Himalayan Java- market research (india, china and EU)

India
https://nextwhatbusiness.com/cafe-franchise-
opportunities/

A coffee shop is not just a place to have a cup of coffee. It is a place where you
can meet friends, family, co-workers or maybe even close a business deal. India,
as an emerging nation, is growing at a fast pace to become one of the top coffee
markets in the world. Coffee shops capture the imagination of sipping customers
by providing a relaxed ambience that caters to youngsters, working professionals
or just about anybody.
A buzz among the coffee shops and cafe culture in India is on the rise. The main
reason for the success of a coffee shop lies in the quality, taste and the ambience
of the cafe. Be it the young or the old, a cafe seems to be the most happening
place for nowadays.
Since more and more people are craving for such coffee shops where they can
network and relax, so is the business growing. Some of the established coffee
shop franchises in India are Café Coffee Day, Indian Coffee House, Starbucks
Coffee Company, etc.
In India the western coffee culture is in practice but the coffee is largely cultivated
and the need to consume coffee from another country is not a necessity.
 Very high competition
 Large cultivation of coffee in India (348,000 metric tons, 2016)
China
https://ecommercechinaagency.com/coffee-tea-
franchises-increasing-china/
http://www.chinadaily.com.cn/business/2014-
05/10/content_17498324.htm

Over the last 15 years, western and local franchise brands have developed a lot in
China. According to the China Chain Store and Franchise Association (CCFA), the
investors are most optimistic about coffee and beverage brand franchise business
considering them as a sector with rosy prospects.

China has represented one of the world’s fastest-growing coffee markets instead
of tea is consistently losing ground to coffee. According to date from the
international Coffee Organization bases in London, the consumption has been
growing at an average annual rate of 16 percent over the past 10 years, driven by
the increased presence of coffee shop in urban areas.

According to an industry survey, coffee and beverage businesses are the best bets
for opening franchises in China.
The China Chain Store and Franchise Association (CCFA) said investors are most
optimistic about coffee and beverage brand franchise business.
n its survey of corporate managers, franchisees and investors released in April,
the CCFA said franchise brands for Chinese fast food, early childhood education,
convenience stores, car maintenance and salons are also sectors with rosy
prospects.
Pei Liang, secretary-general of the CCFA, said demand remains solid for franchises
filling everyday needs, making them more capable of withstanding an economic
slowdown and better able to resist risks.

"In China, the demand for food, beverages and children's education is quite
strong," Pei said.

The CCFA survey showed 92 percent of franchise brands plan to open new stores
this year.
 Growing popularity of western coffee culture
 Total production of coffee in China is 116,820 (2013,14)
 Affordability
 Even though the coffee culture is gaining popularity but still the traditional
system of consuming tea is still in practice.

EU

https://www.cbi.eu/market-information/coffee/trade-
statistics/
https://www.cbi.eu/market-information/coffee/trends/

Europe is a large market for coffee. Opportunities for small and medium-sized
suppliers from producing countries are best found in the growing specialty coffee
market in Europe. Although still a niche market, there is a growing demand for
high-quality and single origin coffees.
 What makes Europe an interesting market for coffee?
Europe is the world’s largest coffee market. Europe accounted for 33% of
the global coffee consumption in 2018, amounting to 3,222 thousand
tonnes of coffee.
  Demand in Europe is expected to remain stale in the long term, as the
European coffee market is saturated. Between 2014 and 2018, Europe’s
coffee market only slightly increased by 1.3% in volume. At the global level,
however the coffee market is expected to grow at an average annual rate
of 6.1% between 2018 and 2014.
 Europe has one of the highest per capita coffee consumptions in the world.
 Europe has a large coffee-roasting industry.
 Europe is the main global destinations for green coffee suppliers.
 However, European coffee consumers are more knowledgeable and
demanding.

Conclusion
Include ideas such as how well will be the market in long term such as will the
company be still be performing well after 5 years or so.