Porter 5 forces of Telenor revolutionizing retail banking in Serbia

Bargaining power of buyer

 Strong bargaining power of buyers puts downward pressure on pricing and

induces Telenor Revolutionizing Retail Banking Serbia Digital Transformation of
the Customer Experience to offer the high quality product at discounted pricing.

 Strong bargaining power makes it easier for Telenor Revolutionizing Retail

Banking in Serbia Digital Transformation of the Customer Experience customers
to other alternatives.

 There are 3 major reasons for strong buyer bargaining power

* High substitute availability

* A wide number of alternatives

* Low economic and psychological switching costs.

Bargaining power of suppliers

 Weak bargaining power of supplier makes it comparatively less important

strategic issue for Telenor Revolutionizing Retail Banking in Serbia Digital
Transformation of the Customer Experience as suppliers cannot dictate the prices
and have to accept the Telenor Revolutionizing Retail Banking in Serbia Digital
Transformation of the Customer Experience terms and conditions.

 Three factors result in moderate to weak supplier power:

* A large number of suppliers

* High overall supply

* suppliers weak control over their distribution network.

Competitive Rivalry

 The rivalry among competitors is high which makes it difficult for Telenor
Revolutionizing Retail Banking in Serbia Digital Transformation of the Customer
Experience to achieve its market growth objectives.
 The product differentiation is low and setting the differentiation basis has become
increasingly challenging.

 Intense competitive rivalry is a major reason for Telenor Revolutionizing Retail

Banking in Serbia Digital Transformation of the Customer Experience declining
profitability.

Threats of substitutes

 The technological advancement has raised the threat of substitutes for Telenor
Revolutionizing Retail Banking in Serbia Digital Transformation of the Customer
Experience.

 Changing trends towards healthy products also raises the consequences of this
threat for Telenor Revolutionizing Retail Banking in Serbia Digital
Transformation of the Customer Experience.

 The treat of substitutes is strong for the following reasons:

* High performance and cost ration of substitute products.

* High availability of substitute products.

* Low switching cost.

Threat of new entrants

 Telenor Revolutionizing Retail Banking in Serbia Digital Transformation of the

Customer Experience faces moderate new entrant threat which means new
entrants do not have a significant influence on Telenor Revolutionizing Retail
Banking in Serbia Digital Transformation of the Customer Experience market
share.

 High level marketing know - how with huge expenditure on marketing activities
is required to enter the industry.
 Telenor Revolutionizing Retail Banking in Serbia Digital Transformation of the
Customer Experience faces a moderate threat of entrants for the following
reasons:

* High brand development cost weakens the treat.

*Low switching cost increase the threat.

* High capital cost weakens the threat.