Name : ……………………………………………………………

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Roll No. : ……………………………………………..…………..
Invigilator's Signature : ………………………………………..

CS/BMS(H)/SEM-5/MMS-502/2011-12
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2011
ENTREPRENEURSHIP IN MEDIA
Time Allotted : 3 Hours Full Marks : 70
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The figures in the margin indicate full marks.

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Candidates are required to give their answers in their own words as
far as practicable.

GROUP – A
( Multiple Choice Type Questions )
er.

1. Choose the correct alternatives for the following :

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10 × 1 = 10

i) NOTEF is a tern related to

a) Satellite TV b) Newspaper
ut.

c) Web Portal d) FM Radio.

ii) The place in which newspaper mention the names of

a c.

owner, publisher, printer, editor etc. is called

a) Imprint line b) Paper details

c) Paper tag d) Tag line.

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iii) .................. was the first private Indian TV channel.

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a) Eenadu TV b) Zee TV

c) Star TV d) Sony TV.

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iv) IMC stands for

a) Instant Mobile Communication

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b) Integrated Mass Communication
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c) Integrated Marketing Communication

d) none of these.

v) DTH service D2H is a concern of

er.

a) Zee b) Reliance

c) Videocon d) Birla.
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vi) Which website is owned by Mark Zuckerbug

a) Face book b) Yahoo

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c) Twitter d) Orkut.

vii) RJ is
a c.

a) Return Joist b) Radio Jockey

c) Round Joint d) Rough Joist.

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 CS/BMS(H)/SEM-5/MMS-502/2011-12

viii) Wi Fi is abbreviated form of

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a) Wrie Fine b) Wireless Finesse

c) Wireless Fidelty d) With Fit.

ix) 3G means
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a) Third Generation b) Third Grade

c) 3Goals d) 3Giants.
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x) INS is

a) Indian Newspaper Society

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b) International News Service

c) Indians Not Suitable

d) Indian News Service.

er.

GROUP – B
( Short Answer Type Questions )
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Answer any three of the following. 3 × 5 = 15

2. What are the statutory and non-statutory functions of RNI ?

3. What are the basic rules and regulations for a foreign news
channel downlinked in India ?
ut.

4. Outline the main steps to start a web portal.

5. How branding is important for a media house ?

a c.

6. To start an audio visual channel, state the first five steps to

be taken in order of importance.

7. Spread of literacy raises hope in the minds of entrepreneurs

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of print medium — elucidate.

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CS/BMS(H)/SEM-5/MMS-502/2011-12

GROUP – C
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( Long Answer Type Questions )
Answer any three of the following. 3 × 15 = 45

8. According to the provisions of FM Phase III, what are the

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main steps involved in launching of a private FM Radio

channel ?
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9. What do you mean by New Media ? Explain briefly. How can

New Media help in Mass Communication ?

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10. What is IPTV ? Describe briefly the functional aspects of

IPTV. Write short note on Internet History.

11. Why is marketing important for setting up a media house ?

er.

Enumerate the steps you would take to market a new

newspaper.
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12. As a marketing manager of a regional television channel you

demand the rights to telecast the match to be played

between India and Pakistan at Eden Gardens. Prepare

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arguments which you will use to convince the chief of CAB to

take the decision in your favour.

a c.

13. Design an effective promotional mix of a regional magazine

targetting women.
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