Web Development

Beat Competitors with a Digital Edge

If you run a small business or a company, there is no second thought about

you needing a website. You will also need a team to manage your digital
presence and promote your products or services online. But how do you
know if your current website is good enough? What role does your website
play for your business? How can you make effective use of web development
techniques to renew or recreate a powerful website that suits your business?
In the following write-up, we will be discussing what the different types of
websites are and how each of them helps different types of businesses. We
also shed light on how expertise in web design and development can
help fetch maximum returns on investment while increasing your brand
value in the market. Read on to learn more.

Create a Website Based on Your Business Needs

A website is the face of your business online. There are many types of
websites available in the market that will serve different purposes for your
business. Based on the needs and goals of your business, you may choose a
particular type of website and later add new features and functions
depending on the need and taste of your target audience.
Websites can broadly be classified into the following types depending on the
purpose they serve.
Also read: Big or Small, Your Business Needs a Good-Looking
Website
Service-Based Website
A service-based is a website that primarily focuses on introducing your
company to the consumers and telling them about the various products or
services that you offer. The intention of the website is to get the contact of
your prospective consumers by designing pages that speak about your
products or services. Supporting content can be added in the blog and news
sections and the social media in order to extend your digital footprint.

E-Commerce Site
An E-Commerce site aims at selling your product or services. Therefore the
focus is on product specifications and other key information. Since the sale
is the criteria, the web developers will be working towards different types of
search filters and various other aspects when designing an E-Commerce
website.
Also read: 9 Reasons Why You Should Have an E-Commerce
Website for Your Business!

Corporate or Brand Website

A corporate website is one that informs your audience about your company,
the ventures and various other matter that are purely related to your business
and nothing much about products or services. This kind of website may be
aimed at stakeholders, partners, other businesses, the media and the society
as a whole. Here the focus will be to build goodwill and credibility in the
community.
Apart from these, there can be other websites which are used purely for
spreading awareness about concepts and keeping the audience engaged in
topics that support the business on a longer run.
Web Development – The Step-by-Step Process
There are various stages in the design and development of a website. Here
we provide an overview of the various steps involved.

 Understanding the Business Goals and Audience and

Preparing a Plan

The first step in the website development process will be to collect all the
information about the business from you. Here the website development
company will try and understand your business, list out the goals, learn
about your target audience, your position in the market and come up with a
plan for the website.

 Creating a Wire-Frame for the Website

This is the second stage, once the business goals and the aims of the website
are clear. Here the idea is to list out all the sections of the website and build
an outline such that you will be able to understand how the overall website
will appear. Here inclusions can be made based on your input if there are any
sections missing. This step is more like outlining the foundation of the
website. Hence it is critical in the web development process.

 Designing the Website and Content Creation

In this stage, the web development team focuses on designing the visual
appearance of the website as well as creating the necessary content that
needs to be put-up in each page. Content creation will be based on a few
factors related to marketing as well as branding. Both the designing and
content creation is given maximum emphasis because the design is
something that speaks to your audience while content can convert your
audience into your customers. Therefore, this stage becomes crucial in the
overall web development process.

 Web Development

Once the design is approved by you, the next step will be to develop the
website. A pre-selected Content Management System may be used to develop
the website. Coding will be done to establish all the features and functions of
the website. The content may also be uploaded into the CMS during this
stage.

 Testing the Website

Once the coding is complete and the content, the images, the videos and the
forms are all uploaded in the website, it is tested on various browsers and
devices for functionality. If there are any errors or bugs, it is fixed during this
stage.

 Launching the Website and Continuous Maintenance

Once the website is free from errors and functioning fine, it is made live and
the web development company maintains the website and continuously
uploads content if necessary.
Also read: Web Development: From Ink to Link
Web Development – WebShark Takes Your Business to the Next
Level!
WebShark is one of the renowned web development companies in
Bangalore. It has built the digital presence for over 1200 clients. Our
dedicated team of web development professionals, digital marketing
professionals and the content and social media team address your business
needs through cutting-edge websites and management of digital channels.
Speak to our consultants today!