SUPPLY CHAIN MANAGEMENT (SCM)

Credits 3
Faculty Name Manimay Ghosh
Program MBA
Academic Year 2018-2020, Term V
and Term

Course Objective
Till 1990s, the primary goal of any organization was to deliver the best possible
customer service through coordinated management of its internal resources.
Gradually, it started realizing that in a globalized economy today, managing its
internal resources was not adequate to outperform others in the market place.
Rather, it needs collaborative and mutually beneficial relationship with all channel
partners to achieve superior operating performance, gain competitive advantage,
and provide better value to its customers. The concept of Supply Chain
Management evolved out of this necessity to efficiently integrate all channel
members so that right goods are sourced and produced in right quantities and
distributed to the right locations, on time, and at minimum cost.

Therefore, the supply chain strategies, concepts, and analytical tools learnt in the
course can prove to be very useful to design and improve supply chain
performance so that wastages are reduced, and increased value is delivered to
customers. It will also expose them to the complexities and challenges of inter-firm
and intra-firm complexities.

Student Learning Outcome: At the end of this course, the students would be able
to

Course Objectives Program Objectives

Understand the concepts of supply 1.4

change management

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Understand real world supply-chain 2.1
related problems in manufacturing or
service sector by collecting and
analyzing real-world data.

3. Required Text Book

Chopra Sunil, Meindl Peter, and Kalra, D , “Supply Chain Management, Strategy,
Planning & Operation”, Pearson, 7th Edition

Reference Books
1. Simchi-Levi David, Kaminsky Philip, Simchi-Levi Edith and Shankar, Ravi,
“Designing & Managing the Supply Chain, Concepts, Strategies & case
studies”, Tata McGraw Hill, 3rd Ed

2. Ballou Ronald H, & Srivastava Samir K., “ Business Logistics/ Supply

Chain Management.”, Pearson, 5th Ed
3. Handfield, Robert and Bozarth, Cecil., “Introduction to Operations and
Supply Chain Management, Pearson, 3rd Ed
4. Shah Janat., “Supply Chain Management”, Text and Cases, Pearson

4. Tentative Session Plan (90 minutes session)

Chapter Reading from

Session Text Book / Cases /
Topic
No Articles as indicated
below

1 Introduction to SC and SCM, Chapter 1

importance of SCM, historical
perspective of SCM, flows in supply
chain, objectives of SC, decision phases
in a supply chain

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 2 Process views in supply chain, supply Chapters 1 and 2
chain strategy
Article 1: Fisher, M.
(1997). “What is the
right supply chain for
your product?” Harvard
Business Review, 75(2),
83-93

3,4 Drivers of supply chain performance Chapter 2, 3

Case Reading

5 Performance and metrics, coordination Chapter 3

in supply chain
Article 2: Hofman, D.
(2004). “The hierarchy
of supply chain metrics,”
Supply Chain
Management Review,
28-37

1. Case 1: Financial Statements for

Walmart Stores and Macy’s Case1: Reading

6, 7 Network Design in the supply chain Chapter 5

Case 2: Applichem Case2: Reading

8 Forecasting (review only) Chapter 7

Article 3

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 Fisher, M.L.,
Obermeyer, W. R., and
Raman, A (1994).
“Making supply meet
demand in an uncertain
world”, Harvard
Business Review, 72(3),
83-93.

Article 4

Lee, Padmanabhan, and

Whang. (1997). “The
bull-whip effect in
supply chains, Sloan
Management Review,
38(3), 93-102.

9, 10 Inventory management in the supply Chapters 11 and 12

chain
Article 5: Feitzinger, E
(advanced models only) and Lee, H. L. (1997).
Mass Customization at
HP: The Power of
Postponement, Harvard
Business Review, 116-
121, Jan-Feb
Case 3: Delivery Strategy at
Case3: Reading
MoonChem

Case4: Reading
Case 4: Should packaging be postponed
to the DC?

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 11, 12, Logistics management in the supply Chapter 14
13 chain
Article 6: Jayaram, J
and Avittathur, B.
(2012), “Insights into
India”, Supply chain
management review,
16(4), pp. 34-41.

Case 5: Designing the distribution

network for Michael’s Hardware Case5: Reading

14, 15 Sourcing in the supply chain Chapter 15

Article 7: Kraljic, P.
(1983). “Purchasing
must become supply
chain management,”
Harvard Business
Review, 61(5), 119-117.

Article 8: Liker and

Choi, (2004). “Building
deep supplier
relationships,” Harvard
Business Review,
82(12), 104-113

Paranikas et al. (2015).

“How to negotiate with
powerful suppliers”,
Harvard Business
Review, July-August, 4-
8.

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 16 Guest Lecture (tentative)

17 Risk management in supply chain Article 9: Chopra and

Sodhi, (2004). Managing
risk and avoid supply
chain breakdown, Sloan
Management Review,
46(1), 53-61.
18 Vehicle scheduling (time permitting) TBD

19 and 20 Class project presentations (group-wise)

5. Evaluation

1. Two online quizzes (15% each) : 30%

2. End term exam (pen and paper) : 40%
3. Project work report and class presentation : 20%
4. Class attendance and participation : 10%
TOTAL : 100%

6. Academic Integrity

Utmost care is taken as to maintain class decorum, follow the exact evaluation
norms, conduct fair examinations, fair and transparent evaluation of examination
papers so as to maintain the highest level of academic integrity.

8. Following points to be noted:

1. Finish all your personal needs before coming to class.

2. Be in class on time, no latecomers will be entertained after the roll call.
3. Please keep your calculator ready in every class for problem solving.
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 4. Please be present for every online quiz. The quiz dates will be announced
well in advance, and it is your responsibility to appear on the date of quiz.
No make-up quiz will be entertained later and there will be loss of marks as
decided by the faculty at the end of the semester for missing quizzes. So,
students are strongly discouraged from missing quizzes.

5. While appearing for the online quiz, you will occupy your seat in the
designated lab only as instructed by Dean’s office. Any violation of this
requirement will not be tolerated at all unless there is an extraordinary
situation where Dean’s office has to reassign venue.
6. Each group will be assigned a project by the faculty in the beginning of the
course.
7. There will be 15 random groups in this class with each group having 4
or 5 members. CR should inform the group details to the faculty by 18th
September (Wednesday), 6:00 PM.
8. Cell phones should remain switched off during the entire duration of
the class and should be kept inside your bag and not on the table. Any
violation will lead to loss of attendance for that class.
9. No laptops are allowed inside the class unless instructed by the instructor.
10.For project presentation, all group members have to be physically
present. Any student being absent from the quiz will receive just 50% of the
group score.
11.Institute’s manual laid down policies will be followed strictly regarding
academic integrity.

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 12.CRs: TBD
13. Secretary: Jaisy Francis, Email: jaisy@ximb.ac.in,
Off: New Academic Block (Gr. Floor)

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