CORPORATE IMAGE STUDY TEMPLATE

GREETINGS AND INTRODUCTION. Briefly explain the objective of the survey and indicate that continuing
with the survey implies that the respondent understood the academic purpose of the study and their
consent to the exercise.

1. What company/organization comes to mind when you think of _______ product or industry?
____(Leave blank)________.
2. Are you aware of the following companies that are active in the ________ industry? Indicate how
strong is your knowledge of the following:

Level of Knowledge and Familiarity ( 1- 5, highest)

1(No knowledge) 2 3 4 5 (Very High)

a. (Name of your subject company)

b. Competitor (if any)
c. Competitor (if any)

3. Focusing on __(your company)___, what are the sources of your information about it and how
strong did each contribute to your knowledge?

Strength of contribution to personal knowledge

(None) 1 2 3 4 5 (Highest)

a. Word-of-mouth (relatives, friends)

b. Newspapers and/or magazines
c. Radio
d. Television
e. Product Advertisements
f. Social media posts
g. Company website
h. Company FB or Instagram
i. Others (Please specify.)

_____________________

4. How aware or knowledgeable are you about __(company)__ regarding the following aspects:

Weak Strong

1 2 3 4 5 (Highest)

a. Vision and mission

b. Financial performance and profitability
c. Expertise of Owners and/or Management
d. Products and services
e. Marketing events and promotions
f. Office and facilities
 g. Advertisements
h. Logo and corporate color
i. Corporate slogan
j. Social responsibility and charitable projects
k. Environmental projects
l. Participation in community activities
m. Employees and their behavior

5. Reputation and Perceptions. The following are corporate reputation descriptive statements about
the __(company)__. Kindly indicate how much you agree or disagree with each statement/
descriptive phrase.

Strongly Disagree Neither Agree Strongly

disagree Agree

a. Open to new ideas, innovative

b. Modern
c. Competent and dependable
d. Organized
e. Visible and outgoing
f. Approachable, interacts with others
g. Cares about people, environment
h. Helpful
i. Deliberate in its actions
j. Successful
k. A leader in the industry
l. Financially strong and stable
m. Excellent products/service
n. Employs talented, professional people
o. Excellence of management
p. Outstanding products/service
q. Socially responsible
r. Customer-focused
s. Respected and admired by all
t. Its business is important
u. I am impressed
v. I like the company
w. I am a loyal customer (if applicable)
x. I am committed to its brands (if applicable)
y. I endorse their products and brands (if applicable)
RESPONDENT PROFILE

Gender: ___ Male ___ Female Age___ Status: ___Single ____Married ____Separated

Monthly family Income: ___ Not employed ___ Below P12,000 ___ 12,000 – 19,999

___20,000 – 39,999

___ 40,000 – 59,999 ___ 60,000 – 99,999 ___ 100,000 and above