Business Project

LEONARD SORIANO
Name of the company
 Logo
a symbol or other
small design adopted
by an organization to
identify its products,
uniform, vehicles, etc.
 Slogan

a short and striking or

memorable phrase
used in advertising.
 Organizational-chart

A graphic representation of the structure of an organization showing the relationships

of the positions or jobs within it.

President

Vice-
president

Marketing Human
Sales Director Resources Security Boss
Director Director
Analysis
SWOT
 Mission

Mission relates to doing, so mission statements are about your day-to-day operations. Your mission statement
outlines the practical things you will do to achieve your vision statement.

BBC: To enrich people’s lives with programmes and services that inform, educate and entertain.

IKEA: To create a better everyday life for the many people. JetBlue: To inspire humanity – both in the air and on the ground.

CocaCola: To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.

TED: Spread ideas. Facebook: To give people the power to share and make the world more open and connected.

Tesla: To accelerate the world's transition to sustainable energy. Walmart: We save people money so they can live better.

Google: To organize the world’s information and make it universally accessible and useful.
 Vision

 Vision relates to seeing and looking, so vision statements are about looking ahead. Your vision statement
outlines your business goals and where you're headed.

INDUBAN: To be the leading coffee company in the national and international market, recognized for
promoting the Dominican coffee culture and valued for the high quality and innovation of its products.

McDonald’s: To be the best quick service restaurant experience. Being the best means providing outstanding quality,
service, cleanliness, and value, so that we make every customer in every restaurant smile.

Alzheimer’s Association: A world without Alzheimer’s disease. Nike: Bring inspiration and innovation to every athlete in the world.

Reelgood: To be the place that people go to when they want to watch any TV show or movie.

Mandala Leaders: To be the fastest growing, most rewarding and most transformative leadership community.
 Values

Respect Hardwork Responsibility Cooperation

Integrity. Boldness. Honesty. Trust.

Commitment to
Accountability. Passion. Fun.
customers.
 Product or service

 1- What is it?
 2- How to use it?
 3- What is different or innovative?