Introduction

Social media are increasingly used in global communication. Today, with the rapid rise

and spread of Internet connectivity, the old forms of communication have given way new forms

that make communication, easier, possible and faster. In particular, social media apps, networks,

and sites are being used by people to connect and communicate globally. While it has become the

most preferred medium for communication, does social media present positive or negative

influences in communication?

Background

This study highlights social media usage, challenges, opportunities in the context of

communication. Specifically, the changes in communication in a social media setting. And the

positive and negative influences of social media in communication.

Researchers have undertaken studies that highlight the positive influences of social media

in communication. While some studies do shed some light on the negative impacts in

communication on social media. In this light of gap, communication in social media seems to be

a viable topic. This study was intended to bridge this gap, by studying in depth the positive and

negative impact that lie in communication through social media.

Discussion
 Social media is the most widely recognized methods for communication. The present

day is portrayed by the intense absence of time for people and families because of the

requirement for a couple to be utilized for addressing the necessities of an acceptable way of life.

Individuals require association for satisfying their social needs and internet-based life has turned

into a preferred mode for communication with the expansion of advanced and versatile

innovations (Subramanian, 2017). This has made a path for individuals to always update and

share content with their companions with little exertion. Social media was intended to associate

individuals to others in the most catalyst and individual way. (Solis, 2009) cited by (Veil,

Buehner, Palenchar, 2011).

The internet has made an open door for social media life to flourish and along with this is

the rise of inventions of media tools such as social networks sites that allow users to connect and

share with people who have similar interest and backgrounds, bookmarking sites that allow users

to save and organize links to any number of online resources and websites, social news that

allows users to post news links and other outside articles, media sharing, microblogging, blog

comments and forums that let users engage in conversations by posting their comments, etc. In

the education environment, the opportunities for social media is copious. A portion of potential

access to data from various distinctive sources, and the capacity to scatter data. The advancement

of content inside social media, for example, figuring out how to briefly convey Twitter can

likewise be a profitable ability. Social media enables people to build data with a limited

framework and offer connections with other people. (Boyd and Ellison, 2007) cited by (Feng,

Widén- Wulff, 2010). Social media gives extraordinary space to individual Internet users for the

information, fundamental, stockpiling needs, as well as considerably more significantly for

clients mental experience prerequisites, for example, to be “found”, be “authorized” and be

“admired”. (Zyl, 2009) cited by (Feng, Widén-Wulff, 2010).

Advance gadgets have made people lives clearly easy yet really entangling it may be

out of hand. And social media is consistently however definitely affecting the manner in which

we live and communicate. According to Dr. K. R. Subramanian, there are three key issues

surfacing with respect to the role of social media in individual's communication styles. Initially,

when people impart through online life they generally trust the people in the opposite end of the

communication, so the messages will be more open. Second, social connections are not

reinforced as much through web-based social networking as they are up close and personal, so

people do not develop the connections they exist in business as usual. Last, people pursue and

interface with individuals who concur interface with their perspectives, so people are not getting

an indistinguishable assorted variety of perspectives from the past. Social media will keep on

ending up progressively incorporated into the ordinary human experience like the greater part of

the communication advancements that went before it.

Another major concern encompassing social media's effect is communication over-burden

– figuring out how to deal with and comprehend this “more” data we presently have. “Yet the

difference is the “more” ––that is, social media allows for more contact, more information, more

communication, and in a more public manner”. (Bowman) cited by (Subramanian, 2017).

Another concern lies in innovation enslavement when people invest more energy with their

mobile phone than communicating with people around them. For these individuals, they likely

feel such a solid feeling of character online that they have some trouble isolating their virtual

activities from their genuine ones. Advance media gives youngsters who approach it a critical

arrangement of instruments to construct social and individual character and to make an on and
disconnected condition. (Bennett, 2008) cited by (Macnamara, 2011). Social media has

additionally changed the manner in which people cooperate, essentially the manner in which

individuals have lost a portion of their social abilities. A few investigations contended that social

media have influenced communication by the manner in which people speak and in composition

method. Social media has definitely changed the way individuals everywhere throughout the

world, connect and convey.

The negative encompassing social media is also countered by positive influences, including

the capacity to communicate with more individual crosswise with greater distance and with

expanded speed. Due to social media networks, people are presently ready to associate with a

large number of individuals everywhere throughout the world. Informal communities have

evacuated all the correspondence and association obstructions, and now individuals can impart

their observation and contemplations over an assortment of subjects. Social media is at its center

human correspondence, having attributes of support, receptiveness, discussion, network, and

connectedness (Mayfield, 2006) cited by (Veil, Buehner, Palenchar, 2011). Another constructive

effect of social networking sites is to join individuals on a colossal stage for the accomplishment

of some explicit goal which is very important to bring a positive change in society.

Another major positive impact of social media is having a number of capabilities in

emergencies. Social media can help in straightforwardly spreading data to whatever number

individuals as could be expected under the circumstances on the grounds that the medium is by

and large broadly utilized and can contact individuals in generally inaccessible regions.

(Hallahan, 2009) cited by (Veil, Buehner, Palenchar, 2011). Online networking was intended to

interface individuals to others in the most catalyst way and individual way. This humanness

makes web-based life an appealing method of correspondence for individuals who have
encountered an emergency and gives a perfect channel for communicators to show sympathy,

concern, and empathy. (Solis, 2009) cited by (Veil, Buehner, Palenchar, 2011).

Social media also had a huge impact on marketing, companies actually manage to save

thousands every year to the fact that advertising can be done in social networking sites such as

Twitter, Instagram which allow the target to respond to marketing messages. The expanding

ubiquity of social sites, for example, Twitter, Facebook, has picked up consideration as the most

suitable communication choice for the bloggers, article essayists, and content creators.

(Subramanian, 2017). Internet based life brings into much data about the intended interest the

group that an advertising site has. It isn't that hard to realize what individuals love and you can

utilize all the data that is uninhibitedly accessible about those people you are keen on.

Conclusion

Social media changes and impacts every individual in various ways. Social media are

twofold edged swords. It's amazing to have and can truly encourage individuals, however it

likewise occupies individuals to the point of being visually impaired and hard of hearing to

everything else going on. (Subramanian, 2017). What we have to comprehend is whether this has

made positive or negative impacts. Fundamentally, as a result of the requirement for individuals

to be socially related and social associations are required; yet because of the lack of time in the

present condition, social media has taken the middle stage.

The advantages offered by this media is moment contact anyplace on the planet and

simple openness as interchanges turn out to be quicker and quicker. In addition, social media has

helped numerous individuals to interface or reconnect with one another, effectively. Social media
is fundamentally the better approach for staying in contact with everything and everybody, and

of reinforcing securities between one another. It has enhanced correspondence, to improve

things, between individuals. There are sure and negative effects because of the multiplication of

this medium. While social media has unquestionably helped showcasing and advertisers, it has

carried alongside it another point of view about how things complete. While valuing the speed

dispersing data, the outcomes of such activities to making adolescents more languid and lethargic

must be considered. Youths appear to favor separation and they appear to be in their own

fictional universe instead of the genuine companions and association with neighbors and seniors

in the family.

The keeps besieging of messages through handheld gadgets allows for reflection and

examination and prompts some sort of habit and renunciation to the circumstance. This leads

continuously to evasion of face to face communication. There is trouble in isolating computer-

generated simulation from the real world and loss of protection. Since enormous data is spread

through communication in social media there is no space for protection. The closeness in social

media life setting is not constantly wonderful; among a scope of negative effects (Crawford,

2009).