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(Reyad, 2005) and (Hayes, Ninemeier & Miller, 2011) discussed in this reading
that the customers are actually willing to pay more than what this organizations think. The
customers have the buying power to purchase of the goods and or service that this
companies offer, and that is ensuring quality is essential for them since this is where they
receive benefits from it especially through customer retention. This means that companies
that has an appropriate kind of quality system within their organizations has the capability
to cut down their expenses in different areas especially with their marketing aspect.
Considering that having a quality management based system within the organization
comes with a price, companies must really give an effort in regards of studying, analyzing,
the best and suitable quality management system that they will use for their company.
For this does not only secure profit to their company, but this will also give the employees
the enough drive to work harder to give out the best and possible quality goods and or
service in the market.
REFERENCE:
Hayes, K. D., Ninemeier, D. J., Miller, A. A. (2011), Foundations of Lodging Management, Pearson
Education, UK.
Reyad, A. (2005), Service Quality in Hospitality Industry. Paper presented in WTO-OMT seminars on quality
systems and management in tourism (Cairo, Egypt), http://www.world-tourism.org/quality/E/pres.htm,
Accessed 26 October 2008.