A

PROJECT REPORT
ON
“A STUDY ON COMPETENCY MAPPING AT COCA-COLA”

Project submitted in partial fulfillment for the award of the degree

Of
MASTER OF BUSINESS ADMINISTRATION (MBA)
By

NAIK SAI KIRAN

HALL TICKET NO: 094-18-5010417.

UNDER THE GUIDANCE OF

PROF.B.MURALIDHAR

PROF.G.RAM REDDY CENTRE FOR DISTANCE EDUCATION

Osmania University, Hyderabad.

Recognised by Distance Education Bureau (UGC), New Delhi

(A university with potential for Excellence and Re-Accredited by NAAC with ‘A+’ Grade)

TELANGANA – 500 007.

2018-2020.
 CERTIFICATION

This is to certify that the Project Report entitled “A STUDY ON

COMPETENCY MAPPING AT COCA-COLA” Hyderabad is a bonafide work

done by our student NAIK SAI KIRAN bearing Hall ticket No.094-18-5010417

towards the partial fulfilment for the award of the Degree of Master of

Business Administration (MBA) by PGRRCDE, Osmania University for the

academic year 2018-2020.

GUIDE NAME AND ADDRESS: GUIDE SIGNATURE:

 DECLARATION

I hereby declare that this Project Work entitled “A STUDY ON

COMPETENCY MAPPING AT COCA-COLA” submitted by me to the

Department of Business Management, PGRRCDE Osmania University,

Hyderabad. is a bonafide work undertaken by me and it is not submitted to

any other University or Institution for the award of any degree/diploma

certificate or published any time before.

Signature of the student,

DATE: NAIK SAI KIRAN
 ACKNOWLEDGEMENT

I am thankful to HR Manager for giving me the opportunity to do project

entitled “A STUDY ON COMPETENCY MAPPING AT COCA-COLA” under
whose guidance this project resulted as success.

I am thankful to all the staff members of marketing division, COCA-COLA.

Hyderabad for their valuable guidance and help in processing the project
work without whom this study would have been difficult to prepare.

I express my gratitude to Director Prof.CH.GANESH PGRRCDE, I feel

immensely grateful and indebted to Prof .D. SREERAMULU, MBA course
Co-ordinator

I am very much thankful to my esteemed guide PROF.B.MURALIDHAR,

I thank him for the freedom he had given me in selecting my area of study and
for correcting various documents of mine with attention and care.

Finally, I wish to express my gratitude and thanks to all those who have
directly or indirectly helped me in collection of required information for
preparing the project report.

Signature of the student,

DATE: NAIK SAI KIRAN.
 TABLE OF CONTENTS

CHAPTER NO. PARTICULARS PAGE NO.

CHAPTER - I INTRODUCTION 01-09

NEED FOR THE STUDY
SCOPE OF THE STUDY
OBJECTIVES OF THE STUDY
LIMITATIONS OF THE STUDY

CHAPTER - II REVIEW OF LITERATURE 10-21

CHAPTER - III RESEARCH METHODOLOGY 22-25

CHAPTER - IV COMPANY PROFILE 26-43

CHAPTER -V DATA ANALYSIS AND 44-64

INTERPRETATION

CHAPTER - VI FINDINGS, CONCLUSIONS AND 65-68

RECOMMENDATIONS

QUESTIONNAIRE 69-73
BIBILIOGRAPHY 74-75