WHO WE ARE?

We are an emerging name on digital platform, aiming to provide innovative IT solutions,

and products. Our well-rounded products have been commanding, plain sailing, and
utilitarian. We at Rizq offer you complete remuneration for all engagements providing you
services on multiple levels. Taking care from marketing services to enhancing digital
media design and web development, we support you build your startups, and businesses.
Rizq’s philosophy is to support and ensure our clients benefit from our extensive
knowledge and keen industrial insights. Customized according to the key trends that are
affecting today’s technical assets and the IT industry. Our aim is to work with you, not for
you, because our goal is to provide you with your ideal team.

Executive Summary:
Rizq is a Pakistan based team of IT professionals, which works on project based setup
(prioritizing local) on considerably less wages. We thrive to be a source of providing
quality Pakistani products to our clients and to establish a valuable market space for these
products. The vision behind Rizq is that we make a platform of around 50-60 students
and professionals to pursue work along with their studies and other commitments. This is
an opportunity to develop skills, earn money and work in real time scenarios
simultaneously with studies. Our idea is to make different products with teamwork without
RLT and to create a network of employees who get equally paid according to our revenue
generation. Our agenda is to train young minds and provide them with sustainable work.

Rizq operates in three main dimensions. First is a network of IT professionals who provide
their services in terms of technological products and solutions. Second is business to
business, bridging the gap between world markets and making products accessible to
everyone. Our third dimension is a non-profit NGO, which will receive 30% of the main
revenue.
About us
Vision
Our vision is to provide remote skill-based jobs in vast amount to commendable and
proficient individuals.
Passion
Developers at Rizq are passionate in their work and intend on bringing revolution in the
field of Information Technology.
Design
We provide you with the most inimitable ideas, owing to our creative team which can
provide services 24/7. We follow through on our commitments with punctuality and
precision, giving confidence to our customers.
Support
Our focus is to provide the best services in the present market and we aim to keep a
healthy relationship with all our respective clients. Rizq believes that everything that it
develops, marketizes, and supports, begins with the clients’ story and ends with their
success.
Our Team:
Rizq provides a platform where you can be certain that each person on your team has
your back. We believe that a company's success depends not just on a vision or product
but it's more about the people who carry out that vision, building the product day in and
day out. That’s why Rizq fosters a culture that allows its employees to thrive, develop and
be creative. Therefore, we highly appreciate new ideas and feedback from our employees
and clients. We firmly believe that a group of committed individuals can thrive together to
bring change by remaining steadfast, practicing and performing like a team.

Marketing Channels of Rizq Technologies:

Inbound Marketing
Rizq Tech inbounds their customers by its special designs and products that intend to
bring some change and modification in the field of Information Technology. It impacts with
the most unique ideas, owing to the fact that we have creative minds who can provide
services. We follow through on our commitments and that gives confidence to our
customers. Developers at Rizq are passionate for their work and intend to bring some
change and modification in the field of Information Technology and in return our
advertisement reflect 100% satisfaction. The engagement & after services provided to
our clients is very strong. This inbounds an immensely strong connection between RIZQ
and its customers.

PPC Advertising
At Rizq Technologies we select our marketing flat structures wisely. Using platforms like
facebook and instagram for marketing; along with a working website, and multiple
technical accounts along with SEO on Google.
Email Marketing
We engage with our customers through email marketing, all you have to do is to subscribe
to the email newsletter and then you will start receiving regular emails from Rizq Tech.
Through emails we ask for surveys, reviews about our newly launched products,
customer needs, and daily feedback.
Event Marketing
Targeting the events throughout the Globe. Since we are new in the market, events are
the best to get recognition by the people. Networking is proven to be more effective and
provides hands on experience.
Word of Mouth / Referral / Reputation Management
Rizq technologies thrive to build a relationship that works both ways with clients by
ensuring quality services and support at a reasonable price. Maintaining a strong bond
between our customers is our priority. We consider satisfied customers as the best
marketers; they count on us for quality services and we count on them for getting revenue
in exchange for our products.
Direct Marketing
Strategized by Rizq technologies, direct marketing is done locally as well as through being
present in all nations. We have a specific team look into these services, conditioned to
ensure quality and customer satisfaction. This has been a success so far because many
customers appreciate the feeling of receiving special notes tailored individually for them,
gives them a sense of belonging in Rizq Community. We believe that everything that we
develop, marketize and support, it all begins with the story of our clients and ends with
their success.

Operational plan:
Our main tasks and strategies are to establish a platform that provides everyone with
equal opportunities to succeed in the market. We cater for startups, small business and
freelancers. The idea is to bring everyone under the same platform that is interactive and
promotes professionalism. Our idea is to achieve this with the help of our website and
trusted network of employees and clients.
Rizq has individuals who are responsible for work in their specific domains. They look into
their departments with a solution-oriented approach, providing innovative and effective
solutions as part of the services. We are focused on micro level and building upon it.
Timelines are an important part of our execution plan and they are stressed upon. At the
start of a project these are negotiated with the client and set according to the needs. Once
set, we at Rizq make sure that they are taken care of with utmost responsibility.

LOGO designing:
Our Logo is designed in such a way that the
design and colours all have specific
meanings attached to them. The turquoise
colour represents technical support services,
mustard represents e-commerce
management services, green represents
event management and accountancy
services and the last green bar is the
representation of all the funds that will be
used for building an NGO.

Marketing Plan for Rizq

Technologies:
Rizq Tech makes use of both digital and traditional marketing platforms such as
Facebook, Instagram, websites, pamphlets, and direct marketing.
The following is the marketing plan;
The screenshots of Rizq Website, Instagram and Facebook pages are attached
underneath.
WEBSITE

INSTAGRAM PAGE
FACEBOOK PAGE

This is how the pages on Facebook and Instagram look like.

These posts on our pages are inspired by a language being offered at Rizq.
Website/SEO
The website of Rizq Technologies is very simple because it’s been surveyed by the team
that has low engagements but nonetheless they will work on it to be accessible for their
customers. We also have search engine optimization (SEO). This is to help our customers
find our pages easily on the web, additionally it advertises them by being in the priority
list.

Furthermore, attached below are our Freelancer and LinkedIn profiles:

A glimpse at Rizq - Products and Services:

Product Description:

Rizq is the gateway to all your IT solutions, we bring on board professionals to provide
you with required services from local market, promoting our local vendors while we are at
it. Customers usually want to have a go-to website for all there solutions instead of going
over to multiple platforms, our focus is to provide that one self sufficient platform and
make the process hassle-free for our local market.

Consequently, our products section is quite vast which includes categories such as
Graphics and design, Programming and Tech, Digital Marketing, Event Management,
Business, Writing, Audio, Video, and animation. These products do have an existing
market but the idea of Rizq is to bring them together on one local platform which is easily
accessible to everyone.

Competition:
Rizq will have clear advantages over its primary competitors, Fiverr and Freelancer:
• By Pakistanis for Pakistanis.
• Low prices than international competitors.
• Greater convenience.

Future Products:
Expansion will allow us to have more products under our roof such as Tourism services
and skill-based workshops. We will explore and expand according to the growing need of
local market.

Product/service features and benefits

Listed below are the products and services we would be providing. As a part of the emerging local
economy, these are the services that are most in-demand and are the products in which
costumers struggle when it comes to getting quality services. Therefore, our focus is to provide
the best possible results in these departments.

• Web Development
• App Development
• Graphic Designing
• Content Writing
• Digital Marketing
• Event Management
• Welfare Services
• Developing of software according to clients’ specifications
• Sale of software
• Offering of subscriptions for our software
• Charging of license fees for our software
• Charging by transaction
 • Advertisements on our software
• Training services
• Technical support

Target customer

• Corporate organizations
• Entertainment industry
• Educational institutions
• IT firms
• Hospitals
• Accounting firms
• Financial institutions
• Small businesses
• Agricultural sector
• Military and defence sector
• Other software companies

Marketizing our products & services

Marketing may include:
• Business website
• Social media marketing
• Email marketing
• Mobile marketing
• Search engine optimization
• Content marketing
• Print marketing materials (brochures, flyers, business cards)
• Public relations
• Trade shows
• Networking
• Word-of-mouth
• Referrals

Operational Plan
1. Sources of Income
We at Rizq intends to generate income by engaging in the following services;

• Developing of software according to clients’ specifications

• Sale of software
• Offering of subscriptions for our software
• Charging of license fees for our software
 • Charging by transaction
• Advertisements on our software
• Training services
• Technical support
• Digital Marketing
• Content Support
• Graphic Support

2. Start – Up Expenditure (Budget)

Considering that some of the equipment required to run a software development company
can be the one that is fairly used, this could be prudent in lowering the costs of start-up.
However, it is to be stressed upon that a standard software development company would
require the use of standard equipment if it's to withstand the heavy workload that most
certainly it will have to carry out. Consequently, it is to be considered that a huge amount of
capital usually goes to workers and utility bills during the course of its operation. Therefore,
mentioned below are the key areas we intend to spend our start-up capital on:

• Total fee for registering RIZQ in the Pakistan – 200,000/-

• Cost of hiring a business consultant – 150,000/-
• Operational cost for the first 3 months (salaries of employees and payment of bills)
– 500,000/-

• Other start-up expenses which includes – 575,000/-

o 10* Laptops 10*25000 = 250,000
o 5* cellphones 05*15000 = 75000
o Internet 5000/Monthly = 5000
o 3* Tables 3*15000= 45000
o 20* Chairs 30,000 = 30,000
o 4* Small Sofas 30,000= 120,000
o 2* LCD Screens 2*25000= 50,000

• Marketing promotion expenses (general marketing expenses and promotion activities

for grand opening ceremony) – 250,000/-
• Cost of launching a website – 100,000/-
• Cost of throwing a grand opening party – 150,000/-
• Miscellaneous – 500,000/-
3. Our Business Structure

Below is the intended business structure for Rizq:

• Chief Executive Officer

• Software Development Manager
• Business Development Manager
• Accountant
• Human Resources and Admin Manager
• Customer Service Executives
• Marketing Executives
• Operations Manager
• Content Writer *2
• Graphic Designer *4
• Back-End Developer
• Front-End Developer
• Student Freelancers
• Security Guard
• Cleaner