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DEALER EDITION
OCTOBER 2019
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DEALER EDITION
OCTOBER 2019
M A G A Z I N E
STAFF
Preserving Horsepower & Performance | PAGE 8
Editor
Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Jamie Trembath
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Matt Erickson
Len Groom
Mark Nyholm
Dan Peterson
Editorial Contribution
Shannon Grayson
Len Groom
FEATURES DEPARTMENTS
Back Issues
Back issues of AMSOIL Magazine are
8 AMSOIL Upper Cylinder 4 From the President available for $1 each. Order G17D and
Lubricant: Preserving Horse- specify the month and year.
power and Performance 6 Letters to the Editor On the Web
www.amsoil.com
9 New 5W-30 Viscosity Joins 7 Tech Talk President & CEO
Synthetic Small-Engine Oil Alan Amatuzio
Family 16 Monthly Leaders Board Chair
Dean Alexander
10 How Recent Improvements to 20 Centerlines and Updates
© 2019, AMSOIL INC.
the Retail Program Help Grow All rights reserved.
22 Insight on Sales Printed by Arrowhead Printing
Your Business
Duluth, MN USA.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products OCTOBER 2019 | 3
advertised here are developed by AMSOIL for use in Buythe applications
AMSOIL shown.
Online M A G A Z I N E
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Last winter I was riding snowmobile most customers, that starts with our or what type of business it could lead
with a group of friends in northern products. AMSOIL products are the to. We introduced a completely new
Wisconsin. We stopped for a break best in the world. I could not be more clothing line in the spring and we’ve
and another snowmobiler came in proud of that. We compete against got several new items coming out this
wearing a red AMSOIL Racing Jersey the biggest companies in the world, fall, including the recently released
(G3537). I struck up a conversation and our products come out on top. snowmobile jacket.
with him and we talked about Our products do what we say they’ll
Speaking of snowmobiling, if you
snowmobiles, riding and AMSOIL. I do. This month we’re introducing
haven’t visited your retail accounts
told him how AMSOIL sold that jersey a new product, AMSOIL Upper
that carry our snowmobile products,
for a while, but it had been unavailable Cylinder Lubricant. Once again, the
now is the time. If you live in the
for years. AMSOIL reintroduced the competition isn’t up to par. In fact, Sea
south or don’t have accounts that
jersey after a popular contestant on Foam,* one of the most recognized
carry those products, the new Upper
China’s version of “America’s Got fuel-additive brands, and Lucas,*
Cylinder Lubricant and the updated
Talent” wore it on that show. Suddenly the leading seller of upper cylinder
pricing information are also perfect
demand from China for that jersey lubricant, are ineffective. They’re no
reasons to pay your accounts a visit.
skyrocketed. I never revealed who I good. And we’re going to show you
We provided new printed price lists
was or how he basically had my name the proof.
to every active commercial and retail
emblazoned on his chest. It was an
That’s no way to treat customers, account. A follow-up visit from you
interesting conversation and I was
and that’s no way to do business. It’s could be just what they need to spark
happy to hear an unfiltered opinion of
personal for me – it is my name on that next order.
my company and its products.
the bottle. I would not do anything
Reputation is important to me. to damage my reputation, and I
It is earned, not given. It takes respect your reputation. You represent
years to develop and almost AMSOIL in the field and it is your word
nothing to destroy. Under the that sells AMSOIL products. You can Alan Amatuzio
right circumstances, even untrue be confident that you are representing President & CEO
rumors can ruin solid reputations. a company that has integrity. You
Fortunately, AMSOIL has a rock- can be proud to wear the AMSOIL
solid reputation, and we go above logo every day. I know I am. Plus, you
and beyond to keep it that way. For never know who will ask you about it
*All trademarked names are the property of their respective owners and may be registered marks in some
4 | OCTOBER 2019 countries. No affiliation or endorsement claim, express or implied, is made by their use.
M A G A Z I N E
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*All trademarked names are the property of their respective owners and may be registered marks in some
6 | OCTOBER 2019 countries. No affiliation or endorsement claim, express or implied, is made by their use.
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T E C H TA L K
In northern Minnesota, where I live, the containers where air infiltration is limited, What does stabilizer do?
temperature occasionally breaks 80ºF like inside a ventilated garage or shed, That explanation may suit some people,
(27ºC) in the summer. When it does, it’s and not in the back of your truck or but this is Tech Talk, so let’s look at the
time to fire up my Jet-Skis* and hit the under the deck. chemistry behind gasoline stabilizers.
lake. The last thing I want to do on a
sunny summer day is mess around with Meanwhile, ethanol added to gasoline at You’ve probably heard terms like
equipment that refuses to start or run the refinery can absorb water from the “free radicals” and “antioxidants” in
properly. atmosphere, which can lead to phase relation to your health. A free radical
separation, which occurs when ethanol is an unpaired electron, and most are
Bad gasoline is the number-one reason and gas separate, much like oil and unstable and highly reactive. They can
seasonal equipment starts hard or runs water. Ethanol that has absorbed enough either donate an electron to, or accept
rough. Over time, gasoline changes, moisture and has sat long enough can an electron from, other molecules. This
leaving behind gums, varnish and foul the fuel system and prevent the starts a chain reaction that can lead to
other solids that foul the fuel system engine from starting. oxidative stress and cell damage. Left
and prevent gas from flowing into the unchecked, free radicals can lead to
combustion chamber. In severe cases, health problems, like cardiovascular
gasoline can change so dramatically AMSOIL Fights Corrosion
disease and cancer. To help fight free
that it no longer ignites. AMSOIL provides corrosion protection
radicals, we should eat plenty of foods
Sea Foam® Motor Treatment can’t match,
Gasoline is predominantly a mixture helping maintain power and performance
rich in antioxidants, which lessen their
of carbon and hydrogen atoms and keeping metal looking like new even effects. Antioxidants can “donate” an
bonded together into energy-dense when subjected to salt water.x electron to free radicals or trap them,
hydrocarbons. Like conventional base effectively reducing their instability
oils, it’s derived from crude oil via a without becoming unstable themselves.
distillation process that uses heat, Antioxidants aren’t silver bullets, but
pressure and other catalysts to create they go a long way toward improving
Sea Foam
different fractions. Gasoline is comprised our health.
of hydrocarbons that are lighter than By analogy, gasoline stabilizer is an
those found in, for example, diesel fuel antioxidant for your gasoline. It disrupts
or conventional base oils. Refiners add AMSOIL the free-radical-induced chain reaction
ethanol to the formulation, typically 10 x
Based upon independent testing of AMSOIL Gasoline that causes gas to oxidize and form
percent, but as high as 85 percent. Stabilizer obtained Nov. 8, 2018 and Sea Foam Motor
Treatment purchased Oct. 25, 2018 in a modified NACE varnish and gums. Some stabilizer
TM0172 using synthetic sea water per ASTM D665 part B.
Time, however, takes its toll on products, like Quickshot, also contain
gasoline. Exposure to heat, humidity, chemistry that increases solvency and
atmospheric pressure, oxygen and breaks down existing varnish, helping
This all sounds dire, but it’s nothing
other variables degrade fuel. clean a dirty carburetor and restore
treating your gasoline with AMSOIL
performance. As shown, Gasoline
Gasoline Stabilizer (AST) can’t solve.
In addition to gums and varnish Stabilizer also fights corrosion better
Gasoline Stabilizer keeps fuel fresh
becoming more concentrated and than Sea Foam* Motor Treatment.
up to 12 months. AMSOIL Quickshot ®
less soluble as lighter hydrocarbons
(AQS) stabilizes gasoline during Neglecting to stabilize your gas can lead
evaporate, gas is continually oxidizing,
short-term storage up to six months, in to all sorts of headaches when it’s time
which further contributes to varnish and
addition to providing potent cleaning to remove your lawnmower, generator,
other gunk. Gasoline oxidizes more
benefits and protection against string trimmer or Jet-Ski from storage.
quickly than motor oil and its negative
ethanol issues. For best results, stabilize your gasoline all
effects are more immediately noticeable.
That’s why it’s important to use high- year long. That’ll ensure your equipment
quality gas and store it in approved is ready to roll when you are.
*All trademarked names are the property of their respective owners and may be registered marks in some
countries. No affiliation or endorsement claim, express or implied, is made by their use. OCTOBER 2019 | 7
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to lubricate due to the intense heat of combustion and the Upper Cylinder Lubricant Gasoline
Additive
Preserves Horsepower and Performance
DATA BULLETIN
tive designed to protect against upper-cylinder wear, keep injectors
clean and prevent ethanol-related corrosion. Its multi-functional formu-
lation helps maximize engine power and performance while increasing
engine life. Upper Cylinder Lubricant brings AMSOIL-exclusive protec-
• Lubricates upper cylinders and
tion to your engine’s top-end – a sparsely lubricated area prone to per-
fuel system and fights ethanol-re-
lated corrosion in cars and trucks. formance robbing deposits and corrosion. Upper Cylinder Lubricant
Helps keep injectors clean. Use outperforms the competition and is the solution for enthusiasts who de-
800
807 µm 803 µm
786 µm
600
640 µm
400
200
Inhibits Corrosion
Upper Cylinder Lubricant uses potent corrosion inhibitors to coat metal surfaces, block out moisture and stop dete-
rioration before it starts. This is particularly important when using gasoline that contains ethanol, due to its propensity
to attract water and hasten corrosion. Inhibiting corrosion maximizes component life and also reduces wear in the
engine’s top-end to guard against compression loss and maintain optimum power.
other fuel-system components from wear, helping ensure 1 Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using
the ASTM D6079 modified for use with gasoline.
*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim,
express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.
*All trademarked names are the property of their respective owners and may be registered marks in some
8 | OCTOBER 2019 countries. No affiliation or endorsement claim, express or implied, is made by their use.
M A G A Z I N E
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D A T A B U L L E T I N
Extreme-Temperature Performance
Synthetic Small-Engine Oil’s saturated molecular structure offers outstanding extreme-
* *Based on 125-hour lab tests of small engines using AMSOIL 10W-30 Synthetic Small-Engine Oil and three leading 10W-30/SAE 30 motor oils.
*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.
All products advertised here are developed by AMSOIL for use in the applications shown.
*All trademarked names are the property of their respective owners and may be registered marks in some
countries. No affiliation or endorsement claim, express or implied, is made by their use. OCTOBER 2019 | 9
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AMSOIL Magazine: Peterson: It eases business complexity introduce the new 24-store policy. Larger
Of all the Retail for retailers, which makes it more retail chains with big advertising budgets
Program changes attractive to carry AMSOIL products. could previously gain an advantage
this year, the new Under the previous policy, retailers had over independent Dealers or smaller
24-store policy is one to spend more time placing orders, retailers by enticing customers with
of the most exciting managing inventory and doing busywork. discounted pricing. Imagine you’re a
for Dealers. Can you The 24-store policy helps ease that Dealer working hard to gain customers
explain? burden and allows a business with up to and you receive a flier in the mail from a
24 locations to establish just one AMSOIL retail chain that advertises discounted
Peterson: Put retail account, making their lives much pricing on AMSOIL products. You’re
Dan Peterson simply, the 24-store easier. This removes a hurdle for Dealers going to wonder, “How am I supposed to
SENIOR VICE PRESIDENT, policy presents trying to convince a larger retailer to compete?” The MAP policy removes this
DEALER SALES AND
MARKETING Dealers more sales carry AMSOIL products. We’re excited advantage and levels the playing field
opportunities. It about the new possibilities this opens for for all Dealers and retailers. This allowed
makes it easier for Dealers to establish Dealers looking to grow their Dealerships. us to expand to a 24-store policy without
more and larger retail accounts, which is fear of larger retailers cornering the
great for their bottom line. AMSOIL Magazine: You mentioned the market by advertising cut-rate prices.
MAP policy that takes effect Oct. 1. How
Previously, to prevent larger retail chains does it work? Second, the MAP policy protects the
from gaining an advantage over Dealers long-term viability of the Dealer network.
and smaller retailers, we restricted Peterson: The new MAP policy prohibits Independent Dealers have always been
businesses with more than 12 stores from Dealers and retailers from advertising our primary distributors of AMSOIL
establishing a single retail account to serve pricing of AMSOIL products at less than products. The MAP policy helps protect
all locations. This prevented the business the current MSRP printed in our wholesale the spirit of entrepreneurship that built
from using centralized distribution and price lists (G3500, G8500 Can.). This AMSOIL and ensures every Dealer has
billing to reduce costs and gain an applies to all advertisements, such as a fair shot to gain new customers.
advantage over Dealers. fliers, TV ads, coupons, email, web pages
and more. It’s important to remember that AMSOIL Magazine: The Repair-Shop
Free shipping for AMSOIL products, the MAP policy applies only to advertised Website Program is another tool Dealers
industry changes and our new Unilateral prices and does not apply to the price have to help grow their businesses. Why
Minimum Advertised Price (MAP) policy at which the products are actually did we introduce it?
have allowed us to expand our definition sold or offered for sale to an individual
of the businesses that may qualify for an consumer within the Dealer’s or retailer’s Peterson: What does just about everyone
AMSOIL retail account. Retailers with 24 location, over the phone or through a do when researching a product or
stores or less now qualify for a single retail request-for-price process. Dealers and service? They grab their phones. If a
account to service all outlets. You may still retail accounts are free to sell AMSOIL business doesn’t have an online presence
register businesses that own more than 24 products at any price they choose. these days, it’ll struggle to compete.
stores provided each individual location is
registered as its own retail account. AMSOIL Magazine: Why did we Independent repair shops can fall into
implement a MAP policy? this trap. Typically, the owner is working
AMSOIL Magazine: How does the policy long hours to serve customers and
make it easier for Dealers to register Peterson: For a few different reasons. doesn’t have the time or know-how to
accounts? First, the MAP policy allowed us to build a website. Through the Repair-
10 | OCTOBER 2019
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The Repair-Shop Websites Program helps it more attractive for retailers to carry
your independent mechanics develop a See the AMSOIL Independent Dealer AMSOIL products
website to increase visibility, giving you Policies & Procedures (G4000) for policy
details. It’s available free in the Dealer Succession-Planning Policies
a benefit to sell unavailable to other oil
suppliers. Zone (Rules of the Road). • Helps protect the long-term value of
your Dealership for your heir or successor
• Safeguards your legacy long after
you’ve stopped working your Dealership
Shop Website Program, a team of Peterson: Several things. In July, we Customer Bill of Rights
professionals can create an effective revamped the Retail Co-op Program, • Strengthens the reputation of all
website for your auto-repair shops, which allows retailers to earn co-op AMSOIL Dealers
helping them reach more potential credit on AMSOIL product purchases. • Helps address concerns about
customers. Co-op credit can be applied to the unprofessional Dealers hampering your
cost of qualified advertising, literature, efforts
AMSOIL Magazine: How does the merchandising and promotional items.
program work? Repair-Shop Website Program
To make the program easier to • Deeper engagement with your
Peterson: We’ve partnered with Repair understand and more appealing, customers
Shop Websites, a business dedicated we now award co-op credit in early • Helps people find your independent
to building modern websites specifically January based on the total amount of mechanics and repair shops online,
for auto repair shops. They offer three the account’s purchases the previous growing sales
packages to choose from, and they year. Previously, accounts earned and • One-of-a-kind benefit no other oil
perform all the work, taking the burden lost credit monthly, which was confusing company provides
off your auto-repair shops. In fact, they and frustrating. Now, your accounts • See the Dealer Zone for details
can have a website up and running have access to a larger amount of co- (Retail Business Tools>AMSOIL
in just two days. Plus, websites are op credit. They can order signs, hats, Repair-Shop Website Program)
optimized for mobile, which is critical banners or help pay qualified advertising Improved Retail Co-op Program
today as more people access the costs right off the bat instead of having to • Awards co-op credit at the start of
Internet from their phones and tablets. wait throughout the year to build credit. the year, empowering retailers to start
Co-op credit expires Dec. 31 every year. using credit immediately
This unique opportunity is available
only to AMSOIL accounts. The • Easier to understand and explain
AMSOIL Magazine: Merchandising kits
AMSOIL Repair-Shop Website • See the Retail Co-op Credit Order
have changed too, correct?
Program is designed to help Dealers Form (G1071) for details
stand out in the crowd and build Peterson: Yes. In the past, we sent new New Merchandising Kits
stronger relationships with the repair retail accounts one of three merchandising • Allows new qualified retail accounts to
shops they service. By building their kits after they had placed an initial choose the best merchandising options
online web presence, you help drive qualifying order of $350 ($450 in Canada). for their businesses, including the Retail
customers through their doors and Kits included promotional items geared Merchandising Kit, a two-sided AMSOIL
provide above-and-beyond value other toward specific types of shops, like a sign or an AMSOIL banner
suppliers do not. powersports dealership or quick lube. We • Provides another benefit for you to sell
found that retailers preferred to choose the • See the Dealer Zone for details
AMSOIL Magazine: What else have we promotional items that best fit their specific (Retail Business Tools>Merchandising
done to help Dealers provide more value businesses, so beginning in July we Center>Merchandising Kit Program)
for their retail accounts? improved the program to suit their needs.
OCTOBER 2019 | 11
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Now, all qualifying new retail accounts valuable. It’s best to start with your Peterson: As I alluded, customers who
receive an AMSOIL mouse pad and sponsor. If he or she isn’t able, ask aren’t being served can quickly become
the option to choose one of three free your personally sponsored Dealers. upset and find a new oil supplier. And no
merchandising items: a two-sided 3’ x Your non-personally sponsored Dealers one wants that. If customers complain
2’ Aluminum AMSOIL Sign, an AMSOIL can also make good candidates. Start to us about poor or no service, our
Retail Merchandising Kit or an 8’ x 3’ Vinyl planning early to avoid complications Customer Bill of Rights requires us to take
AMSOIL Banner. This gives retailers the down the road that can devalue your action. In this case, we will investigate
freedom to choose what’s best for them Dealership and hurt your heir or each complaint and reach out to the
and helps promote AMSOIL products in successor. Dealer in question, if able. If needed, we
their shop right away. It’s also another will reassign customers to other Dealers
perk Dealers can offer when prospecting AMSOIL Magazine: Why did we prepared to meet their needs.
for new accounts. institute a policy that requires a person
who buys or inherits a Dealership to be AMSOIL Magazine: What is the
AMSOIL Magazine: Shifting gears, a Customer-Certified Dealer? Customer Bill of Rights?
can you explain the new succession-
planning policies introduced last month? Peterson: It comes down to customer Peterson: As detailed in the current
service. Only Dealers may take orders, AMSOIL Independent Dealer Policies
Peterson: While no one likes talking establish new accounts and run a & Procedures (G4000), the AMSOIL
about it, at some point most Dealers Dealership, so anyone who acquires Customer Bill of Rights is our promise
will have to sell their Dealerships or your business must register as a Dealer to customers that we’ll take every
bequeath them to heirs. If Dealers don’t first. Then they must earn Customer- reasonable action to meet their needs.
plan ahead for that inevitability, their Certified status. This is to ensure they
Dealerships can quickly fall apart. In In our 2017 Dealer survey, Dealers
know the ropes and are prepared
fact, our data shows that sales drop said unprofessional Dealers tarnish the
to deliver the level of service your
considerably within just three months brand and hamper their ability to sign-
customers have come to expect. The
of a Dealer’s death. This leaves the up new customers. The Customer Bill
requirement is meant to help maintain
Dealer’s successor or heir with a of Rights helps solve that problem. In
the value of a Dealer’s business for his essence, it requires Dealers to provide
weakened business that discourages or her successor and ensure customers
active participation. And it tarnishes the customers updated contact information
are served properly. and respond to reasonable requests
legacy Dealers work hard to build.
It’s helpful to think of the transition as for service in a timely manner. It also
Our new succession-planning polices a hand-off more than a one-and-done requires Dealers to maintain regular
encourage Dealers to prepare for a transaction. Once you’ve identified an contact with their customers according
speedy, seamless transition once heir or successor, sign him or her up as to the customers’ expectations. The
they’re unable to work their businesses. a Dealer and help him earn Customer- Customer Bill of Rights puts in writing
Put bluntly, if you don’t have a qualified Certification. Then spend time teaching basic customer-service principles
heir ready to take control of your him how to run your Dealership. Dealers should already be practicing.
Dealership upon your death, your Introduce him to your larger customers.
Dealership will be terminated and If Dealers fail to plan for the future,
Teach him or her everything you know. their customers are going to suffer and
dismantled. All your customers will This will ensure your business thrives
be reassigned to qualified Dealers in complain. That’s when we have to step
long after you’ve stepped aside. We can in and uphold their rights as AMSOIL
your personal group, or if none exist, to help provide guidance when forming
qualified Dealers outside your group. customers, which includes reassigning
a succession plan; just call AMSOIL them to a different Dealer if required.
Customer Service at 1-800-777-7094. But we’d much rather see Dealers
AMSOIL Magazine: How should
Dealers start forming a succession plan? deliver excellent service and maintain
their strong customer base.
Peterson: There are a few things to
keep in mind. Only Dealerships with “The AMSOIL Customer We’re hopeful our commitment to
delivering better service than our
active customers and at least $600 in
earnings over the previous 12 months
Bill of Rights is our competitors, along with all the other
may be sold or transferred. If your promise to customers exciting changes to the Retail Account
Program, will help Dealers sign-up
Dealership meets those requirements
and you’re reaching an age when it’s
that we’ll take every more accounts, provide them more
value and make more money. Make
time to wind down, begin reaching reasonable action to sure to read the new policies in the
out to people who may be interested
in acquiring your Dealership. If you
meet their needs.” AMSOIL Independent Dealer Policies
& Procedures (G4000), available in the
have an heir in mind, make sure he or Dealer Zone (Rules of the Road). As
she is Customer-Certified or working always, call Customer Service at 1-800-
toward that goal. If you don’t intend AMSOIL Magazine: What can 777-7094 with questions about any of
to pass your business onto someone happen if a Dealer neglects to form a our policies.
else, consider selling it while it’s most succession plan?
12 | OCTOBER 2019
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How It Works log. This ensures that you receive the retail Downloadable Factory-Direct
Attach your Dealer number in the area profits and commission credits. Ordering Catalog PDF
marked “referral number” on the back customers are automatically sent updated You can also download the factory-direct
cover of the catalog. Use a catalog label factory-direct catalogs every six months for catalog PDF from the Dealer Zone (Prod-
from the AMSOIL Print Center for a more the next 18 months at no additional cost to uct and Program Lit>Customizable Lit-
professional impression. Distribute the you. In addition, any of your customers who erature). Your referral number is automati-
catalog to potential customers. call AMSOIL wishing to become Preferred cally embedded in the catalog so when
Customers will automatically become mem- customers click a “Shop Online Now @
Where to Distribute bers of your personal group. www.amsoil.com” link, they arrive at the
• Trade Shows • Fair Booths • Race Events online store as if they had come through
• Conventions • Conferences • Direct Mail
Free Shipping
your website, and you receive credit for all
• Anywhere you meet someone Online/catalog customers and Preferred sales. Your referral number also automati-
Customers in the contiguous U.S. and cally populates in the “referral number”
Maintain Contact with Prospects Canada receive free shipping on orders of area on the catalog’s back page.
Direct contact with potential customers is $100 U.S./$130 Can. or more. Customers
the best way to earn a sale or gain a new who order less than $100 U.S./$130 Can. Once downloaded, the factory-direct
account or Preferred Customer. The more will be charged a flat shipping fee of $8.99 catalog PDF can be embedded on your
people hear about AMSOIL products and U.S./$11.99 Can. website for customer download or emailed
programs, the more likely they are to take to customers who request a free e-catalog.
advantage of their benefits. Direct mail-
Reaching New Prospects
The AMSOIL Factory-Direct Catalog is a Ordering Catalogs
ings to potential customers can give you a
foot in the door, but don’t stop there. Fol- great opportunity to reach potential cus- AMSOIL Factory-Direct Catalogs are
low up with potential customers to answer tomers with whom you wouldn’t ordinarily available individually and in packages of
questions, provide clarity and give them have contact. A direct mailing to a spe- 100 and 300. Order 900 or more catalogs
one-on-one service. cific neighborhood could reach numerous using product code G100-PK and receive
customers who do not attend race events a promotional code in your Message
How Customers Place Orders or trade shows, but still want the best Center inbox redeemable for free catalog
Customers who wish to place orders from protection for their vehicles. Also, people labels from the AMSOIL Print Center.
your catalogs can simply go online or call at shows or events who are initially only
Catalogs with your information pre-printed
the AMSOIL toll-free ordering line and place somewhat interested or don’t have time
on the back cover are available through
their orders specifying the referral number to talk can take a factory-direct catalog
the AMSOIL Print Center. Access the Print
(your Dealer number) printed on the cata- home to review at their leisure.
Center through the Dealer Zone.
$1 U.S.
Also Newly Updated:
Commercial Program Catalog (G3469 U.S., G3474 Can.)
Powersports & Racing Catalog (G3511 U.S., G3512 Can.)
Retail Program Catalog (G3520 U.S., G3521 Can.)
Automotive Catalog (G3549 U.S., G3550 Can.)
OCTOBER 2019 | 13
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MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found under the Recognition menu in the Dealer Zone.
Dave M. Mann
Michigan Tom & Sheila Shalin
Bill & Donna Durand 7-STAR REGENCY PLATINUM Georgia
Wisconsin DIRECT JOBBER 4-STAR REGENCY PLATINUM
SECOND DIRECT JOBBERS
7-STAR REGENCY PLATINUM
DIRECT JOBBERS Total Organization THIRD
FIRST FIRST Total Organization
Total Organization Personal Group Sales FOURTH
SECOND TENTH Personal Group Sales
Personal Group Sales New Qualified Customers SIXTH
EIGHTH New Customer Sales
HALL OF FAME
New Customer Sales
Thomas Weiss
David B. Richardson Michael H. Ellis
North Dakota
Ohio Michigan
REGENCY PLATINUM DIRECT
JOBBER MASTER DIRECT JOBBER 5-STAR REGENCY PLATINUM
DIRECT JOBBER
FIRST SECOND
Commercial Account Sales THIRD
Commercial Account Sales Commercial Account Sales
FOURTH
Retail Account Sales
16 | OCTOBER 2019
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JULY 2019
Will Mangan
Pennsylvania Joshua Childers Eben Rockmaker
MASTER DIRECT JOBBER Ohio Nevada
MASTER DIRECT JOBBER EXECUTIVE DIRECT JOBBER
FOURTH
New Qualified Customers FIFTH SIXTH
FIFTH New Qualified Customers New Qualified Customers
New Customer Sales
OCTOBER 2019 | 17
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AMSOIL ONLINE STORE
MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found under the Recognition menu in the Dealer Zone.
CU ER
C
HIGHER LEVELS OF RECOGNITION
T
Alan Cook Eben Rockmaker Mark S. Fleury
Wisconsin Nevada Ontario
EXECUTIVE DIRECT EXECUTIVE DIRECT JOBBER
JOBBER PREMIER DIRECT JOBBER
Payton Zierolf
Wyoming
DIRECT DEALER
Sponsor:
Kaden L. Donnay
Direct Jobbers:
James & Jean Lanning
18 | OCTOBER 2019
M A G A Z I N E
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AMSOIL ONLINE STORE
BECOME A
CERTIFIED
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ER IV
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DEALER
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EACH LEVEL UNLOCKS A
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NEW SET OF BENEFITS. O
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CUSTOMER CERTIFIED
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• Be Locator Certified
PLUS
• Have 4 or more new qualified
customers within the past 12 months
CO IF
CE
OR
• Have 2 or more new qualified
-O IE
RT
alternative qualifications:
LOCATOR CERTIFIED
– Have been a Dealer for less than
• Be Co-op Certified
one year
• Earn a minimum of $10 in
commissions in the last 6 – Have 24 or more active buying
months customers
PLUS – Have more than $10,000 in
• Have 1 or more new Dealers, personal product purchases plus
Preferred Customers, retail or 5 or more active buying customers
commercial accounts in the
last 6 months
WHAT’S A “QUALIFIED
CO-OP CERTIFIED OR CUSTOMER”?
• Have 5 or more active Check out the new Customer
• Complete the Dealer
Dealers, Preferred Definition document in the
Certification Program in Dealer Zone.
Customers, retail or
AMSOIL University Online
commercial accounts
*All trademarked names and images are the property of their respective owners and may be registered marks
20 | OCTOBER 2019 in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
M A G A Z I N E
Buy advertised
AMSOIL here are developed by AMSOIL for use in the applications shown.
Online
AMSOIL ONLINE STORE
U.S.
Automotive Catalog U.S.
Powersports & Racing Catalog
• Auto enthusiasts • Motorcycle owners
• Turbodiesel enthusiasts • ATV/UTV enthusiasts
• DIYers • Anglers
• Classic car lovers • Snowmobilers
• European car owners • Dirt bike riders
• Racers
Stock # U.S. Can.
G3549 (U.S.) $0.90 – Stock # U.S. Can.
G3550 (Can.) – $1.25 G3511 (U.S.) $0.90 –
Includes online/catalog and P.C. pricing. G3512 (Can.) – $1.25
FREE SHIPPING ON ORDERS OF $10 0 OR MORE FREE SHIPPING ON ORDERS OF $10 0 OR MORE
TO ORDER: 1-800-777-7094 MONDAY – FRIDAY 7 A.M. – 7 P.M. CT | www.amsoil.com TO ORDER: 1-800- 956-5695 MONDAY – FRIDAY 7 A.M. – 7 P.M. CT | www.amsoil.com
Includes online/catalog and P.C. pricing.
U.S.
Retail Program Catalog U.S.
Commercial Program Catalog
• Independent mechanics • Contractors
• Quick lubes • Fleets
• Transmission shops • Over-the-road truckers
• Tire shops • Heavy-duty off-road equipment operators
• Hardware stores • Farmers/ranchers
• Auto parts stores • Landscapers
• Powersports dealerships Stock # U.S. Can.
Stock # U.S. Can. G3469 (U.S.) $0.90 –
G3520 (U.S.) $0.90 – G3474 (Can.) – $1.25
FREE SHIPPING ON ORDERS OF $350 OR MORE
*Based on independent testing in the Detroit Diesel DD13 Scuffing Test for specification DFS 93K222 using
5W-30 as worst-case representation. **Based on independent testing in the Detroit Diesel DD13 Scuffing Test for OCTOBER 2019 | 21
specification DFS 93K222 using 10W-30 as worst-caseBuyrepresentation.
AMSOIL Online M A G A Z I N E
AMSOIL ONLINE STORE
I N S I G H T O N S A L E S
*All trademarked names are the property of their respective owners and may be registered marks in some
22 | OCTOBER 2019 countries. No affiliation or endorsement claim, express or implied, is made by their use.
M A G A Z I N E
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Address 1
Address 2 • Address 3
City, State Zip
Phone 1 • Phone 2
Phone 3 • Phone 4
Email
Website
Name
TITLE
Company Nam
Add
e
ress 1
Address 2 • Add
ress 3
City, State Zip
Phone 1 • Phone
2 Name
Phone 3 • Phone
Email
4 TITLE • Referral # 1234 Company Name
Address
Website
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Name City, State Zi
TITLE Phone 1 • Phone
Company Name Phone 3 • Phone
Address 1 Ema
3 Websit
Address 2 • Address
City, State Zip
Phone 1 • Phone 2
Phone 3 • Phone 4
Email
Website
Filtration Solutions
WE HONOR
Minimum 10%
(Discover in U.S. only) Post-Consumer Fiber
AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2019, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com October 2019
THREE POWERFUL
AEROSOLS
AMSOIL Mudslinger, Engine Degreaser and Glass Cleaner deliver
performance you can see immediately.
Mudslinger, Engine Degreaser and Glass Cleaner are not available in Canada.