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SEO Processing for Digital Marketing

If you are kicking off with a new business, recovering from a penalty or rebranding – you are certainly
going to need a new website. Now, there may be many tools and services which let you make and design
your own website, but they would never guarantee its potential as a search output. If observed you will
notice that Google on its search page cannot broadcast all websites or webpages just because they are
related. It would only showcase a few on its first page which are well recognised by Google’s Algorithm
for search query. If you invest right amount at owning keywords and making sure that the website or
your campaign as an output was the search intent; could place your campaign as top search result.
Why SEO?
It means positioning your company’s web campaign higher in search results so more users can find it.
There are many technical aspects which are taken into account for a SEO, but the most important is
assessing your live standing in search, recognising possible opportunities and working on possible
content pot-holes.
As the writer and editor, Michael O’Neill, says on Brafton.com:

 “51 percent of all web traffic comes from organic search”


 “75 percent of online users never go past page one of SERPs”
 “Inbound leads from SEO cost 61 percent less than outbound leads”
SEO compared to ‘Traditional Marketing’, is cheaper and effectively aligned with digital trends.
The competition to be at top has grown between every other web page that’s on the internet. If we only
try to implement SEO only by focusing on general keywords, we are missing the whole picture which
could lead us to better ROI (Return of Investment) and rankings.

SEO and PPC Campaign


Well designed, thorough and quality content feed is more likely to raise a good number of audiences,
in turn could raise your brand to own more SERP (Search Engine Result’s Page) and a large number of
crawlable web pages. SEO ensures audience-oriented, empirical and search-intent delivered campaign.
If, planned correctly – SEO marketing works particularly well with PPC campaign. PPC delivers
keyword targeting to make SEO effective.

On-page and Off-page SEO


There are two types of SEO:
On-page SEO – Anything to do with the content that exists on a page i.e. the title tags, URL strings,
images, internal-external linking architecture etc.
Off-page SEO – Inbound link-building. Social Media implementation, influence marketing and brand
mentions may supplement to off-page benefits.

SEO Marketing Plan


A documented layout including existing strategies, product details, execution and, analysis of its content
and its reach, is an SEO marketing plan.
Basic principles of SEO marketing plans include:
1. Content Optimisation
For a better search experience, the existing content of the website or your campaign must be
updated frequently rather than furnishing new content now and then. A good landing page is
what makes conversions i.e. a landing page converts visitors to potential paying customers. The
message on the campaign must be similar as that of your landing page. Keeping regularity
between keywords, ad copy and landing pages would lower your CPC (Cost Per Click) while
improving your click-through and conversion rates. Thus, earning and conserving budget at the
same time.

2. Updating List of Keywords and Potential Ranking Opportunities


When someone types in a search query on Google, it segregates content based on how relevant
the keyword is. PPC advertising is a precise method for costing and output marketing i.e. it
completely relies on keywords for user intent.

3. Auditing SEO
SEO varies every year i.e. each year it’s ought to be different. One must know their current
strengths and weaknesses and change their landing page accordingly.

4. Distribution, Syndication and Promotion


As mentioned earlier, off-page SEO is a quite valuable asset. Coalition with relevant
influencers, pitching industry and customising social media posts will surely pay off.

5. Editorial Schedule
Detail out a tentative content pipeline to keep all the producers and customers invested.

6. Detail Benchmarks and Priorities


A solid campaign that should be simple and self-explanatory to appease marketing team, sales
department and maybe a CEO who does not know a thing about site traffic.

7. Quality Inventory
All the important stakeholders must be given access to assets, and also be delivered to
executives, prospects and sales team.

8. Metrics Tracking and Analytics Reporting


For SEO to deliver peak performance, you need performance metrics on a monthly, quarterly
and annual basis to justify the change or progress course. Your strategies to achieve dominance
over others must be laid out on how search engines distinguish a quality work and must be
focused on most prominent Google ranking factors.

Quick Tips
Along with SEO, here are a few tips to keep coming at the top:

 Optimise site speed


 Modulate your site for mobile browsers
 Fix site bugs or errors
If you are to follow the above guidelines, the certainty for your business to furnish and pace forward is
quite high. Its all mindful and technical play.