White Paper on TV Hindi News Industry

Table of Contents
Foreword................................................................................................................................................. 3
Executive Highlights ................................................................................................................................ 4
1. TV broadcasting industry and Value Chain ..................................................................................... 5
Value Chain and Revenue Streams ................................................................................................. 5
TV Industry Size and TV news advertisement size .......................................................................... 5
2. News Industry and Key Players ....................................................................................................... 6
News Viewership and Adex Share .................................................................................................. 6
TV News landscape ......................................................................................................................... 6
3. Hindi News Industry ........................................................................................................................ 7
TV Hindi News - Major Players ........................................................................................................ 7
Categories Share Spend .................................................................................................................. 7
4. Key Challenges and Trends ............................................................................................................. 8
Channels focusing on Rural Population .......................................................................................... 8
No/Low Subscription Revenue........................................................................................................ 8
Alternate Revenue Sources ............................................................................................................. 8
TRAI Order....................................................................................................................................... 8
5. Future Outlook ................................................................................................................................ 9
Digital Consumption........................................................................................................................ 9
Events Markets ............................................................................................................................... 9
Moving from national to regional/local .......................................................................................... 9
Foreword
Executive Highlights
 1. TV broadcasting industry and Value Chain

Value Chain and Revenue Streams

Like any other traditional industry, Television media too follows a value addition chain to
entertain its viewers at their leisure.

Content Creators Broadcasters MSO/LCO/DTH Viewers

TV Industry Size and TV news advertisement size

 2. News Industry and Key Players

News Viewership and Adex Share

News as a genre contributes a very tiny share in viewership, in spite having a much higher share for AdEx.

TV News landscape
 3. Hindi News Industry

TV Hindi News - Major Players

Categories Share Spend

 4. Key Challenges and Trends

Channels focusing on Rural Population

No/Low Subscription Revenue

Alternate Revenue Sources

TRAI Order
 5. Future Outlook

Digital Consumption

Events Markets

Moving from national to regional/local