Business profile/image Marketing advantage, competitor
advantage Ethical and sustainable reasons 3. Understand how to maximise the effectiveness of human resources Motivational theories Herzberg McGregor Maslow Expectancy Theory Human resource planning Respond to change – in the organisation, to external factors Staff turnover Forecasting HR requirements Responding to employment trends At micro level – to organise staff e.g. terms of employment, staff rota’s, holidays Monitoring and improving employee performance
Key performance indicators (KPIs) Appraisals Statistics e.g.
Performance against targets Customer feedback, levels of
positive and negative feedback/complaints, levels of returns Repeat sales Report Written report or oral report Recommendations Physical resources Human resources