ARJUN S

Male

ACADEMIC QUALIFICATIONS
Degree Year Institute/University Percentage/CGPA
PGDRM (MBA) 2020 Institute of Rural Management Anand 2.662 / 4.333
B Tech. – Electronics and 2017 Govt. Model Engineering College, Thirkkakara, Kochi, 6.8/10.00
Communication Engineering Kerala , 682021
HSC (CBSE - Science) 2012 Vidyodaya School, Kochi 90.6%
SSC (CBSE) 2010 Vidyodaya School, Kochi 91.2%

VILLAGE FIELDWORK SEGMENT (VFS) Oct. 2018- Nov. 2018 (7 Weeks)

Organization – MILMA, Kerala Village – Pandikkode Dist - Kozhikode
Title: Impact of Heifer Development Program in milk production
 Interviewed dairy farmers of five cooperative societies where HDP scheme was implemented.
Rural Action  Analysed the impact of HDP on conception rate, milk productivity and resistance to diseases of the calves covered
Component under the program
 Key findings: The program could not achieve the targeted increase in milk output. However, it had increased the
awareness of farmers on issues such as cattle management, schemes and subsidies etc.
ACADEMIC PROJECTS
Title: Marketing Plan for Delight – Pearl Millet Milk Dec 2018 – Feb 2019
Marketing  Analysed the milk-based beverage market in Ahmedabad and Vadodara.
Management  Developed segmentation, targeting and positioning for the product.
 Developed various promotional campaigns and distribution network strategies for the product
 Title: Market Research and Consumer Insight study about Laundry Services in IRMA March 2019 - Present
Market Research &  Conducted FGDs, ZMET interviews etc. and analysed the results to understand the consumer perception regarding
Analytics laundry services
 Collected data through survey questionnaire and one on one interviews
 Performed qualitative data analysis using SPSS
PROFESSIONAL EXPERIENCE March 2017 – June 2018 (13 Months)
Kademannel Farms LLP Dates: December 2017 – March 2018
Leadership Role
 Developed and supervised the operations of the diary sector based enterprise
Designation:  Analysed the milk market in Kochi and identified the potential opportunities in the milk market
Manager  Supervised setting up of a home delivery system for milk and other dairy based value added products
 Supervised setting up of exclusive retail outlets of the company in Kochi city
 Negotiated and mediated agreements with suppliers of milk based value added products such as ghee, khulfi etc.
Good Methods Software Solutions Pvt. Ltd. Dates: March 2017 – August 2017
Technical Role
 Performed requirement analysis, competitor study and product design for the company’s product – A cloud based
Designation:
practice management system for the US dental industry
Business Analyst
 Conceived the module “Patient Portal” module in the product based on customer reviews and feedback
 Coordinated with onsite team in US and offsite teams, in an agile environment
POSITIONS OF RESPONSIBILITY YEAR
 Core Team Member, IRMA Social Entrepreneurship Cell 2018 –
IRMA
Present
Graduation  Media Relations Manager, Excel 2015 (Annual techno managerial symposium of our college) 2014- 2015

ACHIEVEMENTS AND ACTIVITIES YEAR

Competition 1. Google Online Marketing Challenge: Partnered with Gidget Foundation to formulate an 2019
online promotion campaign strategy for their Bunny Books initiative (Ongoing)
KEY SKILLS
Technical MS Office, SPSS
Personal Team player with good interpersonal and communication skills
PERSONAL INFORMATION
Languages English, Hindi, Malayalam
Domicile State Kerala
Interests Football, Table Tennis, Travelling

DOB –19/09/1994
p39011@irma.ac.in | arjunsasikumar094@gmail.com | +91-9809958043