a leading role as a corporate citizen
promoting centers of professional education, contributing to health facilities, helping law
enforcement agencies and improving the standards of life
Establishments
Registered Office:
Manufacturing Facilities:
1. Sheikhupura plant
26-27 KM, Lahore-Sheikhupura Road, Sheikhupura-39321
This plant is the country’s largest in-house manufacturing facility for motorcycles and
related spare parts. It’s a modern state of the art factory that is involved in manufacturing
of all the models of the Company. Its spread over 27 acres.
2. Karachi plant
F-36, Estate Avenue, S.I.T.E., Karachi-75730
This is the mother plant of the Company. Atlas Honda Limited started its operations from
here back in 1963. It is spread over 5 acres and is used for manufacturing CD70 (one of
Company’s most famous models). It also operates as Company’s Head Office.
Branch Offices:
1st Floor, 28-Mozang Road, Lahore Islamabad Corporate Center, Plot No. 784/785,
Golra Road, Islamabad
1st Floor, Meezan Executive Tower, 4-Liaquat Road, Faisalabad
Azmat Wasti Road, Multan
2nd Floor, Dawood Centre, Autobhan Road, Hyderabad.
Makhdoom Altaf Road, West Sadiq Canal Bank, Near City School, Rahimyar Khan
Showroom:
West View Building, Preedy Street, Saddar, Karachi
Financial
Paid Up Capital:
Rs. 1,034,066 thousand (103,406,613 shares)
General
Auditors:
Shinewing Hameed Chaudhri & Co. Chartered Accountants
Legal Advisors:
Mohsin Tayebaly & Co.
Tax Advisor:
Ernst & Young Ford Rhodes Sidat Hyder, Chartered Accountants
Shares Registrar:
Hameed Majeed Associates (Pvt.) Limited H. M. House, 7-Bank Square, Shahrah-e-Quaid-e-
Azam, Lahore.
Bankers:
Allied Bank Limited
Askari Bank Limited
Bank Al-Habib Limited
Bank Alfalah Limited
Faysal Bank Limited
Habib Bank Limited
Khushali Bank Limited
MCB Bank Limited
Meezan Bank Limited
National Bank of Pakistan
Soneri Bank Limited
Standard Chartered Bank (Pakistan) Limited
The Bank of Tokyo-Mitsubishi UFJ Limited
United Bank Limited
Vision
Market leader in the motorcycle industry, emerging as a global competitive centre of production
and exports.
Mission
A dynamic growth oriented company through market leadership, excellent in quality and service
and maximizing export, ensuring attractive returns to equity holders, rewarding associates
according to their ability and performance, fostering a network of engineers and researchers
ensuing unique contribution to the development of the industry, customer satisfaction and
protection of the environment by producing emission friendly green products as a good corporate
citizen fulfilling its social responsibilities in all respects.
Core Values
Value of Time
We aim for optimum utilization of our time to increase productivity and improve work/life
balance.
Self-Reliance
We trust our abilities and talent to build a better, stronger and more dynamic organization.
Meritocracy
We foster meritocracies in hiring, rewarding and promoting the best people based on their merit.
Excellence
We deliver high-quality products to our customers.
Code of Conduct
Human Capital
Atlas Honda Limited is committed to:
Consumers
Atlas Honda Limited is committed to:
Provide products which consistently offer value in terms of price and quality.
Promote safe practices throughout value chain from distributors to end users. It is
committed to provide customers with products and services that are safe and reliable.
Shareholders
Atlas Honda Limited conducts its operations in accordance with principles of good corporate
governance.
Business Partners
Atlas Honda Limited is committed to establish mutually beneficial relations with its suppliers,
customers and business partners. In its business dealings it expects its partners to adhere to
business principles consistent with its own.
Community Involvement
Atlas Honda Limited strives to be a trusted corporate citizen and, as an integral part of society,
fulfill its responsibilities to the societies and communities in which it operates.
Public Activities
Atlas Honda Limited:
The Environment
Atlas Honda Limited is committed to:
Conflicts of Interests
All of Atlas Honda Limited employees are expected to avoid personal activities and financial
interests, which could conflict with their responsibilities to the Company.
Strategic Goals
Customers
Our Customers are the reason and the source of our business. It is our joint aim with our dealers
to ensure that the customers enjoy the highest level of satisfaction from use of Honda
motorcycles.
Quality
To ensure that our products and services meet the set standards of excellence.
Local Manufacturing
To be the industry leader in indigenization of motorcycle parts.
Technology
To develop and maintain distinct business advantages through continuous induction of improved
hard and soft technologies.
Shareholders
To ensure health and viability of business and thus safeguarding shareholders’ interest by
maximizing profit. Payment of regular satisfactory dividends and adding value to the shares.
Employees
To enhance and continuously update each member’s capabilities and education and to provide an
environment which encourages practical expression of the individual potential in goal directed
team efforts and compensate them attractively according to their abilities and performance.
Corporate Citizen
To comply with all Government laws, rules and regulations and to maintain a high standard of
ethics in all operations and to act as a responsible member of the society.
Quality Policy
Commitment to provide high quality motorcycles & parts.
Right work in first attempt and on time.
Maintain and continuously improve quality.
Training of manpower and acquisition of latest technology.
Safe, clean and healthy environment.
Market leadership and prosperity for all.
Key Milestones
2019
The Company launches CB125F. The bike is powered with 125cc OHV engine, self start, 5 gears
and other stylish features. The Company launches CG125 Self with 125cc OHV engine, self
start, 5 gears and other features.
2018
Company crosses the 1 Million unit sales barrier. The Company launches CB250F, a 6 gear self
start motorcycle with latest features. Atlas Honda breaks the record by selling 100,000 bikes in a
month of January 2018. AHL wins 2 awards namely “Best CSR Report, Research & Publication
Award” and “Best Environment & Waste Management Award” at Corporate Social
Responsibility Awards 2018 hosted by National Federation of Environment and Health (NFEH).
2017
The Company launches CB150F, a 5-gear self start motorcycle with latest features. This is
Company’s first 150cc locally assembled bike. AHL wins 2 awards namely “Best Corporate
Report, Research & Publication Award” and “Best Environment & Waste Management Award”
at Corporate Social Responsibility Awards 2017 hosted by National Federation of Environment
and Health (NFEH). Company crosses the 900,000 unit sales barrier.
Atlas Culture
Corporate Governance.
Respect, Recognition and Reward.
Value of Time.
Recruitment and career advancement based on integrity, merit, experience and skills.
Education and Training of staff and descendants.
Self Reliance.
Leading by example.
Humility and Excellence.
Living within one’s means, saving for the future and donating for good cause.
To be happy and healthy.
Atlas Systems
Management by Objectives (MBO) to align activities towards agreed company goals.
Implementing 7S vision (Strategy, Structure, System, Style, Staff, Skills and Shared
values) for the company.
Inducting and retaining competent and skilled staff – right man for the right job.
Using BCG model for strategic direction.
Creating values through implementations of internal controls (SOPs and policy manuals).
Management development to produce performers, organization builders and strategists.
Active participation in management meetings for continuous performance improvements.
Ensuring accuracy and control of information / data through efficient MIS.
Judicious sharing of profitability between employee bonuses, dividend payout and profit
retention.
COMPANY’S HISTORY
1963-2019
Atlas Honda has managed to stay resilient through all these years with a strong footing leading to
new levels of excellence. The journey has marked some significant milestones that revolve
around state-of-the-art facilities, the ever-growing dealership network, and cutting-edge
manufacturing plants resulting in an unprecedented outcome. Our dynamic spirit and relentless
passion has helped us sustain our foundation as one of the oldest companies in Pakistan whilst
upholding an undying passion that leads to bigger and greater achievements in the years ahead.
CD70
Features:
CD70 DREAM
Features:
PRIDOR
Features:
CG125 SELF
Features:
CB125F
Features:
Self-Start System
Modern Visor and Stylish Headlight
Z Section Die-Cast Alloy Rims
4 Stroke 125cc OHV Engine
Black Painted Silencer with Stylish Cover
Powerful Front Disk Brake
Aluminium Grab Rail and Stylish Tail light
5-Gear Transmission
Sporty Fuel Tank with Stylish Graphics
Stylish Fuel Gauge, Trip Meter and Speedometer
CB150F
Features:
CB250F
Features:
Governance Structure
Atlas Honda’s governance framework provides a sound structure for effective and responsible
decision-making within the organization. The highest decision-making is carried out at the
shareholders’ meetings, supported by the Board of Directors. The Board has an oversight of the
risks and opportunities arising from the Company’s activities and is responsible for identifying
the direction, strategies & objectives and for monitoring the implementation of the same by
management.
Board of Directors
Board Committees
Audit Committee
Head of Internal
Muhammad Iqbal
Audit
Iftikhar H. Shirazi
Saquib H. Sherazi
Ali H. Sherazi
Members Bashir Makki
Suhail Ahmed
Maqsood Ahmed Basraa
Habib-ur-Rehman
Head of Internal
Muhammad Iqbal
Audit
Muhammad Mushtaq
Members
Alam & Zia Ullah Begg
The Company has an experienced and dynamic Board with the right blend of skills to develop
strategies. Presently, the Board comprises of eight Directors, including four non-executive
Directors, three executive Directors and one independent Director. Non-executive Directors are
elected to enhance objectivity. The Company does not have a defined quota for Board of
Directors based on gender, ethnicity or age group. The Chairman is responsible for the overall
discharge of the Board’s duties. The office of the Chairman and the Chief Executive Officer
(CEO) are separate and the Chairman is a non-executive Director.
The Chairman of the Board of Directors is selected from within the Board. The statute requires
the Board to formulate Audit Committee and Human Resource & Remuneration Committee.
Additionally, the Board may from time to time establish committees, to assist it by focusing on
specific responsibilities in greater detail than is possible for the Board as a whole, reporting to
the Board and making any necessary recommendations.
All the matters including election, appointment and disclosure of interest are governed by the
statutory requirements and regulations laid down by SECP and PSX. There were no non-
compliances identified during the year. Further details about the Directors and matters carried
out during the year can be found in the Director’s profile and Statement of Compliance with the
Code of Corporate Governance on page 16 and 116 respectively.
The CEO is responsible for reporting the Company’s performance to the Board of Directors. He
is also responsible for all matters pertaining to operations of the Company under directions of the
Board of Directors. His responsibilities include:
6 Years at a Glance
Continued:
BALANCE SHEET
STATEMENT OF PROFIT OR LOSS
STATEMENT OF CASH FLOWS
STATEMENT OF CHANGES IN EQUITY