City of Cleveland Memorandum

Frank G. Jackson, Mayor

TO: All Business Owners

FROM: Felicia Y. Hall, Manager of Markets

CC: Darnell Brown, Chief Operating Officer, City of Cleveland Mayor's Office
Michael E. Cox, Director, Public Works
Kerry McCormack, Cleveland City Councilman, Ward 3

DATE: December 24, 2019

RE: West Side Markets Goals for 2020

Over the years, we've watched the community blossom, economy and populations have shifted, shopping
behaviors have changed, technology continues to evolve and competition has continued to emerge. As a
result, the West Side Market (WSM) has faced many new challenges.

In 2020, we will begin a journey together embarking on small and large operational and social changes. We
must continue to build upon the passion and dedication of your businesses and the WSM's unlimited potential.

Here are some of our goals for 2020:

• Assess online and delivery platforms to fulfill customer orders

• Incorporate and respond to the public’s survey responses to expand WSM’s social capacity
• Plan for underutilized second floor spaces for new educational, entrepreneurial and social purposes
• Diversify tenants and products at the WSM
• Expand vision for arcade pavilion to diversify product and develop seating options
• Improve relationships with tenants through the tenants board
• Strengthen safety and security plans
• Improve WSM linkages and accessibility with wayfinding signage
• Integrate cost-effective means for vendors and Market to be more environmentally friendly
• Collaborate on innovative ways to attract new customers and improve customer retention
• Design and complete planned capital improvements
• Create an informative customer concierge area for pick-up orders and deliveries
• Develop comprehensive WSM programming plan
• Create new revenue streams via trademarked merchandise, room rentals, events, etc.
• Build a retail incubator program to attract and support new small businesses similar to Mayor Frank G.
Jackson’s Neighborhood Transformation Initiative GlenVillage site at E. 105 St. in the Glenville Neighborhood

In executing our goals, we are committed to strengthening our relationships with you, our existing partners, as
well as building new relationships. It will take time and collective efforts from the City of Cleveland and our
partners to transform WSM.

WSM is an iconic facility, built more than 107 years ago. As with many historic structures, it requires ongoing
maintenance and upgrades to align with today's building standards and best business practices. The City of
Cleveland does not take this responsibility lightly. We carefully oversee the facility and over the past six years
have made more than $5.4 million in capital repairs. Repairs are made on a critical-first basis according to the
allotted annual capital budget. Recent repairs include the installation of new boilers, improvements to some
electrical systems, a new parking lot, roof repairs, new cooling systems and more.

An Equal Opportunity Employer

All Business Owners Page 2 December 23, 2019

In 2018-2019, MOCAP conducted the attached comprehensive condition assessment of the WSM, which
identified major capital needs; prioritized those needs into categories of "Critical," "Potentially Critical,"
"Necessary," "Not Critical," and "Enhancement;" and categorized the needs according to building systems
and locations.

The City of Cleveland has dedicated $5 million for the work planned for the next several years to execute
capital improvements to address those needs. The project has begun with preliminary design of all of the
building needs and advancing to the first two phases, which are critical electrical and envelope items.

Attached you will also find the 2020 Lease which indicates no rent increase and its associated personalized
documents for your review. If you choose to accept the terms of the Lease and join us on this new journey,
please execute your signature where you see the sign here tabs and return to the Market Office by Tuesday,
December 31st. If you choose to end your lease, please forward written notification as soon as possible.

Thank you for your service and commitment. We are excited to work with you to secure the WSM's future
for another 100 years.

Thank you.