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Focussed

Good networking a
Learned the tricks
High q
Good re

Good relationship w
Hig
Famous for smoked me

Opportunities A
Entry into catering business. Continue providi
Utilise the brand image to increase the profit margin. Match s

Utilize the market sentiment to expand business Ven

Pro
External Factors

Threats D
Established firms in catering business. Use brand image, good r
New entrant in street food business Change pricing stategy an
External

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Internal Factors
Strengths Weaknessess
Focussed vision aligned with market trend. No permanent office
Use of technology. Lack of standardization of
Good networking and advertising through community events. No Permanent Employ
Learned the tricks and trade of the business at a young age
High quality and excellent reviews.
Good relationship with local suppliers
Zero debt
Good relationship with permanent and contractual employees.
High variety of food offered.
Famous for smoked meat and barbeques.Got referrals from caterers.

Attack Strategies Reinforce Strateg

Continue providing clean food with competetive pricing. Hire permanent and staff adept in the
Match snacks to Customer preference Use high margin income product t
Use customer feedback as a tool to impro
Venture into catering business product and service offe
Provide coupons and discount

Develop Strategies Avoid Strategie

Use brand image, good reviews and technology as a lever of promotion
Change pricing stategy and products offered with changing customer trend
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Weaknessess
No permanent office
Lack of standardization of prices
No Permanent Employee

Reinforce Strategies
anent and staff adept in their respective fields
gh margin income product to boost profit.
feedback as a tool to improve upon their existing
product and service offered.

Avoid Strategies
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