Summer Internship Report

SUMMER INTERNSHIP REPORT
TO STUDY THE CUSTOMER SATISFACTION TOWARDS LED BULBS

WITH SPECIAL REFERENCE TO INDIABULLS VENTURES LIMITED
Submitted towards the partial fulfilment of the requirement for the Award of the
Degree of Master of Business Administration (Marketing)
Under the Guidance of:

Mohd. Zakir Hussain
Terrestrial Sales Head
Surjeet Singh
Area Sales Manager
Submitted to: Submitted by:

Prof. Mr. Saurav Bannerjee Ashish Kumar
Faculty Guide, MBA (MKT) 3rd Sem
MBA (MKT), IMS, Roll No: 180012135227
Lucknow University, Lucknow Batch: 2018-2020
Institute of Management Sciences

University Of Lucknow (New Campus)
Lucknow
DECLARATION
I, ASHISH KUMAR hereby declare that I have carried out my project in title “TO
STUDY THE CUSTOMER SATISFACTION TOWARDS LED BULBS WITH
SPECIAL REFERENCE TO INDIABULLS VENTURES LIMITED”
I further declare that this is my original work and no part of this report has been
published or submitted to anybody or University for award of Degree/Diploma
ASHISH KUMAR
MBA (MKT) 3rd Sem.
Roll No: 180012135227
Preface
A summer training of 4 weeks duration is an essential part of two years M.B.A.
course. The motive behind the study is to gain practical knowledge regarding the
operations and activities of an organization. An organization is defined as a group of
working together on coordination with other for attainment of specific organization
objectives. A major concern of every organization should be to contribute positively
towards the achievement of organization objectives. Organization effectiveness is
often equated with man agent efficiency.
In an organization like INDIABULLS, where operation are enormous, nature of

business is complex and expenditure involved large huge, the budget analysis
assumes a very special significance. My goal is undertaking the present project, in
this way, was to study and understand the customer satisfaction in INDIABULLS
and convert the theoretical practices in to the practical working life.
TABLE OF CONTENT
CONTENTS
Sr. No. Subject Covered
1 Acknowledgements
2 Executive Summary
3 My Project Objective
4 Banking Structure in India
5 Introduction
6 Company Profile
7 Objective of the Study
8 Research Methodology
9 Data Analysis and its Interpretation
10 Findings
11 Suggestions
12 Conclusion
13 Bibliography
15 Questionnaire
Executive Summary
This is an internship report of 45 days on the marketing of IBLED initiatives at Indiabulls Groups. It has
been prepared to fulfil the requirements of MBA Degree. In the year 2019, The Indiabulls Group is
primarily an Indian, financial services, conglomerate, headquartered in Gurugram, India. Its primary
business is housing finance, consumer finance and wealth management. The Group also has a presence
in real estate & was founded in 1999, as a financial services company. According to the
Business Standard, the company “pioneered the online trading platform” in India. Offering a plethora of
products, IB LED provides complete range of LED lighting solutions with up to 7 years warranty. So this
part is the main part of this report. The main objectives of the report are “To study about the different
LED bulb manufactured in India, To study about the different competitors of LED bulbs in India and To
study the Customer satisfaction level from the different brand of LED bulbs manufactured by Indiabuuls
Ventures Ltd”. This report has been prepared by collecting primary data on marketing strategies and
practices of Indiabulls Group, branch. This report consists of Introductions to led’s, History of led’s,
Company overview, Mission and Vision statements, glance to management team heads of the company,
products and services overview provided from Indiabulls, Information about the competitors of
Indiabulls in led segment in India, objectives scope importance and the limitations of study, research
methodology, data analysis and interpretation and the summary of findings and recommendations. This
is all about my internship report which mainly focuses on marketing activities of Indiabulls Group. This
report finds that, Indiabulls group, Gurugram branch always tries and implements marketing strategies
to acquire the fair share and profit in the led market of India.
Introduction
A light-emitting diode (LED) is a light source that emits light when an electrical current is applied to
it. Discovered in the early 20th century, the technology has been greatly developed and continues to
advance through research and development. From early indicator lights with low light output--with
only one available color--to today's devices that emit visible, ultraviolet or infra red light, with very
high brightness.
The technology behind LED is based on semiconductor technology, which is also the basis of modern
computers. In the semiconductor diode, electrons are brought from a state of high energy to a state
of low energy state and this energy difference is emitted in the form of light, the effect is called
electroluminescence. Specific colors are associated with specialized materials that are constructed
to have an energy gap corresponding to light with particular wavelength/color. An LED is usually a
small area (less than 1 mm2) light source, often with optics added directly on top of the chip to
shape its radiation pattern and assist in reflection. LEDs have many advantages to traditional light
sources, such as: Low energy consumption, longer lifetime, robustness, small size among others.
However they still remain relatively expensive, and have some characteristics that differentiate
them from traditional light sources, such as need for current- and heat management. These
advantages have caused LEDs to be used in many new applications where traditional light sources
could not be used, as well as traditional applications where especially the low energy consumption is
appreciated. Despite high price and the need for specialized design, LEDs are seeing adoption in
more and more areas of lighting.
LED lamp -
An LED lamp is a light-emitting diode (LED) product which is assembled into a lamp (or light bulb) for
use in lighting fixtures. LED lamps have a lifespan and electrical efficiency which are several times
greater than incandescent lamps, and are significantly more efficient than most fluorescent lamps,
with some chips able to emit more than 300 lumens per watt (as claimed by Cree and some other
LED manufacturers). The LED lamp market is projected to grow by more than twelve-fold over the
next decade, from $2 billion in the beginning of 2014 to $25 billion in 2023, a compound annual
growth rate (CAGR) of 25%.As of 2016, LEDs use only about 10% of the energy an incandescent lamp
requires.
Like incandescent lamps and unlike most fluorescent lamps (e.g. tubes and compact fluorescent
lamps or CFLs), LEDs come to full brightness without need for a warm-up time; the life of fluorescent
lighting is also reduced by frequent switching on and off.[7] The initial cost of LED is usually higher.
Degradation of LED dye and packaging materials reduces light output to some extent over time.
Some LED lamps are made to be a directly compatible drop-in replacement for incandescent or
fluorescent lamps. An LED lamp packaging may show the lumen output, power consumption in
watts, color temperature in kelvins or description (e.g. "warm white"), operating temperature range,
and sometimes the equivalent wattage of an incandescent lamp of similar luminous output.
Most LEDs do not emit light in all directions, and their directional characteristics affect the design of
lamps, although omnidirectional lamps which radiate light over a 360° angle are becoming more
common. The light output of single LED is less than that of incandescent and compact fluorescent
lamps; in most applications multiple LEDs are used to form a lamp, although high-power versions
(see below) are becoming available.
LED chips require controlled direct current (DC) electrical power and an appropriate circuit as an LED
driver is required to convert the alternating current from the power supply to the regulated voltage
direct current used by the LEDs. LEDs are adversely affected by high temperature, so LED lamps
typically include heat dissipation elements such as heat sinks and cooling fins.
LED drivers are the essential components of LED lamps or luminaries. A good LED driver can
guarantee a long life for an LED system and provide additional features such as dimming and control.
The LED drivers can be put inside lamp or luminaries, which is called a built-in type, or be put
outside, which is called an independent type. According to different applications, different types of
LED drivers need to be applied, for example an outdoor driver for street light, an indoor point driver
for a down light, and an indoor linear driver for a panel light.
LEDs starting to light India-

LEDs have made a massive inroad into households across India as their distribution under a
government scheme increasingly gains ground. Current schemes can save 80 million tons of carbon
emissions annually
Distribution of 40 million LED bulbs in Indian homes has helped save energy amounting to over 14.5 million
KWh per day (Image by SABIC)
Just about a year ago, the Domestic Efficient Lighting Programmed (DELP) was inaugurated by Prime
Minister Narendra Modi. The aim was to replace all 770 million incandescent bulbs used in
homes and 35 million streetlights with LEDs over three years.
This, it was hoped, would result in a reduction of 20,000 MW load, energy savings of 105 billion
KWh and greenhouse gas (GHG) emissions savings of 80 million tones every year. The annual
saving in electricity bills of consumers, it was estimated, would be Rs 40,000 crore, considering
an average tariff of Rs 4 per kWh.
The initiative is very much on track.
By December 2015, Energy Efficiency Services Limited (EESL), a public energy services company
under the administration of Ministry of Power, announced that it had crossed the 40 million
mark of distributing LED bulbs in India within a span of 25 days. Plans are afoot to complete the
50 million mark by the end of January 2016. “Our target is to reach 6 crore (60 million) by March
2016 and going by the pace, we are hopeful of achieving this too,” said Saurabh Kumar,
Managing Director, EESL.
According to EESL, the distribution of these bulbs has helped save energy worth more than 14.5
million KWh per day. It has also helped in avoiding peak demand of 1,326 MW, apart from
saving Rs 5.71 crore leading to a carbon reduction of 11,570 tonnes of carbon emissions daily.
The scheme which ended on December 31, 2015, has been a resounding success. Explaining the
reason, Kumar said, “We believe people were ready for change. Change in terms of moving from
incandescent light to LED bulbs.”
History of LED all over world
Before electric lighting became common in the early 20th century, people used candles, gas lights,
oil lamps, and fires. Humphry Davy developed the first incandescent light in 1802, followed by the
first practical electric arc light in 1806.[8] By the 1870s, Davy's arc lamp had been successfully
commercialized, and was used to light many public spaces. The development of a steadily glowing
filament suitable for interior lighting took longer, but by the early twentieth century inventors had
successfully developed options, replacing the arc light with incandescent lights.
The first LEDs were developed in the early 1960s, however, they were low-powered and only
produced light in the low, red frequencies of the spectrum. The first high-brightness blue LED was
demonstrated by Shuji Nakamura of Nichia Corporation in 1994.[9] The existence of blue LEDs and
high-efficiency LEDs led to the development of the first 'white LED', which employed a phosphor
coating to partially convert the emitted blue light to red and green frequencies creating a light that
appears white.
Isamu Akasaki, Hiroshi Amano and Nakamura were later awarded the 2014 Nobel Prize in physics for
the invention of the blue LED.
In the USA, the Energy Independence and Security Act (EISA) of 2007 authorized the Department
of Energy (DOE) to establish the Bright Tomorrow Lighting Prize
[12]
competition, known as the "L Prize", the first government-sponsored technology competition
designed to challenge industry to develop replacements for 60 W incandescent lamps and PAR 38
halogen lamps. The EISA legislation established basic requirements and prize amounts for each of
the two competition categories, and authorized up to $20 million in cash prizes.[13] The competition
also included the possibility for winners to obtain federal purchasing agreements, utility programs,
and other incentives. In May 2008, they announced details of the competition and technical
requirements for each category. Lighting products meeting the competition requirements could use
just 17% of the energy used by most incandescent lamps in use today. That same year the DOE also
launched the Energy Star program for solid-state lighting products. The EISA legislation also
authorized an additional L Prize program for developing a new "21st Century Lamp".
Philips Lighting ceased research on compact fluorescents in 2008 and began devoting the bulk of its
research and development budget to solid-state lighting.[14] On 24 September 2009, Philips Lighting
North America became the first to submit lamps in the category to replace the standard 60 W A-19
"Edison screw fixture" light bulb,[15] with a design based on their earlier "AmbientLED" consumer
product. On 3 August 2011, DOE awarded the prize in the 60 W replacement categories to a Philips'
LED lamp after 18 months of extensive testing.
Early LED lamps varied greatly in chromaticity from the incandescent lamps they were replacing. A
standard was developed, ANSI C78.377-2008 that specified the recommended color ranges for solid-
state lighting products using cool to warm white LEDs with various correlated color temperatures. In
June 2008, NIST announced the first two standards for solidstate lighting in the United States. These
standards detail performance specifications for LED light sources and prescribe test methods for
solid-state lighting products.
Also in 2008 in the United States and Canada, the Energy Star program began to label lamps that
meet a set of standards for starting time, life expectancy, color, and consistency of performance.
The intent of the program is to reduce consumer concerns due to variable quality of products, by
providing transparency and standards for the labeling and usability of products available in the
market. Energy Star Light Bulbs for Consumers is a resource for finding and comparing Energy Star
qualified lamps. A similar program in the United Kingdom (run by the Energy Saving Trust) was
launched to identify lighting products that meet energy conservation and performance guidelines.
The Illuminating Engineering Society of North America (IESNA) in 2008 published a documentary
standard LM-79, which describes the methods for testing solid-state lighting products for their light
output (lumens), efficacy (lumens per watt) and chromaticity.
In January 2009, it was reported that researchers at Cambridge University had developed an LED
lamp that costs £2 (about $3 U.S.), is 12 times as energy efficient as a tungsten lamp, and lasts for
100,000 hours. Honeywell Electrical Devices and Systems (ED&S) recommend worldwide usage of
LED lighting as it is energy efficient and can help save the climate.
As of 2016, in the opinion of Noah Horowitz of the Natural Resources Defense Council, new
standards proposed by the United States Department of Energy would likely mean most light bulbs
used in the future would be LED.
Practical use-
The first commercial LEDs were commonly used as replacements for incandescent indicators, and in
seven-segment displays, first in expensive equipment such as laboratory and electronics test
equipment, then later in such appliances as TVs, radios, telephones, calculators, and even watches
(see list of signal applications). These red LEDs were bright enough only for use as indicators, as the
light output was not enough to illuminate an area. Later, other colors became widely available and
also appeared in appliances and equipment. As the LED materials technology became more
advanced, the light output was increased, while maintaining the efficiency and the reliability to an
acceptable level. The invention and development of the high power white light LED led to use for
illumination (see list of illumination applications).
Most LEDs were made in the very common 5 mm T1¾ and 3 mm T1 packages, but with increasing
power output, it has become increasingly necessary to shed excess heat in order to maintain
reliability, so more complex packages have been adapted for efficient heat dissipation.
Packages for state-of-the-art high power LEDs bear little resemblance to early LEDs.
Advantages
• Efficiency: LEDs produce more light per watt than incandescent bulbs; this is useful in battery powered
or energy-saving devices.
• Color: LEDs can emit light of an intended color without the use of color filters that traditional lighting
methods require. This is more efficient and can lower initial costs.
• Size: LEDs can be very small (smaller than 2 mm2) and are easily populated onto printed circuit boards.
• On/Off time: LEDs light up very quickly. A typical red indicator LED will achieve full brightness in
microseconds. LEDs used in communications devices can have even faster response times.
• Cycling: LEDs are ideal for use in applications that are subject to frequent on-off cycling, unlike
fluorescent lamps that burn out more quickly when cycled frequently, or HID lamps that require a long
time before restarting.
• Dimming: LEDs can very easily be dimmed either by Pulse-width modulation or lowering the forward
current.
• Cool light: In contrast to most light sources, LEDs radiate very little heat in the form of IR that can
cause damage to sensitive objects or fabrics. Wasted energy is dispersed as heat through the base of
the LED.
• Slow failure: LEDs mostly fail by dimming over time, rather than the abrupt burn-out of incandescent
bulbs.
• Lifetime: LEDs can have a relatively long useful life. One report estimates 35,000 to 50,000 hours of
useful life, though time to complete failure may be longer. Fluorescent tubes typically
are rated at about 10,000 to 15,000 hours, depending partly on the conditions of use, and
incandescent light bulbs at 1,000–2,000 hours.
• Shock resistance: LEDs, being solid state components, are difficult to damage with external shock,
unlike fluorescent and incandescent bulbs which are fragile.
• Focus: The solid package of the LED can be designed to focus its light. Incandescent and fluorescent
sources often require an external reflector to collect light and direct it in a usable manner.
• Toxicity: LEDs do not contain mercury, unlike fluorescent lamps.
Examples of early adoption
In 2008 Sentry Equipment Corporation in Oconomowoc, Wisconsin, US, was able to light its new
factory interior and exterior almost solely with LEDs. Initial cost was three times that of a traditional
mix of incandescent and fluorescent lamps, but the extra cost was recovered within two years via
electricity savings, and the lamps should not need replacing for 20 years.[14] In 2009 the
Manapakkam, Chennai office of the Indian IT company, iGATE, spent ₹3,700,000 (US$80,000) to light
57,000 sq ft (5,300 m2) of office space with LEDs. The firm expected the new lighting to pay for itself
fully within 5 years.
In 2009 the exceptionally large Christmas tree standing in front of the Turku Cathedral in Finland
was hung with 710 LED lamps, each using 2 watts. It has been calculated that these LED lamps paid
for themselves in three and a half years, even though the lights run for only 48 days per year.
In 2009 a new highway (A29) was inaugurated in Aveiro, Portugal, it included the first European
public LED-based lighting highway.
By 2010 mass installations of LED lighting for commercial and public uses were becoming common.
LED lamps were used for a number of demonstration projects for outdoor lighting and LED street
lights. The United States Department of Energy made several reports available on the results of
many pilot projects for municipal outdoor lighting, and many additional streetlight and municipal
outdoor lighting projects soon followed.
Technology overview
General-purpose lighting needs white light. LEDs emit light in a very narrow band of wavelengths,
emitting light of a color characteristic of the energy bandgap of the semiconductor material used to
make the LED. To emit white light from LEDs requires either mixing light from LEDs of various colors,
or using a phosphor to convert some of the light to other colors.
The two simplest methods of producing white light LEDs are RGB or phosphor. RGB or dichromatic
white LEDs uses multiple LED chips emitting red, green, and blue wavelengths. These outputs
combine to produce white light. The color rendering index (CRI) is poor, typically 25 - 65, due to the
narrow range of wavelengths emitted.[28]
The second basic method uses LEDs in conjunction with a phosphor to produce complementary
colors from a single LED. The most common method is to combine a blue LED with a yellow
phosphor, producing a narrow range of blue wavelengths and a broad band of "yellow" wavelengths
actually covering the spectrum from green to red. The CRI value can range from less than 70 to over
90, although a wide range of commercial LEDs of this type have a color rendering index around 82.
The colors available from both the basic types of white light LED is adjustable to a certain extent,
with color temperatures in the range of 2,200 K (matching incandescent lamps) up to 7,000 K are
widely available.[29] Higher CRI values can be obtained using more than three LED colors to cover a
greater range of wavelengths. Tunable lighting systems employ banks of colored LEDs that can be
individually controlled, either using separate banks of each color, or multi-chip LEDs with the colors
combined and controlled at the chip level.
Application
A significant difference from other light sources is that the light is more directional, i.e., emitted as a
narrower beam. LED lamps are used for both general and special-purpose lighting. Where colored
light is needed, LEDs that inherently emit light of a single color require no energyabsorbing filters.
White-light LED lamps have longer life expectancy and higher efficiency (more light for the same
electricity) than most other lighting when used at the proper temperature. LED sources are compact,
which gives flexibility in designing lighting fixtures and good control over the distribution of light
with small reflectors or lenses. Because of the small size of LEDs, control of the spatial distribution of
illumination is extremely flexible,[32] and the light output and spatial distribution of an LED array can
be controlled with no efficiency loss.
LEDs using the color-mixing principle can emit a wide range of colors by changing the proportions of
light generated in each primary color. This allows full color mixing in lamps with LEDs of different
colors.[33] Unlike other lighting technologies, LED emission tends to be directional (or at least
lambertian), which can be either advantageous or disadvantageous, depending on requirements. For
applications where non-directional light is required, either a diffuser is used, or multiple individual
LED emitters are used to emit in different directions.
Effects on plants
Experiments unraveled surprising performance and production of vegetables and ornamental plants
under LED light sources.[34] A large number of plant species have been assessed in greenhouse trials
to make sure that the quality of biomass and biochemical ingredients of such plants is comparable
with, or even higher than, those grown in field conditions. Plant performance of mint, basil, lentil,
lettuce, cabbage, parsley and carrot was measured by assessing both the health and vigor of the
plants and the success of the LEDs in promoting growth. Also noticed was profuse flowering of select
ornamentals including primula, marigold and stock.
Light emitting diodes (LEDs) offer efficient electric lighting in desired wavelengths (Red+Blue) which
support greenhouse production in minimum time and with high quality and quantity. As LEDs are
cool, plants can be placed as close as possible to light sources without overheating or scorching. This
will save a large amount of space for intense cultivation.
Household LED lamps

Lamp sizes and bases
LED lamps are made of arrays of SMD modules that replace incandescent or compact fluorescent
lamps, mostly replacing incandescent lamps rated from 5 to 60 watts. Such lamps are made with
standard lamp connections and shapes, such as an Edison screw base, an MR16 shape with a bi-pin
base, or a GU5.3 (bi-pin cap) or GU10 (bayonet fitting) and are made compatible with the voltage
supplied to the sockets. They include driver circuitry to rectify the AC power and convert the voltage
to an appropriate value, usually a switched-mode power supply.
As of 2010 some LED lamps replaced higher wattage bulbs; for example, one manufacturer claimed
a 16-watt LED lamp was as bright as a 150 W halogen lamp.[1] A standard generalpurpose
incandescent bulb emits light at an efficiency of about 14 to 17 lumens/W depending on its size and
voltage. According to the European Union standard, an energy-efficient lamp that claims to be the
equivalent of a 60 W tungsten lamp must have a minimum light output of 806 lumens.
Some models of LED lamps are compatible with dimmers as used for incandescent lamps.[37] LED
lamps often have directional light characteristics. These lamps are more powerefficient than
compact fluorescent lamps and offer lifespans of 30,000 or more hours, reduced if operated at a
higher temperature than specified. Incandescent lamps have a typical life of 1,000 hours,[39] and
compact fluorescents about 8,000 hours.[40] The lamps maintain output light intensity well over their
lifetimes. Energy Star specifications require the lamps to typically drop less than 10% after 6,000 or
more hours of operation, and in the worst case not more than 15%.[41] LED lamps are available with
a variety of color properties. The purchase price is higher than most other, but the higher efficiency
may make total cost of ownership (purchase price plus cost of electricity and changing bulbs) lower.
Several companies offer LED lamps for general lighting purposes. The technology is improving
rapidly and new energy-efficient consumer LED lamps are available.
As of 2016, in the United States, LED lamps are close to being adopted as the mainstream light
source because of the falling prices and because 40 and 60 watt incandescent lamps are being
phased out. In the U.S. the Energy Independence and Security Act of 2007 effectively bans the
manufacturing and importing of most current incandescent lamps. LED lamps have decreased
substantially in pricing and many varieties are sold with subsidized prices from local utilities.
LED tube lamps
LED tube lights are designed to physically fit in fixtures intended for fluorescent tubes. Some LED
tubular lamps are intended to be a drop-in replacement into existing fixtures if appropriate ballast is
used. Others require rewiring of the fixtures to remove the ballast. An LED tube lamp generally uses
many individual Surface-Mounted LEDs which are directional and require proper orientation during
installation as opposed to Fluorescent tube lamps which emit light in all directions around the tube.
Most LED tube lights available can be used in place of T8, T10, or T12 tube designations, T8 is
D26mm, T10 is D30mm, in lengths of 590 mm (23 in), 1,200 mm (47 in) and 1,500 mm (59 in).
Specialty uses-
White LED lamps have achieved market dominance in applications where high efficiency is
important at low power levels. Some of these applications include flashlights, solar-powered garden
or walkway lights, and bicycle lights. Monochromatic (colored) LED lamps are now commercially
used for traffic signal lamps, where the ability to emit bright monochromatic light is a desired
feature, and in strings of holiday lights. LED automotive lamps are widely used for their long life and
small size (allowing for multiple bulbs), improving road safety. LED lamps are also becoming popular
in homes, especially for bathroom and medicine cabinet lighting.
Comparison to other lighting technologies-
• Incandescent lamps (light bulbs) generate light by passing electric current through a resistive
filament, thereby heating the filament to a very high temperature so that it glows and emits visible
light over a broad range of wavelengths. Incandescent sources yield a "warm" yellow or white
color quality depending on the filament operating temperature. Incandescent lamps emit 98% of
the energy input as heat.[46] A 100 W light bulb for 120 V operation emits about 1,700 lumens,
about 17 lumens/W;[47] for 230 V bulbs the figures are 1340 lm and 13.4 lm/W.[48] Incandescent
lamps are relatively inexpensive to make. The typical lifespan of an AC incandescent lamp is 750
to 1,000 hours.[49][50] they work well with dimmers. Most older light fixtures are designed for the
size and shape of these traditional bulbs. In the U.S. the regular sockets are E26 and E11, and E27
and E14 in some European countries.
• Fluorescent lamps work by passing electricity through mercury vapor, which in turn emits
ultraviolet light. The ultraviolet light is then absorbed by a phosphor coating inside the lamp,
causing it to glow, or fluoresce. Conventional linear fluorescent lamps have life spans around
20,000 and 30,000 hours based on 3 hours per cycle according to lamps NLPIP reviewed in 2006.
Induction fluorescent relies on electromagnetism rather than the cathodes used to start
conventional linear fluorescent. The newer rare earth triphosphor blend linear fluorescent lamps
made by Osram, Philips, Crompton and others have a life expectancy greater than 40,000 hours,
if coupled with a warm-start electronic ballast. The life expectancy depends on the number of
on/off cycles, and is lower if the light is cycled often. The ballast-lamp combined system efficacy
for the current linear fluorescent systems in 1998 as tested by NLPIP ranged from 80 to 90 lm/W.
• Compact fluorescent lamps' specified lifespan typically ranges from 6,000 hours to 15,000 hours.
• Electricity prices vary in different areas of the world, and are customer dependent. In the US
generally, commercial (0.103 USD/kWh) and industrial (0.068 USD/kWh) electricity prices are
lower than residential (0.123 USD/kWh) due to fewer transmission losses.
Comparison table-
In keeping with the long life claimed for LED lamps, long warranties are offered. However, currently
there are no standardized testing procedures set by the Department of Energy in the United States
to prove these assertions by each manufacturer. One manufacturer warrants lamps for professional
use, depending upon type, for periods of (defined) "normal use" ranging from 1 year or 2,000 hours
(whichever comes first) to 5 years or 20,000 hours.[61] A typical domestic LED lamp is stated to have
an "average life" of 15,000 hours (15 years at 3 hours/day), and to support 50,000 switch cycles.
Incandescent and Halogen lamps naturally have a power factor of 1, but Compact fluorescent and
LED lamps use input rectifiers and this causes lower power factors. Low power factors can result in
surcharges for commercial energy users; CFL and LED lamps are available with driver circuits to
provide any desired power factor, or site-wide power factor correction can be performed. EU
standards requires a power factor better than 0.5 for lamp powers up to 25 Watt and above 0.9 for
higher power lamps.[63]
Energy Star qualification
Energy Star is an international standard for energy efficient consumer products. Devices carrying the
Energy Star service mark generally use 20–30% less energy than required by US standards.
Energy Star LED qualifications:

• Reduces energy costs — uses at least 75% less energy than incandescent lighting, saving on
operating expenses.
• Reduces maintenance costs — lasts 35 to 50 times longer than incandescent lighting and about 2
to 5 times longer than fluorescent lighting. No lamp-replacements, no ladders, no ongoing
disposal program.
• Reduces cooling costs — LEDs produce very little heat.
• Is guaranteed — comes with a minimum three-year warranty — far beyond the industry standard.
• Offers convenient features — available with dimming on some indoor models and automatic
daylight shut-off and motion sensors on some outdoor models.
• Is durable — won’t break like a bulb.
To qualify for Energy Star certification, LED lighting products must pass a variety of tests to prove
that the products will display the following characteristics:
• Brightness is equal to or greater than existing lighting technologies (incandescent or fluorescent)

and light is well distributed over the area lit by the fixture.
• Light output remains constant over time, only decreasing towards the end of the rated lifetime
(at least 35,000 hours or 12 annums based on use of 8 hours per day).
• Excellent color quality. The shade of white light appears clear and consistent over time.
• Efficiency is as good as or better than fluorescent lighting.
• Light comes on instantly when turned on.
• No flicker when dimmed.
• No off-state power draw. The fixture does not use power when it is turned off, with the exception
of external controls, whose power should not exceed 0.5 watts in the off state.
• Power factor of at least 0.7 for all lamps of 5W or greater.
Efficiency droop-
The term "efficiency droop" refers to the decrease in luminous efficacy of LEDs as the electric
current increases above tens of milliamps (mA). Instead of increasing current levels, luminance is
usually increased by combining multiple LEDs in one lamp. Solving the problem of efficiency droop
would mean that household LED lamps would require fewer LEDs, which would significantly reduce
costs.
In addition to being less efficient, operating LEDs at higher electric currents creates higher heat
levels which compromise the lifetime of the LED. Because of this increased heating at higher
currents, high-brightness LEDs have an industry standard of operating at only 350 mA. 350 mA is a
good compromise between light output, efficiency, and longevity.Thermal management of high-
power LEDs often involves using heat sinks to keep the junction temperature at lower levels.
Early suspicions were that the LED droop was caused by elevated temperatures. Scientists proved
the opposite to be true that, although the life of the LED would be shortened, elevated
temperatures actually improved the efficiency of the LED.[88] The mechanism causing efficiency
droop was identified in 2007 as Auger recombination, which was taken with mixed reaction. In 2013,
a study conclusively identified Auger recombination as the cause of efficiency droop.
Environment challenges
Most of the western countries already have banned the incandescent bulb in favor of alternative
sources of lighting, most notably fluorescents. Unfortunately, fluorescents contain noxious
chemicals including argon and mercury that are contaminating the environment, specifically through
their accumulation in landfill waste. IN an effort to fight the effects of global warming and save
precious energy, federal and state governments are attempting to find the best way to dispose of or
recycle fluorescent light bulbs. Fluorescent light bulbs are considered universal waste and as such,
are subject to the Universal Waste Rule of 2000, a U.S. environmental law that encourages the
recycling of mercury containing materials by allowing products such as fluorescent bulbs to be
exempt from certain hazardous waste requirements. All fluorescent light bulbs are supposed to be
disposed of properly, which means recycling these products instead of throwing them in the trash.
But these rules are never enforced. There isn't a single recorded case of a person being arrested or
fined for throwing a fluorescent light bulb in the trash. According to the Environmental Protection
Agency (EPA), approximately 800 million fluorescent lamps are disposed of every year. It only takes
a single gram of mercury to contaminate a two-acre pond and cause potential ecological damage
through water pollution.
Therefore, 800 million lamps produce enough mercury to contaminate about 20 million acres of
water. When the bulbs break, mercury can contaminate the environment, including soils, people
and animals in the surrounding the area. Mercury is a potent neurotoxin that can severely harm the
human nervous system through ingestion, inhalation or skin absorption. It is a highly toxic heavy
metal that acts as a cumulative poison similar to lead. Exposure presents the greatest hazard for
infants, children and pregnant mothers. Physical symptoms may include an inability to coordinate
body movement, an impairment of hearing, vision and speech, skin rashes and kidney damage.
When the bulbs are recycled, a special hazardous waste company generally carries out the process
of collecting the unbroken bulbs, crushing them and capturing both the remaining mercury gas and
the spent mercury solids. These companies then ship the mercury-bearing waste, using an EPA-
permitted hazardous waste transporter, to an EPAapproved hazardous waste treatment, storage
and disposal facility. As an alternative to normal fluorescent lighting, compact fluorescent light bulbs
have gained much popularity over the past couple years because they contain less mercury than
standard fluorescent lighting. Changes are being made slowly to lower the amount of mercury we
may be potentially exposed to. Low energy light bulbs called compact fluorescent lamps (CFLs)
contain 4- 15mg of mercury compared to normal fluorescent lights, which contain approximately 20
mg of the toxic metal.
However, it is impossible to have fluorescent lighting without mercury, according to industry
engineers. Obviously, recycling is not going to be enough. A mercury-free alternative must be found.
Green Light Solution
The solution, of course is LED lights, which contain no mercury and are significantly more energy
efficient than both incandescent lights and fluorescent lights. Right now, LED lights are very
expensive to purchase up front, but they pay for themselves in about two years thanks to the
savings in electricity and they keep on working for 50,000 hours. Norway, Sweden, Finland and
Denmark have stated they intend to eventually eliminate mercury use completely, and plan on
researching alternatives to fluorescent lighting such as LED technology. General Electric has been
manufacturing compact and regular fluorescent lights for over 20 years, but now admits that the
accumulation of mercury could pose a problem for the environment and human health. There's no
doubt that LED lights are the future of lighting, and the sooner we all switch to LED lights, the more
quickly we'll stop poisoning our homes, communities and nations with the unsafe disposal of
mercury from fluorescent lights.
1. Surya
2. Orpat
3. Philips
4. Havel’s
5. V-guard
6. Syska
Company overview:
Type Public company
Industry Financial Services,
Founded January 2000
Headquarters Gurugram, India
Key people Sameer Gehlaut

(Chairman & Founder)
GaganBanga
(Vice-Chairman & MD)
Products Financial Services, Real

Estate, Pharmaceutical,
Construction Equipment Leasing,
LED Lights and Facilities sector
Revenue ₹ 22,114 crore (2018)
Number of 16,000 (2018)

employees
Divisions Indiabulls Housing FinanceLtd.
Indiabulls Ventures Ltd.
Indiabulls Real Estate Ltd.
Website www.Indiabulls.com
History
Indiabulls was founded in 1999, as a financial services company. According to the Business
Standard, the company “pioneered the online trading platform” in India. Today, the Group has
businesses spread across housing and consumer finance through independent and listed companies
on Indian stock exchanges. In 2017, Indiabulls Housing Finance, the Group's flagship company, was
rated AAA by ICRA
MISSION AND VISION
MISSION:
Rapidly increase the number of client relationships by providing a broad array of products
offering to emerge as a clear market leader.
VISION:
To be the largest and most profitable financial services organization in Indian market and
become one stop shop for all non banking financial products and services for the retail
customers.
Management Team
Indiabulls Housing Finance has benefitted from a superior leadership team - from our strong, active
and independent board members to our experienced and globally-distributed senior management
team. Meet the members of the team and find out more:
SAMEER GEHLAUT
Founder & Chairman
•
GAGAN BANGA
Vice-Chairman, Managing Director
ASHWINI KUMAR HOODA
Deputy Managing Director
AJIT MITTAL
Executive Director
•
SACHIN CHAUDHARY
Chief Operating Officer
MUKESH GARG
Chief Financial Officer
•
RAMNATH SHENOY
Head, Analytics & Investor Relations
ASHWIN MALLICK
Head, Liabilities & Treasury

RAJIV GANDHI
Head, Commercial Credit
M. S. WALIA
National Sales Head
•
RIPUDAMAN BANDRAL
National Sales Head (LAP)
SOMIL RASTOGI
Head Credit (Retail)

NAVEEN UPPAL
Chief Risk Officer(CRO)
SHAILESH KUMAR YADAV
Collections Head, Mortgages
•
NAFEES AHMED
Group Head, Chief Information Officer
VINEET JAISWAL
President, Legal
NIHARIKA BHARDWAJ
Head – Human Resources

Products and Services from Indiabulls:
Indiabulls does business basically via three main subsidiaries that cater to almost all the types of
needs of the consumers like for example home loans, real estate or capital markets. The three main
types of businesses offered by Indiabulls are as follows:
• Indiabulls Housing Finance Limited

• Indiabulls Real Estate Limited
• Indiabulls Ventures Limited
Below are the various features of each one of them:
Indiabulls Housing Finance Limited
IBHFL is a subsidiary of Indiabulls Financial Services limited that was formed in May, 2005. It is AAA
rated by CRISIL, Brickworks and ICRA. It offers various types of home loans and loan against property
to individual consumers as well as corporate in order to buy a new house or construction of a
residential property. Its various features are as follows:
• Flexible loan tenure

• Quick loan sanction
• Doorstep service available
• India’s first completely online home loan process – from application to disbursal
• It is co-partnered with over 6000 residential projects
• Network of over 220+ branches in 100+ cities across India
• 2 representative offices, one each in Dubai and London
The two basic types of loans offered by the Indiabulls Housing Finance Limited are as follows:
Home Loan
IBHFL offers best-in-class and custom-made home loans to the consumers that make the process of
buying a new house easy and hassle-free. These loans are tailor-made for the customers and they
offer competitive rate of interests. The following are the advantages:
• Quick approval of loan even before the property finalization
• Loan account can be seen online
• NRI’s can also enjoy home loan facility

• Funds are available for both ready as well as under-construction property
• Service can be enjoyed at the door-step
• Processing and distribution of loans is swift
Loan against Property
Loan against Property helps the customers realize the exact worth of their property so that the small
as well as medium sized enterprises are saved from the necessity of working capital. It provides
working capital to such enterprises for the expansion of the business. The value of the loan offered
can be as high as 65% of the total value of the property and is provided to small and medium-sized
enterprises, partnership firms and private limited companies. The advantages are as follows:
• Funds are offered by ascertaining the value of the property without

emptying the house
• Immediate funds are provided for the expansion of the business The funds
are provided at very competitive rate of interest
Indiabulls Real Estate Limited
Indiabulls Real Estate Limited was first formed in the year 2005 with the aim of construction as well
as development of residential as well as commercial properties and also SEZ projects across the
metro cities of India and also London. Indiabulls is India’s third largest real estate company by the
point of view of total net worth and also assets. It is majorly present in Mumbai, Delhi and Chennai
metro city of India and has been the proud owner of two landmark commercial towers both in
Mumbai namely One Indiabulls Centre and Indiabulls Financial Centre.
Indiabulls Ventures Limited

Indiabulls Ventures Limited is an Indian Capital Market company that was previously called
Indiabulls Securities. It offers services related to securities, broking as well as advisory and research
services. It also provides the benefit of trading the commodity from a separate company altogether.
These services are provided via both online as well as offline distribution channels and the trading
platform that is used in the company is called ‘Power Indiabulls’. The features of Indiabulls Ventures
Limited are as follows:
• Caters to more than 1 million satisfied consumers

• It is present in 21 Indian cities
• Employs more than 1000 employees
• Has strength of more than 2000 business associates
• Has been assigned as the highest broker quality rating BQ1 by CRISIL
IVL Finance Ltd is a 100% subsidiary of Indiabulls Ventures Limited. It is a non-deposit taking NBFC
registered with RBI. Since the banking and financial services sector has transformed due to
digitization, new opportunities have been created in the retail lending space. Indiabulls has also
revived its lending business through IVL Finance. IndiabullsDhani, a mobile based loan fulfillment
application, has been developed as a part of IVL Finance to cater to the aspirational needs of the
everyday Indian by offering Personal Loans. IVLFL also caters to Small and Medium businesses by
offering Business, Personal Loan and Secured Loan.
IndiabullsDhani, a subsidiary of Indiabulls Ventures offers personal loans at an interest rate of

11.99% onwards.
Social Responsibility
Indiabulls has also taken into consideration the various social needs of the customers. They have
formed the Indiabulls Foundation in January 2010 in order to serve the society as a whole. They offer
a host of benefits to the customers related to health, education, nutrition, sanitation and also
empowerment in the rural areas. The different social initiatives undertaken by the company are as
follows:
• Free medical vans were provided to the patients.

• Free medical clinics were opened for the needy.
• Free medical camps were conducted in the rural areas.
• Gave free scholarships to students.
• School bags were provided to rural students.
• Free nutrition supplements were provided to more than 5,000 malnourished and
underprivileged children.
• Free sanitary napkins were provided to rural women to promote hygiene in rural areas.
• Support is provided to the self-help groups of the ladies.
• Water project by the name of Rahat was introduced to take care of the water scarcity in the
rural and tribal areas.
INDIABULLS
Indiabulls Group is one of the country's leading business houses with interests in Housing Finance,
Real Estate, Infrastructure& Securities. The group has a net worth of Rs. 22,114.9 Cr as on 31st Mar
2018 & all the companies of Indiabulls Group are listed on Bombay Stock Exchange and the National
Stock Exchange. The combined market capitalization of these companies as on 31st Mar 2018 was
Rs.75,838 .
Continuing the genesis of its desire to keep re-inventing, Indiabulls Group introduces IB LED
Professional Lighting for offices, malls, showrooms, factories, industries & housing societies.
Offering a plethora of products, IB LED provides complete range of LED lighting solutions with up to
7 years warranty.
Indiabulls LED’s path breaking and diversified range of lighting solutions will holistically take care of
all your lighting requirements. Indiabulls LED is one of the leading LED light manufacturers in India.
Our lighting products range from consumer lighting, outdoor lighting, commercial lighting, and
industrial lighting and city beautification lights. Indiabulls LED lighting solutions are energy-efficient
and environment-friendly.
LED lighting is the next big step towards reliable lighting; energy saving and reducing the cost of
energy for our customers with the least environmental impact.
Why switch to LED lighting solutions from traditional lighting?
In the recent past, LED lights have become preferred lighting solutions as compared to traditional
incandescent lighting solutions. Here’s why.
Benefits of LED Lighting:

• Energy efficient
• Highly durable and can withstand any type of harsh condition
• Superior light quality as compared to traditional lights
• No heating issues unlike metal halides, CPL’s or other incandescent light bulbs • No toxic
elements, hence environment-friendly
When buying LED’s check the following:

• Look at the equivalent LED wattages of ¼ or ⅕
• Lumens will help you understand how much light a bulb can give in total. LEDs have a direct max
lumen rating and last longer
• LED lights should have a perfect 100% SPD to facilitate Circadian Rhythm
• If the LED isn’t self-driven, then make sure you buy a driver.
Growth of Led Market in India:
India LED lighting market stood at $ 918.70 million in 2016, and is projected to grow at a CAGR of
24.66%, in value terms, during 2016-2022, to reach $ 3,758.74 million by 2022, on account of
increasing government initiatives to boost LED adoption and growing awareness regarding lower
power consumption of LED lighting products. Moreover, easy availability at affordable prices
coupled with distribution of LED bulbs by Indian government at subsidized rates to promote the use
of LED lights over halogens and incandescent lighting products is augmenting demand for LEDs in the
country.
Key trends in LED market in India:
As per the Electric Lamp and Component Manufacturers’ Association of India (ELCOMA), the LED
market (in value terms) grew at a compound annual growth rate (CAGR) of 74 per cent to reach Rs
113.99 billion during 2012-16. During the same period, the share of LED in the lighting market
increased from 11 per cent to 54 per cent. In volume terms, the LED market grew from 5 million in
2014 to 251 million in 2016. During the same period, the share of LED in the lighting market
increased from less than 1 per cent to 17 per cent.
Earlier, the lighting market was dominated by compact fluorescent lamps (CFLs). However, post-
2013, LED lighting gained traction. Between 2014 and 2016, the shares of incandescent bulbs and
tube lights remained almost unchanged at 54-56 per cent and 15-16 per cent respectively, while the
share of CFL bulbs reduced from 28 per cent to 14 per cent.
On the pricing front, the LED market has witnessed a significant correction over the past couple of
years. LED prices under UJALA declined from as high as Rs 310 per bulb in January 2014 to Rs 38 in
September 2016 (discovered under the EESL tender). The price decline is primarily attributed to the
procurement methodology followed. The tenders for bulk procurement issued under the scheme
help manufacturers gain from economies of scale and manufacturers often bid aggressively to win
the orders. Besides, the procurement process excludes dealers and retailers from the programme,
thereby excluding their commission from the final price.
Future outlook:
The LED market has witnessed a phenomenal growth over the past few years and the trend is
expected to continue in the coming years. As per industry estimates, the Indian LED lighting market
is expected to reach a size of Rs 310.1 billion in 2020, growing at a CAGR of 62 per cent between
2016 and 2020. Globally, the LED lighting market is expected to grow at a CAGR of over 40 per cent,
in revenue terms, till 2020 from Rs 1,500 billion in 2015. Besides, the growing interest in newer
technologies and solutions, and increasing awareness created by LED suppliers through product
promotion and advertising are expected to further drive the LED adoption.
Intelligent and smart lighting envisaged under the Smart Cities Mission will create additional demand
for LED. According to a study by the Climate Group, upgrading to LEDs can bring down energy
consumption by 50-70 per cent. Technology giant Microsoft recently announced plans to deploy a
customised internet of things- based solution to control, monitor and manage smart LED public
street lights in Jaipur, Rajasthan. The project is expected to result in savings of around $1 million per
year on account of reduced energy consumption. Another growth driver for the adoption of LEDs is
the government’s focus on energy conservation and efficiency. In view of the declining plant load
factor and the absence of a project pipeline for coal-based plants, the government is promoting the
adoption of energy efficiency measures and undertaking demand side-management to maintain the
reliability of the power sector.
To conclude, the LED market has witnessed significant consolidation in recent years, with the
increase in domestic demand and production, and correction of LED prices on the back of UJALA and
the growing focus on energy efficiency in electricity consumption. However, for sustaining the
growth momentum, it is necessary to ensure healthy competition in the market, continue
replacement of traditional lighting options with LED bulbs at the same pace and maintain product
quality through strict adherence to the prescribed standards.
Source- www.ujala.gov.in
• The major competitors of INDIABULLS led bulbs are:

Philips
PHILIPS) is a Dutch multinational technology company headquartered in Amsterdam currently

focused in the area of healthcare. It was founded in Eindhoven in 1891, by Gerard Philips and his
father Frederik. It was once one of the largest electronic conglomerates in the world and currently
employs around 105,000 people across 60 countries.
Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips Consumer
Electronics and Philips Domestic Appliances and Personal Care), Philips Healthcare (formerly Philips
Medical Systems) and Signify (known as Philips Lighting prior to 2018). As of 2012, Philips was the
largest manufacturer of lighting in the world measured by applicable revenues.[3] In 2013, the
company announced the sale of the bulk of its remaining consumer electronics to Japan's Funai
Electric Co,[4] but in October 2013, the deal to Funai Electric Co was broken off and the consumer
electronics operations remain under Philips. Philips said it would seek damages for breach of
contract in the US$200-million sale. In April 2016, the International Court of Arbitration ruled in
favour of Philips, awarding compensation of €135 million in the process.
Philips has a primary listing on the Euronext Amsterdam stock exchange and is a component of the
Euro Stoxx 50 stock market index. It has a secondary listing on the New York Stock Exchange.
Havells India Ltd is one of the largest [3] electrical equipment companies in India. Founded in 1983,
the company has products ranging from home and kitchen appliances, lighting for domestic,
commercial and industrial applications, LED lighting, fans, modular switches and wiring accessories,
water heaters, industrial and domestic circuit protection switchgear, industrial and domestic cables
and wires, induction motors, and capacitors among others.
Havells India owns some of the most prestigious Indian brands like Havells, LLoyd, Crabtree,
Standard Electric, and Promptech. The company has 23 branches / representative offices with over
6,000 professionals in over 50 countries.[4][5]As of 2016, it has 11 manufacturing plants in India
located at Haridwar, Baddi, Noida, Faridabad, Alwar, Neemrana, and Bengaluru.[6] In 2014, Havells
was listed 125th among 1200 of India's most trusted brands according to the Brand Trust Report
2014, a study conducted by Trust Research Advisory.
Surya Roshni Limited (formerly Prakash Surya Roshni Limited) is
an Indian multinational Fans, Steel, Lighting, LED and PVC Pipes manufacturing company
headquartered in Delhi, India. Surya exports its products over 44 countries and has a turnover close
to Rs. 4,000 crore (US$650 Million)[2] It has been rated one of the best employers in India by several
business magazines.
History
Surya Roshni Limited was established by B D Agarwal in 1973 as a tube making unit. Today it also
manufactures LEDs, Lighting, PVC Fans.[3] The company keeps close relations with the Indian
political party BharatiyaJanata Party and RashtriyaSwayamsevakSangh

Manufacturing Plants
Surya Roshni's Steel division is called Surya Steel Pipes with steel manufacturing plants
in Bhuj (Gujarat), Gwalior(Madhya Pradesh) and its primary steel plant
in Bahadurgarh, Haryana. Surya started Commercial Production on 1 March 2017 at their new steel
pipe plant with an investment of 70cr at Hindupur Industrial area, Distanantapur, which
is 100 km away from Bangalore. Surya's lighting plant is in Kashipur, Uttarakhand[5] and Gwalior
(Madhya Pradesh)
At V-Guard, we are building products of tomorrow, inspired by the consumer experiences of today.
Products that are designed keeping the consumer at the forefront. Thus, by bringing innovation in
our products, we are not just delivering household utilities, but meaningful experiences, that
promise to bring home a better tomorrow.
The origin of V-Guard dates back to 1977, when Mr. KochousephChittilappilly, with a burning
passion to make a difference, set out to build a robust brand in the Indian electrical and electronic
goods market. With a small manufacturing unit for voltage stabilizers, a vision and a strong make-do
belief, apart from a capital of INR 100,000 that he borrowed from his father and two workers to
assist him, he set to sail on his dream.
Within a short span of time, V-Guard grew rapidly to become a name synonymous with voltage
stabilizers across South India. The company soon expanded its range of products to include Digital
UPS, Inverter and Inverter Batteries, Electric Water Heaters, Solar Water Heaters,
Domestic Pumps, Agricultural Pumps, Industrial Motors, Domestic Switch Gears, Distribution Boards,
Wiring Cables, Industrial Cables, Induction Cooktops, Mixer Grinders and Fans.
In less than four decades, V-Guard earned a reputation for solidity and reliability for designing and
manufacturing products that are built to last!
For us, being rooted in solidity is only the beginning, something we can be proud of but a glory we
cannot bask in. Because there is so much more to achieve in a world in which the meaning of a
better quality of life is being redefined every day, fuelling greater expectations from the tools that
enable a better quality of life.
V-Guard has embarked on a series of transformational exercises across customer service, supply
chain management functions, ushering in a paradigm shift in sales & marketing and quality-first
processes across the organization, to serve customers better and enhance their delight. V-Guard's
new vision will continue to drive more technologically sound products for the next decade and
beyond, enabling a seamlessly connected world.
In an endeavour to reach every nook and corner of the country, V-Guard is armed with an extensive
network of over 500 distributors, 200 service centres, 5500 direct dealers and 20,000 retailers and a
committed after sales team.
As the world evolves technologically, it is our endeavour to stay relevant with changing trends.
Therefore, V-Guard will continue to focus on smart home solutions, while setting new industry
benchmarks, in innovation, design and performance.

ORPAT ELECTRONICS
ORPAT is one of the most trusted brand names in the industry today and has secured highest
word of mouth position for all its electronic products. The product ranges from Wall Clocks,
Telephones, Mobile Phones, Calculators, Alarm Time pieces, Educational Toys for Kids, Home
Appliances, Electrical Switches and Accessories and fans. ORPAT is one of the largest wall clock
and calculator manufacturers in the country today. The company has achieved a World record of
Manufacturing 1,36,92,872 clocks during 2002-2003.
The company believes in offering modern and fashionable designs, big palette of colors with
varied shades to choose from and above all achieving customer delight by offering high quality
products at affordable prices. ORPAT timepieces are well known and very well recognized by its
huge consumer base today all across the globe.
COMPANY VALUES
Our Vision
• Be one of the largest players in the Electronics Industry with total in-house production
processes
• Become the highest employment provider in Gujarat by providing equal

employment opportunities for the upliftment of the needy people
• Remain pioneers in Quartz Technology and manufacturing of Calculators
• Harness the latest technologies for simplification of processes and rapid expansion
• Become India's largest manufacturer of the household electronics products

Our Values
Values are valuable at the verge of visibility. Our values “LIVE ORPAT” will well enlighten our
philosophy and performance in the world

SYSKA LED lights are a smart innovation in the future of lighting. They provide simple and lasting
lighting solutions to the user. Advanced technology, energy efficiency and durability put SYSKA LED
lights years ahead, giving it a clear edge in today’s market. Every LED Lights made by SYSKA LED is
crafted to meet global standards. SYSKA LED lights not only have the right technology, they also
perform with ease. They are developed specially to optimize their output, outshining many other
lights in the market. SYSKA LED lights are superior quality lights products, priced fairly, and offer 2
years warranty.
SYSKA LED lights offer a wide range of international quality LED lighting solutions, for varied
applications providing effective and energy-efficient lighting in any environment.
Their usage ranges from residential and retail to commercial and industrial applications. SYSKA LED
Lights are fully integrated into the systematic structure of the overall lighting product range. This
allows lighting designers the freedom to use LED lighting tools and seamlessly combine them with
conventional products. Almost all products are UL certified bearing LM 79 test report. As the future
unfolds, SYSKA LED will play a pivotal role in shifting lighting usage from power-hungry conventional
and CFL lighting to LEDs - a process, we hope will take the country and our world light years ahead.
OBJECTIVE
• To study about the different LED bulb manufactured in India.
• To study about the different competitors of LED bulbs in India.
• To study the Customer satisfaction level of LED bulb manufactured by Indiabulls ventures Ltd.
RESEARCH METHODOLOGY
RESEARCH
A Systematic search for an answer to a question or solution to problem is known as

RESEARCH.
According to KERLINGER defines RESEARCH , “ A Systematic , Controlled , Empirical and Critical

Investigation of Hypothetical Preposition about Presumes Relation among Natural Phenomenon
”.
The marketing research process that will be adopted in the present study will consist of the following
stages
a. Defining the problem and the research objective:
b. Developing the research plan:
c. Collection and Sources of data:
d. Analyze the collected information
e. Report research findings:
RESEARCH DESIGN
A research design is defined , as the specification of methods and procedures for acquiring
the information needed . It is a plan or organizing framework for doing the study and
collecting the data . Designing a research plan requires decisions all the data sources ,
research approaches , research instruments , sampling plan and contact methods.
Research design is mainly of following types:-
1. Exploratory research
2. Descriptive research
3. Experimental research
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems , the more
precise formulation of problems and the formulations of new alternative course of action .
The design of exploratory studies is characterized by a great amount of flexibility and ad-hoc
veracity.
DESCRIPTIVE RESEARCH
Descriptive research in contrast to exploratory research is marked by the prior formulation of

specific research questions . The investigator already knows a substantial amount about the
research problem . Perhaps as a result of an exploratory study , before the project is initiated.
Descriptive research is also characterized by a preplanned and structured design.
EXPERIMENTAL RESEARCH
• It will refer to that research process in which one or more variables are manipulated under
conditions that permit the collection of data that show the effects if any of such variables is
unconfused fashion.
• The research design used in this project is a EXPLORATORY DESIGN.
DATA COLLECTION
Research will be based on two sources:
• PRIMARY DATA
Primary data is that kind of data which is collected by the investigator herself/himself for
the purpose of specific study . The data such collected is original in character . The advantage
of third method collection is the authenticity
Sources of primary Data –
1. Questionnaire
2. Direct personal interview
3. Information from correspondents
4. Indirect personal interview
5. Mailed questionnaire
• SECONDARY DATA
When an investigator uses the data that has been collected by others is called secondary
data . The secondary data could be collected from journals , reports , and various publications .
The advantages of secondary data can be economical , both in terms of money and time
spent.
Sources of Secondary Data -

Following are the main sources of secondary data:
1. Official Publications
2. Publications relating to Trade
3. Journal / Newspapers etc.
4. Data collected by industry associations
5. Unpublished Data: Data may be obtained from several companies , organizations , working
in the same areas like magazines.
• TOOLS USED FOR DATA COLLECTION

METHODSTATISTICAL TOOL:
• The researcher has used
• Simple percentage
• Bar Chart Sampling:
Sampling is a method of studying from a few selected items, instead of the entire big Number of
units. The small selection is called sample.
Sampling Design
The convenience sampling is done because any probability sampling procedure would require
detailed information about the GHAZIABAD CITY , which is not easily available further , it being
an exploratory research.
Sample Procedure:
In this study “judgmental” sampling procedure is used. Judgmental sampling is preferred because
of some limitation and the complexity of the random sampling . Area sampling is used in
combination with convenience sampling so as to collect the data from different regions of
the city and to increase reliability.
Methods of Sampling:
1. Probability Sampling -
It is also known as random sampling. Here, every item of the universe hasan equal chance or
probability of being chosen for sample.
a. Simple Random Sampling -
A simple random sample gives each member of the population an equal chance of being
chosen . It is not as sample as some people think! One way of achieving a simple random
sample is to number each element in the sampling frame (e.g. give everyone one the Electoral
register a number) and then use random numbers to select the required sample.
Random numbers can be obtained using your calculator , a spreadsheet, printed, tables of
random numbers, or by the more traditional methods of drawing slips of paper from a hat,
tossing coins or rolling dice.
b. Systematic Random Sampling
This is random sampling with a system! From the sampling frame, a starting point is chosen
at random, and thereafter at regular intervals.
c. Stratified Random Sampling
With stratified random sampling, the population is first divided into a number of parts or
‘strata’ according to some characteristic, chosen to be related to the major variables being
studied. For this survey, the variable of interest is the citizen’s attitude to the redevelopment
schemes, and the stratification factor will be the values of the values of the respondents
homes. This factor was chosen because it seems reasonable to suppose that it will be
related to people’s attitudes.
d. Cluster and area sampling
Cluster sampling is a sampling technique used when “natural” groupings are evident in a
statistical population . It is often used in marketing research . In this technique , the total
population is divided into these groups (or clusters) and a sample of the groups is selected .
Then the required information is collected from the elements within each selected groups .
This may be done for every element in these groups or a subsample of elements may be
selected within each of these groups.
2. Non Probability Sampling
It is also known as deliberate or purposive or judgmental sampling . In this type of sampling ,

every item in the universe does not have an equal , chance of being included in a sample.
It is of following types:
a) Convenience Sampling
A convenience sample chooses the individuals that are easiest to reach or sampling that is
done easy . Convenience sampling does not represent the entire population so it is
considered bias.
b) Quota Sampling
In quota sampling the selection of the sample is made by the interviewer , who has been
given quotas to fill from specified sub-groups of the population.
I have chosen convenient sampling for my project work.
Period of study:
The study has been carried out for a maximum period of 6 weeks.
Area of study:
The study is exclusively done in the area of operation . It is a process requiring care ,
sophistication , experience , business judgment , and imagination for which there can be no
mechanical substitutes.
Data Analysis and interpretation
Q.1. Are you using LED?
(a) Yes ( ) (b) No ( )
Option Respondent Percentage
Yes 92 92%
No 8 8%
Total 100 100%

100%
90%
80%
70%
60%
50% Series1
40%
30%
20%
10%
0%
Data Analysis-
The above data shows that 92% respondents have LED bulb and 9% respondents don’t have
LED bulb.
Interpretation -
On the basis of above analysis the researcher has found that most of respondents have LED
bulb.
Q.2. Since how long you are using LED Bulb.?

6 months 32 32%
6-12 months 60 60%
1-2 Years 8 8%
Total 100 100%

70%
60%
50%
40%
Series1
30%
20%
10%
0%
Data Analysis- The above data shows that 32% respondents are using LED from 6 months, 60%
respondents are using it from 6-12 months and 15% respondents are using it from more than 1
years.
Interpretation -
On the basis of above analysis the researcher has found that most of respondents are using
LED bulbs from 6-12 months.
Q.3. Are you satisfied with the lighting of the LED?
(a) Strongly satisfied ( ) (b) Satisfied ( )
(c) Neutral ( ) (d) Dissatisfied ( ) (b) Strongly Dissatisfied ( )
Strongly Satisfied 50 50%
Satisfied 30 30%
Neutral 12 12%
Dissatisfied 5 5%
Strongly Dissatisfied 3 3%
Satisfaction from Led lighting
60
50
40
30
20
10
0
Strongly Satisfied Satisfied Neutral Dissatisfied Strongly Dissatisfied
Respondents Column2 Column1
Data Analysis-
The above data shows that 50% respondents are strongly satisfied to led lighting, 30% are
satisfied, 12% respondents were neutral, 5% were dissatisfied and 3% were strongly
dissatisfied.
Interpretation -
On the basis of above analysis the researcher has found that most of respondents are
strongly satisfied with Led lighting.
Q.4. Are you satisfied with the durability of LED?
Strongly satisfied 58 58%
Satisfied 20 20%
Neutral 9 9%
Dissatisfied 8 8%
70
60
50
40
30
20
10
0
Strongly satisfied Satisfied Neutral Dissatisfied Strongly Dissatisfied
Data Analysis- The above data shows that 58% respondents are strongly satisfied with the durability
of led, 20% are satisfied, 9% respondents were neutral, 8% were dissatisfied and 5% were strongly
dissatisfied.
Interpretation -
On the basis of above analysis the researcher has found that most of respondents were
strongly satisfied with the durability of led.
Q.5 Are you satisfied with the quality LED bulb?
Satisfied 63 63%
Neutral 6 6%
Dissatisfied 4 4%
Respondent
70
60
50
40
30
20
10
0
Strongly satisfied Satisfied Neutral Dissatisfied Strongly Dissatisfied
Respondent
The above data shows that 27% respondents are strongly satisfied with the quality of led, 63% are
satisfied, 6% respondents were neutral, 4% were dissatisfied and 0% were strongly dissatisfied.
Interpretation -
satisfied with quality of led bulbs.
Q.6 Are you satisfied with the available variants of LED bulb?
Satisfied 88 88%
Neutral 4 4%
Dissatisfied 0 0%
Total 100 100%
100%
90%
80%
70%
60%
50%
Series1
40%
30%
20%
10%
0%
Strongly Satisfied Neutral Dissatisfied Strongly
satisfied Dissatisfied
The above data shows that 8% respondents are highly satisfied withthe variants of LED bulb,
88% are satisfied, 4% are neutral, 0% are dissatisfied and 0% are highly dissatisfied with the
sales service of LED bulb.
Interpretation -
satisfied with the variants of LED bulb.
Q.7 Are you satisfied with the price of LED bulb?
Satisfied 89 89%
Neutral 5 5%
Dissatisfied 0 0%
Total 100 100%
100%
90%
80%
70%
60%
50%
Series1
40%
30%
20%
10%
0%
Strongly %Satisfied Neutral Dissatisfied Strongly
satisfied Dissatisfied
The above data shows that 6% respondents are highly satisfied with the price of LED bulb,
performance of LED bulb.
Interpretation -
satisfied with the price of LED bulb.
Q.8 Are you satisfied with the guarantee & warrantee of the LED bulb?
Respondent Percentage
Satisfied 64 64%
Neutral 8 8%
Dissatisfied 2 2%
Total 100 100%

Respondent
70
60
50
40
30 Respondent
20
10
0
Strongly satisfied Satisfied Neutral Dissatisfied Strongly
Dissatisfied
The above data shows that 26% respondents are highly satisfied with the guarantee &
warrantee of the LED bulb, 64% are satisfied, 8% are neutral, 2% are dissatisfied and 0% are
highly dissatisfied with the performance of LED bulb.
Interpretation –
On the basis of above analysis the researcher has found that most of respondents are satisfied with
the guarantee & warrantee of the LED bulb.
9. Which variant of LED bulb is preferable?
Variant Respondent Percentage
5 watt 23 23%
7 watt 20 20%
10 watt 40 40%
12 watt 17 17%
Total 100 100%

Respondent
45
40
35 30
25
20
15
10 5
0
5 watt 7 watt 10 watt 12 watt
Respondent
The above data shows that 23% of respondents preferred 5 Watt, 20% preferred 7 Watt, 40%
preferred 10 Watt and 17% preferred 12 Watt variant of LED bulb.
Interpretation -
On the basis of above analysis the researcher has found that most of respondents preferred
10 watt variant of LED bulb.
Q10- Are you satisfied with the overall qualities and standards of your LED bulb brand?
Satisfied 75 75%
Neutral 10 10%
Dissatisfied 0 0%
Total 100 100%

Series 1
80
70
60
50
40
30
20
10
0
Highly Satisfied Satisfied Neutral Dissatisfied Strongly Dissatisfied
Series 1
The above data shows that 15% respondents are highly satisfied with available variants of
LED bulb, 75% are satisfied, 10% are neutral, 0% are dissatisfied and 0% are highly
dissatisfied with the overall qualities and standards of your LED bulb brand.
Interpretation -
On the basis of above analysis the researcher has found that most of respondents are the
overall qualities and standards of your LED bulb brand.
Q.11. What service do you want in your preferred LED bulb brand?

Schemes 12 12%
Replacement 18 18%
Warranty 30 30%
Durability 40 40%
Total 100 100%

Percentage
45
40
35 30
25
20
15
10 5
0
Schemes Replacement WarrantyDurability
percentage
The above data shows that 12% of respondents want schemes, 18% of respondents want
replacement, 30% want warranty and 40% wanted durability in their preferred led bulb
brand.
Interpretation -
On the basis of above analysis the researcher has found that most of respondents wanted
durability in their preferred brand of LED bulb.
Findings
1. The above data shows that 92% respondents have LED bulb and 9% respondents don’t have
LED bulb.
2. The above data shows that 32% respondents are using LED from 6 months, 60% respondents
are using it from 6-12 months and 15% respondents are using it from more than 1 years.
3. The above data shows that 50% respondents are strongly satisfied to led lighting, 30% are
satisfied, 12% respondents were neutral, 5% were dissatisfied and 3% were strongly
dissatisfied.
4. The above data shows that 58% respondents are strongly satisfied with the durability of led,
20% are satisfied, 9% respondents were neutral, 8% were dissatisfied and 5% were strongly
dissatisfied.
5. The above data shows that 27% respondents are strongly satisfied with the quality of led,
63% are satisfied, 6% respondents were neutral, 4% were dissatisfied and 0% were strongly
dissatisfied.
6. The above data shows that 8% respondents are highly satisfied with the variants of LED bulb,
sales service of LED bulb.
7. The above data shows that 6% respondents are highly satisfied with the price of LED bulb,
performance of LED bulb.
8. The above data shows that 26% respondents are highly satisfied with the guarantee &
warrantee of the LED bulb, 64% are satisfied, 8% are neutral, 2% are dissatisfied and 0% are
highly dissatisfied with the performance of LED bulb.
9. The above data shows that 23% of respondents preferred 5 Watt, 20% preferred 7 Watt,
40% preferred 10 Watt and 17% preferred 12 Watt variant of LED bulb.
10. The above data shows that 15% respondents are highly satisfied with available variants of
LED bulb, 75% are satisfied, 10% are neutral, 0% are dissatisfied and 0% are highly
dissatisfied with the overall qualities and standards of your LED bulb brand.
11. The above data shows that 12% of respondents want schemes, 18% of respondents want
replacement, 30% wants warranty and 40% wanted durability in their preferred led bulb
brand.
Recommendations
 As we know that India’s most population lives in rural areas so, company should aware the
rural areas customers and promote, execute and make available the LED light technology in
rural area of the India.
 To make available the LED technology in rural areas company should educate and advertise
about the LED products in rural areas.
 Company should aware the consumers about the benefit of LED to promote the existence of
LED technology in India.
 To promote the LED technology in all over India the Government is also working for promotion
of LED, so the company should cooperate with the government and provide better assistant
to the customers.
 The major drawback in rural area is price which is higher then other technology so the
company should convenes
 them to tell about the total cost. Or reduce the price.
 Another most drawback of LED technology is there is no facility to service the products so
company should make available the service centres in all cities as well as semi urban areas
also.
Conclusion
In this research report an effort was made to analyze the potential Energy saving with LED lighting
technology for the Staff Amenities Building. Concluded the LED lighting products have considerable
potential to reduce electricity consumption and the associated greenhouse gas emissions. After had
done all the comparison exercises it was found that the LED lighting technology saves approximately
50% Energy when compared to FTLs and CFLs luminaries installation from the table 4 &5. The main
running cost of the building is Electricity bill. From the analysis having designed with the LED lighting
technology has significant monthly Electricity bill was materialized that is about Indian Rupees
23287.00 in other words 54.55% saving was established compare to the fluorescent lighting system.
In addition, lamps life cycle and its cost effect also was studied and found that LED lighting
technology is far better than the fluorescent lighting system as former system is need of
replacement once in every 7.5 years whereas the fluorescent system will require replacing the lamps
in every 2 years. Apart from the lamps cost there is hidden cost of man hours for the re-installations
work. Chapter 4, discussed the contribution of LED lights to the Green house environment.
Most of respondents have LED bulb. that most of respondents came to know about LED bulb
through television that most of respondents are neutral with the banking relation of SBI .most of
respondents uses LED bulb for 8-12 hours most of respondents prefer the quality of energy saving in
LED bulb most of respondents likes the round shape of the LED bulb. most of respondents prefers
the price of Rs. 100-200 in LED bulb most of respondents are satisfied with the sales service of LED
bulb most of respondents says that the most preferable promotional tool is newspaper most of
respondents are satisfied with the performance of LED bulb most of respondents prefers durability
of LED bulb.
Bibliography
Books-
1 Krishna swami, O. R. ; Research methodology in social science

2 Krishna swami, K. N. ; Management research methodology,
3 Kothari, C. R. ; Research methodology
4 Kotler, Philip ; Marketing management
5 Ramaswamy, V. S., Namaswamy, S. ; Marketing management
6 Skinner, Steven J. ; Marketing
Magazines-
1 Business & economics

2 Business India
3 Business today
4 India today
5 The Sunday Indian
Newspapers-
1 The Times of India

2 Hindustan times
Journals-
1 The Indian national journal
Websites-
 www.google.com
 www.scribed.com
 www.slideshare.com
QUESTIONNAIRE
DEAR RESPONDENT,
Myself Ahishek Kumar Singh pursuing M.B.A at STEP-HBTI KANPUR. I am preparing

survey project report on “To study the customer’s satisfaction towards LED Bulbs with Special
Reference to Indiabulls Ventures Ltd. I seek your responses and kind co-operation for the purpose
of successful completion of my survey project report.
THANK YOU
STEP- HBTI, Kanpur.
Personal Information-
Name:…………………………………………………………………………………………...
Age:……………………………………………………………………………………………..
Address:………………………………………………………………………………………...
Gender:…………………………………………………………………………………………
Occupation:…………………………………………………………………………………….
Q.1. Are you using LED ?
Q.3. Are you satisfied with the lighting of the LED?

(a) Yes ( ) (b) No ( )
Q.2. Since how long you are using LED?
(a) 6 Months ( )
(b) 6 Months – 12 Months (
(c) 1-2 Years ( )
(a) Strongly satisfied ( ) (b) Satisfied
(c) Neutral ( ) (d) Dissatisfied ( ) (e) Strongly Dissatisfied ( )

Q.4. Are you satisfied with the durability of LED ?
Q.5 Are you satisfied with the quality LED bulb?
Q.6 Are you satisfied with the available variants of LED bulb?
(c) Neutral ( ) (d) Dissatisfied ( )
(e) Strongly Dissatisfied ( )
Q.7 Are you satisfied with the price of LED bulb?
(a) Strongly satisfied ( ) (b) Satisfied
Q.8 Are you satisfied with the guarantee & warrantee of the LED bulb?

Q.9 Which variant of LED bulb is preferable?
(a) 5 Watt ( ) (b) 7 Watt ( )
(c) 10 Watt ( ) (d) 12 Watt ( )
Q10- Are you satisfied with the overall qualities and standards of your LED bulb brand?
Q.11. What service do you want in your preferred LED bulb brand?
(a) Schemes ( ) (b) Replacement

(c) Warranty ( ) (d) Durability ( )

Summer Internship Report - Docx123

Încărcat de

Informații document

Descriere originală:

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Summer Internship Report - Docx123

Încărcat de

Drepturi de autor:

Formate disponibile

TO STUDY THE CUSTOMER SATISFACTION TOWARDS LED BULBS

Under the Guidance of:

Submitted to: Submitted by:

Institute of Management Sciences

In an organization like INDIABULLS, where operation are enormous, nature of

LEDs starting to light India-

The initiative is very much on track.

Examples of early adoption

Household LED lamps

LED tube lamps

Energy Star qualification

Energy Star LED qualifications:

• Reduces cooling costs — LEDs produce very little heat.

• Is durable — won’t break like a bulb.

• Brightness is equal to or greater than existing lighting technologies (incandescent or fluorescent)

• Efficiency is as good as or better than fluorescent lighting.

• Light comes on instantly when turned on.

• No flicker when dimmed.

• Power factor of at least 0.7 for all lamps of 5W or greater.

Green Light Solution

Industry Financial Services,

Founded January 2000

Headquarters Gurugram, India

Key people Sameer Gehlaut

Products Financial Services, Real

Revenue ₹ 22,114 crore (2018)

Number of 16,000 (2018)

Founder & Chairman

Vice-Chairman, Managing Director

ASHWINI KUMAR HOODA

Deputy Managing Director

Chief Operating Officer

Chief Financial Officer

Head, Analytics & Investor Relations

Head, Liabilities & Treasury

Head, Commercial Credit

National Sales Head

National Sales Head (LAP)

Head Credit (Retail)

Chief Risk Officer(CRO)

SHAILESH KUMAR YADAV

Collections Head, Mortgages

Group Head, Chief Information Officer

Head – Human Resources

• Indiabulls Housing Finance Limited

Below are the various features of each one of them:

Indiabulls Housing Finance Limited

• Flexible loan tenure

• NRI’s can also enjoy home loan facility

Loan against Property

• Funds are offered by ascertaining the value of the property without

are provided at very competitive rate of interest

Indiabulls Real Estate Limited

Indiabulls Ventures Limited

• Caters to more than 1 million satisfied consumers

IndiabullsDhani, a subsidiary of Indiabulls Ventures offers personal loans at an interest rate of

• Free medical vans were provided to the patients.

Why switch to LED lighting solutions from traditional lighting?

Benefits of LED Lighting:

When buying LED’s check the following:

Key trends in LED market in India: