Introduction to Digital Marketing

Today's age of Internet has opened a gate of vast number of

opportunities for companies. Using social networks, an individual
cannot just share a personal picture of a person's birthday but also
earn customers for one's company and reach them handily. The
speed and ease with which the electronic media transmits
information and help enhance a company is remarkable.

Overview

Every marketer needs to learn how to exploit digital marketing

resources, tools and techniques to be able to enhance their customer
value proposition and help achieve their organisational goals. This
means designing an accessible, usable and value-adding site and
with a range of inter-related digital marketing tools and techniques --
incorporated with conventional tools and techniques -- to drive traffic,
conversion, participation and referrals.

Who should attend?

This training is intended for men and women that wish to get a better
comprehension of the main digital marketing tools and techniques
available with a view to enhancing their digital marketing activities in
addition to measuring their effectiveness. It is an established training
and has proven particularly helpful to people either new to electronic
marketing (or specific aspects thereof) and/or those wanting to
confirm they have got the fundamentals right!

a).​What is Marketing?
Marketing refers to the actions of a company related to buying and
selling a service or product. Individuals working in marketing
departments of companies attempt to get the attention of target
audiences by using slogans, packaging design, celebrity
endorsement and overall media exposure.

The 4 Ps of marketing
The traditional definition of marketing is simply"placing the ideal
product in the perfect place, at the perfect price, at the ideal time."

Stripping away the complexity could be strong. The Four Ps of

marketing helps us by focusing on these four key areas:

● Product
● Price
● Place
● Promotion

Online Marketing
As of 2015, roughly 70 percent of U.S. adults store online at least
monthly, and 33 percent are believed to shop online weekly. Online
sales in the USA are expected to rise from $335 billion in 2015 to
$523 billion in 2020, a staggering increase of 56%.

Taking these statistics under consideration, it's very important for

marketers to use online tools like social media and electronic
advertising, both on web site and mobile device applications, in
addition to internet forums. Considering an proper distribution
channel for products bought online is also an important step in the
procedure. Internet marketing is a vital element of a comprehensive
marketing strategy.
A).What's Digital Marketing?

At a high level, digital advertising means advertising delivered

through electronic channels like search engines, sites, social
networking, email, and mobile programs. Although this term covers a
broad selection of marketing activities, all of which aren't universally
agreed upon, we will concentrate on the most frequent types below.

So Just What is Digital Marketing?

From your site itself to your internet branding electronic advertising,
email marketing, online brochures, and outside -- there is a massive
spectrum of tactics and resources that fall under the umbrella of
electronic marketing. And the best digital marketers have a clear
picture of how each strength or strategy supports their overarching
targets.

B). Assets

● Your website
● Blog posts
● Ebooks and whitepapers
● Infographics
● Interactive tools

C). How does this differ from Traditional Marketing?

Classic marketing refers to any sort of advertising, advertising or

effort that's been used by businesses for years, and with a proven
 success rate. Methods of​ Traditional Marketing ​may include print
advertisements, like billboards, newsletters, flyers and newspaper
print ads.

D). Benefits of Digital Marketing over Traditional Marketing.

Advantages of Digital Marketing

You can target a local audience, but also an international one.

Further, you can tailor a campaign to specific audience
demographics, such as gender, location, age and interests. This
means your campaign will be more effective.

Digital advertising is cost-efficient.​ Though some invest in paid

advertisements online nonetheless, the price is still cheaper
compared to traditional advertising.

Advantages of Traditional Marketing:

It is easy to reach your target neighborhood audience.​ By way of

instance, a radio advertisement might play in 1 location: your town or
area. Or mailbox flyers will visit families in a select number of
suburbs.

The materials could be kept.​ It's simple to understand. It can be

readily understood by most people since they're already exposed to
this sort of strategy.

It's easy to understand.​ It can be easily understood by most people

because they are already exposed to this kind of strategy.
How We Use Both Digital & Traditional Marketing

Our traditional advertising methods support our electronic marketing

efforts. Both do not function in exclusion from one another. But we
just use hard copy marketing materials to further strengthen a
relationship with a touch, referral partner or customer. We do not
invest in radio or television advertisements, by way of instance, but
we'll give brochures to someone who's interested in our services.