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Written Campaign

This is a small group task. Now you are working for the WildAid - a famous NGO that
protects wild animals. Your job is to work with your team member, choose one of the animals
in Jackie Chan’s ad (bear, elephant, rhino or tiger) and create at least 4 slogans that advocate or
persuade Chinese to stop killing in order to protect that animal. Your team’s slogans will be
evaluated with the Slogan Rubric.

The outcomes of this written campaign should be influential and persuasive. It should be able
to increase Chinese people’s awareness of protecting the animal and rejecting the
corresponding animal products.

Share your ideas and discuss with your team members by using the comments and/or leaving
comments on the Draft section. Your participation will be graded and I will score your
contribution based on the discussion in this file. When you finish drafting, write down your
final slogans on the Final Slogans section.

Your slogans should

● Use at least 2 sentences with the sentence structure “因为....., 所以......。Because….,
so…….”
● 2 other sentences can be used with other sentence structures that we have learned in
previous lessons.

Example:
因为有需求，所以有杀害。
Killing exists because people have demands.
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Slogan Rubric
CATEGORY 4 3 2 1

Participation Show detailed Show some detailed Show some Show a few
comments, ideas comments, ideas and comments, ideas and comments, ideas and
and suggestions/recommend suggestions/recomm suggestions/recomm
suggestions/recom ations in the Draft endations in the endations in the
mendations in the section in the Google Draft section in the Draft section in the
Draft section in the Doc page. Google Doc page. Google Doc page.
Google Doc page.

Content At least 4 slogans 4 slogans created for 4 slogans created for 4 slogans created for
created for one of one of the animals from one of the animals one of the animals
the animals from Jackie Chan’s ad (bear, from Jackie Chan’s from Jackie Chan’s
Jackie Chan’s ad elephant, rhino or tiger). ad (bear, elephant, ad (bear, elephant,
(bear, elephant, 3 slogans contain the rhino or tiger). 2 rhino or tiger). 1
rhino or tiger). All content that advocate or slogans contain the slogan contains the
slogans contain the persuade Chinese to content that advocate content that advocate
content that stop killing in order to or persuade Chinese or persuade Chinese
advocate or protect that animal. to stop killing in to stop killing in
persuade Chinese to order to protect that order to protect that
stop killing in order animal. animal.
to protect that
animal.

Language There are no There are minor There are some There are more than
mechanical errors mechanical errors. mechanical errors. 3 mechanical errors.
(grammar and There are 1 or 2 errors There are more than The errors in
sentence structure, in grammar and 2 errors in grammar, grammar and
etc.). sentence structure, etc., sentence structure, sentence structure,
At least 2 sentences but they do not affect tenses, etc. The tenses, etc. prevent
used with the understanding. mistakes somewhat the readers from
sentence structure 2 sentences used with affect understanding. understanding.
“因为....., 所 the sentence structure 1 sentence used with 1 or no sentence used
以......。 “因为....., 所以......。 the sentence with the sentence
Because…., Because…., so…….” structure “因为....., structure “因为.....,
so…….” 2 other sentences used 所以......。 所以......。
At least 2 other with other sentence Because…., Because….,
sentences used with structures that we have so…….” so…….”
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other sentence learned in previous 1 other sentences 1 or no other

structures that we lessons. used with other sentences used with
have learned in sentence structures other sentence
previous lessons. that we have learned structures that we
in previous lessons. have learned in
previous lessons.

Creativity The ideas are The ideas are original The ideas are The ideas are not
original and very and somewhat somewhat original original and not
persuasive for persuasive for Chinese and somewhat persuasive for
Chinese people. people. persuasive for Chinese people.
Chinese people.

Draft
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Final Slogans