AMSOIL ONLINE STORE

DEALER EDITION
APRIL 2017

Buy AMSOIL Online

 AMSOIL ONLINE STORE

STEP
THREE

S T E P F O U R I N T H E B U Y - S E L L P R O C E S S :

Ongoing Service
ESTABLISH A PLAN FOR THE FUTURE

• Establish a concrete service plan detailing each party’s role in the business’s success.
• Guide owners through their initial order.
• Assist in the introduction of AMSOIL products and reaffirm that staff members have been appropriately educated.

Learn more about The Buy-Sell Process in the T3 and T4 level courses of AU Online or contact us at training@amsoil.com.

B R E A K I N G D O W N T H E B U Y - S E L L P R O C E S S
Buy AMSOIL Online
 AMSOIL ONLINE STORE
TA B L E O F C O N T E N T S

DEALER EDITION
APRIL 2017
M A G A Z I N E

STAFF
New AMSOIL Brake Fluid and Brake & Parts Editor
Cleaner: Performance and Reliability | PAGE 8 Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Melissa Sander
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Alan Amatuzio
Matt Erickson
Jeremy Meyer
Mark Nyholm
Editorial Contribution
Matt Erickson
Dan Gorski
FEATURES DEPARTMENTS
Advertising
Ed Newman
8 New AMSOIL Brake Fluid 4 From the Presidents
Back Issues
and Brake & Parts Cleaner: Back issues of AMSOIL Magazine are
Performance and Reliability 6 Letters to the Editor available for $1 each. Order G17D and
specify the month and year.
10 A Closer Look at the New 7 Tech Talk On the Web
AMSOIL Synthetic Diesel Oil www.amsoil.com
Lineup: An Interview with Alan 14 Racing & Promotional News Co-President & COO
Amatuzio Alan Amatuzio
16 Monthly Leaders
Co-President
12 New Bypass System for Ford Dean Alexander
20 Centerlines and Updates
Super Duty Pickups Chairman of the Board
A.J. Amatuzio
22 Insight on Sales
13 AMSOIL Dealer Plots Course © 2017, AMSOIL INC.
for Future All rights reserved.
ADVERTISEMENTS Printed by Service Printers
Duluth, MN USA.
2 Ongoing Service Letters to the Editor
AMSOIL INC.
5 Next-Generation Diesel Communications Department
The AMSOIL Building
Protection is Here 925 Tower Ave.
Superior, WI 54880
19 Park it in the Garage
letters@amsoil.com
23 Outstanding Motorcycle Chain
Protection
THE COVER
24 Every Dealer Needs One New AMSOIL brake
products provide excel-
lent sales opportunities
with DIY enthusiasts
and independent repair
shops.

*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products APRIL 2017 | 3
advertised here are developed by AMSOIL for use in the Buyapplications
AMSOIL shown.
Online M A G A Z I N E

The spring oil-change season is
here. Although it’s a chore, many of
us enjoy spending some time in the
shop. There’s a certain satisfaction
to be had by taking care of your
own things, and changing oil
delivers that satisfaction.
Of course, we know very well that
some people prefer to go as long
as possible between oil changes.
While some customers take full
advantage of our 25,000-mile
service life, most view it as a proxy
for quality or extra protection in
case they exceed their usual drain
interval length. Many people find it
hard to believe that it’s possible to
go that long between oil changes.
The concept challenges the things
they’ve been taught by people they
respect and the messages they’ve
received from other, bigger oil
companies.
Well, it’s about to get easier. Mobil
just released Mobil 1 Annual
Protection with a drain interval of
20,000 miles or one year. Despite
4 | APRIL 2017
M A G A Z I N E
AMSOIL ONLINE STORE
Alan Amatuzio
Co-President & COO Dean Alexander
Co-President
what your initial reaction might motor oil market, it also validates
be, this is good news. Every time the things we’ve been saying all
they copy us, our sales increase. along. It reinforces our position
Although, with a 20,000-mile and increases our credibility with a
limitation, they didn’t quite copy us, broader audience. We’re not afraid
did they? of Big Oil joining the extended-
drain club. In fact, we’re glad
The fact is, we set the stage for
they’re finally doing the right thing.
synthetic lubricants almost 45
Besides, not only does Signature
years ago and everyone else is still
Series last longer than Mobil 1
trying to catch up. When AMSOIL
Annual Protection, but it’s priced
Synthetic Motor Oil launched in
better and our extended-drain
1972, it carried a 25,000-mile
recommendations apply to vehicles
service life. Signature Series
in warranty, too.
still does. When Mobil 1 was
introduced in 1974, it also carried
a 25,000-mile service life. They
pulled that back shortly thereafter
and went with the standard 3,000-
mile recommendation. Through Alan Amatuzio
the years they’ve been eeking Co-President & COO
their way back up, first with Mobil
1 Extended Performance and its
15,000-mile limitation and now with
Annual Protection, but they’re still
Dean Alexander
not at 25,000 miles.
Co-President
While this certainly ramps up
the competition in the high-end
Buy AMSOIL Online
 AMSOIL ONLINE STORE

NEXT-GENERATION DIESEL PROTECTION IS HERE

Old Products New Products New Product Family Protection Claim Recommended for API

AMSOIL
Signature Series
Diesel Oil
Max-Duty
DEO 5W-40 DEO 5W-40
Protection

Data Bulletin
6X
More Wear
Stock # Protection*
G3467 CK-4,
DME 15W-40 DME 15W-40
Qty. CJ-4,
25 CI-4+…
U.S.
4.10
N/A Can.
5.60

DHD 5W-30
D ATA B U L L E T I N

Signature Series Max-Duty

Synthetic Diesel Oil
Maximum-duty protection for your hardest-
working diesel engines
Protect your investment in diesel power and confidently

4X
extend drain intervals with our top-grade synthetic diesel
oil. AMSOIL Signature Series Max-Duty Synthetic Diesel
Oil delivers 6X better wear protection than required by the
Detroit Diesel DD13 Scuffing Test for Specification DFS
93K222. Advanced synthetic technology provides excellent
viscosity control and outstanding extreme-temperature
performance, while minimizing oil consumption. The result:
protection that’s boosted to the max.

Maximum Engine Protection Competing Brand

Wear on rings and cylinder liners leads to increased oil consumption
and loss of compression, resulting in reduced horsepower and fuel
economy. Independent testing shows AMSOIL Signature Series Max-
Duty delivers 6X more wear protection than required by the Detroit
Diesel DD13 Scuffing Test for Specification DFS 93K222, delivering
the security of providing your diesel the extra protection it deserves.

Viscosity Control
Using top-tier synthetic base oils, AMSOIL Signature Series Max-
Duty is naturally resistant to oxidation and the thickening effects of
soot contamination. That, along with boosted detergent/dispersant
additives, keeps soot particles suspended independently, helping
prevent the formation of larger, wear-causing particles. Viscosity
Severely Scuffed Liner Non-Scuffed Liner
increase is minimized and soot-related wear is controlled. Lower
volatility also helps Signature Series Max-Duty retain its viscosity Detroit Diesel DD13 Scuffing Test for
after high-temperature service for maximum engine protection and Specification DFS 93K222
efficiency.
Oil Consumption
Excels in Extreme Temperatures
0.6
AMSOIL Signature Series Max-Duty Synthetic Diesel Oil resists thermal
(heat) breakdown better than conventional and competing synthetic 0.5

N/A
0.5
diesel oils. Unlike conventional oils, Signature Series contains no wax,
staying fluid in sub-zero temperatures for easier starting, improved oil 0.4
flow and reduced wear. Signature Series 0W-40 (DZF) has a broad
g/kwh

viscosity range that offers 4X better cold-cranking ability than a 15W- 0.3
40, making it excellent for use in both hot-operating engines and cold-

Better
weather starting extremes. 0.2 0.12
Minimizes Oil Consumption 0.1
AMSOIL Signature Series Max-Duty has a low rate of volatility (burn-
off), reducing oil consumption during operation and passing less 0
CK -4 Limit AMSOIL
oil vapor into the combustion chamber. It provides up to 76 percent
less oil consumption than required by the API CK-4 standard in the AMSOIL Signature Series provides up to 76 percent less oil consumption than
required by the API CK-4 standard in the Caterpillar-1N oil consumption test.
Caterpillar-1N oil consumption test.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is
made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

Cold-Temp
Performance**
DZF 0W-40

AMSOIL
Diesel Oil
Heavy-Duty
Protection

OED 15W-40 ADP 15W-40 Data Bulletin

Stock #
G3468
Qty.

U.S.
25
4X
More Wear
CK-4,
CJ-4,
CI-4+…
4.10
Protection*
Can.
OEC 10W-30 ADN 10W-30 5.60
D ATA B U L L E T I N

Heavy-Duty Synthetic Diesel Oil

Formulated for Exceptional Diesel
Engine Protection
AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated for
hard-working equipment. It is engineered to provide 4X
better wear protection than required by the Detroit Diesel
DD13 Scuffing Test for Specification DFS 93K222, giving
you the edge to keep trucks and equipment operating at
peak performance. Heavy-Duty Synthetic Diesel Oil offers
outstanding value and provides excellent protection for
customers seeking an upgrade over conventional, synthetic-
blend or competing synthetic diesel oils.

Heavy-Duty Engine Protection

Wear on rings and cylinder liners leads to increased oil consumption and Competing Brand
loss of compression, resulting in reduced horsepower and fuel economy.

N/A
Independent testing shows AMSOIL Heavy-Duty Synthetic Diesel Oil
delivers 4X more wear protection than required by the Detroit Diesel
DD13 Scuffing Test for Specification DFS 93K222 to help maximize
equipment life and reduce maintenance costs and downtime.

Viscosity Control
Formulated with advanced synthetic base oils and detergent/dispersant
additives, AMSOIL Heavy-Duty Synthetic Diesel Oil minimizes viscosity
change while keeping soot particles suspended independently, helping
prevent the formation of larger, wear-causing particles. Lower volatility
also helps Heavy-Duty Synthetic Diesel Oil retain its viscosity after high-
temperature service for added engine protection and increased fuel Severely Scuffed Liner Non-Scuffed Liner
economy.
Detroit Diesel DD13 Scuffing Test for
Specification DFS 93K222
Excels in Extreme Temperatures
AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated to deliver
improved heat and oxidation resistance compared to conventional diesel Oil Consumption
oils. It provides clean engine operation and helps maintain power and 0.6
fuel efficiency for superior engine performance. AMSOIL Heavy-Duty
Synthetic Diesel Oil also flows dependably in cold temperatures for 0.5
0.5
easier startup and improved engine protection.
0.4
Minimizes Oil Consumption
g/kwh

AMSOIL Heavy-Duty Synthetic Diesel Oil has a low rate of volatility (burn- 0.3
off), reducing oil consumption during operation and passing less oil
vapor into the combustion chamber. It provides up to 66 percent less oil
consumption than required by the API CK-4 standard in the Caterpillar- 0.2 0.17
1N oil consumption test.
0.1

0
CK -4 Limit AMSOIL

*All trademarked names and images are the property of their respective owners and may be AMSOIL Heavy-Duty Synthetic Diesel Oil provides up to 66 percent less oil consumption
registered marks in some countries. No affiliation or endorsement claim, express or implied, than required by the API CK-4 standard in the Caterpillar-1N oil consumption test.
is made by their use. All products advertised here are developed by AMSOIL for use in the
applications shown.

ADO 5W-40

* than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222. ** When compared to SAE 15W-40 oil in ASTM D5293 Cold-Cranking Viscosity test.

Buy AMSOIL Online


PUNKIN CHUNKIN
I am the Dealer who uses AMSOIL
products for my air cannon Chunk’n-ology.
I was proud to have the AMSOIL flag flying
on the cannon at the 2016 event.
Thomas Frazier
AMSOIL: Thank you for your letter and
picture. We always enjoy hearing about
this unique competition and are proud to
know our products play an important role
in protecting your air cannon.
DRAIN INTERVALS
My four-cylinder turbocharged engine
requires oil be changed every 3,000
miles, no matter if regular or synthetic oil
is used, in order to protect the warranty
per the owner’s manual. In the past
with all my vehicles, I have always used
Signature Series. Will AMSOIL support
the 10-year/100,000-mile warranty if I
switch from regular motor oil to Signature
Series and change the oil per the
AMSOIL severe-service requirements?
Thanks,
Jim Colwell
AMSOIL: Any potential lubricant-related
failure would be covered by the AMSOIL
Limited Warranty. Non-lubricant-related
issues would remain covered by your
vehicle warranty. You can be confident
that using AMSOIL synthetic lubricants
and practicing extended drain intervals
will not void your new vehicle warranty.
Keep following our published guidelines
with Signature Series, and your car will be
well-protected.
6 | APRIL 2017
M A G A Z I N E
ENGINE MASTERS
CHALLENGE
Your Engine Masters Challenge article
(December 2016 AMSOIL Magazine)
was short on information. Which small
block, which big block, what were their
output numbers and at what RPM? I am
aware of the AMSOIL EMC event, but
did not know when or where. A better
notification in advance of the event,
along with how to enter, in both the
AMSOIL Magazine and through web
announcements would be a big help.
Maybe you could put a copy of the entry
form and rules on the web. I have people
I know would love to give it a try.
Raymond Montanari
AMSOIL: Sorry we couldn’t provide more,
Raymond. While we typically provide
some event coverage, our purpose is to
highlight the benefits the sponsorship
provides AMSOIL and AMSOIL
Dealers. The full results from the 2016
AMSOIL Engine Masters Challenge and
information about the 2017 event can be
found at www.hotrod.com.
OCTANE
I appreciated your “Octane Explained:
Does Premium, High-Octane Gas
Boost Performance?” article (December
2016 AMSOIL Magazine). I use regular
gasoline with ethanol in all my small
engines with AMSOIL P.i. and Gasoline
Stabilizer. I have never had a problem
until this year with my snowblower. All the
mechanics say never use regular gasoline
with ethanol in small engines. After a
week, the problem wound up being the
ignition coil. Your article never mentioned
ethanol. Could you do an article and
shine a light on this fact/fiction? I would
appreciate it. I am an AMSOIL user since
1978 and a Lifetime Dealer. Keep up with
the excellent products.
Len Lakes
AMSOIL: Thank you for your long-time
loyalty and your suggestion; we will look
at addressing the ethanol issue in an
upcoming AMSOIL Magazine article
or column. In the meantime, AMSOIL
Quickshot ® is formulated to address
ethanol-related issues in small engines.
See the Quickshot Data Bulletin (G2761)
for more information.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
AMSOIL ONLINE STORE
SEALED OIL CELLS
I just wanted you to know how I learned
about AMSOIL in the first place. Twenty
years ago I purchased an aftermarket
ignition system from Jacobs Electronics*.
It completely eliminated engine cylinder
misfires (allowed 10-15% increase in oil
change intervals). Jacobs recommended
AMSOIL. I typed AMSOIL in an Internet
search engine and the rest is history.
I subscribe to the free publication NASA
Tech Briefs and found an article entitled
“Castrol Reinvents the Oil Change with
NEXCEL.” The engine oil and filter are
contained in a sealed oil cell. It claims
that “Road cars fitted with NEXCEL are
expected to go into production within the
next five years.” I would be curious to
know if you folks at AMSOIL already knew
about this or not.
Sincerely,
Nathan Rice
AMSOIL: Yes, we are aware of this
interesting new technology, which is being
tested on an Aston Martin* Vulcan*, a
track-only supercar. Oil is pumped into the
oil cell, which also contains the filter, and
lifts out of the engine compartment almost
like a car battery, allowing disposal of both
the oil and filter in one shot.
We are constantly looking for ways to
simplify the oil-change process and lower
the associated expense. While oil cells
may simplify the process, they are unlikely
to lower the expense of an oil change
(and may raise it). Additionally, full original
equipment manufacturer (OEM) support
would be required to ensure universal
oil-cell fitment. You can be sure we will
continue to keep a close eye on this
technology and be ready should it gain a
foothold in the market.
Email letters to:
letters@amsoil.com
Or, mail them to:
AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Avenue
Superior, WI 54880
Letters are subject to editing for length
and clarity; please include your name,
address and phone number.

T E C H TA L K
Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D
Today’s smaller, hotter-running
engines pose significant challenges to
lubricants. The latest is a phenomenon
called low-speed pre-ignition (LSPI),
which can destroy pistons and
connecting rods.
What is LSPI?
As its name implies, LSPI is the
spontaneous ignition of the fuel/air
mixture prior to spark-triggered ignition.
It’s another version of pre-ignition,
which has been around since engines
were invented. In this case, though, it
occurs under low-speed, high-torque
conditions in turbocharged gasoline-
direct-injected (TGDI) engines and is
much more destructive than typical
pre-ignition.
In a direct-injected, four-stroke engine,
the piston travels down the cylinder
during the intake stroke. This is when
the intake valve opens and allows
air to charge the cylinder. During the
compression stroke, fuel is injected,
the valves close and the piston travels
up the cylinder, squeezing the fuel/air
mixture in preparation for combustion.
In a properly operating engine, spark-
triggered ignition typically occurs a few
degrees before the piston reaches top
dead center. This careful timing ensures
the downward force of the exploding
fuel/air mixture works in tandem with
downward piston momentum, resulting
in optimum engine efficiency and power.
LSPI effectively throws off engine timing.
In turbocharged engines operating
under certain conditions, particularly at
low speeds and under high torque, like
when taking off from a stoplight, the fuel/
air can spontaneously ignite too early in
the combustion cycle. The expanding
combustion charge collides with the
piston as it’s still moving up the cylinder.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here are developed by AMSOIL for use in the Buyapplications
The industry has low-speed
pre-ignition in its sights
A potentially catastrophic problem is surfacing in some
new engines. Here’s how we’re working to solve it.
The collision between the exploding
combustion charge and the upward-
moving piston can destroy the pistons
or connecting rods.
What causes LSPI?
Current thinking suggests the cause
is due in part to oil/fuel droplets or
particles in the cylinder auto-igniting
randomly. The droplets/particles heat
enough to ignite the air/fuel mixture
before the spark plug ignites. This
means oil formulation can play a role in
reducing LSPI.
Under normal operation (left), spark-triggered
ignition is timed to work in tandem with downward
piston momentum. When LSPI occurs, the fuel/air
spontaneously ignites too early, clashing with the
upward-moving piston and causing damage.
Testing has shown that certain motor
oil components can promote LSPI,
while others can help quench it, such
as zinc dialkyl dithiophosphate (ZDDP).
Naturally, it’s tempting to think, “Well,
dump a bunch of ZDDP into your
formulations.” But ZDDP has been
severely limited over the years in motor
oil formulations since it’s been shown
to have a negative effect on catalytic
converters. Calcium, too, has been
shown to affect LSPI, while PAO base
oils have been show to help reduce
LSPI. Even the formulation of gasoline
plays a role; however, it’s easier to solve
the problem by reformulating motor oil.
So you can see the balancing act
confronting oil formulators. It’s no easy
AMSOIL shown.
Online
AMSOIL ONLINE STORE
task figuring out how to formulate a
motor oil that delivers excellent wear
protection, resists the increased heat
of turbocharged engines, prevents
deposits, acts as a hydraulic fluid and,
now, combats LSPI. Keep in mind that
the performance of the total formulation
is what counts.
New performance specs coming
Difficult or not, fighting LSPI must be
done. Next-generation oils will need
to pass an LSPI test to meet the new
API SP and ILSAC GF-6 performance
specifications set to take effect in
mid-2019. General Motors* is ahead
of the game and requires oils to pass
its own LSPI test to meet its updated
GM* dexos1* specification (known as
dexos1:2015) scheduled to take effect
Aug. 31, 2017.
For now, you don’t have to worry
too much. Your vehicle’s computer
is programmed to avoid operating
conditions that lead to LSPI. However,
operating your engine under those
conditions does promise fuel economy
gains, so once oils hit the market that
combat LSPI, you can bet the vehicle
manufacturers will program their vehicles
to benefit from those efficiency gains.
We’ve been hard at work reformulating
Signature Series Synthetic Motor Oil, XL
Synthetic Motor Oil and OE Synthetic
Motor Oil in preparation for the new
engine challenges addressed by the
new specifications.
The early signs are exciting. Signature
Series aced the new LSPI test while
improving performance in other areas
as well.
You recently saw significant changes to
our diesel oils. Expect more changes to
our gasoline motor oils this year. We’ll have
more information in the months ahead.
APRIL 2017 | 7
M A G A Z I N E
 AMSOIL ONLINE STORE

NEW AMSOIL BRAKE FLUID AND BRAKE & PARTS

CLEANER: PERFORMANCE AND RELIABILITY
New DOT 3 & 4 Synthetic Brake Fluid (BLFV), DOMINATOR® DOT 4 Synthetic Racing Brake Fluid (BFR)
and Brake & Parts Cleaner (BPC) help boost the performance, safety and reliability of brake systems.

AMSOIL DOT 3 & 4 Synthetic Brake Fluid, AMSOIL DOMINATOR DOT 4 Synthetic Racing Brake Fluid and AMSOIL
Brake & Parts Cleaner will launch April 3. These new products are precisely tailored to the needs of auto enthusiasts
and dedicated racers. DOT 3 & 4 Synthetic Brake Fluid meets the highest DOT standards (5.1) and is the perfect choice
for high-performance passenger-car, light-truck and powersports applications. DOMINATOR DOT 4 Synthetic Racing
Brake Fluid features the ultra-high boiling point required during extreme racing conditions. Brake & Parts Cleaner
supplies auto enthusiasts and mechanics with a professional strength, dedicated brake and parts cleaner.

DOT 3 & 4 DOMINATOR® DOT 4

• Maximum ABS and traction-control • Provides vapor lock
performance: Low-viscosity, specially protection through high
designed fluid provides improved cold- boiling points.
weather performance and excellent ABS
• Resists brake fade common
and traction control responsiveness.
in racing applications for
• Firm Brake Pedal Feel: Maintains low a confident brake feel all the
compressibility in severe operating way to the finish line.
conditions, resulting in consistent brake
• Nitrogen blanket added to
pedal feel.
avoid moisture absorption and
• Helps extend the life of essential prevent contamination during
components like calipers, wheel manufacturing and storage,
cylinders, seals, lines, master cylinders ensuring top-quality fluid
and ABS control valves. upon purchase.

Recommendations
AMSOIL DOT 3 & 4 Synthetic Brake Fluid is
engineered for use in passenger cars and light
trucks. It is a DOT 5.1 product, exceeding the
specifications of DOT 3 and DOT 4. Additionally,
its 5.1 formula provides excellent protection
against water contamination. Rather than offer
multiple products, we created one formula that
performs best in all three applications.
DOT 3 & 4 Synthetic Brake Fluid is also the
primary recommendation for powersports
applications. However, if a customer consistently
pushes his or her brakes to the limit in racing
(or similar applications), DOMINATOR DOT 4
Synthetic Racing Brake Fluid is recommended.
Refer to the owner’s manual regarding the
proper change interval for your brake fluid and
DEALER ACTION PLAN
• Show auto enthusiasts how the benefits of DOT 3 & 4 Brake Fluid satisfy
their need for reliability, durability and savings. Tie the benefits of
DOMINATOR DOT 4 Brake Fluid to what racing enthusiasts value most:
high-temperature performance.
• Sell AMSOIL Brake Fluid’s firm, consistent brake pedal feel. It helps
drivers feel confident in their brake system, whether on the trail, track or
their daily commute.
• Remind prospects that AMSOIL is a trusted name in the powersports
and high-performance car markets.
AMSOIL DOT 3 & 4 Synthetic Brake Fluid
Comm. U.S. U.S.
Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP
BFLVCN -EA 12-oz. Bottle 1.0 3.65 5.45 7.10
BFLVCN -CA (12) 12-oz. Bottles 12.0 43.86 61.80 83.45

to determine the correct DOT classification. AMSOIL DOMINATOR DOT 4 Synthetic Racing Brake Fluid
Change AMSOIL DOT 3 & 4 Synthetic Brake Comm. U.S. U.S.
Fluid twice a year for maximum performance. Stock #
BFRCN
Units
-EA
Pkg./Size Wt. Lbs. Credits
12-oz. Bottle
Wholesale
1.0
MSRP
7.96 10.45 15.05
Change AMSOIL DOMINATOR DOT 4 Synthetic BFRCN -CA (12) 12-oz. Bottles 12.0 95.52 119.40 179.35
Racing Brake Fluid once a year for maximum AMSOIL Brake Fluids are not available in Canada.
performance.

8 | APRIL 2017
M A G A Z I N E
Buy AMSOIL Online
 AMSOIL ONLINE STORE

• Quickly removes grease and oil

Brake & Parts Cleaner • Leaves no residue
New AMSOIL Brake & Parts Cleaner is a professional- • Dries quickly
strength product that quickly and effectively removes oil,
grease, brake fluid and other contaminants from brake • Chlorinated, non-flammable formula
parts and other automotive components. It cleans brake
• VOC-free
parts with no major disassembly and leaves no residue,
helping eliminate brake squeal and chatter.

Applications DEALER ACTION PLAN

• Brake Parts • Brake Pads • Calipers • Drums and More • Target DIY customers, mechanics and
auto enthusiasts who view brake system
Brake & Parts Cleaner (BPC) vs. maintenance as an important investment
in safety. Introduce AMSOIL Brake &
Heavy-Duty Degreaser (ADG) Parts Cleaner to customers looking for
Brake & Parts Cleaner and Heavy-Duty Degreaser are the peace of mind a well-maintained
both excellent cleaning and degreasing products. If brake system brings.
working with painted, plastic or rubber surfaces, we • The residue left by other cleaners can
recommend choosing Heavy-Duty Degreaser. cause brake squeal and chatter. Inform
prospects that AMSOIL Brake & Parts
Data Bulletin Cleaner leaves metal surfaces free of
unwanted residue.
Data bulletins cover the products’ features, benefits
and technical properties.
Synthetic Brake Fluid Data Bulletin
AMSOIL Brake & Parts Cleaner
Stock# Qty. U.S. Can.
Comm. U.S. U.S.
G2476 25 4.10 5.60 Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP
BPCSC -EA 19-oz. Spray Can 1.25 2.55 3.95 5.20
Brake & Parts Cleaner Data Bulletin BPCSC -CA (12) 19-oz. Spray Cans 15.0 30.60 45.00 61.20
Stock# Qty. U.S. Can. AMSOIL Brake & Parts Cleaner is not available in Canada.
G3519 25 4.10 5.60

*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products APRIL 2017 | 9
advertised here are developed by AMSOIL for use in the Buyapplications
AMSOIL shown.
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 AMSOIL ONLINE STORE

A Closer Look at the New AMSOIL

Synthetic Diesel Oil Lineup: An
Interview with Alan Amatuzio
New Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty Synthetic
Diesel Oil represent a leap forward for diesel engine protection and performance.
We sat down with AMSOIL Co-President & COO Alan Amatuzio to learn what this
means for Dealers and customers.

AMSOIL Magazine: The new Signature Series
Max-Duty Synthetic Diesel Oil lineup has
replaced Premium Synthetic Diesel Oil, while
the new Heavy-Duty Synthetic Diesel Oil lineup
has replaced OE Synthetic Diesel Oil. These
new oils were developed to meet the latest API
CK-4 specification, correct?
Amatuzio: Yes, the new API CK-4 specification
represents a true upgrade in performance. We
have fully embraced it, and feel strongly about
its ability to protect modern diesel engines.
When its predecessor, CJ-4, was introduced
a decade ago, we were apprehensive. There
was a takeaway in sulfated ash content (TBN)
that we didn’t think adequately addressed
the latest engine hardware changes. The
new CK-4 standard, however, represents a
real improvement, and oils meeting the CK-4
standard are better-equipped to protect
modern diesel engines.
AMSOIL Magazine: Why did AMSOIL
introduce two different diesel oils: Signature
Series and Heavy-Duty?
Amatuzio: We did a lot of market research
and put a lot of work into understanding our
customers and what they want. With that
knowledge, we developed two distinct lines to
fulfill the variety of customer needs and wants.
We developed Signature Series for customers
who want nothing but the very best protection
for their vehicles and equipment, and we
developed Heavy-Duty for price-conscious
customers and customers who
are not interested in the
benefits of extended
drain intervals,
but still want
It’s an unapologetic, top-tier outstanding
protection
product geared for those who want for their
the absolute best. vehicles and
equipment.
Alan Amatuzio AMSOIL
Co-President & COO Magazine: Is this
why both diesel oil
lineups include a 5W-40
viscosity – to provide options
within the same market?
Amatuzio: Absolutely, 5W-40 is the primary
recommendation for turbodiesel trucks, and
it’s important for Dealers to have products
for this market. Different customers have
different buying motivations, and offering both
Signature Series 5W-40 and Heavy-Duty 5W-
40 presents options. Signature Series also has
wider applicability, appealing to over-the-road
truckers who want a great combination of wear
protection and fuel economy, as well as the
convenience and cost savings of extended
drain intervals.
AMSOIL Magazine: Why was the Signature
Series brand carried over into the diesel world?
Amatuzio: Oil chemistry and additives have
come a long way since the introduction of the
API CJ-4 specification, and the advanced
technology we used to formulate Signature
Series is worthy of the Signature Series name.
We don’t use this name with every product.
To be worthy of our founder’s signature,
the product must represent the pinnacle of
technology. The new Signature Series Max-
Duty Synthetic Diesel Oil does just that. It’s an
unapologetic, top-tier product geared for those
who want the absolute best. It incorporates
the top-of-the-line technology our competitors
won’t touch because it’s too costly.
Some might say Signature Series is too good
or it’s overkill, but we say overkill is underrated.
Our customers rely on their vehicles and
equipment to make a living; turbodiesel
enthusiasts are passionate about their vehicles
and invest a lot of money into them. They want
the best protection money can buy. Signature
Series provides it.
It’s a special product that we’re very proud
of. It provides 6X more protection against
cylinder wear than required by a leading
industry standard*. Cylinder wear leads to oil
consumption. Wear protection and reduced
oil consumption are the top benefits our
customers told us they want in a diesel oil.
Signature Series hits it out of the park when it
comes to addressing these issues.
AMSOIL Magazine: How does Heavy-Duty
Synthetic Diesel Oil stack up?

*than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222.
Buy AMSOIL Online

Amatuzio: Heavy-Duty Synthetic
Diesel Oil is geared for price-conscious
customers, but when it comes to
protection, it’s an outstanding option.
It presents a serious upgrade over
conventional and competing synthetic
diesel oils, providing 4X more engine
protection than required by a leading
industry standard*, which, again,
reduces oil consumption.
While Signature Series may be used for
extended drain intervals, Heavy-Duty
Synthetic Diesel Oil is recommended
for OEM-specified drain intervals. Not
everyone wants to extend their drain
intervals, and that’s fine. Here’s a cost-
competitive product that provides wear
protection well beyond what can be
found elsewhere.
AMSOIL Magazine: While the old OE
Synthetic Diesel Oil was API-licensed,
Heavy-Duty Synthetic Diesel Oil is not.
What led to this decision?
Amatuzio: The API licensing system
is a voluntary certification that only
sets minimum quality standards. We
examined the licensable API CK-4
technology on the market, and it did not
meet our standards. Tying ourselves to
an API license also limits the flexibility we
need to quickly adopt new technologies
that can further improve protection.
Before making the important decision on
whether to seek the API license or not,
we performed an extensive survey of our
customers to determine which was more
important to them: the API license or
better protection and performance. The
message was clear: Our customers look
to us to provide outstanding protection
and performance, and this is what is
most important to them.
When formulating our new diesel oils, we
used the API CK-4 specification as the
minimum and engineered protection that
surpasses it. We want to give customers
the most protection we can, and
sometimes that requires opting out of a
licensing program. Diesel customers can
rest assured their equipment is protected,
and we back them up with our warranty.
AMSOIL Magazine: Why doesn’t
Signature Series 0W-40 carry the 6X more
wear protection claim that’s common to
the other Signature Series viscosities?
Amatuzio: Although Signature Series
0W-40 uses the same advanced
synthetic chemistry as the rest of our
Signature Series line, the 6X more wear
protection claim is based on the Detroit
Diesel DFS 93K222 specification,
**when compared to SAE 15W-40 in ASTM D5293 Cold-Cranking Viscosity test.
Some might say Signature
which doesn’t
recognize the
0W-40 viscosity.
However,
because cold-
Series is too good or
temperature
performance
it’s overkill, but we say
is the primary
attribute in overkill is underrated.
which customers
buying 0W-40 are
interested, we’re
marketing this oil
with a very impressive
claim: Signature Series 0W-40
offers 4X better cold-temperature
performance**. That means engines
turn over faster in cold weather, while
start-up wear and unnecessary idle
times are dramatically reduced, helping
extend equipment life.
AMSOIL Magazine: I’ve heard Signature
Series incorporates new additive
technology. What are the benefits?
Amatuzio: Yes, we formulated Signature
Series with a highly advanced mixed
detergent system. Its magnesium and
calcium content provides strong TBN
retention, which makes it better at fighting
acids and keeping engines clean. While
other diesel oils may start with a high TBN
number out of the bottle, the key is how
well the oil retains alkalinity throughout its
service life. This relates to what is known
in the industry as hard TBN and soft TBN.
Hard TBN effectively neutralizes acids
and is achieved with the proper balance
of calcium and magnesium additives. Soft
TBN helps fresh oil achieve a high TBN
number, but it depletes rapidly and is
ineffective at neutralizing acids. AMSOIL
Signature Series Max-Duty Synthetic
Diesel Oil boasts 10 points of hard TBN,
acid-neutralizing power that effectively
protects engines for the long haul.
AMSOIL Magazine: In which markets
should Dealers pursue sales of the new
diesel oils?
Amatuzio: Turbodiesel pickup
enthusiasts, contractors, small fleets,
owner-operators and independent auto
parts stores are all great markets. The
turbodiesel truck market, in particular,
is ripe for AMSOIL Dealers. Turbodiesel
enthusiasts invest heavily in their trucks
to increase power and make them stand
out, and they seek the best protection
they can find. We’ve also invested
heavily in pursuing brand recognition
and credibility in this market. We sponsor
and participate in well-known and highly
publicized diesel competitions like the
Buy AMSOIL Online
AMSOIL ONLINE STORE
Alan Amatuzio
Co-President & COO
Diesel Power Challenge and Ultimate
Callout Challenge. The coverage for these
events in diesel enthusiast publications is
outstanding, opening doors for Dealers to
pursue sales in this market.
AMSOIL Magazine: How do prices and
commissions compare to the old synthetic
diesel oil lineup?
Amatuzio: Pricing for both the Signature
Series and Heavy-Duty lines is consistent
with the previous Premium and OE lines,
and I am happy to say that Heavy-Duty
Synthetic Diesel Oil provides Dealers
higher commissions than the old OE
product. We wanted Dealers to make
more money with this product, and were
able to achieve this while keeping it cost-
competitive to help Dealers break into
new markets and build their businesses.
You’re getting new, better technology,
a cost-competitive product and higher
commissions. That’s a big win for
everyone.
AMSOIL Magazine: Diesel engines
are an expensive investment. While
our new diesel oils provide second-to-
none protection and performance, is
there anything else diesel owners can
do to protect and extend the life of their
equipment?
Amatuzio: Yes, pairing an AMSOIL Ea®
Bypass Filtration System with our top-tier
diesel oil presents a serious 1-2 punch
against wear. No matter how good the
oil, particles present a serious challenge
to equipment life. It is up to the oil to
protect against metal-to-metal contact,
deposits and acids, but it can’t protect
against invasive particles. It is the filter’s
job to remove particles from the system,
but most full-flow filters are only effective
removing particles down to 20 microns in
size. AMSOIL Ea Bypass Filters efficiently
remove contaminants down to 2 microns,
dramatically reducing long-term wear. Not
only that, but adding an Ea Bypass Filter
allows the user to increase oil capacity.
The more oil in the system, the more
protection against wear.
 AMSOIL ONLINE STORE

NEW BYPASS SYSTEMS FOR DIESEL PICKUPS

New Single-Remote Ea® Bypass Filter systems are now available for Ford* Powerstroke* 6.7L
applications (BMK33) and Cummins* 5.9L/6.7L applications (BMK34). The new systems
include all components necessary for installation (including parts, hose, Ea Bypass Oil Filter
and installation instructions), providing increased convenience and value for customers and
increased commissions for Dealers.

AMSOIL Bypass Filtration Benefits

• Significantly Extended Engine Life • Efficient Small-Particle and Soot Removal
• Reduced Maintenance Costs • Improved Oil Cooling • Extended Drain Intervals

For more information about bypass filtration visit www.amsoil.com/bypass.

GM* 6.6L Single-Remote Ford 6.7L Single-Remote Cummins 5.9L/6.7L Ford 6.0/6.4L Single-Remote
Bypass System (BMK32) Bypass System (BMK33) Single-Remote Bypass Bypass System (BMK31)
System (BMK34)

2001-present GM 6.6L 2011-present Ford Super 2004-2007 Dodge*/RAM* 5.9L Diesel 2003-2007 Ford 6.0L Diesel
Diesel Pickups Duty 6.7L Diesel Pickups Pickups; 2007-present Dodge/RAM Pickups; 2008-2010 Ford 6.4L
6.7L Diesel Pickups Diesel Pickups

Universal Single-Remote DUAL-GARD ® Bypass Universal Dual-Remote Ford 7.3L Dual-Remote

Bypass System (BMK21) System (BMK22) Bypass System (BMK23) Bypass System (BMK26)

Most 2017 and Most 2017 and older heavy-duty Most 2017 and older vehicles 1994-2003 Ford 7.3L
older vehicles gasoline and diesel applications Diesel Pickups

GM 6.6L Dual-Remote Ford 6.7L Dual-Remote Heavy-Duty Bypass

Bypass System (BMK27) Bypass System (BMK28) System (BMK30)

2001-present GM* 6.6L 2011-present Ford 6.7L Most 2017 and older
Diesel Pickups Diesel Pickups heavy-duty gasoline and
diesel applications

AMSOIL Bypass Filter Systems

Wt. Comm. U.S. U.S. Can. Can.
Stock #
Units
Pkg./Size Lbs. Credits Wholesale MSRP Wholesale MSRP
BMK21 EA Universal Single-Remote Bypass System 3.8 166.65 222.20 288.90 294.30 382.65
BMK22 EA DUAL-GARD Bypass System 6.7 175.53 250.75 326.00 332.25 431.95
BMK23 EA Universal Dual-Remote Bypass System 8.4 168.35 240.50 312.65 318.75 414.35
BMK26 EA Ford 7.3L Dual-Remote Bypass System 14.7 216.30 309.00 401.70 409.60 532.50
BMK27 EA GM 6.6L Dual-Remote Bypass System 13.7 216.30 309.00 401.70 409.60 532.45
BMK28 EA Ford 6.7L Dual-Remote Bypass System 13.6 216.30 309.00 401.70 409.60 532.45
BMK30 EA Heavy-Duty Bypass System 11.8 196.80 262.40 341.15 347.75 452.10
BMK31 EA Ford 6.0/6.4L Single-Remote Bypass System 5.8 273.00 390.00 507.00 516.65 671.60
BMK32 EA GM 6.6L Single-Remote Bypass System 6.2 262.50 375.00 487.50 496.80 645.80
BMK33 EA Ford 6.7L Single-Remote Bypass System 6.3 262.50 375.00 487.50 496.80 645.80
BMK34 EA Cummins 5.9L/6.7L Single-Remote Bypass System 5.4 210.00 300.00 390.00 397.45 516.65

*All trademarked names and images are the property of their respective owners and may be registered marks in some
countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are
developed by AMSOIL for use in the applications shown.
Buy AMSOIL Online

AMSOIL DEALER PLOTS COURSE FOR FUTURE
Dealer Nicholas Wesner of Fort Myers, Fla. has found success in the retail market by
focusing on customer service. Now he’s branching out.
“I am a full-time FedEx employee,
Vehicle Operator in the U.S. Air Force
Reserve and full-time husband and
father,” said Wesner.
In 2004, Wesner added “AMSOIL
Dealer” to his list of roles. “A friend of
mine, an AMSOIL Dealer at the time,
made me an offer I couldn’t refuse,” said
Wesner. “If I didn’t like how my vehicle
was running [on AMSOIL motor oil] he
would refill it with the product I was using
prior. I’ve since become a firm believer
in the quality and convenience these
products provide.”
Wesner’s business grew steadily in the
years that followed. He attributes much
of his success to a simple, customer-
service-oriented philosophy.
“Coming from a customer service
background, I try to go outside the box to
meet the needs of my accounts. Whether
it’s fronting products or wiping the
counter, customer service goes a long
way. Accounts won’t think twice about
ordering again if you show them you truly
care about the partnership.”
Under the guidance of Field Sales
Representative Ernie Jones,
Wesner plans to expand his
AMSOIL ONLINE STORE
business by reaching out to other types
of accounts. His experience working with
retail accounts will serve him well in the
new venture.
“Most [retail accounts] are not only
looking to offer a quality product, they
want product support,” said Wesner.
“I remember this when approaching
potential accounts and inquire into
the frequency of visits from their other
vendors.”
Wesner developed a good metric for
determining how often to call on potential
accounts. “The number of visits depends
on how familiar they are with the AMSOIL
brand and how comfortable they are with
you,” he said.
After over a decade of forging successful
customer relationships, Wesner has
advice for his fellow Dealers. “Don’t
get discouraged if someone says ‘no’
at first,” he said. “Stay in touch with the
potential account and take note of the
customers in his store. Bulk orders are
nice, but try to find the one product that
breaks the ice. Find what works best
for each account. In-person visits, in
my opinion, produce far more than just
calling. Customer service is key. ”
“Show them you truly care
about the partnership.”
Dealer Nicholas Wesner
APRIL 2017 | 13
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R A C I N G A N D P R O M O T I O N A L N E W S

G U I N N E S S WO R L D R E C O R D
Longest Journey by Motorcycle in Single
Country (broke previous record by
almost 25,000 miles)
First solo-woman motorcyclist to hold
this record

Departed Sept. 19, 2014

Returned Sept. 27, 2015 (373 days)
0 speeding tickets
1 crash
2 punctured tires
2 standing bike dumps
3 Canadian provinces visited
12 tires
50 states visited
53,800 miles on “Amelia”
(48,600 in the contiguous United States)
Most expensive fuel: $5.989
(Death Valley, Calif.)
Cheapest fuel: $1.749 (Soso, Miss.)
No GPS – completed entire journey with
paper maps
Visit www.danelllynn.com for more on
Lynn’s incredible journey.

AMSOIL Helps Motorcyclist

Set Guinness World Record
Nearly everyone has dreamed of hitting the open road on a motorcycle, but most lack the courage to do it. Not Danell Lynn.

On Sept. 19, 2014, Lynn departed
Tucson, Ariz. alone aboard her Triumph*
Bonneville*. After nearly one year and
48,600 miles, she returned, the proud
owner of a new Guinness World Record:
“Longest Journey by Motorcycle in
Single Country.” She’s also the first solo
woman motorcyclist to hold this record.
Her journey took her though 48 states
and parts of Canada, and she credits
AMSOIL products for helping keep her
bike running strong. Here’s her story.
AMSOIL Magazine: How long have you
been riding a motorcycle? And what was
your first bike?
Danell Lynn: I was first on a bike in
utero, riding along with my mom and
dad. But then we did not have bikes for
many years, and about 15 years ago I
got into pillion riding again [riding as a
passenger]. Then about six or seven
years ago, I decided I wanted to drive
and take journeys on my own.
When I bought my first bike I wanted to
purchase a Bonneville, but was told from
all my family of riders that you do not
start with your dream bike because you
will drop it – you will go down, which I
have learned even after 50,000+ miles.
Sometimes you still just drop it. I had
three drops (tip-overs) during my year on
the road. So I bought a great starter for
just $1,200 and learned my wrenching
and riding skills on that 1982 Virago* and
then bought my dream bike – the bike I
would take for a year on the road – my
Triumph Bonneville.
AMSOIL Magazine: Tell us more about
your Bonneville.
Lynn: When selecting my choice bike
for such a trip, I simply went to where my
heart was and selected a 2006 Triumph
Bonneville, named her “Amelia” and took
off to ride around my native country and
into Canada, ensuring a great experi-
ence and adventure.
AMSOIL Magazine: Throughout your
journey, did you ever feel like giving up?
Lynn: People often ask for my worst ex-
perience or scariest time on this journey,
and I really don’t have one. If the weather
was bad and re-routed me, it always led
to a unique experience I would not have
had otherwise.

*All trademarked names and images are the property of their respective owners and may be registered marks
14 | APRIL 2017 in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online

My biggest lows were at the start of the
trip. In the first two days I had a swarm
of emotions, from wondering, ‘what am
I doing,’ to the thrill of taking off on an
adventure, to body aches and pains and
forgetting my backpack at a gas station
on day two with my wallet, camera and
all the important stuff for the trip. (I did
go back and recover it.) It was a whirl-
wind that put me in tears at my second
stop, breaking down into the arms of
a friend. As she let me cry, I worked
through the bag setup and got rid of the
backpack, putting all necessary stuff
right on the bike and my water pack
directly into my jacket, which helped
get rid of my back pain. A good cry, a
deep breath, a hug of hope and I was off
again.
This was the closest I got to giving up,
but I never doubted that I would com-
plete it – just the momentary breakdowns
that you rise from stronger.
“I was more fearful
of not going than
anything that might
occur out on the road...
I am scared to not live
life to the fullest.”
Danell Lynn
AMSOIL Magazine: Did you face any
dangerous situations?
Lynn: I guess the biggest danger I
faced was before I threw my leg over the
bike on day one. I was more fearful of not
going than anything that might occur out
on the road. Before I departed, I wrote a
blog on that exact subject. I am scared
of living the typical nine-to-five life be-
cause it is what you are supposed to do.
I fear the monotony of routines to just get
the job done. I am scared to not live life
to the fullest.
AMSOIL ONLINE STORE
AMSOIL Magazine: What does that
mean to you?
Everyone living their life to the fullest is
different. For me, if I ask myself, ‘Will I
regret not going?’ the answer is always
‘yes,’ so I always must go. I don’t believe
in regrets, and I do believe in trusting
your gut. If I feel nervous fear (this is the
good fear – fight or flight), then I walk
away from situations. If I stop to camp
and the woods in that spot are creep-
ing me out, then I drive on until the next
great spot.
On day two it was fitting to pass through
Why, Ariz. before continuing through Nice,
Calif.; New Hope, Ariz.; Many, La. and
Goodnight, Texas. Seeing the signs for cit-
ies like Whynot, Miss.; You Bet, Calif. and
Hope, La., one cannot help but pull out
the inspiration from the road itself standing
behind you and cheering you on.
It was within happenstance moments like
these that life taught its lessons, unex-
pected and at times lifesaving, featuring
AMSOIL Magazine: How did you come to
both the low and high points into one.
choose AMSOIL products for your bike?
AMSOIL Magazine: Can you provide an
Lynn: I had heard of AMSOIL previously,
example?
but just ran a non-synthetic in my bikes (I
was one of those who would buy a good
For example, when I crashed at slow
oil, but one on sale for my oil changes),
speed on the ice, this gave me a chance
to meet a driver coming around the but that all changed during one fateful
corner to warn me about the blind curve dealership stop during my first month
ahead that met a steep downward hill on the road. It was after a fateful flat tire
with no guardrail and was covered in and a needed stop for service in Cali-
sheet ice. I would take my mini-crash fornia. I was chatting about my journey
over the possibilities of that hill any day. with some of the shop guys and a man
Three moments like this occurred during approached. This is when I met John
my year and became my most profound, Madri, independent AMSOIL Dealer
even in their simplicity, because they from Roseville, and a new love affair with
taught me there is more out there in the synthetics began.
universe and it will take care of you if you
He happened to be at the shop that
are open to it. I cannot think of a better
day and let the shop know that he was
word than to say, at times, this trip was
supporting my journey by providing me
magical in so many ways.
AMSOIL products at my service, and I no-
ticed a difference those first weeks in the
bike and the ride. Amelia loved it, so we
were hooked. She ran smoother, I could
go longer between oil changes and could
do an oil and chain change at the same
time (which makes a huge difference
when you are on a long haul).
APRIL 2017 | 15
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 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Dave M. Mann
Michigan Carol H. Bell
Bill & Donna Durand Texas
7-STAR REGENCY PLATINUM
Wisconsin DIRECT JOBBER 5-STAR REGENCY PLATINUM
7-STAR REGENCY PLATINUM DIRECT JOBBER
DIRECT JOBBERS SECOND
Total Organization THIRD
FIRST Total Organization
Total Organization FIRST
Personal Group Sales SIXTH
SECOND Personal Group Sales
Personal Group Sales FIRST
New Qualified Customers SIXTH
HALL OF FAME Commercial Account Sales
THIRD
New Customer Sales

Ches & Natasha Cain

Sherree E. Schell South Dakota
Idaho 3-STAR REGENCY PLATINUM Robert V. Spence
4-STAR REGENCY PLATINUM DIRECT JOBBERS
Kansas
DIRECT JOBBER EIGHTH 2-STAR REGENCY PLATINUM
SEVENTH Total Organization DIRECT JOBBER
Total Organization FOURTH NINTH
EIGHTH Personal Group Sales Total Organization
Personal Group Sales SEVENTH
New Customer Sales

Thomas R. Weiss
North Dakota
David B. Richardson James J. Allen
REGENCY PLATINUM DIRECT
Ohio JOBBER Ohio
EXECUTIVE DIRECT JOBBER REGENCY GOLD DIRECT
SECOND JOBBER
FIRST Commercial Account Sales
Commercial Account Sales FOURTH
THIRD Commercial Account Sales
Retail Account Sales
EIGHTH
New Customer Sales

Daniel & Judy

Watson Charles B. Gibson John & Dianne
Florida Virginia Moldowan
2-STAR REGENCY PLATINUM DIRECT DEALER Alberta
DIRECT JOBBERS REGENCY GOLD DIRECT
TENTH JOBBERS
NINTH Commercial Account Sales
Commercial Account Sales FOURTH
TENTH Retail Account Sales
Retail Account Sales

Kent & Trudy

Whiteman
Ted Pickul Robert Johnson Utah
Florida New Hampshire 7-STAR REGENCY PLATINUM
PREMIER DIRECT JOBBER REGENCY DIRECT JOBBERS DIRECT JOBBERS

EIGHTH NINTH SECOND

Retail Account Sales Retail Account Sales New Qualified Customers
SECOND
New Customer Sales

16 | APRIL 2017
M A G A Z I N E
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 AMSOIL ONLINE STORE

JANUARY 2017

Tom & Sheila Shalin

Georgia
4-STAR REGENCY PLATINUM George & Shirley
DIRECT JOBBERS Leonard & Marcie Douglas
FOURTH Pearson Tennessee
Total Organization Washington 4-STAR REGENCY PLATINUM
DIRECT JOBBERS
THIRD 5-STAR REGENCY PLATINUM
Personal Group Sales DIRECT JOBBERS SIXTH
FIFTH Total Organization
THIRD
New Qualified Customers Total Organization SEVENTH
Personal Group Sales
FIRST
New Customer Sales

Michael H. Ellis
Michigan Vijay Parany
5-STAR REGENCY PLATINUM Ray & Kathy Yaeger Ontario
DIRECT JOBBER Wisconsin 1-STAR REGENCY PLATINUM
DIRECT JOBBER
TENTH 5-STAR REGENCY PLATINUM
Total Organization DIRECT JOBBERS TENTH
NINTH Personal Group Sales
FIFTH
Personal Group Sales Personal Group Sales EIGHTH
SECOND New Qualified Customers
THIRD
Commercial Account Sales Retail Account Sales FIFTH
New Customer Sales
FIRST
Retail Account Sales

David & Linda Trekell Allen & Vickie John S. Miller

Bonebrake
Texas Arizona
Utah
PREMIER DIRECT JOBBERS DIRECT DEALER
DIRECT DEALERS
FIFTH EIGHTH
Commercial Account Sales SEVENTH Commercial Account Sales
Commercial Account Sales

Douglas Huculak Victor Usas Victor & Linda Sorlie

Saskatchewan Ontario Texas
REGENCY GOLD DIRECT EXECUTIVE DIRECT
DIRECT JOBBER
JOBBER JOBBERS
FIFTH SIXTH SEVENTH
Retail Account Sales Retail Account Sales Retail Account Sales

Rich Lentes Eric & Valerie

Ken & Denise Johnson
Chuderewicz Washington
Virginia
Pennsylvania PREMIER DIRECT JOBBER
DEALERS
PREMIER DIRECT JOBBERS SIXTH
New Qualified Customers SEVENTH
FOURTH New Qualified Customers
New Qualified Customers

APRIL 2017 | 17
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MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Jerry Dawson Tuija & Michael

Texas Wayne Broyles Cassidy
Washington Oregon
MASTER DIRECT JOBBER
DIRECT JOBBER
NINTH PREMIER DIRECT JOBBERS
New Qualified Customers TENTH FOURTH
New Qualified Customers New Customer Sales

Joann & Robert

Smythe
Texas
DIRECT JOBBERS
TENTH
New Customer Sales

HIGHER LEVELS OF RECOGNITION

Ken & Barb LaFountain

Nevada
MASTER DIRECT JOBBERS

MASTER

18 | APRIL 2017
M A G A Z I N E
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Wouldn’t it be great if there were We’re hoping you’ll park your

a way to keep track of all your vehicles here, too, along with the
customers’ vehicle information in tens of thousands already here.
one easy, convenient location? Sometimes, the best things in
Welcome to MyAMSOILGarage™. life really are free.
In today’s busy world, it’s nice to
It’s spring oil change season. Do
know that vehicle maintenance
you know where your customers
can be monitored and scheduled
are? You would if you had
through one easy-to-use source
parked their vehicle information
located on the AMSOIL website.
in MyAMSOILGarage.
• Email reminders let customers
Help your customers by
know when it’s oil change time.
reminding them of their
• Information for all your
lubrication needs. They will thank M YA M S O I L G A R A G E FA C T:
customers’ vehicle
you for it. 46% of all vehicles in
maintenance routines,
MyAMSOILGarage™
including fluid fill capacities. are pickup trucks.
• Free to use.

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C E N T E R L I N E S A N D U P D AT E S

April Close-Out Fair Handouts

The last day to process April orders in the U.S. and Canada is The following fair handouts have been updated with
the close of business on Friday, April 28. Individual telephone information regarding the new AMSOIL synthetic
and walk-in orders will be processed if initiated by the close of diesel oil lineup, and are now available for purchase:
business. Internet and fax orders will be accepted until 3 p.m.
Central Time on that day. All orders received after these times will Diesel Fuel Additives AMSOIL Diesel Fuel Additives and
Diesel Power Heavy-Duty Off-Road
AMSOIL Diesel Fuel Additives Over-the-Road
Synthetic
AMSOIL DieselTrucks
Diesel Oil Fuel Additives and Farm
Synthetic Diesel OilAMSOIL
Competing Brand Competing Brand
AMSOIL

be processed for the following month. Volume transfers for April

Signature Series Signature Series
Filtration Products Filtration Products
AMSOIL Diesel Injector Clean helps Diesel Cetane Boost improvescombustionefficiencyand
clean fuel injector and combustion power. Increases cetane up to seven points.
chamber deposits while lubricating Diesel Cold Flow depresses diesel fuel pour point and
the fuel pump and injectors. It improvescold-flowfiltrationproperties.

business will be accepted until 3 p.m. Central Time on Friday, May

increases fuel economy up to 4.5
Diesel Injector Clean effectively removes all types of fuel
percent. AMSOIL Diesel Cetane system deposits, while improving lubricity.
Boost increases the cetane of fuel up
Whether hauling heavy Clean
Diesel Injector equipment to a job
+ Cold Flow combines superior
to seven points for improved ignition,
site or towing your boat
detergency to the with
and lubricity lake, you anti-gelling
excellent
performance and power. AMSOIL properties. performance from your
demand maximum

5. All transfers received after this time will be returned.

Diesel Cold Flow effectively
Diesel Cetane Boost improves combustion diesel truck. ButRecoveryquicklyliquefiesgelleddieselfuel,thaws
Diesel severe service quickly takes
modifies wax crystal formation at
efficiency to increase power in diesel engines. its toll, increasing heat and inviting damaging
frozenfuelfiltersandreducestheneedforanewfilter. AMSOIL Signature Series
low temperatures to depress diesel AMSOIL Signature Series Boost improves combustion
Diesel Cetane
sludge formation and wear. AMSOIL synthetic Max-Dutyefficiency
Synthetic toDiesel Oil power in diesel engines.
increase Max-Duty Synthetic Diesel Oil
fuel pour point and improve cold-flow filtration Diesel Cold Flow Improver helps prevent icing or Severely Scuffed Liner Non-Scuffed Liner Severely Scuffed Liner Non-Scuffed Liner
lubricants are designed to withstand the • Our most advanced formula • Our most advanced formula
properties. AMSOIL Diesel Injector Clean + Cold gelling in fuel.
Diesel
challenges unique to diesels, helping you get • 6X more engineCold Flow Improver helps prevent icing or
protection* • 6X more engine protection*
Flow combines the benefits of Diesel Injector gelling in fuel.
Diesel Injector Clean removes performance-robbing thousands of miles of trouble-free service • Compatible with all exhaust treatment devices • Compatible with all exhaust treatment devices
Clean and Diesel Cold Flow in one convenient deposits from diesel fuel injectors to restore horsepower from your truck. • Available in 5W-30, 0W-40, 5W-40 and 15W-40 • Available in 5W-30, 0W-40, 5W-40 and 15W-40 More Built-in Protection

Holiday Closings
package without sacrificing performance. AMSOIL Diesel Injector Clean removes performance-robbing
and improve fuel economy. Scuffingleadstoreducedpoweroutput,
deposits from diesel
Dieselfuel injectors to restore horsepower
Diesel Recovery quickly dissolves gelled fuel and *Than required
Test forand
by the
improve
Detroit
fuel
DD13
economy.
Scuffing
More Built-in Protection
*ThanrequiredbytheDetroitDieselDD13Scuffing
TestforSpecificationDFS93K222
Diesel Recovery quickly liquefies gelled diesel fuel Specification DFS 93K222 reduced fuel economy and increased oil
thaws frozen fuel lines and filters. • Get the Most out of your Turbodiesel Truck AMSOIL synthetic diesel oils provide
and thaws frozen fuel filters.
Diesel Recovery quickly liquefies gelled diesel fuel consumption. AMSOIL synthetic diesel
• Help Reduce Maintenance Costs and and thaws frozen fuel filters.
outstanding wear protection, providing oils provide outstanding protection
Ea® Heavy-Duty Extended-Life Oil Filters provide the following benefits:
maximum engine protection with filtering efficiency of Extend Engine Life againstscuffing,yieldingthefollowing
Ea® Heavy-Duty Extended-Life Oil Filters provide• Extended equipment life benefits:
98.7 at 20 microns.

The Edmonton and Toronto distribution centers will be closed

• Save Time & Money maximum engine protection with filtering efficiency of
• Maximum horsepower • Extended equipment life
Ea Bypass Oil Filters reduce engine wear with a 98.7 at 20 microns.
• Increased fuel efficiency • Maximum horsepower
filtering efficiency of 98.7 percent at two microns. • Reduced oil consumption and downtime • Increasedfuelefficiency
Contact your full-service AMSOIL Dealer
It’s hardoil
• Reduced enough to make
consumption money
and farming witho
downtime
Contact your full-service AMSOIL Dealer for AMSOIL products and Dealership for more information on AMSOIL products hassle of equipment breakdowns. Unpredictab

Friday, April 14 for Good Friday.

more information on AMSOIL products or to information are available from or to place an order. You may also order
place an order. You may also order direct by Contact your full-service AMSOIL Dealer
for more information on AMSOIL products
your local AMSOIL Dealer. direct by calling AMSOIL INC. at weather and volatile commodity prices may be
calling AMSOIL INC. at 1-800-956-5695 and
providing the referral number listed here. or to place an order. You may also order 1-800-956-5695 and providing the
referral number listed here.
your control, but you can help reduce the time
direct by calling AMSOIL INC. at
Referral #__________________________ 1-800-956-5695 and providing the money spent on repairs by implementing a ma
WEAR PROTECTION WEAR PROTECTION
referral number listed here. Referral #_________________________________ program centered around AMSOIL synthetic lu
8 8 Conventional lubricants don’t hold up when he
Referral #_________________________________ AMSOIL Heavy-Duty Synthetic Diesel Oil AMSOIL Heavy-Duty Synthetic Diesel Oil
hauling, extreme temperatures, excessive idlin

X OEM Specification
• Excellent protection and performance

X OEM Specification
• Excellent protection and performance and other challenges are the norm.
Signature Series Signature Series AMSOIL sy
• 4X more engine protection* 6 • 4X more engine protection* 6
SYNTHETIC SYNTHETIC FUEL lubricants, on the other hand, are formulated fo
DIESEL OIL HYDRAULIC OIL ADDITIVES
• Compatible with all exhaust treatment devices • Compatible with all exhaust treatment devices toughest operating conditions farmers encoun
SYNTHETIC SYNTHETIC SYNTHETIC FUEL
• Available in 10W-30, 5W-40 FILTRATION
and 15W-40 ACCESSORY Heavy Duty
• Available in 10W-30,
DIESEL OIL 5W-40 and 15W-40 OIL
HYDRAULIC ADDITIVES help youHeavy
increase
Duty equipment life and profitabil
DIESEL OILS PRODUCTS PRODUCTS 4 4
*Than required by the Detroit Diesel DD13 Scuffing *ThanrequiredbytheDetroitDieselDD13Scuffing
Test for Specification DFS 93K222 TestforSpecificationDFS93K222
2 2
*All trademarked names and images are the property of their respective **All trademarked names and images are the property of their
owners and may be registered marks in some countries. No affiliation or respective owners and may be registered marks in some countries.
endorsement claim, express or implied, is made by their use. All products No affiliation or endorsement claim, express or implied, is made by **All trademarked names and images are the property of their respective owners
advertised here are developed by AMSOIL for use in the applications shown. OFFICIAL
their use. All products OIL
advertised here are developed by AMSOIL for 0 andmayberegisteredmarksinsomecountries.Noaffiliationorendorsementclaim, 0
AMSOIL INC., 925 Tower Ave., Superior, WI AMSOIL INC., 925 Tower Ave., Superior, WI AMSOILINC.,925TowerAve.,Superior,WI AMSOIL
use in the applications shown.INC., 925 Tower Ave., Superior, WI express or implied, is made by their use. All products advertised here are developed
G3128 3/17 G3191 2/17 G29713/17 G3156 3/17 by AMSOIL for use in the applications shown.
54880 • 715-392-7101 • Printed in the USA. 54880 • 715-392-7101 • Printed in the USA. 54880 •715-392-7101• Printed in the USA. 54880 • 715-392-7101 • Printed in the USA.

G3128 G3191 G2971 G3156

Diesel Power Fair Handout

Full-color, 3¼” x 7”, 8-panel brochure.
Stock # Size U.S. Can.
G3128 100 11.00 14.65

Heavy-Duty/Off-Road Fair Handout

Full-color, 3¼” x 7”, 8-panel brochure.
Stock # Size U.S. Can.
G3191 100 11.00 14.65

Over-The-Road Trucks Fair Handout

Full-color, 3¼” x 7”, 8-panel brochure.
Stock # Size U.S. Can.
G2971 100 11.00 14.65

Farm Fair Handout

Full-color, 3¼” x 7”, 8-panel brochure.
Black Softshell Jacket Stock # Size U.S. Can.
Available while supplies last. G3156 100 11.00 14.65
High-quality wind and water-resistant jacket is constructed of a
95% polyester/5% spandex shell for easy movement. Soft brushed
polyester lining. Adjustable Velcro cuffs, three zip outside pockets
and two Velcro inside pockets.
Stock # Size U.S. Can.
G2810 S 63.75 84.75
G2811 M 63.75 84.75
G2812 L 63.75 84.75
G2813 XL 63.75 84.75
G2814 2X 66.75 88.75
G2815 3X 69.50 92.45

New Display Available for AMSOIL Firearm Products

The new Firearm Point-of-Purchase Display (G3494) is designed to showcase
new AMSOIL firearm products next to points of sale on retailers’ countertops. The
two-shelf product display features attention-grabbing imagery and messaging
targeted at firearm enthusiasts and has space for AMSOIL Firearm Cleaner
(FCPSC) and AMSOIL Synthetic Firearm Lubricant (FLPBA).
Stock # U.S. Can.
G3494 6.55 8.75

* All trademarked names are the property of their respective owners and may be registered marks in some countries.
20 | APRIL 2017
No affiliation or endorsement claim, express or implied, is made by their use.
M A G A Z I N E
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Updated Retail Catalog Now Available

This issue of AMSOIL Magazine includes the updated AMSOIL Retail Catalog (G100 U.S./G300 Canada).
The AMSOIL Retail Catalog offers an excellent opportunity for Dealers to exhibit the entire line of AMSOIL
products. It also contains information on becoming an AMSOIL Dealer or Preferred Customer.

How It Works
Attach your Dealer number in the area
marked “referral number” on the back
cover of the catalog. Use a catalog label
from the AMSOIL Print Center for a more
professional impression. Distribute the
catalog to potential customers, Dealers
and Preferred Customers.
Where to Distribute
• Trade Shows • Fair Booths • Race
Events • Conventions • Conferences
• Direct Mail to Potential Customers
Maintain Contact with Prospects
Direct contact with potential customers is
the best way to earn a sale or gain a new
Dealer or Preferred Customer. The more
people hear about AMSOIL products and
programs, the more likely they are to take
advantage of their benefits. Direct mail-
ings to potential customers can give you a
foot in the door, but don’t stop there. Fol-
low up with potential customers to answer
questions, provide clarity and give them
one-on-one service.
How Customers Place Orders
Customers who wish to place orders
from your retail catalogs can simply call
the AMSOIL toll-free ordering line and
place their orders specifying the referral
number (your Dealer number) printed
on the catalog. This ensures that you
additional cost to you. In addition, any of
your customers who call AMSOIL wishing
to become Dealers or Preferred Custom-
ers will automatically become members of
your personal group.
Free Shipping
Online/catalog customers in the contigu-
ous U.S. receive free shipping on orders
of $100 or more. Customers who order
less than $100 will be charged a flat ship-
ping fee of $8.50.
Reaching New Prospects
The AMSOIL Retail Catalog is a great
opportunity to reach potential customers
with whom you wouldn’t ordinarily have
contact. A direct mailing to a specific
neighborhood could reach numerous
customers who do not attend race events
or trade shows, but still want the best
protection for their vehicles. Also, people
at shows or events who are initially only
somewhat interested or don’t have time
to talk can take a retail catalog home to
review at their leisure.
Downloadable Retail Catalog PDF
You can also download the retail catalog
PDF from the Dealer Zone. Your referral
number is automatically embedded in the
catalog so when customers
click a “Shop Online Now
@ www.amsoil.com” link,
sales. Your referral number also automati-
cally populates in the “referral number”
area on the catalog’s back page.
Once downloaded, the retail catalog PDF
can be embedded on your website for
customer download or emailed to custom-
ers who request a free e-catalog.
The PDF catalog is housed under the
Business Tools category in the Dealer
Zone (Business Tools > Literature > Cus-
tomizable Literature > Retail Catalog).
Ordering Catalogs
AMSOIL Retail Catalogs are available
individually and in packages of
100 and 300. Order 900 or more
catalogs using product code G100-PK
and receive a promotional code in your
Message Center inbox redeemable for
free catalog labels from the AMSOIL
Print Center.
Catalogs with your information pre-
printed on the back cover are available
through the AMSOIL Print Center.
Access the Print Center through the
Dealer Zone.
$1.00 U.S.

receive the retail profits and commission they arrive at the online
credits. Ordering customers are automati- store as if they had come
cally sent updated retail catalogs every through your website, and
six months for the next 18 months at no you receive credit for all

AMSOIL Retail Catalog Ordering Information

Wt. U.S. Can.
Stock # Units Description Lbs. Price Price
G100 EA 1 U.S. Catalog 0.1 .50 .70
G100 CA 100 U.S. Catalogs 10.0 43.00 60.00
G100 PK* 300 U.S. Catalogs 30.0 120.00 165.00
G300 EA 1 Canada Catalog 0.1 .50 .70
G300 CA 100 Canada Catalogs 10.0 43.00 60.00
G300 PK* 300 Canada Catalogs 30.0 120.00 165.00
*Order three or more and receive free catalog labels from the Print Center.

Customizable catalogs are available through the AMSOIL Print Center.

APRIL 2017 | 21
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I N S I G H T O N S A L E S

Use this simple idea to refer

more prospects, generate more
customers and earn additional
commissions.
Copy & Paste + ?zo=123456 might be the formula to
achieving greater success.

Dan Gorski | DIRECTOR, CUSTOMER SERVICE

Success in sales requires hard work
and talent. There are no silver bullets.
There are, however, unique tricks of
the trade that can help you get ahead.
First, you have to consider a few core
principles:
• People prefer to buy from people they
know, like, trust and who appreciate
their business.
• Prompt follow-up is critical. This is true
whether you’re calling on businesses,
working events or responding to online
requests. Prompt follow-up shows
commitment, demonstrates profession-
alism and illustrates your willingness to
earn a prospect’s business. In addition,
people who are interested in a new
product or idea tend to either act or
lose interest quickly.
• People interested in new products
tend to research online before buying.
This is true for consumers buying for
their personal use, but it also applies
to businesses. This is one of the main
reasons product reviews were added
to the AMSOIL website. Many people
prefer the convenience of buying online
because it’s fast, convenient and se-
cure. Many people are also in a hurry,
so anything that reduces the number
of clicks necessary to find desired
information is helpful.
• Even people who are very interested
may need to be called on several times
or visit a website multiple times before
buying products.
There are many other factors to consider
on a customer-by-customer basis. While
there are no magic techniques that
work for all customers and situations,
the following easy and highly adaptable
concept could be helpful for Dealers of all
experience levels.
After you’ve discussed AMSOIL with a
prospect, send him or her a brief note by
email, text message or response to their
online post. Personalize the message
based on your discussion and include a
link to the most appropriate content on
the AMSOIL corporate website using a
Dealer-number-transferring link. This may
sound complicated, but it’s not and there
are great benefits.
Simply copy the URL for the appropriate
webpage from the corporate website,
paste it into your message and type
“?zo=1234567” (insert your Dealer num-
ber) at the end of the link. For example,
if you want to send someone to the cor-
porate website to learn about motorcycle
oils, the link would look like this: http://
www.amsoil.com/shop/by-equipment/
motorcycles/?zo=1234567.
All you need to send the link is the pros-
pect’s email address or mobile phone
number. Once you’ve started sending
these messages to prospects, consider
what you’ve accomplished:
• You’ve sent a personalized mes-
sage within a few minutes. That’s fast
follow-up.
• The prospect now has your name,
phone number, email address, website
URL and other information. This might
be easier to find than a brochure, busi-
ness card or catalog when they want to
contact you.
• You’ve directed them to the exact infor-
mation that fits their needs in just one
click. Dealer-number-transferring links
also eliminate the requirement to type
(and potentially mistype) the URL.
• If your prospects follow your links to
the corporate website, your referral
information will automatically transfer
so you receive proper credit if they buy
products, request a catalog or register
as an account.
• If the prospect visits the corporate
website, his or her phone/computer/
tablet and your referral number will
be linked for up to 30 days. If he or
she returns directly to the corporate
site, you will still receive the appropri-
ate credit for his or her transactions.
• If prospects visit and leave the corpo-
rate site without taking action (buying,
registering or requesting a catalog),
they will start seeing AMSOIL remar-
keting ads at other websites they visit.
These ads are intended to encourage
prospects to return to the AMSOIL
corporate website and prevent them
from losing interest in AMSOIL.
Again, this isn’t a magic technique that’s
going to work, or even be applicable, in
all situations. But, it’s one valuable tool
most Dealers can use to their advantage.
Try it and put it to work for you. For
more information about creating Dealer-
number-transferring links or to view
sample messages, search for “How do I
create a ZO transfer link to another page
on amsoil.com?” in the Knowledgebase
within the Dealer Zone.

22 | APRIL 2017
M A G A Z I N E
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OUTSTANDING
MOTORCYCLE
CHAIN PROTECTION
AMSOIL Chain Lube (ACLSC) helps riders
avoid the hassles of frequent reapplication
and the stresses of worrying about chain
durability, enabling them to focus on riding
and providing the confidence to keep up
with their buddies.
• Outstanding protection against wear
and corrosion
• Helps extend chain life
• Does not attract dirt
• Does not fling off
• Easy application
• Fast-drying
• Sprays from any position

Applications
AMSOIL Chain Lube is suitable for all
types of chains, including O, X and Z roller
chains found in street, off-road and racing
motorcycles. It is also excellent for bicycle,
agricultural and industrial applications.

Online Store: www.amsoil.com

Telephone: 1-800-777-7094 * All trademarked images are the property of their respective owners and may be registered marks in some
countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
EZ Online Order Form: myaccount.amsoil.com advertised here are AMSOIL-engineered for use in the applications shown.
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CHANGE SERVICE REQUESTED PRSRT STD

US POSTAGE
PAID
Published 12 times annually
AMSOIL

ISO 9001/ISO 14001 REGISTERED

Filtration Solutions

WE HONOR

Minimum 10%
(Discover in U.S. only) Post-Consumer Fiber

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2017, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com April 2017

Independent Auto Repair Shops

Every AMSOIL Dealer Needs One
Approximately 82 percent of American drivers are
DIFM (Do-It-For-Me) customers. Having an excellent
independent repair shop on your list of accounts can
greatly benefit your business. A solid relationship
with at least one installer helps you meet the needs
of DIFM customers. It also creates more
commissions and profit potential.
If you don’t have an installer account,
where will you send new customers
who don’t change their own oil?
For more information and training on
how to secure accounts in this market,
visit the T4 Training in AU Online.

Buy AMSOIL Online