Documente Academic
Documente Profesional
Documente Cultură
Annotated Bibliography:
Llancy Aguilar
RWS 1301
Dr. Vierra
Research Questions
what is my goal?
Annotated Bibliography
Monograph
There are not enough sources with complete and affective coverage on concepts,
practices and legal issues for non-profit management. According to Ahmed (2013), most
of the sources lack of information in regard of the topics involved in non-profit, which
isn’t helpful when it comes to understand issues like compensations or laws involved in
this type of businesses which tend to be different than the ones implicated on pro-profits
businesses (p. 6). Another issue mentioned is the focus of only volunteer management. In
other words, most author just emphasize on fundraising and how to maintain volunteers,
ignoring other concepts and practices for non-profits management (p. 7). The author’s
point is that it was necessary to write a text with updated and complete coverage of all
needs (p. 11). While most people might believe that nonprofit organizations do not have
customers, Sargeant observed that, in fact, nonprofits serve to more than one customer
group (p. 16). For instance, donors and people who receive the goods and services. Thus,
marketing research can define the different customer groups and needs that the
organization try to serve and fulfill. In this way, ideas to attain more donors and
ANNOTATED BIBLIOGRAPHY 4
volunteers can be provided to get closer to the succeed of the company’s mission (p. 17).
This shows that marketing can be a key factor for the improvement of nonprofit
organizations and does not necessarily has to be for the pursue of profit.
Anthology Essays
Hardy, G. M., & Everett, D. L. (2013). Shaping the future of business education: Relevance,
search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=cat04704a&AN=nug.b269
8527&site=eds-live&scope=site
A key factor to succeed in the business field is to get involved and on-hand activities and
practices rather than just rely on the theory and concepts. According to Davis (2013), one
of the challenges that business schools are struggling with is the lack of integration
programs or activities for students (p.29). this issue becomes a problem when it comes to
seeking for job opportunities because employers look for employees that can truly
integrate and be able to rapidly adapt to the real-world experiences (p. 30). This is
important because it proves that schools need to improve their curricula and that students
need to find opportunities to gain experience that will help them to develop the
appropriate skills.
Journal Articles
Bacon, D. R., & Schneider, A. B. (2019). Exploring sources of marketing knowledge for small
business decision makers. Journal for Advancement of Marketing Education, 27(1), 1-12.
Colleges emphasized on how marketing in big companies and global firms works.
However, most of the entrepreneurs in the United States own small businesses.
Therefore, in order to really get the sense of marketing is necessary to learn on the
ANNOTATED BIBLIOGRAPHY 5
practice as well. In a survey made to 226 managers of small businesses, Bacon and
Schneider (2019) observed that many the managers’ marketing decisions were more relay
on job experience than formal education (p. 5). At the end of the survey the results did
not find connection between marketing education and higher revenue (p. 7). This
evidence suggest that is necessary to look forward on getting involved in internships and
other programs that can expose the students to more realistic experience on decision
Bryce, H. J. (2007). The public's trust in nonprofit organizations: The role of relationship
doi:10.2307/41166408
Public’s trust is crucial for a non- profit organization. According to Bryce (2007), without
public’s trust a non- profit would not be able to obtain donations, have volunteers,
operate, projects and therefore, accomplish their mission (p. 113). Restoring and
maintaining public’ trust as well as effectively transmit the mission and message that a
non- profit seeks to spread relies heavily on good management and marketing (p. 126). A
good marketing approach allows the organization to portrait an image that depicts
trustworthiness (p. 116). Meanwhile, management actions can either strength or threat
that trustworthiness built (p. 126). This evidence suggest that management and marketing
are key for a non-profit organization to build, maintain and, if needed, restore public’s
Miles, E. W. (2017). Historical context and insights for criticisms of the 21st century business
doi:10.1080/08832323.2017.1335277
ANNOTATED BIBLIOGRAPHY 6
Business universities need to be update. Miles (2017) insisted that universities nowadays
still have some characteristics of education from 800 years ago (p. 246). Besides, critics
argue that most of the research that has been done in business education do not satisfy the
needs of the practice of business and therefore is irrelevant for practitioners and
companies (p, 250). Consequently, business students lack interest in education itself and
end up going to college believing that all they need to succeed is a degree (p. 249). This
evidence suggest that graduate college students are being introduced to the business field
Paas, L. (2019). Marketing research education in the big data era. International Journal of
Marketing research is advancing, and so marketing education should. Paas (2019) argue
that big data and other technological advances that affects the way marketing research is
being done (p. 233). In order for marketing educators to stay on track they need to teach
ways to interpret and comprehend better these new technologies (p. 234). Since people
can’t really find this information in more effective ways than machines do, is better to be
able to interpret it and know how to use it to create successful marketing plans (p. 235).
and use it to take good decisions instead of focus or collecting information instead.
Websites
AACSB. (n.d.). A New Vision for Business Education. Retrieved 2019, from
https://www.aacsb.edu/vision.
Business higher education can be a key for a big change. According to the Association to
impact in future business society by expanding and look for different approaches to
obtain better results (AACSB, n.d, “Be a driver of innovation”). The AACSB emphasize
in 5 approaches which business schools should pay attention to. By following these
leadership among students, partner up with practitioners, educators in other fields, as well
as other educational institutions to be more than just researchers of business theory and
thrive”). This evidence suggests that by evaluating the challenges and opportunities of
business education, universities can find ways to improve their methods and therefore
their outcomes.
Andrews, S. (2019, October 28). Are You Using Maslow's Hierarchy of Needs for Your
https://www.forbes.com/sites/forbesagencycouncil/2019/10/28/are-you-using-maslows-
hierarchy-of-needs-for-your-marketing/#51ba002f4f6b
(Andrews, 2019, par. 5). He explained that this hierarchy, created by an American
psychologist called Abraham Maslow, present the most natural and basic needs that
people have (Andres, 2019, par. 2). By placing the market on the appropriate level of the
hierarchy, is easier for businesses to create an effective market strategy (Andrews, 2019,
par. 8). This is important because this theory can be used for nonprofits as well by
focusing on the higher and more abstracts eves of the hierarchy the nonprofit
ANNOTATED BIBLIOGRAPHY 8
organizations can create a market strategy that would appeal more donators and
Damast, A. (2014, July 9). The astounding boom in undergrad business education. Fortune.
Business education enrollment has been growing. Damast (2014) reported that many
business schools have seen an enormous growth of student applications in previous years
(Damast, par. 1). The author presented data from the Association to Advance Collegiate
Schools of Business (AACSB) which said that applications for business programs raised
14% in approximately 3 years (Damast, par. 7). This incredible enrollment has med
business education more competitive and selective in many universities (Damast, par.
13). In order to add more competitiveness, business schools started to emphasize more on
(Damast, par. 14). This shows that more undergraduate are seeing importance and
opportunities in business and are trusting business education to reach that success. This
Primary Sources
Acosta, L. (2019, July 12). Oh, The Places Miners Will Go. Retrieved from
http://www.utepmagazine.com/fall-2019/2019/7/10/oh-the-places-miners-will-go.
UTEP provides great opportunities for students to travel and expand their knowledge. By
citing NAFA: Association of International Educators, Acosta (2019) claimed that UTEP
students get involved in study abroad programs that allows them to upgrade their
intercultural knowledge (Acosta, 2019, par. 7). Throughout the article the author presents
ANNOTATED BIBLIOGRAPHY 9
a variety of testimonies from students of different majors who formed part of these
important researches and projects that involved international issues. One them is a
program started by the Ph.D. Associate professor at UTEP Ablanedo-Rosas and the Ph.D.
professor Zang at ZUFE’s School of Information (Acosta, 2019, par. 43). This program
let students learn about Chinese business and the market opportunities in that country
(Acosta, 2019, par. 45). this suggest that students at UTEP have the opportunity to get out
of their comfort zone and network with people through the world due to the study abroad
Shelley, K. (1991, Sep. 10,). New dean of business college looks to future El Paso
prospector/1991-09-10/page-6/
Business students that graduate from the University of Texas at el Paso has shown a big
potential since years ago now. To illustrate this point Shelley (1991) talked about Frank
Hoy, UTEP graduated dean of the college of business administration. Shelley mentioned
all the achievements he got after graduation and the opportunities offered to him after
college (par. 3-5). A long with the accomplishments the author also mentions some
pieces of the interview made to the dean of COBA in which he express the huge potential
he sees on the business program of UTEP and how it can be very useful for the students
who wanted to succeed in the business field (par. 7-9). This evidence suggests that even
though business administration wasn’t one of the first majors offered in UTEP, the
Tertiary sources