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VIEWER, SCREEN AND DEVICE PROFILING
YOUNG GENERATION FAVOURS OTT TV AND GETTING CORDLESS
• A report released by Google and KPMG last year estimated that 536 million Indian consumers are expected to
use regional languages for online services by 2021, compared to about 199 million users who are expected to
access the web in English.
• With cheap mobile data for Indian users to stream as much as and as long as they want, increasing offers
that caters to user-personal preference for content by OTT players and content in regional languages to
provide better streaming experience, binge-watching is believed to be a trend for millions of Indians from
metros to rural areas, at least for now and the near future.
(Source: http://www.afaqs.com/news/story/52962_Why-binge-watching-is-catching-on-in-rural-areas )
• consumers of vernacular, i.e. content in Indian languages, will grow 12x over the next 5 years, compared to
just 2x growth of English content consumers.. https://yourstory.com/2018/12/internet-digital-businesses-
bharat/
• Audience for online videos is poised to touch 500 million by 2020, a report by Google and nine out of 10 new
internet users in India are likely to be Indian language users. https://www.hindustantimes.com/tech/online-
video-audience-in-india-expected-to-grow-to-500-million-by-2020-google/story-
c6FHWnX8LoqA8pRFS8wHjP.html
AMAZON FIRE TV IS FUTURE TV
According to recent data Amazon Fire TV is on the top position with 30 million customers in
connected TV domain. And gaining very fast popularity in India. As per the trend, linear TV viewing
is shifting towards the digital/connected TV. CTV provides the experience of the TV added with the
flexibility and convenience of digital media. Hence the new generation and tech savvy population
are adapting very fast to this new medium of communication.
Tax4wealth is an early mover in this space and established itself a trusted brand in the tax and
wealth domain. We are producing informative content on viewer's demand by India’s top TV
personalities through periodical shows. In our effort to reach out the audience we are constantly
expending to the diverse interface and currently we are on Amazon Fire TV, Android App, YouTube
and Website. So, we are reaching to all type of customers like, TV, mobile or desktop/laptop.
Tax4wealth is providing golden opportunity to tax and wealth professionals to join our platform
and reach out to the niche audience and become star in subjective domain. We will market your
video content across the globe and help you to gain popularity and revenue.
VIDEO MARKETING: THE FUTURE OF CONTENT MARKETING
• Not convinced video marketing is the way of the future? Here are a few statistics to help you
understand exactly how popular video marketing has become in recent years, according to news
shared by HubSpot:
• Video is projected to claim more than 80% of all web traffic by 2019.
• Adding a video to marketing emails can boost click-through rates by 200-300%.
• Embedding videos in landing pages can increase conversion rates by 80%.
• 90% of customers report that product videos help them make purchasing decisions.
• According to YouTube, mobile video consumption grows by 100% every year.
• 64% of customers are more likely to buy a product online after watching a video about it.
• 87% of online marketers are currently using video content in their digital marketing strategies.
• A third of all the time people spend online is dedicated to watching videos.
• Video ads now account for more than 35% of all ad spending online.
• 59% of company decision makers would rather watch a video than read an article or blog post.
• Digital marketing expert James McQuivey estimates that a single minute of video content is the
equivalent of 1.8 million words.
• Source https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-
marketing/#4d532b866b53
TAX4WEALTH CHANNEL PARTNER PROGRAM
• 600 million people, more than half India’s population, are under 25 years old; no country has more
young people.
• With an average age of 29, India will be the world’s youngest country by 2020
• 5G role out in 2020 as per Indian govt plan
• India has the cheapest mobile data in world: Study (Source economics times )
video streaming services have numerous reasons why they appreciate such services versus traditional
TV options. 73 percent like that they can watch content when they want, 67 percent enjoy content
without commercials, and 49 percent love both the quality of the original content services like Netflix,
as well as the option to watch content on multiple devices. (Source: Deloitte)
• 70 percent of consumers believe traditional TV does not offer a good quality of content for the price, reflecting
a growing value gap versus cord-cutting options and skinny bundle services like Sling TV, et. al., and adding
insight into why many are choosing online streaming options instead. (Source: Deloitte)
MONETIZATION PROCESS
1. Raw Video
3. Thumbnail
5. Monetization
creation
4. Publication &
marketing
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