Neurocare Line’s plan of action

Q2 - 2016
 Conventin & Milga
CONVENTIN: The trusted choice for neuropathic pain.
MIGA: The unique vitamin b complex for all cases of neuropathies

CONVENTIN
2016 Strategy:
Our Customer to feel confident in prescribing a powerful safe CONVENTIN.
Q2 Objective:
CONVENTIN to be the first choice with our customers.
o April , May & June:
 Our Tactic this Quarter to focus on the CONVENTIN
efficacy profile.
(CONVENTIN is recommended by all the recent guidelines
as a first line treatment for neuropathic pain)
We will focus this quarter on CONVENTIN efficacy profile through all the recent
guidelines:
1. IASP 2015
2. AACE 2015
3. CDA 2013
4. CPS 2007 / EFNS 2009

April
 Conventin drop card: detailing aid for the product.
 Slogan: The experience you trust.
 CPP: The trusted Choice for neuropathic pain.
 We will focus in this D.C on Conventin efficacy profile as a first line treatment
recommended by the recent IASP 2015 GUIDELINES.
Date: April 2015
(It states that gabapentin is recommended as first line treatment for diabetic
Neuropathic pain)
  Block notes: Branding CONVENTIN.

MAY
 Conventin drop card: detailing aid for the product.
 Slogan: The experience you trust.
 CPP: The trusted Choice for neuropathic pain
 We will focus in this D.C on CONVENTIN efficacy profile Through the recent
CDA 2013 guidelines

Date: 2013
(It states that gabapentin is recommended as first line treatment for diabetic
Neuropathic pain)
June
 Conventin drop card: detailing aid for the product.
 Slogan: The experience you trust.
 CPP: The trusted Choice for neuropathic pain

 We will focus in this trial about the CONVENTIN efficacy profile through the recent
guidelines.

Marketing activities:
 The Neurocare standalone meeting in May. (18-21 May 2016)(Cairo/Alex/delta)
 Separate standalone meeting in akassia for U.E (11-14 May 2016)
 Series of RTDs
 50 Drs/ District/Q2
 AV actions in main am centers (3 AV actions/area/month) AVA project
.
 Main message: CONVENTIN is recommended by all the recent guidelines as
a first line treatment.
Supporting tools

 A valuable branding gimmick for Conventin for pm Drs in June INTEGRATING our
message.
 Regular gimmicks for am for Conventin in AMs.
 Block notes and pens

Bonus strategy: no bonus