Brand loyalty on cosmetic product among youth on Kathmandu.

Introduction
It is very much said that marking implies naming another conceived child. We should think this with
regards to business, before any item is principally launched into a market, it is to be named or in a large
portion of the cases mark or image is to be fixed so it can without much of a stretch be separated from
the competitor's products. Brand improves clients buy choices and makes them confident about their
purchases. Another perspective which is closely identified with brand is building a brand loyalty for a
product which requires careful arranging, distinct skills and investment. Making an item known in
market and getting it registered in customer's brain isn't overnight journey. It requires some investment
for a brand to be well known among definite group of clients and it has been found in a large portion of
reviews that significant portion of buyer items is consisted of cosmetic or beauty product, no single
individual is deprived of consuming such products.

Literature review
The review of related literatures has greatly helped in plotting the entire research design and
establishing research objectives. Research study with view to determining brand loyalty among youth of
Kathmandu. The research has intensively gone through the impact of brand image benefits on
satisfaction and loyalty intension for color cosmetic product. It has analyzed how factor of brand loyalty
toward cosmetic brands influence the consumer buying behavior. The finding of the study disclose that
there I positive and significant relationship between factors of brand loyalty namely brand name,
product quality, price, design, promotion, service quality and store environment with cosmetic brand
loyalty.

Cosmetic product
For the most part corrective items are alluded as care substances which can be made of chemical
compounds mixes or natural substances to enhance appearance and smell of human body. These
cosmetic items decorate human appearance; today cosmetic products are in incredible interest in view
of consciousness and self-character perspectives which are firmly connected with human life. There are
leading restorative organizations which are all around entrenched, for example, The L'Oreal Group, The
Procter and Gamble Company, Unilever, Shiseido Company Ltd and Estee Lauder

Brand loyalty

Brand loyalty shows inclination to one brand by customer over different brands. Brand loyalty is
characterized as holding desirable over a particular item or administrations (BNET Business Dictionary).
Customer will closely connected with a specific brand and less risking of exchanging over to different
brands. Brand loyalty consists of customer's responsibility to repurchase or keep on utilizing a similar
brand and furthermore the degree of the faithfulness of buyers to a specific brand, communicated
through their recurrent buys.

Celebrity marketing

Celebrity marketing is a strategy including a celebrated individual to offer a support of an item. This
celebrated individual may be an actor, performer, competitor, ex-politicians or an animation character.
They don't should be universal superstar; they just should be well-known to the intended interest group
for example, Aishwarya Rai and Sonam Kapoor for L’Oreal hair shading, Virat Kohli for Cinthol deodrants,
Shahrukh Khan for Fair and Handsome cream for men, Karishma Kapoor for Garnier Hair shading, John
Abraham and Sushanttsinh Rajput for Garnier face cream for men, Varun Dhawan for Pond's. A big
name's association can extend from an express to an understood support of an item. Some VIP
advertising efforts attempt to recommend that the star utilizes the item by and by and appreciates it.
Celebrity marketing has been utilized over all mediums. Print, TV, radio, film and different types of new
media have all been powerful outlets for VIP supported items.

Loyalty Programs

To earn a gathering of loyal and honest consumer, marketing branch of an organization embraces
different dedication programs. In advertising by and large, faithfulness programs incorporates offering
devotion card, rewards card, focuses card, advantage card, club card that recognizes the card holder as a
part in a dedication program and makes repeat purchases and on presentation of such special cards,
customers are entitled to have gifts, limits or voucher and free administrations, free example and so on.

Brand names

Celebrated brand names can scatter item advantages and lead to higher review of publicized advantages
than non-well-known brand names. Rather than numerous new brand names, buyers get dazzled and
pulled in to buy well-known brand and this is liable for continue buying conduct. For example, L'Oreal,
Himalaya, Lakme, Garnier and so on. Brand name is the making of a picture or the improvement of a
brand character and is a costly and time consuming procedure. Shopper will in general see the item
from a general point of view, partner with the brand name every one of the properties and fulfillment
experienced by the buy and utilization of the item.

Price

It is a key factor that influences purchasing conduct as value matters a great deal for the normal
customer. Cost now and then forces a purchaser to switch over to different brands since it is out of
his/her pocket. Consumer with high brand dedication are eager to address a top premium price for their
favored image. So their purchase aim isn't effectively influenced by cost.

Product Quality

Product design is key factor that stimulates a client to ask about item pursued by its buy. Beautifully
plan items can be effectively got enrolled in clients mind. Item configuration incorporates size, shape,
shading, pressing and so on. Drawing in look of item holds its reliable clients and makes different clients
to purchase a similar item over and over. Item having an aesthetic look can fulfill confidence needs
(significance, status and sense of self) of shoppers. Configuration is visual appearance, which
incorporates line, shape and details influencing customer recognition towards a brand. It has
additionally been found in one research led by Duff in a year 2007 that corrective item clients are more
fashion conscious and requests increasingly alluring plan items.

Product Placement

Product placement is one of the tools of marketing communication and now a days it is a significant
promoting system where an item is set motion pictures, occasions or serials to look for client's
consideration. For example: L'Oreal marks in motion picture Aisha, Placement of L'Oreal items in Cannes
Film Festivals. This makes awareness among consumers resulting about into building brand loyalty.
Having been impressed by such brand, highly faithful client can be prepared to follow through on
premium cost as arrangement of such item makes a standard.

Methodology

Rational of selection of study area

Research design

Sources of data universe and sampling

Techniques of data collection

Limitations of research

Reliability