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Robert Neckelius
Quickstart Guide
Welcome to this guide designed to help you get
started with your agency as quickly as possible, and
getting your first client in the next 7 days.
PICK A PROFITABLE
AGENCY NICHE
CREATE A
RIDICULOUSLY
GOOD OFFER
GET YOUR
FIRST CLIENTS
Robert Neckelius
Pick A Profitable Agency Niche
1. Website development
2. Sales funnels
26. Proposal writing
3. Presentation design
27. Phone sales
4. Copywriting
28. SEO
6. Image production
30. Product descriptions (example: for
7. Video production
eCommerce)
8. Translation
31. User testing of apps and websites
9. Transcription
32. PR services
11. FB advertising
34. Customer support
optimization
38. Recover failed payments
21. Consulting
3. Personal trainer
24. Voiceovers
6. ANY COACHING
25. Lead generation
Robert Neckelius
Pick A Profitable Agency Niche
- Do they have a clear offer? Do you know exactly what they sell
and what you’re getting?
- Can you find their prices or do you have to get in touch with
them?
Robert Neckelius
Pick A Profitable Agency Niche
Action steps 1
Look at the list on page 3. What can you see yourself selling?
5
Google competitors and see what you can do better. Do they have
a specific offer? Solve a specific problem?
Robert Neckelius
Pick A Profitable Agency Niche
These are the typical questions that most agencies fail drastically
on, where you can do a better job. Later on in this book we’ll be
covering how to create a website that is uber-specific, has a very
clear offer, and leaves the visitor with the opportunity to make a
purchase right then and there, unlike most agencies that try to
initiate and long and drawn out buying process of the visitor filling
out a contact form, waiting to hear back, back and forth
discussions about what the prospect needs, followed by detailed
proposals that take hours to create, that are consequently met
with a non-response from the prospect, only to let the whole thing
dwindle out before it even started.
Robert Neckelius
Create A Ridiculously Good Offer
Robert Neckelius
Create A Ridiculously Good Offer
Once you’ve decided what agency to start, it’s time to figure out
what your actual offer is. We want to make a specific offer that
solves a specific problem.
DON’T
“We make videos.”
DO
“Get a 30 second video to increase conversions on your website
for $497.”
Robert Neckelius
Create A Ridiculously Good Offer
Action steps 1
Write out your offer as a headline. Include what you’re selling, at
what price, and what problem it solves. The more headlines you
write the better they’ll get, simple as that. Do a minimum of 10.
Robert Neckelius
Get Your First Clients
Your existing network includes people you are very good friends
with, but more often than not it’s the acquaintances that you are
friends with on Facebook, connected with on LinkedIn, etc that
make for very good Testimonial Clients.
Robert Neckelius
Get Your First Clients
Robert Neckelius
Get Your First Clients
- Post when people are most likely to see it. For every hour that
people do not see your post it gets more and more lost in the
mix. Do not post at 2am on a Friday when you could post at
1pm on a Tuesday.
- Not every post is created equal. Text only posts are not that
sexy. Image posts (nice images) are sexier. Videos are sexier
than images (depends on the platform but generally that is the
case). So if you can make a video you should! A live stream
would be even better!
Robert Neckelius
Get Your First Clients
Action steps
1
Post your offer on social media. Goal is to get 3-5 testimonial
clients. If you have costs have them cover these (tell them in
advance)
2
Make a list of 10 people in your network you think can benefit from
what you’re selling and send them a direct message also offering to
do it free of charge, just have them cover cost and give testimonial.
3
Keep trying even if it doesn’t work the first time. Find more people.
Connect with new people. Cold email potential clients. Walk into
shops and ask them (this is how I got my first ever client).
Robert Neckelius
Quickstart Guide
Robert Neckelius