HOLY CROSS COLLEGE OF CALINAN

CALINAN, DAVAO CITY

THE COSTUMERS’ LEVEL OF SATISFACTION ON ONLINE

PURCHASING

Andres, Kent John

Ba, Andrea Mae
Bandayanon, Sheril Kyla
Barbanida, Sean Francis
Tuquib, Crizzel Joy

September 30, 2019

 INTRODUCTION

Online purchasing has been a widespread entrepreneurship across the globe because of its

convenience. Costumers that engage in this way of purchasing have their level of . Based on the

case study conducted by Nguyen (2014) it was stated that Vietnamese online costumers depends

their contentment in terms of item’s offer and cost and the service rate extent in terms of comfort

of operation, website system, responsiveness, customization and assuredness have favourable

connection with client’s contentment and credence. It also stated in the case study analysis that

Thailand online vendors should consider assuredness, empathy, reliability, website data rate, and

credibility, into websites; however, the vendors can apply distinct tactics to draw different class

of clients by concentrating on every quality valued by the target clients (Jiradilok, Malisuwan,

Madan, & Sivaraks, 2014).

In addition, in Philippine context it is not an exemption from this recurrent problem on

online purchasing. Filipinos also has their own preferences in purchasing online. Based on the

case study conducted by (Tallud, 2014) it was concluded that Filipino clients are impressed by

the website features. Clients like better to purchase in a website which is handy, accessible,

permits them to evaluate the recommendations of experts, delivers data, and access to judgments

of their clients. Second, customers purchase online because of the excellence of the

merchandises offered, they can equate amounts and evaluate the merchandise’s specifications.

Third, customers choose seller who offer excellent quality of products, guarantee safety of card

transactions, ship products on time, offer agreements and warrantees, offer merchandise’s

specifications, retain good company reputation, can be reliable, offer practical costs, guarantee

safety of purchase, simply follows return policies and privacy info.

 Internet has widely impact entrepreneurship in various firms globally and locally. Online

purchasing is the exercise or a deed of purchasing items or service online. It signifies going in

internet, landing on a dealer’s page, choosing something and fixing for its shipping. Recently, we

can buy closely anything on internet. In reality, merchandising expert say that purchasing in

internet will dominate over traditional purchasing in fiscal term (Market Business News, 2019).

In Calinan, Davao City, the occurrence of this problem is very evident and alarming.

Researchers have experience to justify that this issue is existing in local communities. In

researchers’ experience, researchers prefer to order online in shops that have high ratings.

Researchers also get satisfied whenever the package got deliver right on time, the product can be

pay through cash on delivery payment, lower price and accommodating seller.

The objective of this study is to determine costumers’ level of satisfaction on online

purchasing. This research study also target to discover costumers’ preferences and perspective on

online purchasing.

This study aims to address the costumers’ level of satisfaction on online purchasing.

Findings of this study will be beneficial to online costumers and online sellers. Online sellers can

improve their marketing strategy, service and credibility. It also helps online sellers to be more

flexible in their business to cope up with adjustments so that they can meet the satisfaction of

their customers. It also helps customers to set their standards whenever they are dealing in online

purchasing. Stated the fact, costumers and sellers must work hand on hand to establish a

productive business environment. Thus, as sellers, they need to innovate strategies, improve

communication and apply flexibility that would cater every costumer’s satisfaction.
 Reference

Jiradilok, T., Malisuwan, S., Madan, N. & Sivaraks, J. (2014). The Impact of Customer

Satisfaction on Online Purchasing: A Case Study Analysis in Thailand. Retrieved from

https://www.joebm.com. Retrieved date 2019, September 28.

Marketing Business News. (2019). Definition of online shopping. Marketing Business News.

Retrieved from https://marketbusinessnews.com. Retrieved date 2019, September 28.

Nguyen, H.T.. (2014). Factors affecting customer satisfaction and trust in an E-commerce

setting : A case study of Muachung.vn in Vietnam. Retrieved from

https://www.semanticscholar.org. retrieved date 2019, September 28.

Tallud, F. (2014). Online Buying Behavior of SMEs. Retrieved from https://www.atiftap.org.

retrieved date 2019, September 28.