Documente Academic
Documente Profesional
Documente Cultură
GROUP 5 MKA 12
I. BACKGROUND
As students majoring in marketing, our ideas revolve around business, advertising and
management. In order to highlight our strengths, correlate it with our course and subject proper;
we came up with an advocacy that is both business and culture centered. All across South East
Asia, you will find a thriving street food culture. Within each country, you will find many unique
styles of street food and the Philippines is no exception – street food is deeply embedded in the
countries culture and is still loved by many Filipinos to this day. Like many other countries in the
region, Filipinos can be quite creative and experimental in their methods of preparing and
serving their street food. The Filipinos have a very passionate relationship with food. While our
country is considered a developing country, we still find ways to still enjoy food without costing
Tuhog La Salle is both a business proposal and an advocacy campaign to give street foods a
deeper meaning, wherein it is not just a simple source of income but a representation of the
II. PURPOSE
1. To formulate a business proposal and advocacy campaign Tuhog La Salle for the final
output.
III. INNOVATION
To be able to effectively promote the food culture, our advocacy program would promote it by
having a clear purpose of our program that would capture the consumers and by presenting its
native theme which would be attractive to the consumers and would give them interest to enjoy
own cultural food. In order to be creative and innovative, the concept is to make an advocacy
As a student and an advocate, the projected outcome of the proposal targets both the proponents
and the audience. As students, we are expected to improve communication skills considering that
the project is the final output for Purposive Communication. As aspiring marketers, it is also
expected to evidently show progress and mastery in the aspect of marketing and business, as this
is the path we want to take for the future. Lastly, as advocates, we are expected to raise our flag
1. Promote the Tuhog La Salle on social media. To let the future customers, know that
we are having a food booth and invite them to visit and buy.
2. Using the collected budget from the members of the group, we will buy and prepare
the equipment that is needed for the booth’s planned style and design.
3. Also, using the collected budget from the members of the group, we will buy the
exact food preparation equipment and ingredients of the street foods to be sold.
4. Create/Build the Tuhog La Salle’s booth and making sure that it is well presented and
sturdy enough.
5. Ensure to have a meeting a day before the actual selling, to make sure there are no
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