2.

Generate ideas
 1
Identify Generate
3 4 5 6 7
Develop Design Communicate Draw Enter the
a problem ideas a solution the test the results conclusions competition

2. Generate ideas 2
Introduction

If you completed section 1, you should have the problem you are
looking to solve. From here you need to generate ideas for potential
solutions.

The key here is to think big — no idea is a bad idea. Check out how
Google X tackles problems, and then try to apply Moonshot thinking
to your potential solutions.

2. Generate ideas 3
Moonshot thinking

Moonshot thinking can be tricky — it means thinking

beyond what is immediately in front of you.
Huge
Problem
It takes a problem, radical solution and breakthrough
technology to identify the ‘what if...?’ at the centre.

Google X uses moonshot thinking to explore the

Breakthrough Radical
unimaginable — can you imagine people’s faces the technology solution
first time someone suggested a car with no driver?
And now it’s becoming a reality...

2. Generate ideas 4
Moonshot thinking: the self-driving car

1.2 million people

globally die every
Huge year in road
accidents
Problem

Sensors and software

that autonomously and
intelligently drive a car

Breakthrough Radical
technology solution

Ability to get
from A to B at the
push of a button

2. Generate ideas 5
Idea generation

When you are thinking about your solution, always link it

back to the user:

• Who would benefit from self-driving cars?

• What problems would be eradicated if this
technology became the norm?
• How could people’s lives improve because of this?

2. Generate ideas 6
What’s next?

If you know where to go next, great, but if not

there are plenty of resources to help you
through your project in Student resources.

You could start researching your solution.

View Getting ready for your research activity.

2. Generate ideas 7