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Post-Graduate Diploma in Management-Full Time

(PGDM 2019-20)

Term-III

Operations and Supply Chain Management (OSCM)


(Credit 3)

Course Description:
Operation is a basic and key function in any organization, be it manufacturing or service.
A basic knowledge of operations is mandatory for every student pursuing a management
course. This knowledge helps a manager to better understand and handle the intricacies of
his job whatever be his function of specialization. The objective of this course is to provide
students with the knowledge of advanced concepts relating to planning and control issues
in the management of manufacturing as well as service operations. It also seeks to
familiarize students with issues of contemporary interest in production and operations
management.

Operations Management is best understood as a transformation process wherein inputs are


transformed into output of product and services. Operations Management holds the key to
competitive advantage for many organizations. It is increasingly recognized as a
significant factor to contribute to the effective strategic management of firms both large
and small, domestic or international covering both profit and non-profit making sectors.
The service sector and even public section institutions recognize its value and worth.
Future and potential managers in the form of post-graduate management students need to
appreciate the degree of complexity involved with such competition and the key
contemporary issues that are likely to face upon joining an organization.

Learning Objectives:
The broad objectives of this course leading to achievement of sub-goal 3.1 are:

(ACCSB Sub Goal 3.1 : Critically analyse situations to suggest innovative growth
opportunities)

1. To provide an awareness of the role of Operations Management in the functioning


of a business organization
2. To give an insight into the relationships that exist between various factors that
affects the operations of a business organization. (Subgoal 3.1 )

3. To give insight into quality management system and understand the process of
product and service design. (Subgoal 3.1 )

4. To equip students with tools and techniques for analyzing, designing and
improving the functioning of an operations system. (Subgoal 3.1 )

Pedagogy:
The pedagogy will be a mix of lectures, experience sharing, real life case discussion,
seminars and industry/research based project. In addition to the text book, additional
readings and cases will be distributed in the class from time to time. Students are expected
to carry one industry based group project to apply the concepts.

Evaluation

Assessment Methods in Alignment with Intended Learning Outcomes


Students will be evaluated on the basis of case analysis, project, quizzes, class participation,
individual assignments, and end-term exam. The weightage given to each of these units is
listed below:

Specific Assessment Method Weightage Intended subject


learning outcome (3.1)
to be assessed
Group Project Submission, 20%
Presentation
Class Participation/Assignment 10%
Quiz(es) 20% Quizes shall be the tool
for AACSB
assessment*
End-term Exam 50%

*ACCSB Sub Goal 3.1 to be accessed in the course: Critically analyse situations to
suggest innovative growth opportunities.

Group Project

The group project will be one of the most important learning tools of the course. Each
group will comprise of approx. three students. Project will involve working on some real
industry and business situation, linking it to the theoretical concepts and providing
solution. Each group will finalise the project in consulation with the concerened faculty.
Group Project Report: A project report in the recommended format shall be submitted by
each group as per the deadline announced. Guidelines and report format provided at the
end.

Group Project Presentation:


 The presentation should cover the problem in hand, data and information available
and solution proposed.
 Each presentation will be of 15 minutes with 10 minutes given to the group to
highlight the key findings and 5 minutes for open discussion with the students.

Recommended Text Book / Reference Book / Journals / Website

Text Book
Operations Management along Supply Chain, Russell & Taylor, Wiley, 8th edition

Reference Books

1. Operations Management : Processes and Value Chains , Lee J. Krajewski, Larry P.


Ritzman, Prentice Hall India
2. Operations Management , Jay Heizer J, Barry Render, J. Rajashekhar, Pearson
3. Operations Management, Norman Gaither and Greg Frazier, Cengage Learning
4. Competitive Manufacturing, Hal Mather, Butterworth Heinmann, New Delhi
5. Strategic Management : An Integrated Approach, Charles W.L. Hill, Gareth R.
Jones , Biztantra, New Delhi
6. Operations Strategy by Slack and Lewis, 2nd Edition Pearson Education
7. Quality Planning and Analysis, J.M. Juran and Frank M. Gryna, 1995
8. Tata McGraw-Hill Publishing Company Limited, New Delhi
9. Project Management by Clifford F. Gray and Erik W. Larson, published by Tata
McGraw-Hill. 4th Edition
10. Project Management A Managerial Approach by J.R. Meredith, S.K. S.J. Mantel,
Jr., Wiley India Edition 2009
11. Proejct Management – Planning and Control by Albert Lester, Butterworth
Heinemann 2007
12. Project Management – Achieving Competitive Advantage – Jeffrey K. Pinto,
Pearson Education 2009
13. Project Management for Business and Technology – Principles and Practice by
John M. Nicholas, published by PHI,
14. Effective Project Management by J.P Clements and J. Gido, published by
Thomson Learning.
15. The management and the control of quality, Sixth edition, James R. Evans &
William M. Lindsay

Journals
 Journal of Operations Management
 Production and Operations Management
 Harvard Business Review
 European Management Journal
 California Management Review
 International Review of Retail, Distribution and Consumer Research
 Productivity
 Industrial Engineering
 International Journal of Logistics Management

Pre- Readings
1. Introductory Note on Operations Management – By John S. Haywood-Farmer
2. Deep Change: How operational innovation can transform your company - By
Michael Hammer
3. Competing on eight dimensions of quality By David A Garvin
4. Are you having trouble keeping your operations focused? By Robert S Huckman

Course Outline: Sessions / Cases / Case Problems / Reading Material

SESSION 1 : INTRODUCTION
Introduction to OM, Value Chain, Operations Strategy, Competing on Cost, Speed,
Quality and Flexibility, Core Competencies, Order Winners and Qualifiers
 Reading: Chapter 1 – Operations and Supply Chain Strategy, Operations
Management along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley
 Reading: Introductory Note on Operations Management

SESSION 2 : QUALITY MANAGEMENT


Quality from Customer’s and Manufacturer’s perspective, Dimensions of Quality for
Manufactured Products and Services, Quality Tools – 7 QC tools (Process Flow Charts,
Cause and Effect Diagram, Check sheets, Histogram, Pareto Analysis, Scatter Diagrams,
Statistical Process Control)
 Case problems: Quality Control and Yield at China Technology Ltd- 2.4,
Operations Management along Supply Chain, Russell & Taylor, 8th Edition, Wiley
 Readings: Chapter 2 , Ensuring Quality, Operations Management along Supply
Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 3 : TOTAL QUALITY MANAGEMENT


TQM, Quality Management System (QMS), Cost of Quality, Six Sigma Quality
 Case: Toyota Motor Manufacturing, USA Inc.
 Readings: Chapter 2 , Ensuring Quality, Operations Management along Supply
Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 4 : STATISTICAL PROCESS CONTROL


Process Capability, Control Charts- p chart, c-chart, Mean chart, Range chart, Process
capability measures
 Case problems: Quality control at Korean Speciality Foods-3.2, Operations
Management along Supply Chain, Russell & Taylor, 8th Edition, Wiley
 Readings: Chapter 3, Process Capability and Statistical Process Control,
Operations Management along Supply Chain, Russell & Taylor, 8th Edition, 2016,
Wiley

SESSION 5 : PRODUCT DESIGN


Design Process, Form Design, Functional Design, Reliability, Maintainability, Usability,
TPM, Quality Function Deployment, Service design process, types of services, Service
process matrix, Tools for service design, service blueprinting
 Case problems: Leand and Mean 4-2, Operations Management along Supply
Chain, Russell & Taylor, 8th Edition, Wiley
 Readings: Chapter 4 - Product Design, Operations Management along Supply
Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 6 SERVICE DESIGN


Service design process, Types of services, Service process matrix, Tools for service
design, Service blueprinting
 Case problems: Improving Pharmacy experience-5.2, Operations Management
along Supply Chain, Russell & Taylor, 8th Edition, Wiley
 Readings: Chapter 5 - Designing Services, Operations Management along Supply
Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 7 : PROCESS DESIGN


Process selection, Process selection with breakeven analysis, Process Flow Charts,
Process Innovation, Facilities, Basic Layouts, Line balancing
 Case: Capacity Analysis- Bread Making on Two lines
 Readings: Chapter 6 & 7- Designing Processes, Planning Facilities and Capacity
Operations Management along Supply Chain, Russell & Taylor, 8th Edition, 2016,
Wiley

SESSION 8 & 9: PROJECT MANAGEMENT


Project Planning, Work Breakdown structure, Gantt Chart, Project Scheduling- CPM
AND PERT, Project Crashing and Time-Cost Tradeoff
 Case: Tastee Snax Cookie Company(A) and (B)
 Readings: Chapter 9 - Managing Projects, Operations Management along Supply
Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 10 & 11: AGGREGATE PALNNING


Stratgies for Adjustiing Capacity, Level Strategy, Chase Strategy, Sales and Operations
Planning
 Case: Aggregate Planning at Green Mills
 Readings: Chapter 14 - Aggregate Planing for Sales and Operations,
Operations Management along Supply Chain, Russell & Taylor, 8th Edition,
2016, Wiley

SESSION 12 & 13: MATERIAL REQUIREMENT PLANNING


Master Production Schedule, MRP Process, Lot Sizing, Capacity Requirements Planning
(with illustrative exercises)
 Readings: Chapter 15 - Enterprise Resource Planning, Operations Management
along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 14: SUPPLY CHAIN DRIVERS AND STRATEGIES


Concept of SCM, Definition and objective of SCM, Difference between OM and SCM,
Importance of SCM as a discipline, Supply Chain Drivers, Bull-whip Effect, Supply
Chain Strategies
 Readings: Chapter 10 - Designing the Supply Chain, Operations
Management along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 15 & 16 : NETWORK DESIGN IN A SUPPLY CHAIN


Role of Network Design, Factors influencing Network Design Decisions, Framework
influencing Network Design Decisions, Discussion on some models / design problems for
Facility Location and Capacity Allocation: Cost Minimization and Profit Maximization
Model, Network Design Decisions in Practice
 Readings: Chapter 11 - Global Procurement and Distribution, Operations
Management along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 17 & 18: INVENTORY MANAGEMENT


ABC Analysis, Inventory costs, types of inventory- cycle inventory, Economic Order
Quantity model, Production Order Quantity model, Quantity Discount Model (with
illustrative exercise)
 Readings: Chapter 13 - Inventory Management, Operations Management
along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley
 Case : Just Baked Inventory Management : exercise , Michigan Ross School of
Management

SESSION 19: ROLE OF SAFETY INVENTORY A SUPPLY CHAIN


Safety Inventory, Determining level of Safety Inventory during Demand uncertainty and
Lead time uncertainty (with illustrative exercise)
 Readings: Chapter 13 - Inventory Management, Operations Management
along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 20 : TRANSORTATION STRATEGIES FOR THE SUPPLY CHAIN


Role of Transportation, Various Modes of Transportation, Design options for transportation
network: Direct shipment, intermediate distribution, cross docking, milk run, Trade-offs in
Transportation Design with practice exercises, Role of 3 PL and 4PL service providers
 Readings: Chapter 11 - Global Procurement and Distribution, Operations
Management along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 21 & 22: REDUCING COSTS IN A SUPPLY CHAIN


Impact of Supply Chain Redesign on Inventory: Centralized vs Decentralized, Trade-off
between inventory and transportation costs
 Readings: Chapter 10 - Designing the Supply Chain, Operations
Management along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley

SESSION 23 & 24: INTEGRATION AND RESTRUCTURING THE SUPPLY


CHAIN
VMI, CPFR, Postpone the point of Differentiation, Sustainability in supply chain, Kraljic
Matrix, Supply Chain Restructuring

 Readings: Chapter 10 - Designing the Supply Chain, Operations


Management along Supply Chain, Russell & Taylor, 8th Edition, 2016, Wiley

Final Project Report Format

The final report has to be prepared and submitted in the format encompassing the areas
mentioned here under the heading of “Contents”:

Executive Summary
Acknowledgements
List of Abbreviations
List of Tables
List of Figures

1. Introduction/Background of the study


2. Objectives of the study
3. Scope of the study
4. Methodology (provide flow diagram)
5. Existing System
6. Data collection
7. Data analysis
8. Proposed System
9. Recommendations

References
App.endix

Ground Rules

 The entire report must not exceed 30 pages.

 The Final Report format as mentioned in the heading “Contents” is not sacrosanct.
It is subject to change depending on the sector specific requirements that need to
be incorporated and highlighted so as to improve the understanding of operations
management. Please use summer project guidelines as style manual for writing the
report.

 Grading of the report will be done on the strength of the contents, contribution by
the group, quality of the project work and defence of the project in the class
(including the interest of participation created in the class by the group).

 Graphs, which are basically a reproduction of the data provided, are to be excluded
as part of the report.

 Lifting of material from the websites, or project reports carried out by senior
students, or carrying out plagiarism will be considered as malpractices and dealt
with severely.

 Please incorporate diagrams wherever possible.