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I. UNIVERSITY
VISION: The Laguna State Polytechnic University is the center of sustainable development initiatives transforming lives and communities.
MISSION: LSPU provides quality education through responsive institution, distinctive research, and sustainable extension and production services for improved
quality of life towards nation building.
QUALITY POLICY We at LSPU are committed with continual improvement to provide quality, efficient and effective services to the university stakeholders’ highest
level of satisfaction through a dynamic and excellent management system imbued with utmost integrity, professionalism and innovation.
This course provides students with basic concepts of mass communication. It is designed to acquaint students with the theories and principles of campus
journalism. This is also a practical course to students who are beginners in the journalism field and who want to improve their journalistic skills and provides them
opportunities to produce news and other articles for a campus paper.
technological as worker-leader in the field of teaching methodologies in various types reflection on historical, social,
expertise apt to the global needs. of environment. cultural and political processes as
they affect the day to day
lives of the students.
3. Creative and Critical Thinker, who articulates C. Practice professional and ethical teaching c. Compose and disseminate properly
and produces entrepreneurial resources standards to respond to the demands of well-written reports.
extended to families and community for the community.
improvement.
INNOVATION
4. Competent Research Oriented Individual, D. Pursue lifelong learning and personal and d. Plans and carries out personal and
who is able to analyze facts methodically, professional growth. professional advancement.
discover and establish new theory to use in
solving problems and decision making
contributory to the sustainability of the needs
of the community.
Program Outcomes
Professional Courses
A B C D
English M11-Language and Literature Assessment I I/P P D
Legend:
I – Introduced
P – Practiced skills with supervision
D – Demonstrated skills without supervision
Teaching-Learning
Intended Learning Outcomes (ILOs) Course Contents Assessment Tasks
WEEK Activities
1 Familiarize with the course and I. Introduction to the Discussion Recitation
its policies and system. Course Information Inquiry
A. Course Description
B. Course Policies
C. Grading System
D. Course Requirements
E. Course Overview
2-4 Define Campus Journalism. II. Campus Journalism- A Interactive discussion Quiz
Explain why a Campus Better Understanding Brainstorming Assignment
Journalist should be A. Definition of Campus Reading Assignment
responsible in his/her writings. Journalism Criticizing an Article
B. Responsibilities of a Library Research
Enumerate the different Dos Campus Writer Blogging/Online
and Don’ts in Campus C. The Dos and Don’ts in Forum
Journalism. Campus Journalism
Discuss the Journalism Creed. D. A review of the Journalism
Reflect on the importance of Creed
Campus Journalism in the
society. III. Types and Functions of
Describe the qualities a Campus Journalism
Campus Journalist should
IV. Convergence Journalism
possess.
A. Social Media
Display interest in writing as B. Blogs and Web Hosting
well as criticizing an article. C. Podcasting/ Vlogging
Reflect on the importance of
campus journalism in schools
and society
Explore different media
platforms (writing, photo,
audio, video, etc.) used in
journalism
LSPU-ACAD-SF-015 Rev 1 17 April 2018
5-6 Define news and newswriting V. News Writing Interactive Lecture Quiz
Discuss the different elements A. What is News Writing? and Discussion Publish news articles
that make a material B. Elements of News Group Reporting on Group Blog for
newsworthy. C. pyramid structure in Library Research open criticizing.
Discuss the importance of News Writing Newspaper Review
Inverted Pyramid structure in D. Types of News
newswriting News story writing
E. Types of News Leads Blogging/Online
Introduce the different types of
F. The LTQTQT format in Forum
news and news leads
Discuss the format commonly
newswriting
used in newswriting. G. Basic rules in
Discuss the basic rules to newswriting
newswriting.
Write a news story about a
recent event in school
7-8 Define Features and Feature VI. Feature Writing Interactive Lecture Quiz
Writing A. What is a Feature Story and Discussion Publish Feature
Differentiate Features and News and Feature Writing? Group Reporting articles on Group
Discuss the unique characteristics B. Features vs. News Feature Story Blog for open
of each feature story type C. Feature Story Varieties critiquing
Review
Discuss what a feature writer D. Data Gathering Feautre Story
needs to get for the feature
Techniques and Writing
story.
Generating Story ideas Blogging/Online
Discuss the structure of a Feature
story E.The Structure of the Forum
Discuss the different types of Feature Story
leads used in Feature writing F. Types of Leads for Feature
Discuss the different techniques stories
in Feature writing G. Wordcraft: Rhetorical
Write a Feature story Acts for Paragraph
Development
9-10 Define headlining and VII. Copyreading Interactive Lecture Presentation of plan an
copyreading A. What is Copyreading? and Discussion edited manuscript.
Enumerate the responsibilities B. Responsibilities of a Group Reporting Create a catchy
headlines.
LSPU-ACAD-SF-015 Rev 1 17 April 2018
of a copyreader Copyeditor Exercises
Familiarize with copyediting C. Copyediting symbols Collaborative
symbols D. Pointers in Copyediting Learning
Identify the guidlines in VIII. Headlining
headline writing A. What is a headline?
B. Functions of a headline
C. Guidelines in Headline
writing
11 MIDTERM EXAMINATION
12-13 Define the different types of IX. Editorial Writing Brainstorming Write an opinion
an Editorial A. What is an editorial? Criticizing articles article observing the
Compare and contrast B. Parts of an Editorial Debate rules in opinion
Editorial Writing from Opinion C. Different techniques in Discussion writing.
Writing writing an effective Reading
Enumerate the current issues editorial Assignment
locally and globally D. Different types of
Develop interest in writing Editorial
opinionated articles E. Controversial Issues in
expressing their sides our Country
regarding a certain topic
Write an effective editorial
article for different audiences
Compare their ideas with
other people’s ideas by
including counter arguments
and acknowledging multiple
perspectives on any topic.
14-15 Define Column Writing X. Column Writing, Op-Ed, Interactive Lecture Publish column writing
Enumerate the qualities of a Letters to the Editor and discussions about a national and
Columnist A. What is a Column? Column Critquing local issue.
Identify types of columns and B. Qualities of a columnist Reading
their purposes C. Types of Columns and assignment
LSPU-ACAD-SF-015 Rev 1 17 April 2018
Write a Column regarding an their Purposes
issue in school or community D. Guidlines in Column
Writing
16-17 Explain the importance of XI. Editorial Cartooning Lecture Draw an editorial
editorial cartooning in an A. What is an editorial Brainstorming cartoon regarding
editorial page cartoon? Games important issues our
Analyze the cartoonist’s B. Elements of Editorial Discussion society
motives in drawing an Cartoons Ed.Cartoon review Interpret the
editorial cartoon E. Symbols in Cartooning messages of their
Consider their audiences’ drawings
expectations and perspectives
on their drawings
Interpret the messages of
their drawings
Draw an editorial cartoon
regarding important issues our
society
18 FINAL EXAMINATION
Part 5. References
Students’ Handbook
Cruz, Ceciliano- Jose B. Campus Journalism and School Paper Advising. Rex Book Store, 856 Nicanor Reyes St. Manila Philippines, 2000.
Malinao, Alito L. Journalism for Filipinos. National Book Store Inc., Mandaluyong, Philippines, 1991.
Malinao, Alito L. Campus and Community Journalism Hand Book. National Book Store Inc., Mandaluyong, Philippines, 2005.
Cruz, Ceciliano- Jose B. Advanced Campus Journalism. August 3, 2011
Ferguson, Donald L. Journalism Today. August 3, 2011
Materials
Powerpoint presentations
Handouts
TV screen/Projector
Activity sheets
Total 100%
1. Regular attendance is required for all students; three (3) unexcused absences will mean automatically dropped from the course.
2. Wearing of the University students’ ID and uniform at all times is required for all the students except when having field activities.
3. Active participation individually or in group is expected.
4. Fifteen (15) minutes of tardiness is equivalent to one (1) period of absence.
5. Student shall abide the instructor/professor’s policy on the submission of learning outputs based on the metrics and deadlines given.