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GOMXXX10.1177/1059601118775196Group & Organization ManagementLi et al.
Article
Group & Organization Management
2019, Vol. 44(6) 1036–1066
The Role of Team © The Author(s) 2018
Article reuse guidelines:
Regulatory Focus and sagepub.com/journals-permissions
DOI: 10.1177/1059601118775196
https://doi.org/10.1177/1059601118775196
Team Learning in Team journals.sagepub.com/home/gom
Abstract
This study explores team-level mechanisms linking team regulatory focus
and team creativity. Drawing on the team self-regulation perspective
and regulatory fit theory, the mediating roles of team exploratory and
exploitative learning and the moderating effect of team bureaucracy were
examined. Team-level analyses conducted on data captured from the leaders
and members of 135 teams. The results showed that team exploratory
learning mediates the relationship between team promotion focus and
team radical creativity, whereas team exploitative learning mediates the
relationship between team prevention focus and incremental creativity.
Furthermore, the team bureaucratic context, including centralization and
formalization, moderated the indirect relationship between team regulatory
focus and team creativity. The findings improve understanding of why team
regulatory focus differentially contributes to team radical and incremental
creativity. The findings also provide meaningful insight into the role of team
bureaucracy in the team regulatory focus–team creativity relationship.
Keywords
team regulatory focus, promotion focus, prevention focus, radical creativity,
incremental creativity, exploratory learning, exploitative learning
Corresponding Author:
Ci-Rong Li, School of Management, Jilin University, No. 5988, Renmin Street, Changchun
130022, China.
Email: cirongli@gmail.com
Li et al. 1037
between team regulatory focus and team creativity. Therefore, our second
research question explores whether team bureaucracy moderates the relation-
ship between team regulatory focus and team creativity. This question pertains
to regulatory fit theory, which has received some attention in team regulatory
focus research (Higgins, 2000). Prior research has demonstrated that the
effects of regulatory focus are accentuated when a team’s promotion and pre-
vention foci are congruent with its team structure (Dimotakis, Davison, &
Hollenbeck, 2012). Because the passive nature of bureaucracy sustains vigi-
lant motivational states (Hirst, van Knippenberg, Chen, & Sacramento, 2011),
we expect that team bureaucracy may fit better with the motivational system
of team prevention focus rather with that of team promotion focus.
Our study intends to make two theoretical contributions. First, we take a
closer look at the relationship between team regulatory focus and team cre-
ativity. We advance and test whether both motivational systems can benefit
team creativity but one system is more closely related to one type of creativ-
ity than the other and whether this effect is mediated by team learning.
Second, we respond to a recent call for research focusing on the regulatory fit
effect of team structures (Dimotakis et al., 2012). By examining the moderat-
ing role of team bureaucracy, this study enriches current scholarly under-
standing of how team structures influence the motivational systems behind
team regulatory focus.
what they want to achieve; this focus is associated with high risk taking and
maximal goals (Ferris et al., 2013). In contrast, team prevention focus is defined
as a collective prevention orientation that leads members to focus on possible
negative outcomes; this focus is associated with low risk taking by solely focus-
ing on completing individual duties and responsibilities (Ferris et al., 2013).
Notably, a team may simultaneously have high levels of both team promotion
and team prevention foci because promotion and prevention foci at the team
level are independent of each other (Y. Shin et al., 2016).
The regulatory focus hierarchy view (Johnson et al., 2015) considers that
promotion and prevention foci, at the strategic level, lead to different preferred
strategies for goal pursuit. Thus, we propose that differences in the foci of pro-
motion and prevention relate to different preferences toward using exploratory
and exploitative learning strategies, respectively. However, we do not claim
that a prevention-focused (promotion focused) team does not engage in explor-
atory (exploitative) learning (Tuncdogan, Van Den Bosch, & Volberda, 2015).
At the strategic level, under normal conditions, one motivational system is used
more often with one type of team-learning activity than the other (Scholer &
Higgins, 2011). Thus, we also examine the relative strength of team promotion
focus and prevention focus in encouraging team-learning activities.
In this study, team exploratory learning comprises activities that enable a
team to search for, experiment with, and develop new ideas (Li, Chu, & Lin,
2010). We argue that when a team exhibits a high promotion focus, team
members have a common objective for new knowledge creation (Friedman &
Förster, 2001) and are thus motivated to engage in exploratory learning.
Because eagerly seizing all possible opportunities is an inherent component of
1040 Group & Organization Management 44(6)
promotion focus (Scholer & Higgins, 2010), team members with a promotion
focus will employ the exploratory learning process to derive information from
a variety of perspectives. In contrast, teams with a prevention focus are pri-
marily concerned with the avoidance of potential failure. They thereby engage
in less team exploratory learning because it inherently includes a risk of fail-
ure; this constrains the actions of prevention-focused teams as they pursue
their goals. Based on the discussion above, the following are hypothesized:
regulatory fit theory (Higgins, 2000), we expect that the strength of team
regulatory focus on the preferred team-learning type can be accentuated if the
team regulatory system fits with team bureaucratic practices.
In teams, centralization relates to the extent to which team decision author-
ity lies solely with the team’s leader (Chen, Kirkman, Kanfer, Allen, & Rosen,
2007). Because less participative decision making occurs in centralized teams,
team members have limited opportunities to share their unique novel views
(Arnold, Arad, Rhoades, & Drasgow, 2000) and may be unaware of important
issues facing the team. The reduced opportunity for the expression of novel
views caused by centralization fails to support the eager approach orientation
of promotion focus. Due to a lack of fit between team promotion focus and
centralization, team members may “feel wrong” about engaging in eager strat-
egies (i.e., exploration). In addition, centralization fails to promote explor-
atory learning because it provides a less supportive climate for engaging in
work that moves beyond current practices (Ahearne, Mathieu, & Rapp, 2005).
We, therefore, expect that team promotion focus is related to radical creativity
through team exploratory learning when centralization is low rather than high.
Formalization relates to the extent to which team rules and procedures are
clearly specified and standardized (Hirst et al., 2011). In other words, teams
with formalized structures limit the choices of team members regarding their
behaviors and decisions. A small set of choices offers little opportunity or
support for taking risks; this approach also fails to sustain the underlying
orientation of team promotion focus. Furthermore, formalization inhibits the
tendency to engage in discretionary behaviors (i.e., exploration) because it
regulates and restrains such behaviors by instituting clear behavioral proto-
cols involving administrative checks (Li et al., 2010). Due to a lack of fit
between formalization and team promotion focus and the lack of support for
exploratory learning, we expect team promotion focus to be related to radical
creativity via team exploratory learning when formalization is low rather
than high. Taken together, we hypothesize the following:
(Ghemawat & Ricart Costa, 1993), increased rule observation leads team
members to focus more on their own responsibilities and follow existing
rules. That is, centralization sustains the prevention focus and its underlying
orientation, which leads team members to “feel right” about engaging in
more vigilant strategies. We, therefore, expect that team prevention focus is
more strongly related to incremental creativity via team exploitative learning
when centralization is high rather than low. Furthermore, high formalization
sets clear guidelines as to the type of behavior that is expected and deemed
appropriate by team members. This situation invites more variance-reducing
and structured behavior (Weick, 1979), which sustains the underlying orien-
tation of team prevention focus. Because formalization fits the prevention
focus and its underlying orientation, team members are more willing to
engage in the preferred vigilant strategies such as exploitative learning
(Higgins, 2006). Taken together, we hypothesized the following:
Method
Sample and Data Collection
We randomly selected 50 firms from the “Info Tech 100 Taiwan” as our sam-
ple firms. We contacted each firm through an international consulting firm to
solicit their participation in our study, and a total of 27 high-technology firms
ultimately participated. The firms were involved in the computer systems (n =
6), electronic communications (n = 7), optoelectronics (n = 8), semiconduc-
tors (n = 9), and integrated circuit design (n = 5) industries. Through the con-
sulting firm, we contacted the human resource managers of these firms and
asked them to randomly provide us with contacts for six teams in their firms.
With the permission of these firms, all members of these teams were
invited to complete this study. The members of the participating teams
worked interdependently. The team leader was responsible for making impor-
tant decisions for the team, such as goal setting, work scheduling, work
assignments, performance monitoring and assessment, and reward allocation.
Participation was voluntary, and the respondents were assured of the ano-
nymity of their responses. After the research assistants introduced
1044 Group & Organization Management 44(6)
Measures
All measures were assessed with multi-items using a 7-point Likert-type
scale (See Appendix). Following relevant research (Y. Shin et al., 2016), we
employed team-referent items for all measures to capture group-level phe-
nomena. All research variables, except for team radical creativity and team
incremental creativity that were rated by leaders, were assessed by team
members and aggregated to the team level based on a set of psychometric
properties including Interrater Agreement Index, rwg(j) values, and Intraclass
Correlation Coefficients, ICC(1) and ICC(2).
focus and the team prevention focus were .98 and .97, respectively. The test
of the within-team agreement for team regulatory focus showed that the mean
rwg for team promotion focus was .95 (range = .84-.97) and that for team
prevention focus was .94 (range = .87-.98). The ICC(1) estimates were .25
for team promotion focus and .38 for team prevention focus. The ICC(2)
estimates were .69 and .65, respectively. Thus, we aggregated the individual-
level response to the team level.
Team centralization context. Using the four-item scale developed by Hirst and
his colleagues (2011), team members were asked to assess the extent to which
team decision making was centralized in the team leader. A sample item is
“gives all work team members a chance to voice their opinions.” We then
reverse-scored the scale so that higher ratings reflected greater centralization
of decision making. The Cronbach’s alpha for this measure was .90. The
mean rwg for team centralization context was .89 (range = .81-.94). The
ICC(1) value was .21 and the ICC(2) value was .63, supporting the appropri-
ateness of aggregating the individual-level responses to the team level.
Team exploitative learning. Drawn from prior studies (Kostopoulos & Bozio-
nelos, 2011; Li et al., 2010), we used a five-item measure (α = .93) to assess
the extent to which the learning activities emphasized the acquisition of
information aligned with the firm’s current knowledge for the project. A
1046 Group & Organization Management 44(6)
sample item is “Our team tends to exploit mature knowledge and expertise
that increase efficiency of accomplishing work.” The mean rwg for team
exploratory learning was .91 (range = .64-.97). The ICC(1) estimate was .28
and ICC(2) estimate was .53, justifying aggregation of the individual-level
responses to the team level.
Team radical creativity. To measure team radical creativity, four items were
adopted from Gilson and Madjar’s (2011) measure and revised into team-
referent items. Leaders were given the prompt “For the ideas your team
comes up with while working on team tasks, to what extent would you char-
acterize them as.” A sample item is “Discoveries of completely new pro-
cesses/products than what the company currently does.” The Cronbach’s
alpha for this measure is .86.
Control variables. We included team size and average team tenure as control
variables to partial out their potential influences on team processes and team
creativity (Li, Lin, Tien, & Chen, 2017; S. J. Shin & Zhou, 2007). Moreover,
in keeping with S. J. Shin and Zhou (2007), we controlled for the type of task
performed by the teams to partial out any potential confounding effects of task
requirements. Based on Keller’s (1992) categorizations of research and devel-
opment teams, we created three dummy variables that included the existing
product or process improvement as the reference, coded as follows: Task 1: 0
= others, 1 = basic or nonmission tasks; Task 2: 0 = others, 1 = new product or
process development; Task 3: 0 = others, 1 = applied or mission oriented.
Hypotheses were tested with multilevel modeling (MLM) using Stata
because the research and development teams (n = 135) were from different
organizations (n = 27). To control for any possible confounding effects of
organization-level factors on the relationships we tested, we conducted an
intercept-only model of MLM at the organization level in all of the analyses.
Results
To assess the discriminant validity of our study measures, we conducted a
confirmatory factor analysis (CFA) using structural equation modeling
Li et al. 1047
(SEM) with Stata. We conducted CFA on the team leaders’ ratings of team
radical creativity and team incremental creativity. The proposed two-factor
model, χ2 (df = 19) = 30.62, p < .05, CFI (comparative fit index) = .98,
RMSEA (root mean square error approximation) = .07, yielded a signifi-
cantly better fit than the one-factor model, χ2 (df = 20) = 271.62, p < .001, CFI
= .51, RMSEA = .31; Δχ2 (df = 1) = 241, p < .01. In addition, we conducted a
separate CFA for team learning, regulatory foci and bureaucratic context.
Table 1 shows that the hypothesized six-factor model exhibited a good fit to
the data, χ2 (df = 545) = 1,882.03, p < .01, CFI = .97, RMSEA = .05 and also
fit the data significantly better than alternative models. These CFA results
indicate that the measure of the study variables possesses sufficient discrimi-
nant validity. Finally, all factor loading estimates for our study variables were
higher than the cut-off value of .50 and significant, thus providing evidence
of convergent validity (Hair, Tatham, Anderson, & Black, 1998). Descriptive
statistics and intercorrelations are presented in Table 2.
p value
CFA models χ2 df CFI RMSEA Δχ2 of Δχ2
Model 0: The hypothesized six- 1,882.03 545 .97 .05 — —
factor model
Model 1: Five-factor model 8,962.80 550 .79 .13 7,080.77 <.001
(combining TPF and TVF into
a single factor)
Model 2: Four-factor model 11,364.29 554 .73 .14 9,482.26 <.001
(combining TPF and TVF into
a single factor and combining
TRL and TIL into a single
factor)
Model 3: Two-factor model 9,793.91 559 .77 .13 7,911.88 <.001
(combining TRL, TIL, and
TPF into a single factor and
combining CEN, FORM, and
TVF into a single factor)
Model 4: Two-factor model 13,981.99 559 .66 .16 11,099.96 <.001
(combining CEN, FORM,
TRL, and TIL into a single
factor and combining TPF and
TVF into a single factor)
Note. CFA = confirmatory factor analysis; CFI = confirmatory fit index; RMSEA = root mean
square error of approximation; TPF = team promotion foci; TVF = team prevention foci; TRL
= team exploratory learning; TIL = team exploitative learning; CEN = team centralization
context; FORM = team formalization context.
Note. For Task 1: basic or nonmission tasks; Task 2: new product or process development; Task 3: applied or mission-oriented tasks.
*p < .05. **p < .01. ***p < .001.
1049
Table 3. Results of MLM Analyses of Team Regulatory Focus and Team Creativity.
1050
Team radical Team incremental Team exploratory Team exploitative
creativity creativity learning learning
Variable
Control variables
Team size .00 −.01 .07 .06 .01 .06 .03 .06
Average team tenure .02 .03 .13 .13 −.03 .01 −.01 .02
Task 1 .18 .06 .12 .19 .32** .16 −.02 −.10
Task 2 .13 .00 .09 .17 .36** .30** −.02 −.09
Task 3 .09 −.07 .16 .21 .41** .37** .08 −.00
Independent variables
Team promotion focus .23* .04 −.07 −.07 .39*** .46*** .21* .24**
Team prevention focus −.08 −.16 .51*** .41*** .07 .24** .34*** .52***
Team exploratory learning .36*** −.19
Team exploitative learning .18 .33**
Centralization context −.08 .29*
Formalization context .31** .15*
Interaction
Centralization context
X Team promotion focus −.31** −.35**
X Team prevention focus .26* .43***
Formalization context
X Team promotion focus −.34** −.11
X Team prevention focus .37** .40**
Deviance 251.64 231.98 242.79 230.92 187.56 162.42 214.63 169.62
Note. For Task 1: 0 = others, 1 = basic or nonmission tasks; Task 2: 0 = others, 1 = new product or process development; Task 3: 0 = others, 1 =
applied or mission-oriented tasks. MLM = multilevel modeling.
*p < .05. **p < .01. ***p < .001.
Li et al. 1051
Figure 2. Team exploratory learning: Interaction between team promotion focus
and centralization.
Figure 3. Team exploratory learning: Interaction between team promotion focus
and formalization.
(γ = −.31, p < .01). As shown in Figure 2, the simple slope of the relationship
between team promotion focus and team exploratory learning was weaker
and nonsignificant (simple slope b = .15, ns) when the team centralization
context was high, but was stronger (simple slope b = .77, p < .01) when it was
low. The moderating effect of the team formalization context on the relation-
ship between team promotion focus and team exploratory learning was also
significant (γ = −.34, p < .01). The simple slope of the relationship between
the team promotion focus and team exploratory learning was weaker and
nonsignificant (simple slope b = .12, ns) when the team formalization context
was high but was stronger (simple slope b = .80, p < .01) when it was low
(Figure 3).
We used the first-stage moderation model to examine whether the moder-
ated indirect relationship was significant. The indirect relationship that the
interaction term of team promotion focus and team centralization had with
team radical creativity, via team exploratory learning, was significant (abcs =
−.063, 95% CI = [−.173, −.006], effect power = 65.9%). The indirect rela-
tionship that the interaction term of team promotion focus and team formal-
ization had with team radical creativity, via team exploratory learning, was
significant (abcs = −.118, 95% CI = [−.310, −.023], effect power = 85.8%).
Thus, Hypothesis 5 was fully supported.
Li et al. 1053
Figure 4. Team exploitative learning: Interaction between team prevention focus
and centralization.
Figure 5. Team exploitative learning: Interaction between team prevention focus
and formalization.
Discussion
Our results demonstrate that the differing concerns of team regulatory foci
result in different preferences for the use of team exploratory learning and
team exploitative learning and that these, in turn, have different effects on
team radical creativity and incremental creativity. As predicted, we found
that the indirect relationship between team promotion focus and team radical
creativity (through team exploratory learning) was moderated by both team
centralization and team formalization, such that the positive relationship was
weakened, in centralized or formalized team context. In contrast, the indirect
relationship between team prevention focus (through team exploitative learn-
ing) and team incremental creativity was strengthened when team centraliza-
tion or team formalization was high. These findings provide important
implications for theory and practice.
creativity. This study, together with that of Rietzschel (2011), suggests that the
team regulatory focus entails distinct motivational states that differentially
contribute to different types of team innovative outcomes. Thus, we suggest
that team regulatory focus theory and research would benefit from considering
the type of innovative outcomes as a boundary condition, which aligns with
evidence regarding individual-level regulatory focus (Lam & Chiu, 2002).
It is important for future research to take our findings into consideration
when drawing conclusions about the implications of team regulatory focus
for creativity. Previous research has shown that only the team promotion
focus benefits creativity (Y. Shin et al., 2016), but our results show that two
distinct team regulatory foci facilitate team creativity but they promote dif-
ferent types of team creativity. Thus, scholars should not simply focus on the
nonsignificant or even negative relationship that team prevention focus has
with radical creativity, as this may put its creativity implication to be in dan-
ger of fading into obscurity.
One significant theoretical contribution of this study is the examination of
team learning as the key team regulatory process through which team regula-
tory focus differently influences two types of team creativity. Despite some
evidence for the different relationships between team regulatory focus and
team creativity and innovation, no prior research has investigated potential
explanatory mechanisms for these differential relationships. In particular, this
study demonstrates that promotion-focused teams are more effective than
prevention-focused teams at developing more novel ideas because of their
preferential use of team exploratory learning. In contrast, prevention-focused
teams are more willing than promotion-focused teams to use team exploit-
ative learning, which is conducive to eliciting more adaptive ideas.
Our study responds to calls for inquiries into the relative strength of regu-
latory focus on exploitation and exploration (Tuncdogan et al., 2015). Our
results support the view of these scholars. Notably, our results show that there
is no direct association between team promotion focus and team incremental
creativity. Intuitively, promotion-focused individuals or teams may generate
more ideas because a promotion focus improves memory search for novel
responses (Friedman & Förster, 2001). One possible explanation is that incre-
mental and radical creativity differ in the type of ideas that are pursued (more
novel vs. more adaptive; Madjar et al., 2011), although both types of creativ-
ity are concerned with the generation of ideas. At the strategic level, under
normal conditions, the promotion focus will result in the adoption of more
eager approaches (e.g., exploration), which are more effective for generating
novel ideas than for generating adaptive ideas. Therefore, in-depth research
is required to determine the conditions under which promotion focus is asso-
ciated with the generation of adaptive ideas.
1056 Group & Organization Management 44(6)
Conclusion
In this study, we provide initial evidence that the differences between team
promotion focus and prevention focus lead to differences in the preference of
teams to engage in exploratory and exploitative learning, which, in turn, are
differentially related to team radical creativity and team incremental creativ-
ity. Furthermore, team bureaucracy plays a moderating role: when team
bureaucracy is higher, the indirect positive relationship between team promo-
tion focus and team radical creativity is weaker, but the indirect positive rela-
tionship between team incremental creativity and team prevention focus is
stronger. We hope that this study will stimulate further empirical research on
the area of team regulatory focus and further research on radical and incre-
mental creativity.
1060 Group & Organization Management 44(6)
Appendix
Measures and Confirmatory Factor Analysis Results.
Constructs Operational Measure SFL
Team radical For the ideas your team comes up with while working on team
creativity tasks, to what extent would you characterize them as:
1. Departures from what is currently done/offered at the .78
company
2. Discoveries of completely new processes/products than .78
what the company currently does
3. Fundamental changes to how things are currently done/ .80
what is currently offered at the organization.
4. Radical inventions beyond existing processes/products. .78
Team For the ideas your team comes up with while working on team
incremental tasks, to what extent would you characterize them as:
creativity 1. Extensions built on what was currently done/what is .79
currently done by the organization
2. Adaptations to existing processes/products used at the .79
company
3. Refinements of how things are currently done/what is .81
currently done at the company
4. Incremental improvements upon existing processes/ .82
products
Team 1. Our team looks for opportunities to employ entirely new .81
exploratory skills and knowledge to solve work problems.
learning 2. Our team members are willing to take risks on new ideas .89
or thoughts for performing their tasks.
3. In the team, our aim was to collect new information that .89
forced us to learn new things in the current tasks.
4. In the team, our aim was to acquire knowledge to
accomplish work that led us into new areas of learning .90
such as new technological practices.
5. In information search, we focused on acquiring task knowledge .89
and skills that involved experimentation and high risks
Team 1. Our team prefers to apply information and know-how .89
exploitative gained in prior projects to current project.
learning 2. Our team tends to exploit mature knowledge and .86
expertise that increase efficiency of accomplishing work
3. Our aim was to search for information to refine common .87
methods and ideas in terms of solving work problems
during the project.
4. In the team, we search for the usual and generally proven .79
methods and solutions to perform tasks.
5. In the team, we used information acquisition methods (i.e., .87
survey of prior project reports) that helped us understand
and update current task and work problems.
(continued)
Li et al. 1061
Appendix (continued)
Constructs Operational Measure SFL
Centralization Our leader …
1. Uses my team’s suggestions to make decisions that affect us. .78
2. Listens to my team’s ideas and suggestions. .87
3. Encourages team members to express ideas/suggestions. .90
4. Gives all team members a chance to voice their opinions. .81
Formalization In my team,
1. there are a lot of rules and regulations. .90
2. our work involves a great deal of paper-work and .89
administration.
3. our work is highly regulated by bureaucratic procedures. .87
Team 1. People in my team take chances at work to maximize .90
promotion their goals for advancement.
focus 2. People in my team tend to take risks at work in order to .91
achieve success.
3. If people in my team had an opportunity to participate on .90
a high-risk, high-reward project they would definitely take
it.
4. If the job of people in my team did not allow for .91
advancement, they would likely find a new one.
5. A chance to grow is an important factor for people in my .90
team when looking for a job.
6. People in my team focus on accomplishing job tasks that .89
will further their advancement.
7. At work, people in my team are motivated by their hopes .90
and aspirations.
8. The work priorities of people in my team are impacted by .90
a clear picture of what they aspire to be.
9. People in my team spend a great deal of time envisioning .90
how to fulfill their aspirations.
Team 1. People in my team concentrate on their work correctly to .91
prevention increase their job security.
focus 2. At work, people in my team focus their attention on .89
completing their assigned responsibilities.
3. Fulfilling their work duties is very important to people in .90
my team.
4. At work, people in my team strive to live up to the .90
responsibilities and duties given to them by others.
(continued)
1062 Group & Organization Management 44(6)
Appendix (continued)
Constructs Operational Measure SFL
5. At work, people in my team are often focused on .90
accomplishing tasks that will support their need for
security. .91
6. People in my team do everything they can to avoid loss at
work. .89
7. Job security is an important factor for people in my team
in any job search. .91
8. People in my team focus their attention on avoiding failure
at work. .90
9. People in my team are very careful to avoid exposing
themselves to potential losses at work.
SFL: standardized factor loading
Funding
The author(s) disclosed receipt of the following financial support for the research,
authorship, and/or publication of this article: The authors are grateful to the National
Natural Science Foundation of China (71602067; 71702029), the Humanity and
Social Science on Youth Fund of the Ministry of Education (15YJCZH084), and the
China Postdoctoral Science Foundation (2016M601387) for their research support.
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Author Biographies
Ci-Rong Li is an associate professor at the School of Management, Jilin University,
China. He earned his PhD from the Department of Business Administration in
National Dong Hwa University. His research interests include organizational
ambidexterity, product innovativeness, group dynamics, and creativity.
Chen-Ju Lin is an associate professor of Tzu Chi University of Science and
Technology in Taiwan and she received her PhD from the Department of Business
Administration in National Dong Hwa University. Her research interests include new
product development, organizational creativity, mindsets of management, the
intelligence of modern products, and industrial market survey.
Jing Liu is a PhD student at the School of Management, Jilin University, China. Her
research interests include creativity, leadership, and social innovation.
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