ACTIVIDAD DE APRNDIZAJE N°3

Evidencia N°2: Market projection

1. Elabore en ingles un mapa conceptual del tema visto en el primer material

complementario indicado.

8 STEPS

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2. Realice un resumen en ingles que contenga como mínimo dos párrafos de la lectura
del segundo material complementario mencionado anteriormente.

The ideal marketing plan needs to be a living, breathing and customized document. It is the
single document that is at the core of all of your marketing objectives, strategies and tactics.
In an effort to help you craft the perfect, and most importantly, realistic marketing plan for
your company, try using our 8 Steps:

Step 1: Executive Summary This section is an overview of the problem or strategic goals
and a simple, direct summation of the marketing plan’s objective and strategies.
Step 2: Situation Analysis this includes competitive research, market analysis, SWOT,
summaries of cultural trends and issues, recent performance, problems, opportunities and
strategies.
Step 3: Sales Analysis/Forecast Where deemed necessary, marketing plans may not be
built on just generating sales, but on attaining leads, building social media communities or
creating in-store or web traffic. Whatever your measurement, we strongly believe
establishing a “baseline”• against which to measure your achievement.
Step 4: Marketing Objectives these are specific objectives based on identified
opportunities. Try to make these objectives measurable and attainable.
Step 5: Marketing Strategy how do you intend to achieve these objectives? In this
section, outline your channels, marketing tactics, creative messaging, etc.
Step 6: Implementation Outline in detail your rollout or execution of the strategy. These
are actions needed to achieve the objectives, with dates, responsibilities and details on how
success will be measured.
Step 7: Review since all plans are unique, all other considerations must be discussed,
addressed or resolved before putting the plan into action. These could include risks,
contingencies, and the need for internal support, distribution channel issues or other similar
topics that need to be identified or addressed.
Step 8: Budget what will each phase of the plan cost? Without a realistic budget that is
outlined in detail, you are only asking for trouble.