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DEALER EDITION
MAY 2017
W E L C O M E T O
CLASS IS IN SESSION
Welcome to AMSOIL University Online
DEALER EDITION
MAY 2017
M A G A Z I N E
STAFF
Editor
Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Alan Amatuzio
Len Groom
Mark Nyholm
Advanced Protection Now Editorial Contribution
Available for the Scout | PAGE 8 Len Groom
Mark Kroll
Advertising
Ed Newman
FEATURES DEPARTMENTS
Back Issues
8 Advanced Protection Now 4 From the Presidents Back issues of AMSOIL Magazine are
available for $1 each. Order G17D and
Available for the Scout specify the month and year.
6 Letters to the Editor
On the Web
10 New Bottle Sizes Increase www.amsoil.com
SABER Professional’s
® 7 Tech Talk
Co-President & COO
Convenience Alan Amatuzio
15 Racing & Promotional News
Co-President
12 Maximize Success with
Signature Series 5W-30 Max- 16 Monthly Leaders Dean Alexander
© 2017, AMSOIL INC.
Duty Synthetic Diesel Oil
20 Centerlines and Updates All rights reserved.
Printed by Service Printers
13 New AMSOIL Marine Gear 22 Insight on Sales Duluth, MN USA.
Lube Pump: Easier Service
Letters to the Editor
with Less Mess AMSOIL INC.
ADVERTISEMENTS Communications Department
14 Dealer: ‘Listen to Your The AMSOIL Building
Customer’ 2 Class is in Session 925 Tower Ave.
Superior, WI 54880
*All trademarked names and images are the property of their respective owners and may be registered marks
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS MAY 2017 | 3
advertised here are developed by AMSOIL for use in theBuyapplications
AMSOIL shown.
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Alan Amatuzio
Co-President & COO Dean Alexander
Co-President
What can we say about Al Amatuzio auto manufacturers didn’t think they let you know. At corporate events
that hasn’t already been said? needed it and Big Oil certainly didn’t he’d usually get on stage and talk
We’ve received countless mes- want it. TOTHECROWDABOUTHISmYINGDAYS
sages and phone calls from Dealers and tell stories from the early years
Al struggled to get his new oil on
past and present since the passing of AMSOIL. He’d recognize a few
store shelves, and when he did, it
of AMSOIL founder Al Amatuzio in employees and maybe a couple
languished next to its much cheaper
April. We have personally read every of Dealers. When he was done, he
conventional-oil counterparts. It
single card and email, and we’ve usually concluded by telling the
wouldn’t sell, and AMSOIL was
seen your kind words on the Dealer room full of his Dealers that he loved
struggling. Then Hall of Fame
Forum. The tremendous outpouring each and every one of you. We can
Dealer Shirley Green introduced
of support for the family has been re- tell you with full sincerity that he
Al to the concept of network
markable, and we can’t tell you how meant it.
marketing. The Dealer network was
much we appreciate it. Each mes-
born and the company took off. If Thank you for all your kind words
SAGEWEVERECEIVEDHASGLORIlED
not for the work of AMSOIL Dealers, and prayers, and thank you for
Al in one way or another. So many
Al Amatuzio and AMSOIL might be everything you do for AMSOIL.
Dealers talked about how thankful
nothing more than a footnote on
they were to have the Dealer oppor-
Wikipedia today.
tunity. Those of you who have been
around long enough know that the Al knew that Dealers played a
amount of gratitude you felt toward crucial role in getting the company
Al was reciprocated 10-fold. For off the ground and helping AMSOIL Dean Alexander
those of you who have not, here’s a grow through the years. His passion Co-President
familiar story that bears repeating. for AMSOIL and AMSOIL Dealers
never waned. He was eternally
When Al introduced synthetic oil to
grateful for the role you’ve played
the passenger-car market, the odds
in the success of his company, and Alan Amatuzio
were not in his favor. Consumers
if you ever had the opportunity to Co-President & COO
didn’t know what synthetic oil was,
meet him, there’s a good chance he
4 | MAY 2017
M A G A Z I N E
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STEP
ONE
S T E P O N E I N T H E B U Y - S E L L P R O C E S S :
Create Curiosity
“NOT LOOKING” TO “LOOKING”
B R E A K I N G D O W N T H E B U Y - S E L L P R O C E S S
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FIREARM PRODUCTS the racing we do, there is a need for those better-informed. If I ever have any
I do a lot of gun shows and it was the use of pit crews and it would make synchronizer problems in the future, I’ll
brought to my attention that Lucas Oil* everyone’s life much easier if the oil let you know. In the meantime, it’ll be
is now recommended for Sig Sauer* was dyed. This would allow anyone to business as usual. The buggy will get
pistols. Is AMSOIL marketing to these be able to quickly identify if a gas can used to its full potential every time it hits
manufacturers? It would be an awesome has been mixed for two-stroke use or the sand.
boon for Dealers everywhere if we not. I doubt we are the only ones in this
Respectfully,
could get them to recommend AMSOIL position. Please consider this request.
Steve and Jane Hart
lREARMPRODUCTS Thank you,
Sincerely, AMSOIL: 4HANKYOUFORYOURFOLLOW
UP
Terry Brown
LETTER,IKEWESAID3EVERE'EAR
Eric Terrill AMSOIL: 4HANKSFORTHEREQUEST4ERRY 7
ISAPREMIUMPRODUCTANDWE
AMSOIL: We have not yet targeted )F).4%2#%04/2WERERECOMMENDED AREFULLYCONlDENTINITSPERFORMANCEIN
SPECIlClREARMMANUFACTURERSBUTTHE FORRACINGAPPLICATIONSWEDBEMORE YOURDUNEBUGGYAPPLICATION
REVIEWSFROMTHElELDAREEXCELLENT APTTOFULlLLYOURREQUEST(OWEVER
2ESTASSUREDWEWILLEXAMINEANY ITISPRIMARILYRECOMMENDEDASA
OPPORTUNITIESTOPARTNERWITHlREARM SNOWMOBILEOILANDBECAUSEMOSTNON
DOMINATOR TESTING
MANUFACTURERSANDCHOOSETHEPATH RACINGSNOWMOBILESAREOIL
INJECTED I use DOMINATOR 15W-50 Synthetic
FORWARDTHATHOLDSTHEGREATESTBENElT THEREISNONEEDFORDYE$/-).!4/2 Racing Oil in my race car and am
FOR$EALERS ISOURPRIMARYRECOMMENDATIONFOR TOTALLYSATISlED)WOULDRECOMMEND
RACINGAPPLICATIONSISSPECIlCALLY this to other racers. However, in the
engineered to provide top protection performance tests on the website,
AMSOIL CLOTHING ANDPERFORMANCEINEXTREMERACING I don’t see that DOMINATOR has
conditions and is dyed so racers been tested like some other varieties.
I wish AMSOIL made a lightweight
CANTELLTHEIRGASISMIXED/URBEST Many racers use Red Line* synthetic
jacket. In South Carolina it sometimes
RECOMMENDATIONISTOSWITCHTO oil. I would like to see DOMINATOR
GETSTO
WEATHER9OUJUSTWANT
$/-).!4/2INYOURRACEBIKES compared to Red Line in comparison
something lightweight. However, you
want people to know that you are tests such as has been done with other
an AMSOIL Dealer. I have all of the AMSOIL lines to other major brands
heavyweight and hoodies that AMSOIL
DUNE BUGGY of synthetic motor oil. These would be
makes, but they are too warm in the I appreciated you publishing Larry great sales tools.
summer. Fandrich’s thoughts in the January
Robert Sherman
Magazine. I honestly hadn’t given a
Cordie Turbeville second thought about using the Severe AMSOIL: 4HANKYOUFORYOURSUGGESTION
AMSOIL: 4HANKYOUFORYOUR Gear ® 75W-90 Synthetic Gear Lube 2OBERT4HELINETOGETINTOTHETESTLABIS
SUGGESTION7EHAVEINTRODUCEDMANY (SVG) in our dune buggy’s Corvair* LONGSOWEHAVETOPRIORITIZEWHATGETS
NEWCLOTHINGOPTIONSINCLUDINGA transaxle. I only wanted the best lube THROUGHTHEDOORS2ACINGOILSWILLBE
LIGHTWEIGHTJACKETINTHE#LOTHINGAND available in there because “severe” REVIEWEDINTHEFUTURE
0ROMOTIONAL)TEMS#ATALOG' is often an understatement regarding
INSERTEDINTHISISSUEOFAMSOIL how the buggy gets driven. We have a
Magazine. sand-dune saying: “If we don’t break
something, we aren’t having enough Email letters to:
fun.” Well, I can safely say that none of letters@amsoil.com
INTERCEPTOR ® DYE the transaxle breakage experienced Or, mail them to:
This letter is a request for AMSOIL to since the unit went in the car over 30 AMSOIL INC.
please consider adding a dye to the years ago has been lube-related. It has Communications Department
INTERCEPTOR Synthetic 2-Stroke been either due to the unit’s old age Attn: Letters
Oil, like the DOMINATOR ® Synthetic (manufactured in ’65) or from me having 925 Tower Avenue
2-Stroke Racing Oil has. With the too much fun (often driving the car on Superior, WI 54880
INTERCEPTOR oil being clear, it is very only its rear tires).
Letters are subject to editing for length
DIFlCULTTOTELLIFAGASCANHASBEEN Anyway, thanks for your response. I and clarity; please include your name,
mixed or not. I am involved in a large had trusted the lube’s excellence so address and phone number.
race team with several four-stroke and much that I hadn’t researched the GL-4/
two-stroke dirt bikes. This past race GL-5 scenario. I wasn’t aware that
season, four-stroke gas was put into a most GL-5 formulations are “Corvair/
two-stroke bike during a desert race, transaxle-taboo.” But, obviously, your
which of course blew the motor. With response put me (and Larry?) among
*All trademarked names and images are the property of their respective owners and may be registered marks
6 | MAY 2017 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
AMSOIL ONLINE STORE
T E C H TA L K
%NGINEAIRmOWEQUALSENGINEPOWER
Maximizing two-stroke equipment power and operability
REQUIRESANOILTHATlGHTSDEPOSITS
*All trademarked names and images are the property of their respective owners and may be registered marks
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS MAY 2017 | 7
advertised here are developed by AMSOIL for use in theBuyapplications
AMSOIL shown.
Online M A G A Z I N E
AMSOIL ONLINE STORE
8 | MAY 2017
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THE HEAT IS ON
Why is extreme heat so bad for motorcycles? It causes
the pistons to expand, potentially leading to catastrophic
SCUFlNGANDCYLINDERWEAR)TALSOHASTENSOILBREAKDOWN
– the rate of oxidation doubles for every 18°F increase
in temperature. In V-twins – especially air-cooled
models – the oil plays a vital role in carrying away heat
and dissipating it into the atmosphere via the oil pan
or oil cooler. AMSOIL Synthetic V-Twin Motorcycle Oil
withstands intense heat, helping your bike last longer
and run better.
DEALER ACTION PLAN • Sell AMSOIL Synthetic V-Twin Motorcycle Oil as a high-
performance – and often less expensive – alternative for bikers
• Begin conversations with potential customers by asking general
who are not loyal to the OEM-branded oil or who question the
questions that pique their curiosity about AMSOIL products – “A
value of OEM-branded lubricants.
lot of V-twin riders say high heat can be a problem with their
bikes. Is that the case with you?” • Point out the strong AMSOIL brand reputation among bikers.
2EMINDTHEMTHAT!-3/),ISTHE/FlCIAL/ILOFTHELARGESTAND
s )FTHEYSHOWINTERESTTIESPECIlCLUBRICANTBENElTSTOTHEBIKE
MOSTINmUENTIALRALLIESIN.ORTH!MERICAINCLUDING3TURGIS$AYTONA
owner’s areas of concern. For most bikers, controlling heat and
Bike Week, Laconia Motorcycle Week and the Lone Star Rally.
guarding against wear are most important.
*All trademarked names and images are the property of their respective owners and may be registered marks
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS MAY 2017 | 9
advertised here are developed by AMSOIL for use in theBuyapplications
AMSOIL shown.
Online M A G A Z I N E
AMSOIL ONLINE STORE
Each new bottle size pairs with a All this information may seem
DEALER ACTION PLAN particular gas can size. For example, overwhelming. And, in most cases,
• When talking to potential customers, to mix SABER Professional at 100:1 in your potential customers won’t need to
don’t lead with a technical discussion. AlVE
GALLONCONTAINERSIMPLYUSEHALF see most of it – they just want a clear
First, create curiosity by asking good a 12.8-oz. bottle. Graduation marks UNDERSTANDINGOFTHEFOLLOWINGBENElTS
questions, such as, “Do you have
and a clear bottle make it simple. For SABER Professional provides for them:
any equipment that requires more
maintenance than others?” a 50:1 mix ratio, use the entire bottle.
• Convenience of one mix ratio for all
The graphic on the facing page shows
• Use their answer to help them discover equipment
which package size is designed for
whether or not they have a need for • Cuts costs by 50% or more
AMSOIL products. For example, which size gas can.
• Clean, protected power
they may mention the spark arrestor
screens on their string trimmers plug
The SABER’s Edge
The information and technical studies
with deposits and cause rough- For months, we’ve been touting the
we’ve published all boil down to those
running. incredible performance of SABER
THREEBENElTS5SETHEMASYOURMAIN
• Pair their problems to the solutions Professional and what it does for
selling points for SABER Professional.
AMSOIL products deliver. In this case, landscapers, contractors and other
tell them that SABER Professional professionals. For example, see the Positioned to Succeed
virtually eliminates carbon so October 2016 and March 2017 editions
equipment starts easier and runs Using these selling points brings you
of AMSOIL Magazine, in addition to INLINEWITHOURRESEARCHANDlELD
strong. Use the results of the ECHO
100:1 String Trimmer Technical Study
the new ECHO 100:1 String Trimmer experience, which clearly reveals that
(G3470) to support your claim. Technical Study (G3470). professionals want products that help
them ease confusion, save money and
take care of their expensive equipment.
10 | MAY 2017
M A G A Z I N E
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+
LTS
1 GAL.
2.5 GAL.
5 GAL.
SABER Professional @ 100:1 ECHO Power Blend* @ 50:1
300 Hours 300 Hours
What if they Balk at 100:1?
!IRmOW,OSS !IRmOW,OSS
Some professionals believe using less oil than what their
equipment manufacturer recommends runs counter to
SPARK ARRESTOR SCREENS
their desire to maximize equipment life. Don’t push them
toward where they’re not comfortable going. Instead,
acknowledge their concerns and remind them that
3!"%20ROFESSIONALSTILLOFFERSTREMENDOUSBENElTSAT
50:1, including clean, protected power. We created
the ECHO String Trimmer Study (G3455) and A Study
of LUCAS* Semi-Synthetic 2-Cycle Oil in ECHO* String
Trimmers (G3466) for just this scenario. It shows how
great SABER Professional performs at 50:1 for those not
interested in a 100:1 mix ratio. SABER Professional @ 100:1 ECHO Power Blend* @ 50:1
Whichever mix ratio your customers are comfortable 300 Hours 300 Hours
with, the new SABER Professional bottle sizes help them !IRmOW,OSS !IRmOW,OSS
ease mixing containers of gas and reduce confusion.
MAY 2017 | 11
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Why should I upgrade to an API CK-4 diesel oil Shear Stability 8 Abrasive Wear
(such as AMSOIL Signature Series or Heavy-
Duty Synthetic Diesel Oil)? 6
$IESELOILSMEETINGTHENEW!0)#+
SPECIlCATION
4
represent a serious upgrade in protection and
performance compared to oils formulated for previous API 2
DIESELOILSPECIlCATIONS
0
Corrosion Soot Thickening
• MorePISTON
SCUFlNGPROTECTIONFORREDUCEDWEAR
• Better thermal control to resist oil thickening, aid in
cooling and reduce wear
• Improved shear stability for maximum resistance to oil
consumption and wear
• Enhanced aeration control, promoting oil-pump After-treatment Piston Deposits
EFlCIENCYWEARPROTECTIONANDHEATRESISTANCE Compatibility
THANREQUIREDBYTHE$ETROIT$IESEL$$3CUFlNG4ESTFOR3PECIlCATION$&3+
12 | MAY 2017
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!DAPTERÚTS!-3/),QUARTS
The new AMSOIL Marine Gear Lube Pump Help Avid Anglers and
' ISSPECIlCALLYDESIGNEDTOEASEINSTALLA- Boaters Stay on the Water
tion and reduce mess when servicing lower units To avoid breakdowns and get the most out of
with quarts of AMSOIL Synthetic Marine Gear their time on the water, boaters should service
Lube (AGM). It includes an adapter that allows their lower units seasonally. Before plunging
ITTOlTALLLOWERUNITSONTHEMARKETMAKINGIT into a sales pitch, though, ask a few general
perfect for retail accounts or customers who sell questions to create curiosity and gauge their
or use AMSOIL Synthetic Marine Gear Lube. interest:
In addition, it includes a tip that threads into the
LOWER
UNITlLLHOLEFOREASIERmUIDCHANGES s!REYOUANAVIDANGLER(OWOFTENDOYOUlSH
With the introduction of this new pump, the • Do you perform your own maintenance?
AMSOIL Bottle Hand Pump (G2039) will be Depending on their responses, steer the
MODIlEDSLIGHTLYTOREMOVEANADAPTERTHAT conversation toward how AMSOIL synthetic
had been included solely for use with marine lubricants help solve their problems.
lower units. Its price and availability remain 0ROTECTS components,
components
unchanged. • Water contamination is an issue for a even when contaminated
lot of lower units. AMSOIL Marine Gear with 10% water
Why Change Gear Lube? Lube protects components, even when
Marine motors are constantly exposed to contaminated with up to 10 percent water. 2EDUCES friction and wear
WATER)FWATERINlLTRATESTHELOWERUNITAND
contaminates the gear lube, it can cause foam, The key is to link your customer’s problems to (ELPS prevent rust and
WHICHWEAKENSTHEmUIDlLMANDLEADSTO the solutions AMSOIL products offer. As good corrosion
wear. Water contamination also invites rust and salespeople say, “Sell solutions, not products.”
corrosion, which act like sandpaper and scour
bearing and gear surfaces.
-ARINE'EAR,UBE0UMP
Frequent throttle bursts, meanwhile, concentrate U.S. U.S. Can. Can.
tremendous pressure on gears. The gear lube 3TOCKÏ 5NITS 0KG3IZE 7T,BS 7HOLESALE -320 7HOLESALE -320
G3456 -EA 1 gear lube pump 0.3 9.00 9.90 11.95 13.15
mUIDlLMCANRUPTUREESPECIALLYIFITSBEEN
weakened due to water contamination, leading
to metal-to-metal contact.
MAY 2017 | 13
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DEALER: ‘LISTEN TO
YOUR CUSTOMER’
Commercial accounts are Direct Brown said it takes about three
John Brown
Dealer John Brown’s bread and visits to earn an account. “The
butter. Motor Oil Cost Calculator is a
Direct De aler
great tool to convince them how
“I focus on commercial and retail
much money they can save,
accounts since it takes less time
ESPECIALLYWITHmEETSvHESAID
once I have them,” Brown said.
“Their orders are sent in by the Retail accounts are more involved
business and the orders are and take more time and convincing, good referred lead is generally half
drop-shipped to the accounts, Brown said, but once that is done, sold simply by the referral.”
which saves me time and money they are sold on the product. Brown advertises his business on
on delivery. Generally those his website with links to AMSOIL
accounts buy several cases or “If commercial and retail accounts
CANNOTBECONVINCEDWITHINlVE INC., as well as on Facebook.
OR
GALLONDRUMS"ENElTS
are saving time and money in visits, they totally are not interested “I boost and welcome my new
deliveries, which affords me more for whatever reason and I don’t accounts with pictures and service
time to contact other commercial waste my time trying to convince a hours,” Brown said. “I receive
and retail accounts. They are also closed mind,” Brown said. several ‘hits’ doing that and it
a good source for testimonies I can The most valuable skill Brown has increases my retail accounts’
use in future sales.” developed is the ability to listen to business by letting people know
what customers are saying. they offer the AMSOIL products.”
Brown, of Show Low, Ariz., has
been a Dealer for about 10 years. “When making contact with people Brown spends time increasing his
(ElRSTBECAMEINTERESTEDIN and businesses, listen more than knowledge of AMSOIL products and
AMSOIL when a neighbor gave you talk,” Brown said. “Ask one takes AMSOIL U courses online.
him some AMSOIL motor oil to try. leading question, which shows But it’s not all business. “I also,
“I date myself by saying I changed interest in their business, then be since I’m retired, take time to really
oil about every 3,000 miles,” Brown QUIETANDLISTEN7HEN)lRSTSTARTED enjoy my retirement,” he said. “My
said. “It proved out great. Going I had so much information that I wife and I involve ourselves in the
to AMSOIL proved less expensive would overwhelm the people, which COMMUNITYAND)ALSOmYFOR7INGS
and my vehicles ran so much turned them off….LISTEN.” of Faith delivering goods and food
better, even with 100,000 miles on to the Indian reservations in Arizona
them.” He is in touch with his customers
monthly or quarterly, depending on and New Mexico.”
(ElRSTBECAMEA$EALERTOEARN their needs. Brown is looking forward to
some extra money while still becoming a Direct Jobber soon.
WORKINGAFULL
TIMEJOBINlNANCIAL h)lNDORDERSEXPANDFROMMOTOR
services. “I really didn’t become oil to transmission oil and grease,” h4HISISASIGNIlCANTGOALAND)
a true Dealer until after I retired,” he said. “I also talk to them about am very close to getting there,” he
Brown said. oil analysis after they start using said. “It shows that I am moving
!-3/),WHICHREALLYSOLIDIlESMY forward and more adept in providing
Talk of savings draws potential position of service to the accounts. greater service for the people I
commercial customers, Brown said. This is especially true on the enroll. Since I am retired, money is
He gives them information about commercial accounts.” not necessarily the motive, although
the amount of money they save with good, but it is service and the more
extended drain intervals, reduced He sometimes gets new customers
by asking for referrals. you can show service, the more
downtime for servicing the vehicles, people will be interested and it
the longer life of those vehicles and “I ask my accounts who also might expands your sales to the accounts
the discount they receive as they be interested in saving money and you already have, which grows your
order larger volumes. MAKINGBIGGERPROlTSvHESAIDh! business, I have found.”
Automotive enthusiasts pour countless hours into their vehicles, Car Craft Summer Nationals
and are an ideal match for the premium protection and July 21-23 DEALER IMPACT
performance qualities of AMSOIL synthetic motor oils. In an Our presence at major car
effort to reach more auto enthusiasts, AMSOIL has increased Taking place at Beech Street shows across the country
its involvement in the car show circuit in recent years and is Raceway Park in Bowling continues to build brand
prepared for another busy summer. Green, Ky., the Car Craft awareness among automotive
Summer Nationals feature enthusiasts. Auto enthusiasts
Carlisle Events more than 2,500 performance are do-it-yourselfers who take
Hosting 12 collector-car and truck events annually, the car vehicles that attract more than pride in the performance of
shows presented by Carlisle Events annually draw more than a 25,000 spectators. AMSOIL their vehicles, presenting
HALFMILLIONPEOPLE!-3/),ISTHE/FlCIAL/ILOF#ARLISLE%VENTS ISTHEOFlCIALSPONSOROFTHE outstanding opportunities for
AMSOIL Dealers to present
Undiscovered Builders class
CARLISLE EVENTS SUMMER SCHEDULE the premium protection and
of the Car Craft Summer PERFORMANCEBENElTSOFFEREDBY
%VENTSHELDAT#ARLISLE&AIRGROUNDSIN#ARLISLE0A Nationals. AMSOIL products, winning new
May 19-21 Carlisle Import & Performance Nationals Hot August Nights customers and increasing sales.
June 2-4 Carlisle Ford Nationals
Aug. 4-5 Virginia City AMSOIL booth opportunities
June 23-25 Carlisle Chevrolet Nationals AREAVAILABLETO4
#ERTIÚED
Aug. 8-13 Reno/Sparks
July 14-16 Carlisle Chrysler Nationals Dealers at a limited number
July 14-15 Hurst Nationals Powered by Carlisle Events Taking place every August of events. Check Centerlines
Aug. 4-6 Carlisle Truck Nationals in Virginia City, Reno and in the Dealer Zone for more
Aug. 24-27 Corvettes at Carlisle Sparks, Nev., Hot August information.
Nights showcases more than
Street Rodder Road Tour 6,000 classic cars (1976 and
Led by Road Tour Director Jerry Dixey, the Street Rodder Road older) and draws more than 800,000 spectators. AMSOIL is
Tour reaches more than 1 million people through national tour THE/FlCIAL/ILOF(OT!UGUST.IGHTS
stops and online/print coverage in Street Rodder Magazine.
Import Face-Off
!-3/),ISTHEPRESENTINGSPONSORAND/FlCIAL/ILOFTHE3TREET
Rodder Road Tour. Featuring over 30 events nationwide, Import Face-Off is known
as the most innovative import series in the country. Its car,
STREET RODDER ROAD TOUR SUMMER SCHEDULE truck and bike shows and various competitions draw thou-
June 16-25 MSRA Back to the 50s Week Tour (St. Paul, Minn.) sands of spectators to each event. AMSOIL is the presenting
July 7-16 Syracuse Nationals Week Tour (Syracuse, N.Y.) SPONSORAND/FlCIAL/ILOF)MPORT&ACE
/FF
July 28-Aug. 6 Speedway Motors Tour (Lincoln, Neb. to Louisville, Ky.)
Aug. 4-12 American Tri-Five Tour (Louisville, Ky. to Bowling Green, Ky.) IMPORT FACE-OFF SUMMER SCHEDULE
Aug. 11-19 Autopalooza.org Tour (Bowling Green, Ky. to Detroit) May 7 Texas Motorplex; Ennis, Texas
May 21 New England Dragway; Epping, N.H.
MSRA Back to the 50s May 28 Woodburn Dragstrip; Woodburn, Ore.
June 23-25 May 28 Milan Dragway; Milan, Mich.
June 4 Tulsa Raceway Park; Tulsa, Okla.
Taking place every June at the Minnesota State Fairgrounds June 11 Route 66 Raceway; Joliet, Ill.
in St. Paul, Minn., Back to the 50s features 12,000 registered July 23 Lebanon Valley Dragway; West Lebanon, N.Y.
vehicles that typically draw tens of thousands of spectators. Aug. 27 0ACIlC2ACEWAYS+ENT7ASH
!-3/),ISTHE/FlCIAL/ILOF"ACKTOTHES
MAY 2017 | 15
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MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.
16 | MAY 2017
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FEBRUARY 2017
Kurt Easum
Kansas David Huff Alan Smith
DIRECT JOBBER .ORTH#AROLINA #ALIFORNIA
EIGHTH PREMIER DIRECT JOBBER DIRECT DEALER
.EW1UALIlED#USTOMERS NINTH TENTH
SEVENTH .EW1UALIlED#USTOMERS .EW1UALIlED#USTOMERS
New Customer Sales
MAY 2017 | 17
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MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.
Francis J. Mottola
0ENNSYLVANIA
ACCOUNT DIRECT
Sponsor:
"RIAN+.EIDIG
Direct Jobbers:
2AY+ATHY9AEGER
18 | MAY 2017
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$EALERWILLBENOTIlEDTHROUGH3ALES/RDER
Receive Freight Promotions
P.C. Points
Earn points on all purchases. Every 50 points
earned is redeemable for $1 off a future order.
Processing or their local DC.
Preferred Customer Kits Upgraded • Phone, paper and online ordering will be open to existing
AGGRAND Dealers only through August 15, 2017.
The Preferred Customer Starter Kits are being overhauled.
Upon registration, new Preferred Customers now receive “AGGRAND products have been a part of our business
an envelope containing a welcome letter, a catalog, a for a long time,” said Dan Peterson, Senior Vice President,
price list and shipping information. Effective this May, Dealer Sales and Marketing. “But the fertilizer market has
new Preferred Customers will receive the latest issue become extremely competitive and price-sensitive, and
of AMSOIL Magazine (Preferred Customer Edition) with our sales numbers simply do not justify moving forward
a special wrap welcoming them to the program. The with the line. More importantly, this decision allows us to
Magazine and wrap contain all the information they need direct increased resources to the core of our business
to get started as AMSOIL P.C.s, including a summary of – synthetic lubricants – and focus more directly on the
PROGRAMBENElTSORDERINGINFORMATIONANDAFULL!-3/), success of our Dealers in the lubrication markets.”
product catalog.
For more information, visit the AGGRAND Discontinuation
We will begin sending the new P.C. welcome materials FAQ in the Dealer Zone.
when inventory of the current kits is depleted. Prepaid
Preferred Customer Kits (G07PC, G8007PC) are
discontinued May 1.
*All trademarked names and images are the property of their respective owners and may be registered marks
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3TAYINGUPTOSPEEDWITH
PRODUCTSANDPROGRAMS
INCREASESSALES
Use the latest information to open doors to new accounts
and increase sales to existing accounts.
As a regional sales manager for that they might refer. The potential to bulk dispensing equipment at no cost
AMSOIL, I am in a unique position land a new account from a referral is to the customer. The Bulk Dispensing
where I get to speak with Dealers from much greater than from a cold call. Equipment Program we launched in
all across North America about topics This is the most organic way for a new January allows Dealers to do the same
ranging from policies to products. The Dealer to get started and a great way thing.
most productive conversations I have for an established Dealer to generate
center around Dealers and their plans new accounts. Once again, this type of sale takes time
for growth. Whether I am speaking with and preparation. Being up to speed on
a brand-new Dealer or a seasoned Be aware that this type of marketing still the changes in the diesel market and
Direct Jobber, the most successful takes work and planning. P.C.s will not the programs we offer will demonstrate
ones have taken the time to understand just automatically offer you leads; you to your customers that you understand
the different income opportunities have to ask for them. Send a monthly their needs and are prepared to take
AMSOIL provides and their own newsletter highlighting AMSOIL care of them.
abilities to attract customers. products or your business activities
ANDBESURETOHIGHLIGHTTHEBENElT While still relatively new, the Bulk
The business climate Dealers operate of referring new P.C.s. You might also Dispensing Equipment Program
in is always changing and our want to remind them that we give P.C.s has been an exciting addition to the
competition is always looking for ways points when they buy products, too. services Dealers can offer. Dealers
to take our customers. That being the They can redeem those points like who have taken advantage of this
case, it is important for Dealers to keep cash on their next order, or use them program have already demonstrated
up on current program and product to pay for their membership renewal. the program’s ability to increase current
opportunities that will make them stand Tell stories about how you and AMSOIL account volumes and add new high-
out from the crowd. These changes products have helped a local business volume customers.
are made based on extensive research solve a problem or gain a new These are just two examples. There
into what customers and accounts customer base. You can also develop are many others. In short, AMSOIL
want. They are designed to help you your own rewards for P.C.s who refer Dealers operate in an ever-changing
succeed. you to a new, buying account. market where the competition is
A great example is the recently Even a casual AMSOIL Dealer could actively working to capture the
updated P.C. Program. The program not have missed the launch of the new same accounts. When you take
is doing really well, and any longtime diesel line. That, in conjunction with advantage of the resources provided,
Dealer will tell you that P.C.s form the new Bulk Dispensing Equipment you can be more than prepared to
the foundation for a great long-term Program, should give all Dealers the succeed. A combination of product
Dealership. One of the most exciting ammunition needed to go visit their and market knowledge, along with a
additions to the P.C. Program is referral existing accounts and those they real understanding of the programs
rewards, which encourages your were not able to capture before. Your available, are some of the tools that
P.C.s to refer their friends and family current and potential diesel customers make a great Dealer. Encourage and
to the program, adding new members are going to have questions about help your downline Dealers realize the
to your personal group. This aspect the changes in the diesel market and importance of preparation. Be sure
of the program gives you access to this is a great opportunity to highlight you are taking advantage of all the
customers you never would have met the great new products available. information provided in the Dealer Zone
on your own. Once in your group, you We also understand that this is a and AMSOIL University Online and
can communicate with these P.C.s highly competitive market and that attend AU Live whenever you have the
in order to identify and develop new many accounts are landed by our chance.
potential P.C.s, accounts and Dealers competition because they provide
22 | MAY 2017
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AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2017, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com May 2017