Aditya Birla Fashion & Retail

Our Lifestyle Brands - Louis Philippe, Van Heusen, Allen Solly and Peter England are
pioneers in bringing iconic fashion brands to India .

Brands

ALLEN SOLLY

Allen Solly has introduced the Indian working professional to smart casuals. It has transformed the
corporate world through its revolutionary Friday Dressing, enabling work wear to have a vibrant
personality. The shirts, T-shirts, trousers, jeans, chinos and jackets for men; and dresses, pants,
skirts, tunics and blouses for women are bright, colourful, innovative and stylish.

LOUIS PHILIPPE
Celebrating its 30th year of surpassing the style conscious man’s every
need, Louis Philippe has consistently brought excellence to its premium
collection. Over the past 3 decades, the Embellished Crest has enabled the
quintessential man to look dapper and debonair while bringing smart,
comfortable and sharp formals, semi formals, shoes and accessories to the
discerning gentlemen.

PETER ENGLAND
Peter England’s unparalleled range, standardized fits and superior quality
makes it the largest and most trusted menswear brand in India. Its
collection of shirts, blazers, trousers and suits help young men make a
mark in the corporate world. The brand also has a refreshing and eclectic
line of washed cotton shirts, cargos, jackets, sweaters and denims.

SIMON CARTER
Simon Carter is known for its vintage and eclectic style. The brand takes
classic forms and adds a twist of eccentricity to them, by usin g prints and
colors in their apparel and accessories.

VAN HEUSEN
Van Heusen empowers the working man and woman with dynamic power
dressing for the corporate world. It focuses on individualism and self -
expression, while bringing sophistication, class and elegance through its
formal wear, casual wear, party wear and celebration wear. It presents
timeless, relevant and modern fashion through its shirts, suits, dresses,
blazers and customizable clothing.

Pantaloons
Pantaloons is India’s Favourite Fast Fashion Destination catering to a diverse
apparel and non apparel needs of consumers in a modern retail environment.
Pantaloons has now become the strongest brand in the fashion industry over the
past two decades and i s making fashion accessible across the length and breadth of
the country.

DMart is a one-stop supermarket chain that offer customers a wide range of basic home and
personal products under one roof to their customers. Each DMart store stocks home utility products
- including food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home
appliances and more - available at competitive prices that our customers appreciate. DMart core
objective is to offer customers good products at great value.
Mr. Radhakishan Damani started the DMart and his family to address the growing needs of the
Indian family. From the launch of its first store in Powai in 2002, DMart today has a well-established
presence in 191 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh,
Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and Rajasthan. With our mission
to be the lowest priced retailer in the regions we operate, our business continues to grow with new
locations planned in more cities.
DMart supermarket chain of stores is owned and operated by Avenue Supermarts Ltd. (ASL). The
company headquarters is in Mumbai.
* The brands D Mart, D Mart Minimax, D Mart Premia, D Homes, Dutch Harbour, etc are brands
owned by ASL

STORE CATEGORIES

GROCERY & STAPLES

DAILY ESSENTIALS
 HOME & PERSONAL CARE

DMART BRANDS

DAIRY & FROZEN

APPAREL FOR MEN

Brands

Big Bazaar,Fashion India’s style hub is redefining affordable fashion since 2008. From elegant
office wear to daily essentials, from versatile ethnics comfortable and stylish home wear new
range, fbb curates exclusive designs for its audience under it's own private labels. With the mission
to make India Thoda aur stylish, fbb is a popular youthful brand that offers refreshing fashion trends
at pocket friendly prices to its customers. The brand has strong presence across all 7the metro
cities, mini metros and also penetrates well in tier II cities.

Big Bazaar is another hypermarket; it caters to every need of your family. Big Bazaar scores over
other stores for its value for money proposition for Indian customers.

We guarantee at the Big Bazaar you will definitely get the best products at the best prices.
Bigbazaar the ever-increasing array of in-house brands, it has opened doors in the world of fashion
and general merchandise, including home furnishings, utensils, crockery, cutlery, sports goods
and much more at prices that will surprise you. And this is just the beginning.

Home Needs

Cleaning Accessories
Cookware

Detergents

Electricals

Festive Decoratives

Kitchen & Dining

Kitchen Appliances

Kitchenware

OTC

Other Accessories

Paper & Disposables

Plastic Ware

Pooja Needs

Repellents and Fresheners

Shoe Care

Stationery

Toilet$ Floor and Other Cleaners

Travel Accessories

Utensil Cleaners

Utilities

Grocery Staples and More

Biscuits and Snacks

Bread and Baked Goods

Cereals & Grains

Dry Fruits

Flours$ Atta and Others

Health Drinks
 Masala & Spices

Oil & Ghee

Premix & Instant Food

Salt$ Sugar & Jaggery

Sauces$ Jams and More

Fruits and Vegetables

 Exotic Vegetables
 Fruits
 Imported Fruits
 Vegetables

Beverages

 Health Drinks
 Juices and Energy Drinks
 Mineral Water
 Soft Drinks
 Tea & Coffee

Bread Dairy and Eggs

 Assorted Dairy
 Bread and Baked Goods
 Cheese
 Milk

Personal Care

 Baby Care
 Cosmetics
 Deos & Perfumes
 Fashion Accessories
 Hair Care
 Oral Care
 Personal Hygiene
 Sanitary Needs
 Shaving Needs
 Skin Care
Easyday is a convenient neighborhood store that offers refreshing shopping experience to its
customers to shop their daily household essentials. It is designed on a simple principle, of being a
“ Pados ki Dukaan”, that understands shoppers and their needs. Not only it ensure good shopping
experience but also it ensures and helps customers save money while they shop. Store size ranges
from 2,500 sqft to 5,000 sq ft. and offers thousands of products that include groceries, personal
care, household essentials, toiletries and more. The neatly organized product shelves, hygienic
ambience, transparent pricing , well appointed staff and quick billing makes everyday shopping
experience a lot more fun and interesting.

Easyday became part of Future Group portfolio after the strategic partnership that took place
between Future Group and Bharti Retail in May 2015.

WH Smith, recently acquired by Future Group, is UK'S most popular stationer, bookseller, and newsagent. Stores
are designed to accommodate a range of shopping patterns & behaviours; from someone who wants to get in and
out as quickly as possible, to someone who wants to take the time to browse our extensive range of products. WH
Smith are located at the IGI airport, universities, corporate parks and the Delhi Metro.

Since 2006, Reliance Retail has grown to become India’s largest retailer delivering superior
value to its customers, suppliers and shareholders.

Reliance Retail opened its first Reliance Fresh store in 2006. Reliance Retail operates 621
Reliance Fresh and Reliance Smart stores and sells over 200 metric tonnes of and over 300
metric tonnes of Vegetables every day.
Reliance Fresh is India’s leading neighbourhood retail chain freshness & savings. With the
Fruits three core promises of Fresh Hamesha, Available Hamesha and Savings Hamesha,
Reliance Fresh is a one-stop-shop for fresh shopping, fresh savings and fresh happiness.

From fresh fruits & vegetables to dairy, cereals to spices, processed food & beverages to
home & personal care products, we have the entire gamut of your grocery needs covered.

Across our stores, we retain a strong customer centric approach to meet all your shopping
needs - be it routine or seasonal, well known brands or popular local products.

Continuing Reliance’s tradition of backward integration, Reliance Retail directly partners with
a large number of farmers and small vendors in a farm. The linkages with the farm has
brought about transformational changes in the quality of life of the farmers as also enhancing
the quality of produce, reducing wastage by shortening the time to move fresh produce and
reducing intermediaries in the value chain thereby benefiting all.

Reliance Smart is a new age supermarket serving the needs of today’s smart and value
seeking customers and giving smart offers a one-stop shopping experience by offering fresh
produce, bakery, dairy products, home and personal care products, general merchandise
and in many cases are co-located with our fashion & electronics store Reliance Trends and
Reliance Digital, making it a complete shopping destination to our customers.

Reliance Smart value proposition rewards shoppers more & more for bigger purchase, every
single time they shop with 100% assortment being offered below MRP all year round, while
delivering a world-class shopping experience to them.

We started our journey from Mumbai & Pune and soon will be extending our network in other
cities.

Reliance Retail has the largest consumer electronics store chain in India through a network
of over 8,000 Reliance Digital & jio stores.

Reliance Digital offers over 200 national and international brands offering a widest
assortment of products spanning across Audio & Video products, Digital Cameras, Durables
like Air Conditioners, Refrigerators, Washing Machines, Microwave Ovens, Water Purifiers,
Kitchen and Home Appliances, Gaming Consoles & Games, Computers, Laptops, Tablets &
Peripherals, Mobile and Fixed line instruments as well as a wide range of accessories and
new-age gadgets across all major product categories. Reliance Digital offers its customers a
great shopping experience and help them in bringing home the latest and best of technolgy
at unbeatable price.
It is a full-fledged service organisation and is India’s first multi-product, multi-brand and multi-
location service network that provides solutions encompassing end-to-end product life cycle
requirements for the entire range of Consumer Durables and Information Technology
products and other value-added services.

Reliance Retail has built the largest distribution channel for devices in India. The
infrastructure encompassing on-boarding of trained sales specialists, integrated supply chain
and service centres have being made fully operational as part of building 4G ecosystem in
the country.

Reliance Retail has developed a strongest portfolio of products offered under its own label
Reconnect. The Reconnect products are differentiated by cutting edge innovation, superior
quality and offers great value to them.

Reliance Trends has a over 777 retail stores across India with leading lifestyle retail chain
we offers stylish, high-quality products across Womenswear, Menswear, Kidswear and
fashion accessories through a diversified portfolio of own brands, national & international
brands.

The uniqueness of the store is the core value which delivers "fashion at great value". Spread
over 8,000 – 24,000 square feet of shopping area, each Reliance Trends store is designed
to offer a unique shopping experience for the entire family, coordinated displays and highly
trained fashion professionals offering best in class customer assistance to them.

Reliance Trends customer through www.reliancetrends.com can access a large collection of

fashionable, high quality products at great price and value delivered at their door steps.

The own brand portfolio includes:

1. Rio - a vibrant range of snazzy trends for young women

2. Fig - fashion wear for discerning, independent & working women
3. Avaasa - a range of Indian wear for women offering the finest collection of Salwar
Kurtas, Churidars and a fast evolving Mix n Match range of garments
4. Fusion – a range of fusion wear for women where east meets west & style meets
comfort
5. Hushh - the lingerie line for women offers an extensive range of innerwear and
sleepwear
6. Frendz - range of garments that complements the wardrobes of the growing
generation of boys and girls
7. Pureza – a collection of pure Cotton & Linen shirts for men
8. Network – offering a range of garments which comprises of formal office wear
collection for men and women
9. Netplay - range showcases a smart casual collection for the evolving workplace
 10. The DNMX - range has been developed with a clear focus on the youth of India,
offering them exclusively crafted fashion garments like Denims, T shirts etc.
11. Performax - the specialized sportswear or active wear brand, which supports
performance in sporting activity
12. Graviti - the innerwear range for men offering the best of inner and lounge wear
13. Point Cove – Kidswear brand that features bold colors bringing the California spirit to
India

Over the years, Reliance Jewels has captured a wide range of audience with a maximum
focus on consumer outreach and innovative jewellery, Reliance Jewels has expanded its
horizons rapidly. Available in Standalone and Shop-in-shop (SIS) formats, Reliance Jewels
is currently now presence of 93 showrooms and 110 SIS across 105 cities in India.

Customers of Reliance Jewels, are assured of the widest range, stunning designs,
guaranteed purity & quality and a pleasant shopping experience for them The product
collection of Reliancr jewels hosts an extensive range starting from traditional gold jewellery
including Kundan, Polki, Filigree and Temple that showcases the legendary design and
craftsmanship of various parts of India.

Reliance Jewels only deals with 100% BIS Hallmarked Gold. Every diamond used is
internationally certified by Independent Certification Laboratories of India. Every showroom
of Reliance jewels has karat meters for customers to assess the purity of gold free of cost to
them the wide array of choice combined with customer-first services, such as customization,
jewellery cleaning & polishing and the availability of Quality Control Tech rooms and karat
meters makes every Reliance Jewels showroom one stop shopping destination for fine
jewellery.

Launched in 2006 the Croma was the first one-of-its kind large format specialist retail store that
catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade
since its inception, Croma has almost all electronics needs, with its tech-savvy staff, product
range, online presence and the will to help customers.

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers
a world-class ambience to shop both in-store and online at www.croma.com and also allows for a
seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the
online & the offline worlds. With over 6000 products across 200 brands with 112 stores across 19
major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today!
From the newlywed couple setting up their house to the son reducing his mother’s burden with a
washing machine; from the daughter gifting her parents a new LED TV to the newly promoted
manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that
customers always get ‘More for their money’!

Spencer’s Retail Limited, part of RP Sanjiv Goenka Group, is a multi-format

retailer providing a wide range of quality products across categories such as
food, personal care, fashion, home essentials, electrical & electronics to its
consumers. It has specialty sections such as Spencer’s Gourmet, Patisserie,
Wine & Liquor, Epicuisine and an in-house designed fashion brand - 2Bme,
which has apparels for men, women and children.
Spencer’s introduced Indian consumers to the concept of organized retailing
in the country's first grocery chain back in 1920, and started India’s first
hypermarket in 2001 in Hyderabad. Today, Spencer’s has 125 stores, in over
35 cities across India.
Over the years, Spencer’s has established itself as a retailer that is committed
to providing the best shopping experience to the customers with its
impressive range of premium assortment at affordable prices, and the most
discriminating tastes and lifestyles across geographies of India. Spencer’s
brand positioning – Makes Fine Living Affordable – embodies its philosophy of
delighting shoppers with the best products and services, empowering
shoppers to make smart choices at a valuable prices.

This story begins when The Tata's acquired Littlewoods – a London based retail chain circa in 1998.
Westside offers a wide range of exclusively designed apparel for the woman of today. From the 9 to
9 collections of Wardrobe, the casual and confident LOV, the young, edgy and colorful NUON, Diza
and GIA for bold and curvy women, the intricate collection of Bombay Paisley with its range of
quirky ethnic wear for youth, Zuba with its fine silk weaves or the forever favorite Utsa Westside has
something for every trend conscious woman.

Keeping up with the latest trends in fashion, Westside has a vast and versatile array of apparel for
men also. Westside for men includes brands like NUON, Westsport, Ascot, ETA & WES. Offering
functional yet stylish men's apparel, Westside’s collection includes comfortable linen & cotton shirts,
casual and chic crew neck tees, cargo pants, contra formal clothing and beyond.

Revealing the secret to having the best-dressed children in the playground, parents can style their
little ones with the Baby HOP, HOP and Y&F ranges from Westside which has everything from
denims and polo tees to cute puff sleeve t-shirts & dresses.
Market presence
The chain of westside currently has 88 stores measuring 8,000- 34,000 sq.ft. across 53 cities like
Ahmedabad, Allahabad, Aurangabad, Bengaluru, Bareilly, Bhopal, Bilaspur, Chandigarh, Chennai,
Coimbatore, Dehradun, Delhi-NCR, Goa, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jalandhar,
Jammu, Kanpur, Kochi, Kolkata, Kurnool, Lucknow, Ludhiana, Mangalore, Mumbai, Mysore, Nagpur,
Nashik, Pune, Raipur, Rajkot, Sangli, Siliguri, Surat, Trichy, Thrissur, Udaipur, Vadodara, Varanasi,
Vijayawada, Vizag, etc.

Business dynamics
Westside store has several departments to meet the varied shopping needs of the customers. While
an exclusive range of own branded fashion apparel continues to be the mainstay of the distribution
chain, the Westside model involves active control all across the value chain including branding,
sourcing, logistics, distribution, pricing, display and promotion of almost 90 percent of the product
range retailed. It believes, this model is more robust than department store models that mostly retail
third party brands including from a ‘return on capital employed’ perspective. Product sourcing
capabilities and a global vendor base are key ingredients to Westside, delivering a desired
merchandise range at the right price and time to customers. The company makes substantial
investments in technology and upgradation of the supply chain network, which it believes is vital to
the success of a retail organisation. This has enabled the company to significantly enhance the
efficiency of its warehouse operations in recent years. Higher levels of efficiency were witnessed
despite growing volumes in terms of both intake from vendors and dispatches to stores.

Operational gamut

The Westside aspires to deliver a uniform experience to all its customers irrespective of whichever
store they walk into. During FY ‘15, the parent Trent continued to focus on a number of internal
improvements in Westside. Apart from the launch and refreshing exclusive brands portfolio, other
key initiatives included, improved presentation in stores, focus on select newer categories and
providing a better shopping experience to the customers by improving the look and feel of the
existing stores. In order to increase walk-ins and improve the customers’ shopping experience, it
pursued the modernisation of some older stores and optimisation space allocation based on the
category mix which have a better sales potential with a renewed effort to improve service. Aided by
the strategies pursued and reasonably favourable market conditions, the format registered a healthy
11 percent like-for-like growth in revenues over the period.
Marketing /Promotions
Westside’s marketing and communication strategy is focused on building its exclusive brands within
the store, engaging with its strong loyalty base and connecting with customers on digital mediums.
The company has undertaken significant investments in visual merchandizing to develop a signature
visual representation for each of its key brands within the store. Westside also engages in focused
communication with Clubwest, to drive awareness and consideration for its brands, with the focus of
communications being its weekly product launches and consistent newness in store for the
customers.

The way forward

The Indian market is being targeted by retailers from across the globe. In consequence, the share of
organised retail is growing and is expected to accelerate further in the coming years, especially with
respect to fashion apparel. Westside too is increasing its reach and expanding into newer cities. The
chain continues to monitor opportunities in II and III-tire the markets and establishing presence in
those markets as appropriate. Simultaneously, strategic properties in tier-I cities which fit into its
overall growth plan are also being pursued. A team of in-house property experts supported by a
well-defined set of processes for analysing the potential market and catchment help Westside
identify strategic locations for new stores and make it profitable in a relatively short span of time.