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Running head: ANNOTATED BIBLIOGRAPHY 1

Annotated Bibliography:

Business Administration & Marketing

Llancy Aguilar

The University of Texas at El Paso

RWS 1301

Dr. Vierra

September 21, 2019


ANNOTATED BIBLIOGRAPHY 2

Research Questions

 what is my goal?

 what is what I want to do with a bachelors on business?

 Which sources are the most suitable for my purposes?

 What programs does UTEP have that relates to my goals?

 How UTEP can help me on getting an internship?

 which good entrepreneur or business management has graduated from UTEP?


ANNOTATED BIBLIOGRAPHY 3

Annotated Bibliography

Monograph

Ahmed S. (YEAR). Effective Non-Profit Management: Context, Concepts, and Competencies.

PLACE: CRC Press; 2013.

There are not enough sources with complete and affective coverage on concepts,

practices and legal issues for non-profit management. According to Ahmed (2013), most

of the sources lack of information in regard of the topics involved in non-profit, which

isn’t helpful when it comes to understand issues like compensations or laws involved in

this type of businesses which tend to be different than the ones implicated on pro-profits

businesses (p. 6). Another issue mentioned is the focus of only volunteer management. In

other words, most author just emphasize on fundraising and how to maintain volunteers,

ignoring other concepts and practices for non-profits management (p. 7). The author’s

point is that it was necessary to write a text with updated and complete coverage of all

components for the management of non- profits.

Sargeant, A. (1999). Marketing management for nonprofit organizations. Oxford England:

Oxford University Press.

Marketing should be as important for nonprofit as it is for for-profit organizations.

Sargeant (1999) defines marketing as a research to understand and satisfy customer’s

needs (p. 11). While most people might believe that nonprofit organizations do not have

customers, Sargeant observed that, in fact, nonprofits serve to more than one customer

group (p. 16). For instance, donors and people who receive the goods and services. Thus,

marketing research can define the different customer groups and needs that the

organization try to serve and fulfill. In this way, ideas to attain more donors and
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volunteers can be provided to get closer to the succeed of the company’s mission (p. 17).

This shows that marketing can be a key factor for the improvement of nonprofit

organizations and does not necessarily has to be for the pursue of profit.

Anthology Essays

Hardy, G. M., & Everett, D. L. (2013). Shaping the future of business education: Relevance,

rigor, and life preparation Palgrave Macmillan. Retrieved from http://0-

search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=cat04704a&AN=nug.b269

8527&site=eds-live&scope=site

A key factor to succeed in the business field is to get involved and on-hand activities and

practices rather than just rely on the theory and concepts. According to Davis (2013), one

of the challenges that business schools are struggling with is the lack of integration

programs or activities for students (p.29). this issue becomes a problem when it comes to

seeking for job opportunities because employers look for employees that can truly

integrate and be able to rapidly adapt to the real-world experiences (p. 30). This is

important because it proves that schools need to improve their curricula and that students

need to find opportunities to gain experience that will help them to develop the

appropriate skills.

Journal Articles

Bacon, D. R., & Schneider, A. B. (2019). Exploring sources of marketing knowledge for small

business decision makers. Journal for Advancement of Marketing Education, 27(1), 1-12.

Colleges emphasized on how marketing in big companies and global firms works.

However, most of the entrepreneurs in the United States own small businesses.

Therefore, in order to really get the sense of marketing is necessary to learn on the
ANNOTATED BIBLIOGRAPHY 5

practice as well. In a survey made to 226 managers of small businesses, Bacon and

Schneider (2019) observed that many the managers’ marketing decisions were more relay

on job experience than formal education (p. 5). At the end of the survey the results did

not find connection between marketing education and higher revenue (p. 7). This

evidence suggest that is necessary to look forward on getting involved in internships and

other programs that can expose the students to more realistic experience on decision

making situations in small businesses.

Bryce, H. J. (2007). The public's trust in nonprofit organizations: The role of relationship

marketing and management. California Management Review, 49(4), 112.

doi:10.2307/41166408

Public’s trust is crucial for a non- profit organization. According to Bryce (2007), without

public’s trust a non- profit would not be able to obtain donations, have volunteers,

operate, projects and therefore, accomplish their mission (p. 113). Restoring and

maintaining public’ trust as well as effectively transmit the mission and message that a

non- profit seeks to spread relies heavily on good management and marketing (p. 126). A

good marketing approach allows the organization to portrait an image that depicts

trustworthiness (p. 116). Meanwhile, management actions can either strength or threat

that trustworthiness built (p. 126). This evidence suggest that management and marketing

are key for a non-profit organization to build, maintain and, if needed, restore public’s

trust and thus to function properly and effectively.

Miles, E. W. (2017). Historical context and insights for criticisms of the 21st century business

school. Journal of Education for Business, 92(5), 245.

doi:10.1080/08832323.2017.1335277
ANNOTATED BIBLIOGRAPHY 6

Business universities need to be update. Miles (2017) insisted that universities nowadays

still have some characteristics of education from 800 years ago (p. 246). Besides, critics

argue that most of the research that has been done in business education do not satisfy the

needs of the practice of business and therefore is irrelevant for practitioners and

companies (p, 250). Consequently, business students lack interest in education itself and

end up going to college believing that all they need to succeed is a degree (p. 249). This

evidence suggest that graduate college students are being introduced to the business field

without the appropriate education and preparation.

Paas, L. (2019). Marketing research education in the big data era. International Journal of

Market Research, 61(3), 233-235. doi:10.1177/1470785319825535

Marketing research is advancing, and so marketing education should. Paas (2019) argue

that big data and other technological advances that affects the way marketing research is

being done (p. 233). In order for marketing educators to stay on track they need to teach

ways to interpret and comprehend better these new technologies (p. 234). Since people

can’t really find this information in more effective ways than machines do, is better to be

able to interpret it and know how to use it to create successful marketing plans (p. 235).

Therefore, marketing educators need to emphasize on teach how to analyze information

and use it to take good decisions instead of focus or collecting information instead.

Websites

AACSB. (n.d.). A New Vision for Business Education. Retrieved 2019, from

https://www.aacsb.edu/vision.

Business higher education can be a key for a big change. According to the Association to

Advance Collegiate Schools of Business (AACSB) universities can produce a huge


ANNOTATED BIBLIOGRAPHY 7

impact in future business society by expanding and look for different approaches to

obtain better results (AACSB, n.d, “Be a driver of innovation”). The AACSB emphasize

in 5 approaches which business schools should pay attention to. By following these

approaches, business schools should be able to promote innovation and effective

leadership among students, partner up with practitioners, educators in other fields, as well

as other educational institutions to be more than just researchers of business theory and

be suitable for a variety of business students (AACSB, n.d, “Five opportunities to

thrive”). This evidence suggests that by evaluating the challenges and opportunities of

business education, universities can find ways to improve their methods and therefore

their outcomes.

Andrews, S. (2019, October 28). Are You Using Maslow's Hierarchy of Needs for Your

Marketing? Forbes. Retrieved from

https://www.forbes.com/sites/forbesagencycouncil/2019/10/28/are-you-using-maslows-

hierarchy-of-needs-for-your-marketing/#51ba002f4f6b

Success in marketing strategies involve psychology. Andrews suggested that in order to

understand consumer’s motivations, Maslow hierarchy of needs can be extremely useful

(Andrews, 2019, par. 5). He explained that this hierarchy, created by an American

psychologist called Abraham Maslow, present the most natural and basic needs that

people have (Andres, 2019, par. 2). By placing the market on the appropriate level of the

hierarchy, is easier for businesses to create an effective market strategy (Andrews, 2019,

par. 8). This is important because this theory can be used for nonprofits as well by

focusing on the higher and more abstracts eves of the hierarchy the nonprofit
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organizations can create a market strategy that would appeal more donators and

volunteers and therefore leads to the achievement of their goal.

Damast, A. (2014, July 9). The astounding boom in undergrad business education. Fortune.

Retrieved from https://fortune.com/2014/07/09/undergraduate-business-education.

Business education enrollment has been growing. Damast (2014) reported that many

business schools have seen an enormous growth of student applications in previous years

(Damast, par. 1). The author presented data from the Association to Advance Collegiate

Schools of Business (AACSB) which said that applications for business programs raised

14% in approximately 3 years (Damast, par. 7). This incredible enrollment has med

business education more competitive and selective in many universities (Damast, par.

13). In order to add more competitiveness, business schools started to emphasize more on

involvement to student organizations and activities that demonstrate leadership skills

(Damast, par. 14). This shows that more undergraduate are seeing importance and

opportunities in business and are trusting business education to reach that success. This

trust adds more weight to business programs effectiveness.

Primary Sources

Acosta, L. (2019, July 12). Oh, The Places Miners Will Go. Retrieved from

http://www.utepmagazine.com/fall-2019/2019/7/10/oh-the-places-miners-will-go.

UTEP provides great opportunities for students to travel and expand their knowledge. By

citing NAFA: Association of International Educators, Acosta (2019) claimed that UTEP

students get involved in study abroad programs that allows them to upgrade their

concerns in a global level, develop communication and social skills as well an

intercultural knowledge (Acosta, 2019, par. 7). Throughout the article the author presents
ANNOTATED BIBLIOGRAPHY 9

a variety of testimonies from students of different majors who formed part of these

programs and obtain life-changing experiences that motivates them to engage in

important researches and projects that involved international issues. One them is a

program started by the Ph.D. Associate professor at UTEP Ablanedo-Rosas and the Ph.D.

professor Zang at ZUFE’s School of Information (Acosta, 2019, par. 43). This program

let students learn about Chinese business and the market opportunities in that country

(Acosta, 2019, par. 45). this suggest that students at UTEP have the opportunity to get out

of their comfort zone and network with people through the world due to the study abroad

opportunities offered at the faculty.

Shelley, K. (1991, Sep. 10,). New dean of business college looks to future  El Paso

Prospector Retrieved from https://theprospector.newspaperarchive.com/el-paso-

prospector/1991-09-10/page-6/

Business students that graduate from the University of Texas at el Paso has shown a big

potential since years ago now. To illustrate this point Shelley (1991) talked about Frank

Hoy, UTEP graduated dean of the college of business administration. Shelley mentioned

all the achievements he got after graduation and the opportunities offered to him after

college (par. 3-5). A long with the accomplishments the author also mentions some

pieces of the interview made to the dean of COBA in which he express the huge potential

he sees on the business program of UTEP and how it can be very useful for the students

who wanted to succeed in the business field (par. 7-9). This evidence suggests that even

though business administration wasn’t one of the first majors offered in UTEP, the

university still being a good option for business students.

Tertiary sources

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