Culture instances

DOMINO’s:

 the chain spent eight months examining everything from flour

to toppings, to lower prices. It then introduced what it called
“Pizza Mania”—a 35-rupee (60-cent) pizza that takes exactly
2.5 minutes to make and six more to bake.
 A recent “Taco Indiana” dish was inspired by northern India’s
kebabs and parathas, for example. In southern India, where
pizza is not as popular, research led to a spicy raw-banana
pizza.
 the world’s largest pizza delivery chain, sells more pizzas in India than
anywhere else outside its home country — the US.

 Read more at:

//economictimes.indiatimes.com/articleshow/45329585.cms?from=mdr&utm_s
ource=contentofinterest&utm_medium=text&utm_campaign=cppst

McDonalds:

 to establish itself in India where Hindus do not eat beef and Muslims do not eat pork, it
has introduced Vegetable Mc Nuggets and a mutton-based Maharaja Mac.

 In Middle East it has adapted to the needs of the locals and introduced Mc Arabia which
is a chicken grilled sandwich served on a flatbread as Arabs prefer.
 For Islamic countries such as Pakistan, Malaysia and Morocco it has obtained the
certification for halal food and has advertised it on all its menus so Muslims and religious
groups don’t make an issue out of it. Ramadan is a sacred month for Muslims and
therefore the Moroccan menu offers dates, milk and cookies.
 In tropical countries it has added guava juice to its menu for consumers to beat the heat
while it offers beer to its consumers in France and Germany as the local culture is to
drink and party.
 In China, Mc Nuggets are offered with chili garlic sauce (very much liked by Chinese)
 In Israel McDonalds had to change its menu to respect the regulations of the Jewish
Halakhic law framework and kosher restaurants which does not allow eating a mixture of
meat and milk and thus McDonalds separated the diary product (cheese) and meat from
its Big Macs after several protests.

RED BULL:

 Austrian company Red Bull does such a great job with global
marketing that many Americans assume it’s a local brand.
 One of its most successful tactics is to host extreme sports events all
over the world. From the Red Bull Indianapolis Grand Prix to the Red
Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in
Jordan,
SPOTIFY:

It's one thing to select a genre of music to listen to -- it's another thing to
select a "mood" to listen to. The screenshot above is part of Spotify's
"Browse" page, where you can listen not just to "country" and "hip-hop," but
also music that carers to your "workout" or "sleep" preferences.

By changing how they describe their content, Spotify gets users to listen to
music that goes beyond their favorite genres, and instead satisfies habits
and lifestyles that people share all over the world. This allows international
artists to access listeners from other countries simply because their product
is being categorized a different way.

STARBUCKS:

Japan:

 Japanese building design is idiosyncratic: low roofs, traditional and often with allusions to its
national religion, Shintoism. To recreate this feel, Starbucks has partnered with local
designers to identify the spirit of a city. Fukuoka, in Kyushu, has a Starbucks with 2000
interlocking wood blocks, to give the impression of a forest to fit with the spirit of Shintoism:
honouring nature.
 Japan also has a selection of localised drinks and food. It introduced green tea ‘matcha’
(ground tea leaves) frappucinos and cookie crumble with white pudding, possibly because
Asian consumers are accustomed to beverages with solids mixed in.

Saudi Arabia:

 In Saudi Arabia, Starbucks controversially segregated its stores into male and ‘family’
sections for women.

AMAZON:

 Jeff Bezos’ Two Pizza Rule is an incredibly important innovation and

is the future of company scaling strategy. Bezos’ core philosophy, that
every team needs to be small enough to be fed by two pizzas.
 Small groups understand their mission and they can act
autonomously to accomplish their mission.