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DEALER EDITION
MAY 2018

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TA B L E O F C O N T E N T S

DEALER EDITION
MAY 2018
M A G A Z I N E

STAFF
THE AMSOIL 45TH ANNIVERSARY Editor
4ERRY*OHNSEN
CONVENTION: CELEBRATING OUR PAST, Associate Editor
FORGING OUR FUTURE | 0!'% *OEL9OUNGMAN
Staff Writers
+ATHY!NDERSON
*OHN"AKER
$AN-C#LELLAND
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,EN'ROOM
"RIAN,AMMI
3ARAH-ATHESON
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4IM'OLDEN
FEATURES DEPARTMENTS -ICHAEL-EULI
Back Issues
8 4HE!-3/),TH!NNIVERSARY 4 &ROMTHE0RESIDENTS "ACKISSUESOFAMSOIL MagazineARE
#ONVENTION#ELEBRATING/UR AVAILABLEFOREACH/RDER'$AND
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ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN M A G A Z I N E

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Alan Amatuzio
Co-President & COO Dean Alexander
Co-President

4HETWOOFUSHAVEBEENEMPLOYED OFEVERYDEPARTMENT!FTERNEARLY 7HATDOESTHATMEANFORYOUR

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4 | MAY 2018
M A G A Z I N E

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• Saves Time & Money • Low Smoke • Stabilizes Fuel

TESTED &
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AMSOIL: Thanks for sharing, Richard.
We have received quite a few similar
comments, and we are looking into
introducing a new version before winter.
Zone and !-3/),-AGAZINE.
P.C. PRICING
AMSOIL ONLINE STORE
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BYCHARGINGTHEMMOREFORPRODUCT0EOPLE AMSOIL: Thank you for your letter, Kevin.
JUSTWANTTHEPRODUCTTHEYDONTCAREABOUT We introduced PayPal as a payment option
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THAT9OUSHOULDHAVEJUSTLEFTTHEPROGRAM is expected to be available as an option with
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AMSOIL: Thank you for sharing your
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concern, Marvin. We don’t believe this AMSOIL: Thanks for your comments, Ken
causes confusion in the marketplace as
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RElNEDvISGENERALLYTHEWORDUSED
for recycled oil that has been restored
and Barb. Preferred Customer pricing was 4HANKYOU
increased for a variety of reasons. First, it
Jake Randall
helped us introduce free shipping for P.C.s.
FORFURTHERUSEANDhREFORMULATEDvISTHE The price increase does not cover the actual AMSOIL: Thank you for your suggestions,
word commonly used for oil making use
of a new formulation. We will take it under
advisement, however, and apply an extra
measure of scrutiny to any such references
to ensure clarity.
BOMBER HATS
7HATSUPWITHTHEBOMBERHATS
COSTOFTHISBENElTANDITSAHUGEBENElT
for P.C.s and something that Dealers and
customers have requested for some time.
The price increase also helps alleviate the
concerns expressed by some of our retail
partners. Dealers have told us repeatedly,
and accounts have told us directly, that the
P.C. Program is a problem for retailers, and
particularly the notion that P.C.s paid the
Jake. We will consider your article idea,
but you can be assured that most sealants
are fully compatible with synthetic oils. Just
check the sealant recommendations to
be sure. We have considered producing
an AMSOIL-branded sealant, but it hasn’t
made it to the top of our priority list yet.
$ISCONTINUEDÐ7OWBIGMISTAKE%VERY same price as retail accounts. While some %MAILLETTERSTO
TIME)WEARMINEWHENITSCOLD)GET AMOUNTOFCONmICTWILLALWAYSEXISTBETWEEN letters@amsoil.com
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AMSOIL INC.
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Communications Department
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!MERICAN-AYBEYOUCOULDGET PROVIDESANADDITIONALPERCENTPROlTFOR
925 Tower Avenue
THEMMADEIN!MERICA4HENWEWOULDALL Dealers who sell to P.C.s out of their inven-
Superior, WI 54880
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by Dealers through the years, mainly for the NUMBER5NSIGNEDLETTERSWILLNOTBEPUBLISHED
Richard Berglund reasons we’ve listed above. You can rest

!LLTRADEMARKEDNAMESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOME
6 | MAY 2018 COUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE
M A G A Z I N E

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T E C H TA L K

Why European cars use special

motor oil
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THE AMSOIL 45TH ANNIVERSARY CONVENTION:

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8 | MAY 2018
M A G A Z I N E

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MUSICAL PERFORMANCE

AMSOIL Technical Services Representative

Darryn Wallace and his band, The Fractals.

FEATURED SPEAKERS

2018

Go ahead…
Gain Industry Insights Network Marketing
with Rob Shama Fundamentals with
Todd Falcone

INSIGHTS FROM THE TOP

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M A G A Z I N E

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Updated Metric Motorcycle Line:

.EW6ISCOSITY.EW/PPORTUNITY
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7 VISCOSITY-&& AVAILABLE-AYTHATSRECOMMENDEDPRIMARILYFORADVENTUREANDTOURINGBIKES

AMSOIL 10W-30 and 10W-40 Synthetic Updated labels and packaging? Yes What’s it for?
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Adventure bikes are prized for their

versatility to cover just about any kind
of terrain, opening riders up to new
experiences. New 15W-50 Synthetic
Metric Motorcycle Oil offers access to
this growing market.

New
Viscosity

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The typical adventure-bike rider How AMSOIL products support

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15W-50 Synthetic Metric Motorcycle Oil

Comm. U.S. U.S. U.S. U.S. Can. Can. Can.
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-&&14 %! 1UART        
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16 | !02),
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