Pricing is the process whereby a business sets the price at which it will sell its products and

services, and may be part of the business's marketing plan.

In setting prices, the business will take into account the price at which it could acquire the
goods, the manufacturing cost, the market place, competition, market condition, brand, and
quality of product.
Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing
mix, the other three aspects being product, promotion, and place. Price is the only revenue
generating element amongst the four Ps, the rest being cost centers. However, the other Ps of
marketing will contribute to decreasing price elasticity and so enable price increases to drive
greater revenue and profits .Thus, pricing is the most important concept in the field of marketing.
The system perform the sensing level and control activities without the manual observation and
attention in the site. Being an automatic system unavailing manpower and providing information
for long period of time.

Objectives of pricing
The objectives of pricing should consider:

 the financial goals of the company (i.e. profitability)

 the fit with marketplace realities (will customers buy at that price?)
 the extent to which the price supports a product's market positioning and be consistent with
the other variables in the marketing mix
 the consistency of prices across categories and products (consistency indicates reliability and
supports customer confidence and customer satisfaction)
From the marketer's point of view, an efficient price is a price that is very close to the maximum
that customers are prepared to pay like our product.

While customer perceived value is figured using perceived costs, these costs don’t necessarily
mean money. Price is not the most important thing in determining a customer’s perceived value.
However, it does play a role. There are ways to increase a customer’s perceived value when
tackling a product’s price.
According to marketers:
“You need to choose numbers that will compel your audiences to buy.”

Several pricing decisions are available:

(a) Prices can be boosted to protect profits against rising cost,

(b) Price protection systems can be developed to link the price on delivery to current costs,

(c) Emphasis can be shifted from sales volume to profit margin and cost reduction etc.
The automatic water level controller market can be categorized by technology, by application, and
by region. On the basis of technology, the market can be further categorized into contact and
contactless. Furthermore, on the basis of application, the market is segmented into domestic and
industrial. Geographically, the market can be segmented into North America, Latin America,
Europe, Asia Pacific, and Middle East & Africa (MEA).
The major players in the automatic water level controller market include RMG Automation,
Ajinkya Electronic Systems, Niagara Automation and Company, Sindhuria Electrical Industries,
and Attri Enterprises Ltd.
The report offers a comprehensive evaluation of the market. It does so via in-depth insights,
understanding market evolution by tracking historical developments, and analyzing the present
scenario and future projections based on optimistic and likely scenarios. Each research report
serves as a repository of analysis and information for every facet of the market, including but not
limited to: Regional markets, technology developments, types, applications, and the competitive
landscape.
Innovation and technological developments in products are the key strategies adopted by the
leading companies, functional in this market. However, in light of further expansion of their
businesses, these players are expected to increasingly engage into strategic partnerships in the
years to come. The investment in research and development is projected to increase considerably
over the forthcoming years.
Automatic control is used in industries for regulating different processes without direct human
intervention. It is an application of control theory, in which a controller compares an actual value
of a process with a required set value, and produces the resulting error signal to modify some input
to the process. Technological advancements have made it possible to use computer-based systems
to control the hardware of systems in a flexible way. These computer-based control systems find
applications in water flow management to minimize water wastage caused due to water overflow.
The monitoring of water levels in a tank or a reservoir is of utmost importance in industries and
applications related to agriculture. Automatic water level controller manages the water pump
circuit in a tank or reservoir. The water level sensor consists of a metal plate, which is mounted on
the water tank or reservoir, with a sensor in the short for creating the top level and a detection
sensor for detecting the lower level. The ground lines are connected to the bottom of the tank or
reservoir. The automatic water level controller switches on the water pump circuit as and when the
water level in the tank or reservoir falls below a predetermined point and switches off the circuit
when the water level rises up to the predetermined point. Different technologies are employed in
the design and implementation of such controllers. Typically, such controllers employ a
microcontroller-based system to automate the process of water pumping in an overhead tank, and
display the water level on LCD screens. Continuous research has made it possible to use DC power
in place of AC power, thereby reducing the risk of electrocution.

There are Four parts in this project:-

(i) The Sensor Part

It is generally a fixed support inside the tank having some nuts and bolt with wires coming out.
(ii) The Circuit Part
It comprises the brain of the module, where in all the various inputs from the sensors are fed. It is

the unit from where you will get all the information of how much of water is in the tank.

(iii) The Power Supply

It is the part where in you will be converting the A/C voltage to a regulated voltage of 5V to the

Circuit.

(IV) The Buzzer Part

It is responsible for bringing up the sound when the water level fills up in the tank. It will also be
having a speaker or a buzzer to alert.

Water level indicator is widely used in many industries and houses .

Conventional or horizontal marketing channels are the more familiar, longstanding marketing
arrangement. A channel consists of manufacturer, distributor/wholesaler, and retailer. Each of
these components is self-contained and operates independently of the others. The participants
work under agreements for specific transactions, such as when the wholesaler delivers to the
retailer an order of items that were previously purchased from the manufacturer. Outside of these
case-by-case agreements or contracts, none of the members of the channel have control over any
other member.
In vertical marketing channels, all levels of the channel are controlled by one entity. This
happens when a corporation acquires or holds the key assets at all levels of the channel. It may
also be done through contractual agreement or cooperative structure. In the ideal situation, the
different companies that make up the channel cooperate and work together through planning for
the good of the channel as a whole.

1.1 AIMS AND OBJECTIVES

The goal or objectives of which the designed device is expected to accomplish is to build an
automatic water level control with automatic control system. In this project sensors are placed at
different level of the tank and with the aid of this sensors, the micro-controller monitor the level
of the liquid at any particular point in time, some of the objectives are
1. to design an automatic water monitoring system
2. to incorporate an interactive medium between the end user and the machine
3. to prevent over labor of the pumping machine and prevent it from getting bads
4. to avoid wastage of water
5. since the demand of electricity is very high, automatic water level control saves energy

1.3 SCOPE OF THE PROJECT

The project was design to automatically control the pump which ensures constant reserve of
water in the reservoir. The scope of the design was keep concise and simple to in other not to
introduce unnecessary complexities and render it generally uncomfortable. The system does not
have attached complex peripheral device which though impossible for the detail printable
information has been excluded for reasons of affordability material of low range and less
accurate performances as opposed to a well built automatic water pump was used to achieve this
aim, the automatic water level controller detect and control the water in the tank.