Executive Summary

WRJ Company is a registered and licensed company. We have been able to secure all the
required documentation and a standard and well – located office facility that is highly suitable
for the kind of business we are going into. Our head office will be the situated in Georgetown
Guyana and we plan to have branches scattered all across major cities in the United States of
America.

WRJ Company will be involved in all aspects of courier services such as domestic air transit
deliveries, international air transit deliveries, ground deliveries, messengers and local deliveries
etc. Our business goal is to become one of the leading courier and delivery services company in
Georgetown Guyana and we will make sure that every services deliveries we handle competes
favorably with the best in the industry in terms of time and safety.

We are aware that there are several large and small courier and delivery services companies all
around, which is why we spent time and resources to conduct a thorough feasibility studies and
market survey so as to position our business in strategic location Georgetown and also to offer
much more than our competitors will be offering in terms of price, safety and of course customer
service delivery.

Much more than safe delivering and excellent jobs, our customer care is going to be second to
none in the whole of Georgetown Guyana. We know that our customers are the reason why we
are in business which is why we will go the extra mile to get them satisfied when they patronize
our services and also to become our loyal customers.

At WRJ Co. our client’s best interest come first and everything we do will be guided by our
values and professional ethics. We will ensure that we hold ourselves accountable to the highest
standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and
completely. We will cultivate a working environment that provides a human, sustainable
approach to earning a living, and living in our world, for our partners, employees and for our
clients.

WRJ Co. is a family business that is owned and managed by Nanyondo Ephrance and her
immediate family members. The business will be managed by Nanyondo Ephrance a graduate of
Business Administration who will bring her experience and expertise to help build and grow
WRJ Co. to compete favorably with other leading companies in the global courier and delivery
services industry in the United States of America.

Our Products Offering

WRJ Company is in the global courier and delivery services industry for the purpose of making
profits and we will ensure we go all the way to position our business to favorably compete for
available market in the industry. We are going to do all that is required by the law to achieve our
business goals.

Here are some of service offerings;

 Providing air, surface or combined courier delivery services

 Providing express messenger and delivery services
 Delivering parcels, documents and packages
 Delivering time-sensitive and high-value-to-weight products

Our Vision Statement

Our Mission Statement

Our Business Structure

WRJ Co intends to start a courier and delivery services company that will operate locally; but in
the near future we intend to build a standard business with active presence in major cities in the
United States of America. We will ensure that we put the right structure in place that will support
the kind of growth that we have in mind while setting up the business.

In putting in place a good business structure, we will ensure that we hire only people that are
qualified, honest, customer centric and are ready to work to help us build a prosperous business
that will benefit all the stake holders (the owners, workforce, and customers).

The following are the positions we have decided to hire

 Chief Executive Officer (Owner)

 Admin and Human Resources Manager
 Sales and Marketing Manager
 Transport and Logistics Manager
 Accountant
 Client Services Executive
 Dispatch Riders

Chief Executive Officer – CEO:

 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Increases management’s effectiveness by recruiting, selecting, orienting, training,
coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
 developing incentives; developing a climate for offering information and opinions;
providing educational opportunities.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
 Reports to the board
 Responsible for fixing prices and signing business deals

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products.
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data
generated by customer purchases
 Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
 Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company

Transport and Logistics Manager

 Responsible for coordinating truck drivers, vehicles, loads and journeys

 Responsible for operating IT systems for the organization
 Responsible for negotiating and agreeing contracts for the organization
 Responsible for developing and confirming schedules
 Responsible for planning for and negotiating technical difficulties
 Responsible for preparing paperwork for regulatory bodies
 Responsible for implementing health and safety standards
 Handles the planning routes and load scheduling for multi-drop deliveries.
  Handles booking in deliveries and liaising with customers.
 In charge of allocating and recording resources and movements on the transport planning
system.

Accountant

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization

Client Service Executive

 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
 Assists in helping clients track their parcels and provide helpful information as required
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the human resources and admin manager in an
effective and timely manner
 Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. to ensure accurate and helpful information are supplied to
clients when they make enquiries.

Dispatch Riders:

 Provides air, surface or combined courier delivery services

 Provides express messenger and delivery services
 Delivers parcels, documents and packages
 Packs and sorts operations
 Transfers and trucks (without storage)
 Delivers time-sensitive and high-value-to-weight products
 Provides grocery delivery services (i.e. independent service from grocery store)
 Provides restaurant meal delivery services (i.e. independent delivery services)
 Provides alcoholic beverage delivery services
SWOT Analysis

 Strength:

The strategic locations we intend positioning our business, the business model we will be
operating on, ease of payment, wide range of services and our excellent customer service culture
will definitely count as a strong strength for the company.

S we have a team that will go all the way to give our clients value for their money; a team that
are trained and equipped to pay attention to details and deliver parcels on time.

 Weakness:

A major weakness that may count against us is the fact that we are a new courier and delivery
services company and we don’t have the financial capacity to compete with multi – million
dollars companies such as Fed Ex Corporation who are key establishments in this industry.

 Opportunities:

The fact that people and businesses are always sending parcels and documents from one location
to another provides us with unlimited opportunities. We have been able to conduct thorough
feasibility studies and market survey and we know what our potential clients will be looking for
when they patronize our services; we are well positioned to take on the opportunities that will
come our way.

 Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another
threat that may likely confront us is the arrival of a new courier and delivery services company in
same location where ours is located. Unfavorable government policies and technology can also
pose a threat to businesses such as ours.

MARKET ANALYSIS

 Market Trends

It is obvious that in the Global Courier and Delivery services industry, bigger cargo aircrafts and
trucks are needed to transport packages to their intended destination, while technology is also
employed to track the packages while in transit.

Despite investment by companies in machinery and other reliable technologies, manual labor is
still needed. This labor includes drivers, pilots and delivery personnel who work alongside.
Although the fact that the industry is divided in the two categories make it easier for aspiring
entrepreneurs to choose to start on a small scale by servicing local communities and small to
medium scale businesses or to start big by offering all the services that establishments like
United Parcel Services and Fed Ex Corporations offers both on a national and international
capacities.

Our Target Market

The target market for those who need the services and products of courier and delivery services
businesses are all encompassing. It is fact that almost all adults and organizations would have
one or two reasons why they should patronize the services of courier and delivery services.

In view of that, we will position our parcel collection centers in strategic locations to service the
residence and businesses in Georgetown Guyana.

We are in the courier and delivery services industry to attract the following clients;

 Applicants
 Corporate Executives
 Online stores (e – commerce organizations)
 Banks, Insurance Companies and other related Financial Institutions
 Corporate Organizations
 Manufacturers and Distributors
 Real Estate Owners, Developers, and Contractors
 Research and Development Companies
 The Government (Public Sector)
 Schools (High Schools, Colleges and Universities)

Our Competitive Advantage

The competitions that exist in the courier and delivery services industry is stiff simply because
anyone that has the finance and business expertise can decide to start this type of business.

Although, the courier and delivery services industry requires some form of trainings and
expertise, but that does not in any way stop any serious minded entrepreneur to start the business
and still make good profit out of this business.

WRJ Company. is setting up a standard courier and delivery services business that will indeed
become the preferred choice of residence of Georgetown- Guyana and in every other location
around key cities in the United States where we intend opening our collection point.

The business model we will be operating on, ease of payment, wide range of services and our
excellent customer service culture will definitely count as a competitive advantage for the
company. So also we have a team that can go all the way to give our clients value for their
money; a team that are trained and equipped to pay attention to details and deliver parcels on
time both locally, nationally and international level.

Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups courier and delivery services companies) in the industry
meaning that they will be more than willing to build the business with us and help deliver our set
goals and achieve all our aims and objectives.

SALES AND MARKETING STRATEGY