IICE-SEO course training in indore

Definition of seo: search engine optimization is a methodology of strategies

techniques and tactics used to increase the amount of visitors to a website by
obtaining ranking placement in the search engine result pages including
google,bing,yahoo and other search engines.
Seo course content
1.On page seo: it refers to all measures to be taken directly with in the website in
order to improve its rankings in the search rankings.examples of this measures to
optimize the content or to improve the meta tags and title tags.

On page techniques:1.publish high quality content 2.Optimize page titles and meta
descriptions 3.Optimize page content 4.Headings and content formatting 5.SEO
images and other multimedia elements. 6.URL optimization 7.Internal links
8.External links 9.page loading speed 10.Mobile friendliness 11.Comments and on
page seo
7 ways to write quality content
1.moniter social media 2.Get to know your customers 3.check out your
competitors 4.Do keyword research 5.Test your titles 6.Read the research
7.Optimize your content

1.Optimize page titles and meta descriptions: a page title is also know as title
tag.is a short description of a web page and appears at the top of the browser
window and in SERPS.it is an element of an optimized seo page.a title tag is
between 50-60 characters.

Meta descriptions: are HTML Attributes that provides concise summaries of a

webpages.they are between one sentence to a short paragraph & appear
underneath the blue clickable links in a search engine result page.they are
between 50-300 characters.
Support meta descriptions with strong titles
1.Use the keyword but don’t overuse it.

2.place the keyword near the front of the title.

3.focus on keywords and not just on search engines.

4.show benefits and value.

5.include your brand name when relevant.

6.write 50 to 60 characters.

7.write unique page title for each page.

Optimize page content :

Step 1: seo your content strategy. Step-2 design good content Step-3 create
correct content step-4 check your keyword usage.

4.Headings and content formatting: the heading and subheading formats can be
found in the “formats” drop down in the formatting tool bar.

5. SEO images and other multimedia elements: element for image optimization:

1Image selection 2.Honor copyrights 3.file format 4.Name 5.ALT text 6.Text
support 7.Size 8.Sitemap

6.URL optimization; 1.add target keywords in url 2.use 301 redirects. 3.upload a
favicon 4.use canonical url’s 5.add mobile url’s to sitemaps 6.block bad url with
robot.txt 7.no capital letters in url’s 8.put top content in root folder 9.always use
7..Internal links:
Internal links are links that go from one page on a domain to a different page on
the same domain. They are commonly used in main navigation. These type of
links are useful for three reasons: They allow users to navigate a website. They
help establish information hierarchy for the given website.

8.External links: External Links are hyperlinks that point at (target) any domain
other than the domain the link exists on (source). In layman's terms, if another
website links to you, this is considered an external link to your site. Similarly, if
you link out to another website, this is also considered an external link.
9.page loading speed:

Simply defined, page speed is “a measurement of how fast the content on your
web page loads.”(Source: Moz). This can be tracked and monitored with tools like
Moz or even in Google Analytics (see the Site Speed section under the Behavior
Reports

10.Mobile friendliness: mobile-friendly – In the context of SEO, mobile friendly

essentially means if a website passes the Google mobile friendly test or not.
responsive design / responsive – A responsive website is a type of web
development that enables websites to be mobile friendly by “responding” to the
device the user is using.
10.Comments and on page seo
Like the content of a blog post, the comments have to offer something
substantial. Or, at the very least, they can't be spam. In order for your blog
comments to help your SEO, you still need to look at them as if they're content
that you produced on your site.

Off page seo: "Off-page SEO" (also called "off-site SEO") refers to actions taken
outside of your own website to impact your rankings within search engine results
pages (SERPs).
Off page seo techniques
1. Creating Shareable Content. Amazing content is always the KING in search
engine optimization. ...
2. Influencer Outreach. ...
3. Contribute as Guest Author. ...
4. Social Media Engagement. ...
5. Social Bookmarking Sites. ...
6. Forum Submission. ...
7. Blog Directory Submission. ...
8. Article Submission.
Google analytics:
● Overview of Google Analytics
● Getting Started with Google Analytics
● Google Analytics Goals
● Google Analytics Filters
● How to set up analytics account
● Overview of Google Analytics Reporting
● Related Google Analytics Tools and Services
● Driving Improvements with Google Analytics Data
●
Google webmaster:
● Basic Settings, Geographic Settings
● Search Queries Analysis
● Back link Analysis
● Site Links, Internal Link Analysis
● Crawl Errors
● Search Fetch
● Adding a Site and Verification Process
● Blocking the Crawler & Pages
● Remove URLS from index