Maintaining The Right Balance

Between UX and SEO

Wondering why your

beautifully designed
website isn’t bringing any
organic traffic? The reason
is obvious – There are no
on-page or off-page signals
indicating to search
engines that this website
deserves a spot in the top
positions of the
SERPs.This usually
happens when website
owners or the web
designers are not aware of
search engine optimization
or methods to rank for
crucial keywords.

On the other side, you see too many websites that are optimized, a little too much.
Scattered with money keywords throughout the website, irrelevant hyperlinks, large amount
of meaningless texts and nothing that makes sense to a user.Minimalism has become a
trend and words are on their way out. Creative images and videos still hold their power.
There is not much room left for a heavy text content focused on keywords.Finding the
balance between ‘white hat SEO’ and minimalistic designs could get real messy in some
instances. But when you are the one designing the website, you decide where to draw the
line. It’s totally up to you to come up with the perfect SEO-friendly and minimalistic website
design. How do you do that?

Work out on your goals

​

SEO is highly keyword specific. Your website may be ranking on the first page for one
keyword but may not even in the top fifty results for another keyword, it’s normal in the
search engine world.

Always remember the motto behind a page before you publish it. If you are designing the
landing page for a paid campaign, give priority to the user experience that doesn’t involve
result oriented keywords or any advanced SEO techniques. Keep things simple for your
user and make it appealing. On the contrary, if this page is intended to bring organic traffic,
think about optimizing this page for search engines along with serving a great user
experience.

Experiment with your website

​

Minimalistic pages usually fall short of important information whereas SEO-focused pages
usually overwhelm with a little too much information.A normal user can simply know it when
he/she see the page. Try out different designs. Experiment how reducing text content could
affect your CTR. Check if your rankings dropped.

What would happen if you add more information to the page? Is it becoming more relevant
in the user point of view and making them stay longer? Experimentation is the only way that
you can ever ​succeed with on-page optimization​.
Prioritize your users
​

Maintaining the equilibrium between a great user experience and SEO can never be easy,
but it is not impossible either. The key is ‘users first’.When you plan on the structure of your
page and motto behind it, you should also look at it from a user’s point of view. How will a
first time visitor feel? What will they consider? Will they try to contact you?Experiment and
understand what your users are looking for so that you can provide them your best. Find
ways to provide for your users. This will definitely lead you to a successful web design and
a working strategy for your business. if you are searching for a best ​website development
company in kochi​ and also for performance driven digital Marketing agency in kochi , You
are in the right place. contact us for the best ​web designers in kottayam​ and also in cochin
for your website and its digital marketing, ​SEO service​.